Sold by: Equifax
Deployed on AWS
Sample data of modeled dollar amount of what a household likely has to spend on discretionary items
Overview
The Spending Power™ Free Dataset is a sample of 100 rows that represents the full dataset in terms of data types, organization, and fields. Please note that this is not real production data, subscribe to Spending Power™ full version to get 100% production data.
Spending Power™ is a modeled dollar estimate of what a household likely has available to spend, save, or invest after accounting for the fixed expenses of life (shelter, utilities, insurance, fixed transportation, and healthcare expenses). Unlike other behavioral-based indicators, Spending Power™ is derived from measured data and provides a high upper limit actual dollar value.
Spending Power™ differentiates spending capacity across households with similar demographic and financial profiles. It provides a continuous measure up to $1.2MM per household and delivers ground counts of households by spending tiers for market-level geographies as low as Census Block Group.
Fields Included:
- ZIP Code
- ZIP+4 Code
- Delivery Point Code (DPC)
- Spending Power Dollar Estimate
The Spending Power file layout can be accessed here .
Use Cases:
Advertising Optimization
Prospect marketing - find and market to more prospective consumers who match the economic profiles of your best current customers
Reduce waste - direct marketing efforts toward those that can more likely purchase your product
Cross-sell / upsell - determine which existing customer households have the capacity to spend or invest more
Align messaging and offers - Understand how much customers can likely spend or invest and create more targeted and relevant promotions
Audience Segmentation
Analyze markets - size and rank markets based on the spending levels and capacity of residents
Inform merchandising decisions - determine merchandising mix decisions with a clearer picture of how much residents in different markets can likely afford
Disclaimer: The information in this data set is fictitious, should be treated as such, and should be used only for testing purposes. Information in the data set does not represent any known business or consumer.
Details
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Delivery method
Deployed on AWS
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Spending Power™ Sample | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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