Prosper Insights & Analytics' propensity model predicts the probability that a U.S. adult is For or Against a political issue. Based on a set of basic demographics, the model identifies individuals who are likely to be For or Against a specific issue. The model was trained with data from Prosper's large U.S. adult Consumer Intentions & Actions survey database.
Highlights
Enhances digital and offline targeting by identifying individuals likely to be For or Against a specific issue
100% Privacy Compliant Models. No PII Used.
Based on unique large sample consumer survey data (N = 15,000+).
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You pay by the hour for the compute instance that runs the model, billed per host hour (HostHrs). Pricing is organized two ways. First, you choose an inference mode: batch, which processes data in scheduled groups, or real-time, which scores requests as they arrive. Second, you pick an instance type across the m4, m5, c4, c5, p2, and p3 families in a range of sizes. Larger or GPU-based instances handle heavier workloads. Your cost scales with the instance you select, the mode you run, and the total hours used. No upfront commitment applies.
Top-of-mind questions for buyers
What does one HostHrs unit mean, and am I charged when the instance is stopped?
One HostHrs equals one hour that a chosen instance stays running for inference. Charges accrue per active hour, whether batch or real-time mode. A fully stopped instance stops software charges. Underlying AWS storage or resource fees may still apply while stopped, so shut down instances you are not using.
What is the difference between batch and real-time inference for billing?
Both meter per host hour on the same instance type. Batch mode runs on scheduled data groups, so you pay only while the job runs, then release the instance. Real-time mode keeps an instance running to score requests as they arrive, so hours accrue continuously while the endpoint stays up.
Which factors combine to set my total cost across the instance choices?
Three factors multiply into your bill: the instance type you pick, whether you run batch or real-time mode, and the total hours used. There is no upfront commitment. Choosing a larger or GPU-based instance raises the hourly rate. Running fewer hours lowers your total regardless of instance type.
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An Amazon SageMaker model package is a pre-trained machine learning model ready to use without additional training. Use the model package to create a model on Amazon SageMaker for real-time inference or batch processing. Amazon SageMaker is a fully managed platform for building, training, and deploying machine learning models at scale.
Deploy the model on Amazon SageMaker AI using the following options:
Real-time inference
Deploy the model as an API endpoint for your applications. When you send data to the endpoint, SageMaker processes it and returns results by API response. The endpoint runs continuously until you delete it. You're billed for software and SageMaker infrastructure costs while the endpoint runs. AWS Marketplace models don't support Amazon SageMaker Asynchronous Inference. For more information, see Deploy models for real-time inference .
Batch transform
Deploy the model to process batches of data stored in Amazon Simple Storage Service (Amazon S3). SageMaker runs the job, processes your data, and returns results to Amazon S3. When complete, SageMaker stops the model. You're billed for software and SageMaker infrastructure costs only during the batch job. Duration depends on your model, instance type, and dataset size. AWS Marketplace models don't support Amazon SageMaker Asynchronous Inference. For more information, see Batch transform for inference with Amazon SageMaker AI .
Version release notes
Minor fixes to the underlying software.
Additional details
Inputs
Outputs
Usage instructions
Sample notebooks
Inputs
Summary
The model provides propensity estimates based on gender, age range, income range, and zip code. See the sample notebook for details concerning input variables and mappings.
Five digit zip code as integer.
The model requires that the zip code be replaced by a set of 25 binary variables that represent special information regarding the zip. Prosper provides a file that maps every zip code into two integer values (division and cluster). These values are then converted into a set of binary values in a manner similar to one-hot encoding. The mapping file as well as the conversion routines are provided with the sample notebook.
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