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Spending Power™ (Demo/Sample)

Provided By: Equifax

Spending Power™ (Demo/Sample)

Provided By: Equifax

Sample data of modeled dollar amount of what a household likely has to spend on discretionary items

Product offers

The following offers are available for this product. Choose an offer to view the pricing and access duration options for the offer. Select an offer and continue to subscribe. Your subscription begins on the date that your request is approved by the provider. Additional taxes or fees might apply.

Public offer

Payment schedule: Upfront payment | Offer auto-renewal: Supported
$0 for 3 months

Overview

The Spending Power™ Free Dataset is a sample of 100 rows that represents the full dataset in terms of data types, organization, and fields. Please note that this is not real production data, subscribe to Spending Power™ full version to get 100% production data.

Spending Power™ is a modeled dollar estimate of what a household likely has available to spend, save, or invest after accounting for the fixed expenses of life (shelter, utilities, insurance, fixed transportation, and healthcare expenses). Unlike other behavioral-based indicators, Spending Power™ is derived from measured data and provides a high upper limit actual dollar value.

Spending Power™ differentiates spending capacity across households with similar demographic and financial profiles. It provides a continuous measure up to $1.2MM per household and delivers ground counts of households by spending tiers for market-level geographies as low as Census Block Group.

Fields Included:

  • ZIP Code
  • ZIP+4 Code
  • Delivery Point Code (DPC)
  • Spending Power Dollar Estimate

The Spending Power file layout can be accessed here .

Use Cases:\ Advertising Optimization\ Prospect marketing - find and market to more prospective consumers who match the economic profiles of your best current customers\ Reduce waste - direct marketing efforts toward those that can more likely purchase your product\ Cross-sell / upsell - determine which existing customer households have the capacity to spend or invest more\ Align messaging and offers - Understand how much customers can likely spend or invest and create more targeted and relevant promotions\ Audience Segmentation\ Analyze markets - size and rank markets based on the spending levels and capacity of residents\ Inform merchandising decisions - determine merchandising mix decisions with a clearer picture of how much residents in different markets can likely afford

Disclaimer: The information in this data set is fictitious, should be treated as such, and should be used only for testing purposes. Information in the data set does not represent any known business or consumer.

Provided By
Fulfillment Method
AWS Data Exchange

Data sets (1)

You will receive access to the following data sets

Revision access rules
All historical revisions | All future revisions
Contains sensitive information
Name
Type
Data dictionary
AWS Region
Spending Power™ Sample
Not included
US East (N. Virginia)

Usage information

By subscribing to this product, you agree that your use of this product is subject to the provider's offer terms including pricing information and Data Subscription Agreement . Your use of AWS services remains subject to the AWS Customer Agreement  or other agreement with AWS governing your use of such services.

Support information

Support contact email address
Refund policy
Refunds are not offered for this product.
General AWS Data Exchange support