Sold by: KnowBe4, Inc.
Deployed on AWS
Personalized, relevant, and adaptive security awareness training for human risk management.
KnowBe4's Security Awareness Training (SAT) transforms how your organization manages human risk by combining the industry's most comprehensive security awareness training with groundbreaking AI-native defense agents - including the Orchestration Agent that fully automates program administration - all powered by 15+ years of threat intelligence and user data.
4.6
Overview
KnowBe4's SAT combines the industry's most comprehensive security awareness training with groundbreaking AI-native defense agents. Designed to transform your workforce from a vulnerability into your strongest security asset, KnowBe4 SAT is the only AI-powered human risk management product backed by 15+ years of threat intelligence and user behavior data.
Comprehensive Security Awareness Training featuring the world's largest library of engaging, interactive content available in 35+ languages, including modules, videos, posters, games and newsletters. The training adapts to various learning styles using Risk Score - a comprehensive behavioral assessment - and Smart Groups - customizable user segmentation based on role and risk - for targeted campaign delivery.
AI Defense Agents leverage advanced artificial intelligence to revolutionize management through:
Orchestration Agent: Fully automates program administration with an "always-on," goal-driven approach - continuously assessing risk to automatically create and schedule individualized phishing tests and training campaigns, eliminating campaign-based management in favor of continuous, personalized security awareness at scale
Remedial Training Agent: Delivering personalized content assignments automatically based on individual risk profiles, learning history, and behavioral patterns
Ongoing Training Agent: Personalized training is automatically assigned to learners to address specific knowledge gaps and reduce organizational risk. A sub-agent of Orchestration Agent
Phishing Agent: Automated creation and delivery of personalized phishing simulations. A sub-agent of Orchestration Agent
Template Generation Agent: Leverages generative AI to create highly realistic email templates mirroring current attack vectors while basing social engineering indicators on the NIST Phish Scale Framework
Callback Template Generation Agent: Generating templates specifically for callback phishing attack vectors that combine phishing and vishing techniques
Policy Quiz Agent: Ensuring organization security and compliance alignment by generating intelligent quizzes based on your specific policies
Knowledge Refresher Agent: Delivering timely, bite-sized refreshers at optimal intervals to combat the forgetting curve
Recommended Landing Pages Agent: Automatically suggests contextually appropriate landing pages for phishing templates to reinforce learning objectives
Deepfake Training Content Agent: Generates custom deepfake training content featuring a leader from your own organization
Custom SAPA Agent: Create custom risk assessments using your organization's specific documentation and policies
"Buy Now" Disclaimer: When you click "Create contract" your purchase request will be forwarded to KnowBe4 for additional evaluation. You will receive a notification confirming the acceptance of your order as soon as it has been reviewed and approved. Your subscription will not begin until your order has been fully accepted in accordance with the EULA.
Highlights
- Personalized: Deliver individualized training experiences through AI-driven content recommendations, and behavioral profiling that adapts to each user's specific role, risk level, and learning preference.
- Relevant: Provide contextual security training that directly addresses current threat landscapes, eliminating generic content in favor of targeted learning that matches real-world security challenges your employees face.
- Adaptive: Continuously evolve your human risk management program through intelligent automation and orchestration that learns from user interactions, automatically assesses individual user risk, delivers personalized phishing tests and training at the right time, and adjusts content based on emerging threats-all powered by 15+ years of threat intelligence data.
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
KnowBe4 Security Awareness Training Advanced | This per-seat license covers KnowBe4 Security Awareness Training (SAT) Advanced for organizations with 25 to 50 users (1 unit = 1 user). Please note: A strict minimum purchase of 25 seats is required to qualify for this offer. The Advanced tier includes access to the full 1,000+ item training library, AI Defense Agents (AIDA), and advanced phishing simulations. If your organization exceeds 50 users, please select the higher-volume dimension. | $45.00 |
KnowBe4 Security Awareness Training Advanced | This per-seat license covers KnowBe4 Security Awareness Training (SAT) Advanced for organizations with 51-100 users (1 unit = 1 user). The Advanced tier includes the full 1,000+ item training library, AI Defense Agents (AIDA), and advanced phishing simulations. If your user count falls outside the 51-100 range, select the matching tiered dimension. | $40.80 |
KnowBe4 Security Awareness Training Advanced | This per-seat license covers KnowBe4 Security Awareness Training (SAT) Advanced for organizations with 101-250 users (1 unit = 1 user). The Advanced tier includes the full 1,000+ item training library, AI Defense Agents (AIDA), and advanced phishing simulations. If your user count falls outside the 101-250 range, select the matching tiered dimension. | $38.28 |
KnowBe4 Security Awareness Training Advanced | This per-seat license covers KnowBe4 Security Awareness Training (SAT) Advanced for organizations with 251-500 users (1 unit = 1 user). The Advanced tier includes the full 1,000+ item training library, AI Defense Agents (AIDA), and advanced phishing simulations. If your user count is below 251, select the matching tiered dimension; if it exceeds 500, contact KnowBe4 for a custom quote. | $35.52 |
KnowBe4 Security Awareness Training Foundation | This per-seat license covers KnowBe4 Security Awareness Training (SAT) Foundation for organizations with 25 to 50 users (1 unit = 1 user). Please note: A strict minimum purchase of 25 seats is required to qualify for this offer. The Foundation tier includes access to the core training library, unlimited phishing simulations, and essential security awareness features. If your organization exceeds 50 users, select the matching higher-volume dimension. If you require the full 1,000+ item library and AI Defense Agents (AIDA), please select the Advanced tier. | $28.80 |
KnowBe4 Security Awareness Training Foundation | This per-seat license covers KnowBe4 Security Awareness Training (SAT) Foundation for organizations with 51-100 users (1 unit = 1 user). The Foundation tier includes the core training library with essential security awareness content, phishing simulations, and basic reporting. If your user count is 25-50, select HRMSATFA; if it exceeds 100, select the matching higher-volume dimension. | $25.56 |
KnowBe4 Security Awareness Training Foundation | This per-seat license covers KnowBe4 Security Awareness Training (SAT) Foundation for organizations with 101-250 users (1 unit = 1 user). The Foundation tier includes the core training library (1,000+ items), phishing simulations, and AI Defense Agents, but excludes Advanced-tier premium content (e.g., The Inside Man series, games, live-action videos). If your user count falls outside the 101-250 range, select the matching tiered dimension. | $23.64 |
KnowBe4 Security Awareness Training Foundation | This per-seat license covers KnowBe4 Security Awareness Training (SAT) Foundation for organizations with 251-500 users (1 unit = 1 user). The Foundation tier includes the core training library with essential security awareness content, phishing simulations, and AI Defense Agents. If your user count falls outside the 251-500 range, select the matching volume-band dimension (HRMSATFA for 25-50, HRMSATFB for 51-100, or HRMSATFC for 101-250). | $21.60 |
Dimensions summary
You buy per-seat licenses, where one unit equals one user. Pricing splits into two content tiers: Foundation and Advanced. Foundation covers core training and phishing simulations. Advanced adds the 1,000+ item training library and AI Defense Agents (AIDA). Each tier is sold in four user bands: 25-50, 51-100, 101-250, and 251-500 users. A 25-seat minimum applies. You pick the dimension matching both your chosen tier and your user count. Above 500 users, you contact KnowBe4 for a custom quote.
Top-of-mind questions for buyers
One unit equals one user account. You license each person who receives training and phishing simulations. A 25-seat minimum applies, so you must license at least 25 users to qualify. You pick the user band that covers your headcount, such as 25-50 or 251-500.
Foundation covers the core training library and phishing simulations. Advanced adds the 1,000+ item training library and AI Defense Agents (AIDA). Some Foundation bands include AIDA, but Advanced adds premium content like The Inside Man series, games, and live-action videos not in Foundation.
You select the dimension matching your new user count, such as moving from the 51-100 band to the 101-250 band. Each band is a distinct license. If your organization exceeds 500 users, you contact KnowBe4 for a custom quote instead.
www.knowbe4.com
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Support
Vendor support
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Customer reviews
Cindy C.
Real-Life Scenarios Made Simple—Backed by Great Implementation Support
Reviewed on Sep 10, 2026
Review provided by G2
What do you like best about the product?
it contains real life situations that users are likely to either be or become familiar with. It presents information in a simple yet complex manner for even the most basic users.
What do you dislike about the product?
portal can be overwhelming. We were very lucky to have an awesome implementation specialist that set us up and continued to reach out and do her wizardry to set us up in an ongoing cadence.
What problems is the product solving and how is that benefiting you?
Phishing! email safety for home and work, including our large volunteer base. it also provides excellent resource tools for us to use.
Accounting
Does what it says on the tin
Reviewed on Sep 02, 2026
Review provided by G2
What do you like best about the product?
The staff interactions. I've always been able to get quick help when running into issue with setup/deployment of any training or educational content.
What do you dislike about the product?
Biggest issue here is some of the users trained on KnowBe4 Security Awareness Training will start to flag KnowBe4 Security Awareness Training as phishing attempts. Usually because they feel its asking the exact questions its training against.
What problems is the product solving and how is that benefiting you?
It has educated our users well with how to spot phishing, scam emails, and compromised outside accounts.
Computer Software
Whole experience with KnowBe4 from the onboarding to launching training modules has been awesome.
Reviewed on Sep 01, 2026
Review provided by G2
What do you like best about the product?
User interface and the experience when navigating the console. Also, the ability to find modules that are relevant to our company.
What do you dislike about the product?
Have not found anything that I do not dislike about KnowBe4
What problems is the product solving and how is that benefiting you?
From the very beginning, we wanted to educate our remote employees and keep them engaged with the training modules on a consistent schedule. Educating our employees about the latest threats and what to watch for has helped reduce internal tickets and keep our company safe and secure from outside threats.
Mohammed A.
Effective Security Awareness and Phishing Training
Reviewed on Aug 26, 2026
Review provided by G2
What do you like best about the product?
I like the integration of AI to help create and customize training content. It would also be beneficial to improve the reporting capabilities to make reports more effective, flexible, and easier to analyze, with more useful insights and actionable information.
What do you dislike about the product?
The reporting capabilities could be more flexible and user-friendly, especially when it comes to customizing reports and extracting actionable insights. The AI content creation features could also be expanded to provide more relevant and tailored content.
What problems is the product solving and how is that benefiting you?
KnowBe4 helps us improve employees’ security awareness and reduce the risk of human-related security incidents, particularly phishing and social engineering attacks. It also allows us to track employee awareness levels and training completion, helping us identify areas that need further improvement.
Va S.
Easy-to-Use, Fully Managed Training Quizzes with AI Capabilities
Reviewed on Aug 25, 2026
Review provided by G2
What do you like best about the product?
It’s fully managed for training quizzes, with a friendly UI/UX that’s easy to use. Setup is straightforward, and it integrates easily with other security solutions. Performance has been good, and the pricing feels acceptable for what you get. Support is generally helpful, but sometimes it takes a long time to respond and the answers can be inaccurate for my concern. Previously there was only a little help from AI, but now KnowBe4 provides a lot more AI capability.
What do you dislike about the product?
It takes a long time for support to resolve issues, and the training content isn’t fully customizable.
What problems is the product solving and how is that benefiting you?
- The training content is up to date.
- It can provide learners with a certificate of completion.
- The phishing failed pages are realistic and closely match what an actual attack looks like.
- There are phishing templates available as well.
- It can provide learners with a certificate of completion.
- The phishing failed pages are realistic and closely match what an actual attack looks like.
- There are phishing templates available as well.