Digital Gamification To Drive Database Aquisition

IRL is an AWS software developer and digital partner, with a first to market no-code web-app database driver and updater.

The AWS Lambda functioning platform offers a disruptive new virtual, gamified approach to updating records for existing databases and driving new data acquisition.

The platform engages directly with your existing database customers via any digital interface (email, SMS, social media, chatbots, intranet etc) and leverages animated virtual experiences (AR), geolocation, gamification and tokenisation with digital wallets, to drive response rates (80%+ conversion to first person data from our platform landing page).

Utilising Lambda functionality and AWS EC2, the platform delivers real-time gamified experiences to your customers (and referred customers via a referral mechanic) through which data records are updated and acquired. The gamification engagement additionally drives, loyalty, sales and brand affinity.

The platform combines real world and digital worlds, to engage audiences in a more entertaining way. The platform geotargets audiences at specific locations (or anywhere) through gamified and animated AR experiences. These experiences can be adapted in real time according to real world events, such as sports events or music festivals.

Using the AWS campaign manager, you can create and drop virtual assets, anywhere at any time, for people to discover, collect (in a digital wallet) and engage with to win rewards or offers. The experience can be delivered as a stand-alone campaign, via a API service, as part of your existing CRM (or linked to an AWS database such as DynamoDB), or through chatbot integration as part of any existing digital channels. Our aim is to achieve conversion metrics of up to 80% first person data collection for customers reaching our landing page. Our unique approach will allow you to acquire new customers and update your existing database for a fraction of your existing channels.