Strata Analytics Group specializes in integrating leading Martech platforms with AWS infrastructure to create a unified customer view and enable personalized experiences across various industries. We have extensive experience in ensuring seamless data flow, security, and compliance, empowering your marketing team with powerful automation tools within the secure and scalable AWS environment.

Industry-Specific Tailoring:

Telecom: Integrate customer data from billing systems, network usage logs, and customer service interactions to create a 360-degree view of each subscriber.

Fintech & Banking: Integrate financial data, transaction history, and risk profiles to deliver personalized financial product recommendations and advice.

Retail & Consumer: Integrate purchase history, browsing behavior, and loyalty program data to create targeted promotions and personalized shopping experiences.

Media: Integrate viewership data, content preferences, and subscription information to deliver tailored content recommendations and offers.

Manufacturing: Integrate lead data, customer interactions, and sales data to create targeted campaigns for different stages of the buyer's journey.

Utilities: Integrate energy usage data, billing information, and customer feedback to deliver personalized energy-saving tips and promotions.

Key Activities

Assessment of your existing Martech landscape and identification of integration opportunities within AWS. Design and implementation of a scalable and secure architecture on AWS, leveraging services like S3, Redshift, and Quicksight. Configuration of CDP for data ingestion, segmentation, and audience creation, integrated with industry-specific data sources. Integration of Marketing Automation tools for campaign execution across multiple channels, tailored to industry-specific use cases. Development of custom integrations with other systems (e.g., billing, CRM) within the AWS ecosystem.

Deliverables

A fully integrated Martech ecosystem on AWS that enables personalized customer journeys and data-driven decision-making, tailored to your industry's unique requirements. Documentation of the implemented architecture, configurations, and processes, adhering to AWS best practices. Training and knowledge transfer to empower your team to utilize the Martech solution effectively within the AWS environment.