Tealium CDP + Amazon Marketing Cloud

My main use case for Tealium Customer Data Hub  is to unify and activate client data across CRM , billing, and marketing systems. We manage server-side and client-side pixels for over 1,000 domains while using Event Stream  to capture more data on the server side.

In my day-to-day work, Tealium Customer Data Hub  integrates customer data across several platforms, making it ideal for marketing strategies purposes. However, the cost sometimes acts as a barrier to access.

Tealium Customer Data Hub offers several best features including data collection, user segmentation, and profile stitching for a complete customer view. The data layer is compliant with HIPAA, GDPR, ISO 2701, and other standards, along with management tools for client-side data collection. Predictive analytics help anticipate customer behavior with machine learning-driven insights, and the ability to automate corresponding actions is valuable. Data access to store and analyze Tealium Customer Data Hub data at rest provides additional insights to monitor operations or audit data practices. Reporting  and dashboards help visualize data for insights and support data-driven decision making, making it easy to share reports with stakeholders.

Reporting  and dashboards have made the biggest difference for me, as they help visualize data for insights and allow me to share reports with our stakeholders to support data-driven decision making.

I appreciate how Tealium Customer Data Hub stitches data from different sources in real time, making segmentation much more accurate.

Tealium Customer Data Hub positively impacts my organization through real-time data stitching from multiple sources, which helps make data-driven decisions easily and share reports with our stakeholders. Additionally, managing tags easily and flexibly with Tealium iQ and having consent management that is actually useful across all platforms has proven beneficial.

Our personalization and targeting have improved significantly with cleaner data, which has increased from 30 to 40 percent. Finance and business development now receive better reporting from unified client profiles. Having one place to manage tags and privacy preferences has saved us both time and trouble.

One area where Tealium Customer Data Hub needs improvement is that the setup is somewhat complex, and pop-up windows can be obstructive when collaborating with other team members.

Additionally, smaller teams may not be able to afford server-side capabilities due to their high cost.

I have been using Tealium Customer Data Hub for almost six years.

The support team is often quick to respond and very helpful when it comes to addressing the needs of my clients and resolving potential shortfalls or technical issues surrounding the tool.

I measured the 30 to 40 percent improvement in campaign performance and efficiency.

Tealium Customer Data Hub has helped unify customer data, and I value reliability. It is probably best suited for larger companies that have the technical resources to maximize its potential, especially if you deal with many domains or data sources, as it is a helpful tool for acquiring customer data to manage accounts effectively through different channels.

I rate Tealium Customer Data Hub nine out of 10 according to my experience. I chose this rating because the tool has proven helpful and is very attached to revenue since it enables all other technologies to work better when you have Tealium, helping make a direct difference in value or revenue. It has also significantly improved customer experience as I have better control over understanding customer identities and preferences, directly impacting revenue and enhancing the overall experience of our clients with us.

I highly recommend Tealium Customer Data Hub as it is very well-suited for high regulatory verticals and has an edge compared to its competitors in those spaces. It is also well-suited for marketing teams that have some IT support but not a huge technical team, allowing them to quickly implement the tool and start seeing returns quickly. Tealium Customer Data Hub is the real deal, and my overall rating for this product is 9 out of 10.

My company is into CDP tools. Based on user behavior, my company chooses the next best action that needs to be done. All the data my company has, even before we had Adobe or some other different systems, needs to be tracked to know the behavior of users, which is why all the data will be dumped into Tealium. Based on the user requirement, we do what's best for marketing.

Tealium Customer Data Hub comes with many features. My company also has a tag management system on the client side, and we have data enrichment and everything on the server side. On the server side, we can have different data sources, which will come from any source. We also have multiple customizable connectors. There are no restrictions on where my data can be sent. I can send it to any platform as long as I have an API key with it. The freedom to play around with the data is the key.

Everything in Tealium is pre-built, and it is customizable to play around with the data. The data that I get has little room to be enriched or modified. A little bit of coding would be helpful, especially where there is an option not available for me to do something with the data, and it may be as small as adding two numbers. If Tealium provides a console where I can make changes in data with a little bit of Java or Python codes, that will be helpful.

There is a part in Tealium called functions. I need to send the data to function, send it to an external platform, and then bring back the data. It would be good if the tool had a console inside it to help meet complex requirements.

I have been using Tealium Customer Data Hub for four years. My company has a partnership with the tool.

I have not seen many issues in terms of stability in the product. The product is like a copy-paste tool when we use it. We use the copy-paste part for moving the build from test to prod or from prod to test, during which I have observed some breakages. It is working on Google Chrome, and it has nothing to do with what I have in my system. It is accessible from any device. I just need my single sign-on logins, and I am good to go.

Over 100 people in my company use Tealium.

I connected with Tealium's support team a few times, and they were super helpful.

There are some other people in my company who are involved with the installation process of the product, but there is nothing much in it since it is a cloud-based product that we are using through Google Chrome. The admin team takes care of the access, and I am just a developer.

The solution is deployed on the cloud. I use the tool on Google Chrome.

In Tealium, there is something called events, and the pricing is dependent on the event. You will be charged only if you have active data flowing it in and out.

We try to do the development that my company does with minimal events. That is what our company asks us to do so that we can reap the benefits of price. I can say the tool is not too costly. We chose the tool because it offers security. Over Salesforce's CDP solution and Adobe's CDP product, we chose Tealium's CDP tool because we use multiple things, and not everything comes from a single provider, making Tealium's cost less compared to other tools. Tealium comes with tag management.

My company chose Tealium Customer Data Hub because it has guidelines intended to offer more data privacy. My company is in a sector where our user data is very important, so it should be very secure. The product comes with some security tools.

I recommend the tool to others, especially if they are into personalized marketing automation area.

The product is super easy for anyone to learn.

I rate the tool an eight out of ten.

We used the solution to create a website for the client, who wanted a completely new, branded website. I set up everything on Tealium, including Adobe Analytics and other website analytics tools. Additionally, I configured marketing tags such as Google Ads and managed cookie consent through OneTrust.

Tealium differs from Google Tag Manager and Adobe Launch. It allows you to manage different environments easily. For example, you don't have distinct environments in Google Tag Manager. When you want to work on development sites, preview the changes before publishing them to a production website. In Tealium, however, you have separate environments, so you can quickly push changes to a dev environment to test everything.

You can do anything you need with Tealium and reach your goals. You may face difficulty finding talents using this solution as it is new to market.

Tealium is different from other tech management systems. You need to understand the basics, which are quite different compared to other systems. You need a solid level of JavaScript knowledge. When you know the basics, everything goes smoothly. Beginnings can be hard sometimes.

My first two to three months were quite tough, but once you grasp the basics, everything gets better.

I have been using Tealium Customer Data Hub for five years.

If the project goes up and everything grows, scalability is good.

When you have a problem, support answers your emails and is involved in resolving your tickets. They were super helpful.

I used Google Tag Manager and Adobe Launch.

The initial setup is easy. If everything is working, it's quite easy to push it to production.

It has premium pricing, which depends on the number of visitors.

There are several positive aspects of the Tealium Customer Data Hub such as flexibility. For example, if you are using a different analytics tool, such as Google Tag Manager, and you decide to switch to Google Analytics, you need to migrate to another Tag Manager system. This migration can be costly in terms of money, time, and effort. However, with Tealium, you can easily switch between different analytics tools without being tied to a specific analytics partner.

On the other hand, finding talent with real experience in Tealium can be challenging because it is not the most common tool in the industry. Additionally, if you lack experience with Tealium, there are limited courses and online resources available, making it harder to find training materials and talent.

Overall, I rate the solution a seven out of ten.

We use Tealium Customer Data Hub for various use cases, depending on the market and different brands. For example, I work with hospitality, e-commerce, and other brands like Customer. It covers all the brands in the market. We use it for primary use cases like cart abandonment or browser abandonment, churn prediction, customer retention, purchase behaviour, and video engagement.

The feature I like the most in Tealium Customer Data Hub is AudienceStream CDP. It's the main product with many features, allowing us to build complex and straightforward use cases directly. Tealium Customer Data Hub is an easy tool to use. The client and server sides are user-friendly, especially the server side, including Tealium CDP, EventStream, and AudienceStream. Marketers without technical knowledge can quickly build use cases in audiences and connect them to vendor channels. No technical knowledge is required for these users. The platform offers easy integration and implementation. While technical aspects exist for building more complex use cases, a marketer can directly develop and implement use cases quicklyin the platform.

Some areas need attention in terms of improvements for the Tealium Customer Data Hub. For example, audience sizing could be improved because it can only process up to one lakh users per day when trying to get a historical audience. Improvements are also needed in areas like dashboarding. Although they have introduced new features like Audience Insights, there's still room for enhancement.

I have been using Tealium Customer Data Hub for the past four years.

I haven't had any issues with stability, like bugs or breakdowns. If anything happens, Tealium will have a backup and recover it suitably. Problems sometimes occur, but they are fixed within a few hours.

Regarding scalability, Tealium Customer Data Hub is more suitable for big companies rather than mid-range or low-range companies due to its pricing and capabilities. It's best for more prominent brands.

Regarding support, the Tealium Customer Data Hub team is responsive. Whenever I have any questions or need clarification, I can contact support, and they provide the resolution. Recently, they introduced three tiers of support: Basic, Enhanced, and Premium.

Previously, the Basic tier covered all support tickets, but now, more detailed assistance is included inthe Enhanced version. Essential support now only helps with activation, user, and platform access. For more in-depth help with implementation or troubleshooting, you need Enhanced support.

I started using Tealium Customer Data Hub from the beginning of my journey with CDPs, around 2019, so I haven't used any other similar tools before.

The initial setup of Tealium Customer Data Hub can be straightforward or complex, depending on the website or brand and its number of sources. For example, one website with fifty pages will be brief, and users can start with creating a data layer and data collection process, getting it started within one or two months. However, if many use cases orintegrations with other platforms are required, the timelines will be longer and more complex.

Tealium's pricing can be expensive compared to others, but it's worth the investment due to its extensive features and capabilities.

I recommend Tealium to others looking for a CDP. It offers significant benefits over competing products, particularly regarding flexibility and integration capabilities. I advise anyone considering Tealium to go for TLCDP if they need to build various use cases quickly without starting from scratch. It's very user-friendly and allows for seamless integration across different data sources. I would rate Tealium Customer Data Hub an eight out of ten.

We use the solution for administration configurations and tracking purposes. We have an e-commerce application. When users log in, we track who they are, when they log in, and what they purchase. We track links and shopping carts.

The best thing about Tealium is that we can customize the tracking features. Instead of using OoB features, we can write jQuery JavaScript and inject it into the page. A beginner can easily learn the tool.

We can configure and add our own custom HTML design author and inject it into our portal. We also implement tag extensions. Sometimes, the extensions do not load properly before and after events.

I have been using the solution for six years.

The product has no stability issues so far. Sometimes, the script we customize does not load. So, we created a support ticket, and the support team helped us resolve the issues.

My colleague and I use the solution for our client. We both take care of the changes related to Tealium.

We can track things using Qualtrics, too. We can see the statistics and conversions. However, Qualtrics does not have many leverage concepts. I have also used Usergram. We can do a lot of customization on Usergram, but it is not user-friendly. Tealium is more user-friendly and easy to use, and we can do many customizations using it.

My organization purchased the licenses recently. We publish the profiles. The product has a good community. It provides free documentation on the website. It is easily understandable. Anyone who has a background as a developer can understand the documentation easily. I will recommend the product to others. Our clients bought the tool and asked us to implement and customize it. Overall, I rate the product an eight out of ten.