Sold by: Acxiom
Deployed on AWS
Brazil Consumer Segmentation provides a powerful set of consumer classification systems that assess the socio-economic and geodemographic portraits of neighborhoods across Brazil. It consists of analysis variables and two segmentation systems including international and market optimized categories. The data is based on census, government and commercial data.
Overview
Overview
Brazil Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze consumers and markets, providing valuable insights for database marketing, customer segmentation and network planning.
Based on key demographic and socio-economic characteristics, Brazil Consumer Segmentation data classifies households into categories and groups. The market-specific segmentation consists of 51 categories organized into 10 groups. The international segmentation is grouped into 5 income types and further divided into 5 standard life stage categories for consistent classification when comparing across countries. Additional analysis variables relate to presence of children, adults 45 or older, education level, household size, and average income in local currency.
Data complies with local privacy laws and is based on census, government and commercial data.
Client Credentialing
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
- Company Name
- Full Business Address
- State of Incorporation
- Company Contact Name
- Company Contact Email Address
- Company Contact Phone Number
- Intended Use Case
QUICK FACTS
Brazil Consumer Segmentation:
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Is ideal for neighborhood-level analysis and trending.
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Provides two segmentation systems with groups and categories as well as key variables for each geography.
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Is available at a small geographical level Brazilian ‘code sector’.
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Easily integrates into most systems for mapping and analysis.
Geographic Level of Aggregation
Data has been anonymized to the code sector level, representing no fewer than 100 individuals per geography aggregated. File contains data for 316,574 code sectors.
Formats
This product is delivered as a database file (.dbf) with associated Map files.
Update Frequency
Segmentation data files are updated annually.
Permitted Uses
See Acxiom’s Data Use Agreement.
Test Use Only
Sample data may not be shared with a third party.
Sample data may not be used in production environment.
Received or enriched data by Acxiom may only be used for marketing purposes under the existing legislation.
Details
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Pricing
This product is available free of charge. Free subscriptions have no end date and may be canceled any time.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimensions summary
This listing uses a single pricing dimension called Product Access (Units). It grants you access to the product at no cost. There are no tiers, instance sizes, or usage add-ons to compare. You subscribe under one free access option. The sample gives you a look at Brazil consumer segmentation data organized by code sector. Because pricing is free, there is no scaling by volume, seats, or usage. You simply activate access to the sample through the single available dimension.
Top-of-mind questions for buyers
One unit grants you access to the sample dataset. It is not metered by records, seats, or volume. Activating the subscription enables access to the Brazil consumer segmentation sample organized by code sector. You are not counting individual users or data rows to determine billing.
No. This listing is free, so your cost stays the same regardless of how much sample data you access. There are no usage thresholds, overage charges, or tier boundaries that trigger new charges. You activate the single access dimension and use the sample without additional fees.
The sample gives you a view of Brazil consumer segmentation data organized by code sector. It reflects the vendor's demographic, household, and segmentation intelligence used for planning and targeting. As a sample, it offers a limited look rather than the vendor's broader attribute set. Contact the vendor for details on scope.
www.acxiom.com
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Vendor refund policy
This product is not refundable.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Brazil Consumer Segmentation – Code Sector Sample | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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