Denmark Consumer Segmentation – 100m Grid Square Level Sample

Denmark Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze customers and markets thereby providing valuable insights for database marketing, customer segmentation exercises and network planning.

Based on key demographic and socio-economic characteristics, the Denmark Consumer Segmentation data classifies Denmark households into categories and groups. The market specific segmentation consists of forty-six categories organized into ten groups. The international segmentation is grouped into five income types and further divided into twenty-five standard life stage categories for consistent classification when comparing across countries. Additional analysis variables are also provided related to presence of children, adult age, building age, property size and average income in local currency.

Data is in accord with local privacy laws and based on census, government and commercial data.

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• Company Name

• Full Business Address

• State of Incorporation

• Company Contact Name

• Company Contact Email Address

• Company Contact Phone Number

• Intended Use Case

Denmark Consumer Segmentation:

• Is ideal for neighborhood-level analysis and trending.

• Provides two segmentation systems with groups and categories as well as key variables for each geography.

• Is available at a small geographical level of ‘100m Grid Square Level’ in Denmark.

• Easily integrates into most systems for mapping and analysis.

Data has been anonymized to the 100m Grid Square Level, representing no fewer than 100 households per geography aggregated. File contains data for 438,547 100m Grid Square areas.

This product is delivered as a database file (.dbf) with associated map files.

Segmentation Data Files are updated on an annual basis.

See Acxiom’s Data Use Agreement

• Test use only.

• Sample data may not be shared with a third party.

• Sample data may not be used in production environment.

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