Strata Analytics Group, an AWS Partner, offers comprehensive services to design, optimize, and execute high-performing marketing campaigns across industries. Leveraging advanced analytics, machine learning models, and customer insights on the AWS platform, we tailor campaigns to specific audience segments and goals, ensuring maximum impact and ROI.

Industry-Specific Tailoring:

• Telecom: Focus on subscriber acquisition, retention, upselling, and personalized offers for plans, top-ups, data packs, and value-added services.
• Fintech & Banking: Drive adoption of financial products, use AI to identify and engage high-potential customers for personalized financial advice, and ensure regulatory compliance in all marketing communications.
• Retail & Consumer: Boost sales with targeted product recommendations, dynamic pricing, and loyalty programs, while optimizing inventory management and supply chain efficiency.
• Media: Increase viewership, subscriptions, and ad revenue through content recommendations, personalized user experiences, and targeted advertising campaigns.
• Manufacturing: Accelerate lead generation and conversion, nurture prospects throughout the sales funnel, and improve customer satisfaction with account-based marketing (ABM) and tailored communication strategies.
• Utilities: Promote energy-saving initiatives, optimize usage-based billing, and educate customers about sustainable practices through targeted campaigns.

Key Activities

In-depth analysis of your existing campaign data, customer behavior, and channel performance using AWS analytics tools. Development of precise audience segmentation and targeting strategies, leveraging AWS machine learning services. Design of personalized customer journeys across multiple channels, utilizing orchestration tools. Creation of compelling offers and messaging tailored to each segment and industry. Continuous monitoring and optimization of campaign performance using AWS analytics and reporting tools.

Deliverables

Detailed campaign design documents outlining objectives, target audience, channels, messaging, and offers specific to your industry. Implementation plans and recommendations for execution across relevant channels (SMS, email, app, etc.). Regular reports on campaign performance and ROI, including insights and recommendations for optimization generated through AWS analytics.