Sold by: ContentstackÂ
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Contentstack is on a mission to deliver the world's best digital experiences with the world's first adaptive Digital Experience Platform (DXP). Iconic brands like Walmart, Mattel, MongoDB, and Burberry rely on Contentstack to deliver real-time, personalized customer experiences, powered by content, data, and agentic AI.
By turning raw data into context-rich insights, Contentstack empowers brands to move beyond static personalization toward true adaptive, in-the-moment connections that resonate with every customer, across every channel. A recognized leader in customer care and a proud supporter of Pledge 1% and Girls Who Code, Contentstack is committed to innovation with purpose, community impact, and helping brands around the world reimagine possible.
Overview
For custom pricing, EULA, or a private contract, please contact AWSMarketplace@contentstack.com for a private offer.
Contentstack's adaptive DXP helps enterprises overcome the challenges of delivering modern digital experiences at scale. Business users can create and personalize experiences faster across every channel, while technical teams gain the flexibility of an API-first, composable foundation to build, integrate, and evolve with the best technologies available.
Contentstack combines flexibility with enterprise-grade reliability in a customizable, extensible platform built to scale. With brand-aware generative AI (including support for Amazon Bedrock LLMs), integrated personalization and experimentation, and an agentic framework that brings together agents and automations, Contentstack orchestrates the flow of content, data, and decisions across the digital stack. This reduces manual effort, eliminates silos, and accelerates the delivery of intelligent, on-brand experiences everywhere.
Backed by the industry-leading Care Without Compromise support program, Contentstack gives global enterprises the confidence to launch new exp, modernize operations, and accelerate growth with less risk and more agility.
Highlights
- Intelligent content management - Contentstack combines structured, modular content with an API-first foundation to power enterprise-scale experiences. Business teams move fast with intuitive visual editing and previews, while technical teams benefit from extensible workflows, governance, and integrations. Brand-aware AI, SOC 2 Type II and ISO 27001 compliance, and a global CDN (130+ PoPs) ensure every piece of content is secure, scalable, and on-brand.
- Real-time first-party data activation - Break down silos and put customer data to work with Contentstack's real-time insights and personalization. Enterprises can unify content, commerce, and audience data to build dynamic profiles that adapt instantly to context. With agents and automations orchestrating decisions across systems, teams can launch data-driven campaigns faster, optimize experiences in the moment, and deliver personalization at scale without sacrificing governance or control.
- Adaptive brand experiences - Contentstack enables enterprises to deliver consistent, on-brand experiences across every channel, market, and journey stage. The Contentstack Marketplace provides 1-click integrations and extensions, while an agentic framework of agents and automations orchestrates the flow of content and decisions across the composable stack. This reduces errors, accelerates time to market, and ensures every digital touchpoint feels personal, relevant, and adaptive.
Details
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Delivery method
Deployed on AWS
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Free trial
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Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Contentstack | Contentstack starting prices. Contact AWSMarketplace@Contentstack.com | $1.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
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Content disclaimer
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
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AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Contentstack
By Storyblok
By Arc XP
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Content Management
Structured, modular content management with API-first foundation supporting enterprise-scale experiences
AI Integration
Brand-aware generative AI capabilities with support for Amazon Bedrock Large Language Models
Data Personalization
Real-time first-party data activation with dynamic customer profile building and contextual adaptation
Security Compliance
SOC 2 Type II and ISO 27001 compliance with global content delivery network spanning 130+ points of presence
Platform Extensibility
Composable architecture with integrated workflow governance, 1-click marketplace integrations, and cross-system automation framework
Content Management Architecture
Headless CMS with modular, composable content components and visual editor for flexible content creation
API Integration Capabilities
Supports Management API, Content Delivery API, and GraphQL API for seamless content distribution across multiple digital platforms
Security Compliance
ISO 27001 certified and GDPR compliant with robust data protection mechanisms
Content Workflow Optimization
Supports entire content lifecycle from creation to management and delivery with streamlined collaborative processes
Global Scalability
Enterprise-ready architecture designed to support content management and delivery at international scale with multi-channel content distribution
Content Management
Centralized content hub with rich text editor for managing multimedia assets and stories
Workflow Automation
Automated publishing workflows with support for multi-channel content distribution
Microservices Architecture
Microservices development on AWS with built-in content delivery network for high performance
AI-Powered Tools
Native AI-powered tools for content optimization and editorial efficiency
API Extensibility
Flexible, API-first architecture enabling custom workflow development and system integrations
Standard contract
No
No
Customer reviews
0 ratings
0 AWS reviews
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219 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Hari A.
Contentstack offers a robust and flexible headless CMS experience with powerful APIs and workflows
Reviewed on Jul 09, 2025
Review provided by G2
What do you like best about the product?
Fully headless — decouples content from presentation.
Modular blocks and references support complex structures.
Reusable content types save time and enforce consistency.
Approval workflows streamline content publishing.
Easy environment management (dev, staging, production).
Modular blocks and references support complex structures.
Reusable content types save time and enforce consistency.
Approval workflows streamline content publishing.
Easy environment management (dev, staging, production).
What do you dislike about the product?
The interface can feel cluttered or overwhelming, especially for non-technical users.
Field-level customization is limited.
No real-time editing or conflict resolution — multiple users editing the same entry can overwrite each other
Field-level customization is limited.
No real-time editing or conflict resolution — multiple users editing the same entry can overwrite each other
What problems is the product solving and how is that benefiting you?
Decoupling content from frontend development, allowing content teams to work independently of developers.
Streamlining editorial workflows with approval processes, roles, and permissions.
Editors can publish without dev involvement.
Clean API-first approach supports any frontend tech stack (e.g., Next.js, React, etc.).
Streamlining editorial workflows with approval processes, roles, and permissions.
Editors can publish without dev involvement.
Clean API-first approach supports any frontend tech stack (e.g., Next.js, React, etc.).
Airlines/Aviation
A powerful tool to manage content in multiple languages
Reviewed on Jul 08, 2025
Review provided by G2
What do you like best about the product?
I've been using Contentstack for a while now, and overall, it's been a really positive experience. One of the things I appreciate most is how user-friendly the interface is—it doesn’t take long to get comfortable navigating around and managing content. It’s intuitive enough that even team members who aren’t super technical can jump in and contribute without much of a learning curve.
Another big plus is the range of add-on apps available. For example, the tools for managing translations have been incredibly helpful for our multilingual content. It’s great to have those capabilities built right into the platform rather than relying on external tools or workarounds.
Another big plus is the range of add-on apps available. For example, the tools for managing translations have been incredibly helpful for our multilingual content. It’s great to have those capabilities built right into the platform rather than relying on external tools or workarounds.
What do you dislike about the product?
The bulk actions feature is a time-saver when working with large sets of entries or assets, but I do think there’s potential to take it even further. If bulk actions could be expanded to handle more complex tasks or offer more customization, it would make the platform even more powerful and efficient.
What problems is the product solving and how is that benefiting you?
With Contentstack’s headless architecture, we can create content once and reuse it wherever we need—web, mobile, etc. Also, managing multilingual content used to be a headache. Contentstack’s integration with translation tools has made that so much smoother. We can now manage translations directly within the platform, which saves time and ensures consistency across languages.
Rebecca R.
very intuitive!
Reviewed on Jun 05, 2025
Review provided by G2
What do you like best about the product?
It was so easy to get started and our users could self onboard. Customer support is super responsive. All around great experience.
What do you dislike about the product?
Using for web is easy, app has a learning curve for our content creators
What problems is the product solving and how is that benefiting you?
creating content in one place for our multiple platforms
Hospital & Health Care
Content stack is flexible and easy to use.
Reviewed on Jun 05, 2025
Review provided by G2
What do you like best about the product?
Flexible and modular. I like that you can use all the built in features or make it your own.
What do you dislike about the product?
Allow us to version content models. A record of how models and built and change would make the process more fluid and easier to iterate. We have version in the entries, but not in the models
What problems is the product solving and how is that benefiting you?
Easily build content that can be used on our consumer website.
Financial Services
Powerful if set up correctly
Reviewed on Jun 05, 2025
Review provided by G2
What do you like best about the product?
I like that it’s so customizable. So long as you have developer support, you can create almost anything.
What do you dislike about the product?
Depending on how developers set up the backend experience, it can be a pain to edit content. One site over utilizes accordions and dropdowns, so it’s easy to get lost when editing a page if you don’t close the accordions as you go. But even worse is another site that has too much nesting/references. To create an accordion, we have the item for the headline, an item for the accordion, and individual items for each accordion tab. That gets messy FAST.
So a developer that doesn’t understand Contenstack best practices is dangerous. It creates a lot of tech debt and a poor content editor experience.
So a developer that doesn’t understand Contenstack best practices is dangerous. It creates a lot of tech debt and a poor content editor experience.
What problems is the product solving and how is that benefiting you?
Helping us to manage content on three different websites, A/B split test, and segment audiences.