PlaceIQ’s Daily Foot Traffic is a data set containing daily visitation counts to individual points of interests (POI). The data set includes the brand, its latitude and longitude, the number of visits seen per day, and the date of the visit. The data being provided is anonymized and cannot be used to re-identify individuals. This data set is available for over 650 brands spanning national and regional retailers, dining establishments, travel and entertainment destinations, auto dealerships, and more. Daily Foot Traffic can be used to understand traffic health and trends, measure market share, and identify competitive gaps and opportunities.

Leading brands, agencies, and consultancies use PlaceIQ’s trusted data products to glean insights that drive intelligent marketing and successful business outcomes. With nearly a decade of experience, PlaceIQ’s platform is built to process the complexities of pairing movement data with mapping data, and deliver usable insights that reveal real-world behaviors. That means identifying fraudulent devices, removing incorrect places, accounting for multiple visits, making sense of dwells, and more.

PlaceIQ has a multi-source approach to data, selected with an intense data evaluation criteria, allowing for the most diverse set - tested and validated by third parties. Our guiding philosophy of Privacy by Design ensures that the data we use is, and will continue to be, in compliance with the highest standards of consumer respect and privacy in the market. For more information on this, or other, PlaceIQ data products that are available for licensing, please reach out to our team at awsdata@placeiq.com.