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Revolutionize your monetization with AdCurate™.
Expand programmatic revenue with precision decisioning relevant to your audience.
Overview
AdCurate provides real-time, actionable metadata for inbound programmatic ads.
Precision decisioning allows you to grow your programmatic revenue by exploring and accepting portions of categories that were previously blocked, while maintaining control over your audience experience.
Accurate ad category and metadata ensures effective blocking, preventing inappropriate or unwanted ads from reaching audiences. With correct data, publishers can expand their options and include only the parts of each category that they want, introducing net new revenue streams.
AdCurate combines proprietary AI for initial filtering, followed by human verification. While AI helps with preliminary sorting, human oversight ensures the highest accuracy, delivering comprehensive data you can trust. This human element is essential for achieving precise metadata in real time.
AdCurate offers seamless API integration through AWS Marketplace, and purchases qualify towards your AWS Customer Commit.
Let our team of experts help you elevate your ad strategy, and experience the power of AdCurate.
Highlights
- Precise Advertiser Category Blocking. Enhanced accuracy and granular blocking opens additional categories to pull from with confidence.
- Safer Viewing Experience. Provides a layer of safety and confidence for publishers with sensitive audiences to source more revenue.
- Quick Sourcing of Safe Ads. Programmatically source brand-safe ads, relevant for your audience.
Details
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Delivery method
Deployed on AWS
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Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Free trial
Try this product free according to the free trial terms set by the vendor.
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Contract | Service Agreement | $0.00 |
Dimension | Cost/unit |
|---|---|
Cost per Thousand Impressions | $0.50 |
Dimensions summary
AdCurate™ pricing uses two dimensions that work together under a contract. The Service Agreement sets up your commitment term with the vendor. The Cost per Thousand Impressions dimension is your usage measure. You pay based on how many ad impressions the service processes, billed per one thousand impressions. This means your cost scales with ad volume. As your platform serves more ads, your usage charges rise in step. The contract governs the arrangement, while impression volume drives the recurring cost.
Top-of-mind questions for buyers
An impression is a single ad shown to a viewer on your service. The dimension groups these into batches of one thousand. Every ad that AdCurate™ classifies and processes adds to your impression count. You are billed for each block of a thousand impressions the service handles.
The Cost per Thousand Impressions dimension drives your recurring charges. It scales with your ad volume. The Service Agreement sets up the contract that governs the arrangement. Both appear under the same contract, but impression volume is what changes your bill month to month.
Yes. AdCurate™ classifies each ad creative in real time upon receipt, so classification does not delay campaigns. Every impression the service processes still adds to your count. Your cost rises with the number of ads served, billed per thousand impressions.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Safe Exchange™
By Barracuda Networks
By AppsFlyer UK
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AI generated from product descriptions
Real-time Ad Metadata Processing
Delivers real-time, actionable metadata for inbound programmatic ads with precise categorization and classification.
Hybrid AI and Human Verification System
Combines proprietary AI for initial filtering with human verification to ensure accurate ad metadata and category classification.
Granular Ad Category Blocking
Enables precise advertiser category blocking at granular levels, allowing selective acceptance of portions within categories while maintaining audience safety.
API Integration
Provides seamless API integration for programmatic ad decisioning and metadata retrieval.
Brand Safety Filtering
Programmatically filters and sources brand-safe ads while preventing inappropriate or unwanted ads from reaching audiences.
AI-Powered Threat Detection and Response
Leverages AI engine to detect and block phishing, malware, ransomware, spear phishing, spam, and account takeover threats with both cloud email gateway and API-based inbox defense mechanisms.
DMARC Authentication and Reporting
Provides DMARC reporting with granular visibility and analysis of SPF/DKIM/DMARC configurations to prevent email domain fraud and spoofing while minimizing false positives.
Post-Delivery Threat Hunting and Incident Response
Enables threat hunting and incident response capabilities with automated malicious message removal and customizable response playbooks for post-delivery threat management.
Anomalous Behavior Detection for Account Takeover Prevention
Detects anomalous email behavior to identify compromised accounts and automatically removes fraudulent emails and malicious payloads sent from compromised accounts.
Dual-Layer Email Protection Architecture
Combines cloud email gateway and API-based inbox defense to provide pre- and post-delivery email security across multiple protection layers.
Multi-Channel Attribution and Measurement
Provides attribution tracking and measurement across all marketing channels including paid, owned, and offline channels, as well as multiple devices such as mobile, web, consoles, and CTV.
Fraud Detection and Prevention
Includes mobile ad fraud protection capabilities to identify and prevent fraudulent actions, ensuring marketing budget allocation to legitimate channels.
Deep Linking Technology
Supports deep linking functionality to create seamless customer journeys and enable personalized user experiences across applications.
Broad Partner Integration
Integrates with a comprehensive range of media partners and technology platforms including Meta, Google Ads, Snap, Apple Search Ads, Twitter, TikTok, customer engagement platforms, email service providers, customer data platforms, and product analytics platforms through a single SDK.
Security and Privacy Compliance
Maintains certifications including SOC 2, ePrivacyseal, ISO 27001, 27017, 27018, 27032, and 27701, with compliance to regional and local data protection regulations.
Standard contract
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