Sold by: ASAPP
Deployed on AWS
ASAPP is the agentic Customer Experience Platform (CXP) purpose-built for enterprise customer service.
4.3
Overview
ASAPP is the agentic Customer Experience Platform (CXP) purpose-built for enterprise customer service. CXP orchestrates AI agents, human expertise, and enterprise systems to resolve customer issues faster and more accurately across voice and digital channels. At the core of the platform is GenerativeAgent®, created to autonomously listen, reason, act, and improve through interaction intelligence. Enterprise service teams use ASAPP to run their operations with measurable outcomes, governance, and production-scale reliability.
GenerativeAgent combines human-level capability with human-in-the-loop design. It connects to your backend systems and knowledge sources, so it can take action for customers and deliver fast, accurate resolutions grounded in your own information.
GenerativeAgent is ASAPPs AI customer service agent, built to resolve customer issues end to end with personalized, accurate service. It powers the ASAPP Customer Experience Platform on AWS, turning each interaction into a resolution.
Highlights
- 1. Human agent capability: GenerativeAgent handles complex conversations and completes tasks for customers, the way a skilled human agent would. Give it access to your APIs and knowledge base or FAQs, and it is ready to deliver service tailored to your business, with no manual dialogue design required.
- 2. Human-in-the-loop: GenerativeAgent knows when to ask a human supervisor for help or approval, without handing off the whole conversation. You control when and how it asks, which keeps your team in charge of sensitive decisions, and GenerativeAgent learns from the guidance it receives. Because supervisors step in only when needed, one person can support multiple voice conversations at once.
- 3 - Predictable execution: GenerativeAgent uses CXPs hybrid model architecture that combines natural conversation with controlled process execution. This allows for ASAPP to combine Generative AI (natural language) with controlled programmatic logic. This removes the bottleneck of choosing between flexibility and reliability.
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Trust center
Access real-time vendor security and compliance information through their Trust Center powered by Drata or Vanta. Review certifications and security standards before purchase.
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months | Overage cost |
|---|---|---|---|
ASAPP Proof of Value | Custom and Enterprise pricing available upon request. Includes set number of interactions. | $50,000.00 | |
ASAPP Platform | ASAPP Platform is a unified platform that automates customer conversations across voice and digital. Pricing is determined by private offer. | $1,000,000.00 | - |
The following dimensions are not included in the contract terms, which will be charged based on your usage.
Dimension | Description | Cost/unit |
|---|---|---|
Virtual Assistant Digital Interaction | Additional interactions outside the minimum commit. Pricing is available upon request. | $0.00 |
Dimensions summary
This listing offers two contract-based options, both priced through a private offer rather than fixed public rates. The ASAPP Proof of Value option supports a limited pilot engagement, with custom and enterprise pricing set on request. The ASAPP Platform option covers the unified system that automates customer conversations across voice and digital channels. Both are quoted individually based on your requirements. You negotiate terms directly with the vendor, so pricing scales to your deployment scope rather than following preset tiers.
Top-of-mind questions for buyers
The Proof of Value supports a short pilot engagement. You go live in about two weeks and measure early results like handle-time reduction and containment gains. The Platform option covers the unified system that automates customer conversations across voice and digital channels for ongoing production use. Both are quoted individually by private offer.
Both options use units priced through a private offer rather than fixed public rates. The listing does not define a fixed per-unit metric publicly. Pricing scales to your deployment scope, such as interaction volume and automation needs. Contact the vendor to confirm how units map to your specific environment.
The Platform coordinates several AI agents through an orchestration layer that routes across AI, workflows, and human agents. It includes interaction intelligence, testing and simulation tools, built-in governance and auditing, safety controls, and connectors to your existing systems. These capabilities are quoted together under one private offer.
www.asapp.com+3
Helpful?
Vendor refund policy
No refunds.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Your purchase includes enterprise-grade support from dedicated account managers and a technical support team. For any questions, contact our experts by email at aws-marketplace@asapp.com .
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Similar products
ASAPP is the leader in Generative AI for Contact Centers, with a mission to end bad customer service. With GenerativeAgent, ASAPP is the first company to build a fully autonomous system capable of enabling voice agent concurrency, seamless human-in-the-loop feedback, and automating interactions that today are impossible to automate with deterministic systems. GenerativeAgent supports both voice and messaging channels and seamlessly integrates with your existing infrastructure.
ASAPP AutoTranscribe is the fastest and most accurate AI transcription solution that converts speech to text in real-time for live call audio streams and audio recordings.
ASAPP AutoSummary generates targeted, custom data and insights using Generative AI to extract Intents & Topics, Entities, Sentiment Drivers and other Structured data from every voice or chat (messaging) interaction between a customer and an agent.
AutoSummary uses the same technology to generate free text insights that are configured to your custom needs, with the ability to actively include or exclude key elements in human-readable summaries.
Arc XP is the hybrid CMS purpose-built for media and broadcast companies. Create, manage, and deliver stories that captivate audiences, all while fueling sustainable growth.
Customer reviews
C L.
Accurate Summarization, Needs Grammar Improvements
Reviewed on Dec 16, 2025
Review provided by G2
What do you like best about the product?
I like that ASAPP is probably 90%+ accurate, which makes it a great summary timesaver. My team is measured on efficiency, where every second counts, and saving time closing out customer accounts to move on to the next is valuable.
What do you dislike about the product?
I find issues with grammar, punctuation, and spelling at times, which might be due to the transcription service used. Experts need to take extra time to manually correct errors, which could be improved by allowing real-time adjustments instead of waiting until the end. It would be helpful to have system notifications for grammar and spelling as a time saver. The initial setup took a while, taking several months with the project and dev teams to fully integrate.
What problems is the product solving and how is that benefiting you?
I use ASAPP for interaction summarization, saving time closing customer accounts. It's 90%+ accurate, a summary timesaver, helping my team measured on efficiency where every second counts.
Taruna K.
Great alternative than the BOT responses!!
Reviewed on Apr 17, 2024
Review provided by G2
What do you like best about the product?
While using the platform as a customer support expert, ASAPP has been solving its purpose with its user-friendly responses to the concerns and also addresses and acknowledges the customer's need with keywords to filter and help the best out of query in real-time. Has confined space which allowed perfectly in accessing the accounts of customers and make responses query-centric.
What do you dislike about the product?
It needs a few updates i.e., regarding the tagger and login time mapping. Else it's best in this segment.
What problems is the product solving and how is that benefiting you?
I've been using to manage customer's accounts and dealing with the queries where I use to get time in researching the root causes while the platform helped in engaging the conversation by providing quick responses and make the customer feel actively heard like humans. It's like a co-pilot to the service industry like mine.
Internet
ASAPP Works well for Chat support to customers
Reviewed on Oct 06, 2020
Review provided by G2
What do you like best about the product?
It is very easy to access Customer account details. It have wonderful automated responses which are suggested based on customer's question. Not only these, but it can provide you hassle free copy feature of text of mobile numbers.
It also fetches customer browser activity which helps us find if cx is online. It also has auto pilot mode which can time out chat automatically if there is no response from customer.
It also fetches customer browser activity which helps us find if cx is online. It also has auto pilot mode which can time out chat automatically if there is no response from customer.
What do you dislike about the product?
Nothing much to dislike but it forgets the total login hours after it is closed by myself also.
What problems is the product solving and how is that benefiting you?
Technical issues regarding Internet for customer and the major benefits are Auto pilot.
Recommendations to others considering the product:
You can go for it and no regrets later. It is the best tool in market. It is the best for chat with customers