Sold by: Acxiom
Deployed on AWS
Sweden Consumer Segmentation provides a powerful set of consumer classification systems developed that assess the socio-economic and geodemographic profiles of neighborhoods across Sweden. It consists of analysis variables and two segmentation systems, including international and market-optimized categories. The data is based on census, government and commercial data.
Overview
Overview
Sweden Consumer Segmentation data enables marketers and analysts to segment, profile and analyze consumers and markets providing valuable insights for database marketing, customer segmentation and network planning.
Based on key demographic and socio-economic characteristics, the Sweden Consumer Segmentation data classifies households into categories and groups. The market specific segmentation consists of 33 categories organized into 8 groups. The international segmentation is grouped into 5 income types and further divided into 25 standard life stage categories for consistent classification when comparing across countries. Additional analysis variables relate to presence of children, adult age over 65, education, and average income in local currency.
Data complies with local privacy laws and is based on census, government and commercial data.
Client Credentialing
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
- Company Name
- Full Business Address
- State of Incorporation
- Company Contact Name
- Company Contact Email Address
- Company Contact Phone Number
- Intended Use Case
QUICK FACTS
Sweden Consumer Segmentation:
- Is ideal for neighborhood-level analysis and trending.
- Provides two segmentation systems with groups and categories as well as key variables for each geography.
- Is available at a small geographical level of ‘Grid Square’ in Sweden.
- Easily integrates into most systems for mapping and analysis. Shapes can be obtained from Acxiom.
Geographic Level of Aggregation
Data has been anonymized to the Grid Square level, representing no fewer than 100 individuals per geography aggregated. File contains data for 202,406 Grid Squares.
Formats
This product is delivered as a tab delimited text file (.txt)
Update Frequency
Sweden Segmentation Data Files are updated annually.
Permitted Uses
- See Acxiom’s Data Use Agreement.
Details
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Cost/12 months |
|---|---|
ProductAccess | $12,675.00 |
Dimensions summary
This listing uses a contract pricing model with a single dimension. You buy access to Sweden consumer segmentation data organized by grid square, which divides geographic areas into mapped cells for location-based audience insights. Pricing is set through the contract rather than by usage or tiers, so there is one option to purchase rather than multiple plans or instance sizes. Quantity terms are handled within the agreement. Because only one dimension exists, cost does not scale across separate tiers or add-ons. Contact the vendor to confirm the specific units and contract term that apply to your purchase.
Top-of-mind questions for buyers
A grid square divides Sweden into mapped geographic cells. Each cell groups consumer segmentation data by location. This lets you analyze audiences at a fine geographic level rather than by broad regions or postal areas. The contract defines how many grid squares your purchase covers.
The data draws on ethically sourced consumer attributes and in-market signals, including demographic, household, and segmentation intelligence. These signals support planning, targeting, and personalization. The grid square structure ties these attributes to specific geographic areas across Sweden.
No. This listing uses contract pricing with a single dimension, so cost is set in the agreement rather than metered by usage. There are no tiers or add-ons that scale your bill separately. Contact the vendor to confirm the units and terms that apply.
www.acxiom.com
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Vendor refund policy
Purchase of this product is non-refundable.
Legal
Vendor terms and conditions
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Content disclaimer
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Sweden Consumer Segmentation – Grid Square | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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Sweden Consumer Segmentation provides a powerful set of consumer classification systems developed that assess the socio-economic and geodemographic profiles of neighborhoods across Sweden. It consists of analysis variables and two segmentation systems, including international and market-optimized categories. The data is based on census, government and commercial data.
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