
Overview
US consumer survey data results, over 7500 respondents each month, beginning in March 2020 to present covering the consumers' concerns and behaviors related to the Coronavirus Covid-19 situation. Anonymous survey data covers levels of concern and actions being taken. 100% Privacy Compliant. No PII Used. HIPAA and CCPA Compliant. April data is organized by demographic groups, business owners, Census regions and division. March data (pre National Emergency) is organized by demographics groups as well as shoppers of leading retailers. Major Purchase Plans and Spending Intentions for 20 Merchandise Categories are included. Data will be updated each month while the Coronavirus Covid-19 situation continues in order to monitor changing consumer attitudes and behaviors.
March Data is organized by the following demographic segments:
- US 18+
- Men 18+
- Women 18+
- Incomes <$50K
- Incomes $50K+
- Ages 18-24
- Ages 25-34
- Ages 35-44
- Ages 45-54
- Ages 55-64
- Ages 65+
- Northeast Census Region
- Midwest Census Region
- South Census Region
- West Census Region
Cross section views of the data are included providing demographic & behavior profiles for the following consumer segments:
How, if at all, concerned are you about the Coronavirus also known as Covid-19?
- Extremely concerned
- Very concerned
- Slightly concerned
- Not concerned at all
Does the Coronavirus/Covid-19 situation impact your view of the economy?
- Yes
- No
Regular shoppers of leading retailers
- Amazon Shoppers
- Kohl's Shoppers
- JC Penney Shoppers
- Macy's Shoppers
- Kroger Shoppers
- Target Shoppers
- Walmart Shoppers
Data Uses and Applications:
- Risk Assessment
- Contingency Planning
- Market Share Analysis
- Market Size Analysis
- Competitive Analysis
- Marketing Planning
- Customer Segment Analysis
- Strategic Consulting
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You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Strategic Insights: Coronavirus Covid-19 Consumer | All historical revisions | All future revisions | Not included | Not included |
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