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    Simply Send - Email Delivery API and SMTP Relay

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    Email delivery infrastructure with REST APIs and SMTP relay for builders. True pay-per-send pricing and real-time analytics.

    Overview

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    Email Delivery, Simplified

    Simply Send is email infrastructure built for builders who demand performance without complications. Send emails that are reliable and fast with complete control on costs - whether you need millisecond-critical OTPs, massive marketing campaigns, or legacy system connectivity.

    One Platform, Two Powerful Channels

    REST APIs (TAPI and MAPI) Integrate flexible, high-deliverability REST APIs for transactional notifications and marketing campaigns:

    • Transactional API (TAPI): Dispatch sub-second OTPs, verification links, and alerts
    • Marketing API (MAPI): Process newsletters, campaigns, and list management
    • No SDK library bloat - integrate in minutes using simple JSON payloads with fetch, axios, or requests
    • Under 100ms latency, template variables, and real-time webhooks

    SMTP Relay

    Plug-and-play email delivery for all your existing tools and frameworks. 100% SMTP compliant with secure TLS connections on port 587.

    True Pay-Per-Send Architecture

    We have eliminated complex subscription models and tiers. Just one Paid plan - you choose how much you want to spend or send. Top up your balance and consume credits strictly based on the volume and type of emails you transmit.

    • No rigid subscription tiers or monthly minimums
    • No use-it-or-lose-it expiring account balances
    • Transparent credit consumption based on email type
    • Lowest cost per email in the industry

    Bring Your Own Cloud

    You have the option to bring your own AWS or OCI account for email delivery. Simply Send sets up lean serverless infrastructure in your cloud while you retain full control over your data.

    • Your data never leaves your cloud account
    • Zero vendor lock-in - own your infrastructure
    • Pay AWS/OCI directly at cost price
    • Serverless-first with no idle server costs
    • Works with AWS SES and OCI Email Delivery
    • Managed upgrades, monitoring, and scaling handled by Simply Send

    How it works:

    1. Onboard your cloud account with roles and permissions
    2. Simply Send deploys 1-click serverless infrastructure in your cloud
    3. Go live and start sending emails

    Sub-Minute Level Live Analytics

    Don't wait for hourly reports. The dashboard provides a real-time pulse of your entire email ecosystem with minute-level precision.

    • Live Metric Stream: Watch every send, bounce, and delivery as it happens. React instantly to delivery spikes.
    • Minute-Deep Granularity: Drill down into any 60-second window of the last year to analyze patterns and anomalies.

    Event-Driven Webhooks

    Receive sub-second notifications for every event - from initial delivery to opens, clicks, and bounces - directly to your server.

    • Real-time event streaming
    • Retry logic with exponential backoff
    • Secure payload signing
    • Custom endpoint per tenant

    AWS Integration

    Simply Send integrates with AWS SES for Bring Your Own Cloud deployments, provisioning Lambda Functions, SNS Topics, IAM Roles, Config Sets, and CloudWatch monitoring - all serverless with minimal permissions.

    Get Started

    Start with 1,000 emails per month free and scale with true pay-per-send pricing as your volume grows.

    Highlights

    • True Pay rate for your email regardless of scale. Select from various flexible subscription tiers. Simply change between free and various paid plans based on the volume and type of emails you send. Transparent credit consumption ensures the lowest cost per email, saving you hundreds compared to fixed subscription plans or higher-priced per-email competitors. You choose how much you want to spend or send.
    • Dual-Channel Delivery - Send via REST APIs (Transactional API for OTPs and alerts, Marketing API for campaigns and newsletters) or SMTP Relay for existing tools and frameworks (Transactional emails only). No SDK bloat required - integrate in minutes using simple JSON payloads. Real-time webhooks with secure payload signing, retry logic with exponential backoff, and custom endpoints per tenant deliver sub-second event notifications.
    • Bring Your Own Cloud with Full Data Sovereignty - Deploy Simply Send's serverless infrastructure in your own AWS or OCI account. Your data never leaves your cloud, you pay cloud providers directly at cost price, and there is zero vendor lock-in. Simply Send handles provisioning, monitoring, upgrades, and scaling while you retain complete control over your infrastructure and data.

    Details

    Delivery method

    Deployed on AWS
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    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Simply Send - Email Delivery API and SMTP Relay

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    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    1-month contract (9)

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    Dimension
    Description
    Cost/month
    Free
    1000 emails/month free (4000 email credits per month). Each transactional email uses 3 credits, and each marketing email uses 4 credits.
    $0.00
    Paid - $5 Monthly
    50000 email credits per month. Each transactional email uses 3 credits, and each marketing email uses 4 credits. $0.30 USD and $0.40 USD per 1,000 emails for transactional and marketing, respectively.
    $5.00
    Paid - $25 Monthly
    250000 email credits per month. Each transactional email uses 3 credits, and each marketing email uses 4 credits. $0.30 USD and $0.40 USD per 1,000 emails for transactional and marketing, respectively.
    $25.00
    Paid - $50 Monthly
    500000 email credits per month. Each transactional email uses 3 credits, and each marketing email uses 4 credits. $0.30 USD and $0.40 USD per 1,000 emails for transactional and marketing, respectively.
    $50.00
    Paid - $100 Monthly
    1 Million email credits per month. Each transactional email uses 3 credits, and each marketing email uses 4 credits. $0.30 USD and $0.40 USD per 1,000 emails for transactional and marketing, respectively.
    $100.00
    Paid - $500 Monthly
    5 Million email credits per month. Each transactional email uses 3 credits, and each marketing email uses 4 credits. $0.30 USD and $0.40 USD per 1,000 emails for transactional and marketing, respectively.
    $500.00
    Paid - $1000 Monthly
    10 Million email credits per month. Each transactional email uses 3 credits, and each marketing email uses 4 credits. $0.30 USD and $0.40 USD per 1,000 emails for transactional and marketing, respectively.
    $1,000.00
    Paid - $1500 Monthly
    15 Million email credits per month. Each transactional email uses 3 credits, and each marketing email uses 4 credits. $0.30 USD and $0.40 USD per 1,000 emails for transactional and marketing, respectively.
    $1,500.00
    Paid - $2000 Monthly
    20 Million email credits per month. Each transactional email uses 3 credits, and each marketing email uses 4 credits. $0.30 USD and $0.40 USD per 1,000 emails for transactional and marketing, respectively.
    $2,000.00

    AI Insights

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    Dimensions summary

    Pricing follows a tiered contract model based on monthly email credits. The Free tier gives you a set monthly allowance at no cost. Each paid tier steps up the number of email credits included per month, from tens of thousands up to twenty million. You pick the tier that matches your monthly sending volume. Across all paid tiers, the per-1,000-email rate stays the same, with transactional emails billed at one rate and marketing emails at a slightly higher rate. So higher tiers raise your included credits, not the per-email pricing.

    Top-of-mind questions for buyers

    Each email you send draws from your monthly credit allowance. The per-1,000-email rate differs by type: transactional emails bill at one rate and marketing emails at a higher rate. Transactional emails are triggered messages like receipts. Marketing emails are bulk campaigns and newsletters sent to contact lists.
    Your tier sets the credits included each month. Once you send beyond that included amount, additional emails bill at the per-1,000 rate: one rate for transactional and a higher rate for marketing. The per-email pricing stays the same across all paid tiers, so overage cost does not change by tier.
    You must verify your sending domain with DNS records before sending. Marketing emails also require a physical mailing address and an unsubscribe link to meet compliance rules. The service adds these automatically through compliance templates. You can also connect existing apps via SMTP without changing your code.
    www.simplysend.email
    Helpful?

    Vendor refund policy

    We do not offer refunds, as our pricing is flexible and starts at affordable price points. However, we are always open to discussing your experience. Please reach out to support if you have concerns and we will do our best to help.

    Terms: https://simplysend.email/terms 

    Pricing FAQs: https://simplysend.email/pricing 

    Contact Us: https://simplysend.email/contact 

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    Vendor terms and conditions

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    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Support

    Vendor support

    Reach out to the Simply Send engineering team for assistance with any issues including API integration, SMTP configuration, webhook setup, analytics, Bring Your Own Cloud deployments, or billing and refund requests.

    The support team is available to help you choose the right plan, resolve delivery issues, and optimize your email infrastructure setup.

    https://www.simplysend.email/contact 

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

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