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    Twilio SendGrid Email

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    Deployed on AWS
    Send transactional and marketing emails at scale with the platform that offers a 99% deliverability rate. Brands large and small use SendGrid to deliver 148+ billion emails monthly.
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    Overview

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    Use Twilio SendGrid Email API to build transactional email communications or trigger marketing messages. Our flexible RESTful APIs integrate with AWS solutions to enable businesses to build engaging customer communications.

    Email API Use Cases: Send out timely alerts and notifications - from password resets to purchase confirmations. Create targeted promotions based on triggers and segmentation. Optimize email marketing campaigns with automation and intelligence. Connect with consumers at the perfect time to influence a purchase, improving customer loyalty and lead conversions.

    Features of Twilio SendGrid Email API: Distributed and reliable architecture, reliably sending over 100B emails per month at 1.9 median sendtime Flexible RESTful APIs and libraries to support in C#, Node.js, Ruby, Python, and Java. Manage and edit email templates in the UI and automatically display the latest content in your email with a simple API call. Troubleshoot easily with powerful developer tools Securely share critical data across teams Opportunistic TLS 1.2, Enforced TLS available SSL/HTTPS click tracking with microsecond redirects Two-Factor Authentication AI-powered phisherman + dedicated compliance team 24x7x365 SOC II Type 2, GDPR, and CSA compliance

    For email volume exceeding 2.5m emails per month, please reach out to aws-private-offer@twilio.com  for a private offer.

    Highlights

    • Proven email deliverability You can rely on our globally distributed, cloud-based architecture.
    • Purpose-built MTA Use the MTA trusted to deliver over 100 billion emails/mo for brands like Uber.
    • Time-saving features Fast troubleshooting, secure account management, and intuitive UI for data analysis.

    Details

    Delivery method

    Deployed on AWS
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    Pricing

    Twilio SendGrid Email

     Info
    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    1-month contract (7)

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    Dimension
    Description
    Cost/month
    Overage cost
    Essentials 50k
    50,000 emails included
    $19.95
    Essentials 100k
    100,000 emails included
    $34.95
    Pro 100k
    100,000 emails, 2500 email validations, and 1 dedicated IP address included
    $89.95
    Pro 300k
    300,000 emails, 2500 email validations, and 1 dedicated IP address included
    $249.00
    Pro 700k
    700,000 emails, 2500 email validations, and 1 dedicated IP address included
    $499.00
    Pro 1.5M
    1,500,000 emails, 2500 email validations, and 1 dedicated IP address included
    $799.00
    Pro 2.5M
    2,500,000 emails, 2500 email validations, and 1 dedicated IP address included
    $1,099.00

    Additional usage costs (10)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Description
    Cost/unit
    Additional IP address for Pro or Premier plans billed per hour
    Additional IP address for Pro or Premier plans billed per hour
    $0.041
    Email Validation Tier 1
    0 - 10K email validations (per 100) beyond package included amount
    $1.00
    Email Validation Tier 2
    10K - 50K email validations (per 100) beyond package included amount
    $0.75
    Email Validation Tier 3
    50K - 100K email validations (per 100) beyond package included amount
    $0.60
    Email Validation Tier 4
    100K - 250K email validations (per 100) beyond package included amount
    $0.50
    Email Validation Tier 5
    250K - 500K email validations (per 100) beyond package included amount
    $0.35
    Email Validation Tier 6
    500K - 1M email validations (per 100) beyond package included amount
    $0.20
    Email Validation Tier 7
    1M - 5M email validations (per 100) beyond package included amount
    $0.12
    Email Validation Tier 8
    5M+ email validations (per 100) beyond package included amount
    $0.08
    mc_contacts
    Blocks of 10,000 contacts for the Marketing Campaigns products; not currently available
    $25.00

    Vendor refund policy

    SendGrid does not currently support refunds for AWS Customers at this time, but you can cancel at any time. For more information, please refer to: https://sendgrid.com/policies/tos/ 

    Custom pricing options

    Request a private offer to receive a custom quote.

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    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

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    Vendor support

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Accolades

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    Top
    10
    In High Performance Computing, Application Stacks
    Top
    10
    In Sentiment Analysis

    Customer reviews

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    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
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    Customer service
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    Positive reviews
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    Overview

     Info
    AI generated from product descriptions
    Email Delivery Infrastructure
    Distributed and reliable architecture capable of sending over 100 billion emails per month with 1.9 median sendtime
    API Integration and Language Support
    RESTful APIs with support for multiple programming languages including C#, Node.js, Ruby, Python, and Java
    Email Template Management
    UI-based email template management with automatic display of latest content through simple API calls
    Security and Compliance
    Opportunistic TLS 1.2 with enforced TLS option, SSL/HTTPS click tracking, Two-Factor Authentication, SOC II Type 2, GDPR, and CSA compliance
    Threat Detection and Monitoring
    AI-powered phishing detection with dedicated 24x7x365 compliance team support
    Data Integration and Activation
    Integrates with major data sources including AWS and modern data stack components to eliminate data silos and enable scalable data activation for high-volume use cases
    Cross-Channel Campaign Orchestration
    Supports natively integrated channels including web, email, SMS, and in-app messaging for coordinated customer communication across multiple touchpoints
    AI-Powered Personalization Engine
    Utilizes built-in artificial intelligence to optimize campaigns, automate routine tasks, and deliver individualized customer experiences based on behavioral and contextual data
    Self-Service Campaign Management
    Provides marketers with native tools to independently activate data, build audience segments, and design personalized customer journeys without requiring technical resources
    Enterprise-Scale Architecture
    Built on modern cloud technologies designed to handle communications for over 3 billion people globally with support for complex campaign orchestration and high-volume data processing
    Multi-Channel Notification Delivery
    Unified API for delivering notifications across push notifications, email, SMS, chat, in-app messaging, and direct messaging platforms like Slack and Facebook Messenger through a single integration point.
    Visual Notification Designer
    Drag-and-drop notification template builder with consistent rendering across email clients, content reusability across channels, and support for both visual design interface and JSON-based template configuration.
    Intelligent Message Routing Engine
    Rules-based delivery system enabling drag-and-drop channel prioritization, configurable always-send settings, and best-of channel selection to route messages to optimal notification channels.
    Comprehensive Analytics and Logging
    Detailed event logging and performance metrics across all channels and providers, including deliverability comparison, channel effectiveness analysis, and per-user channel tracking.
    Managed Infrastructure and Scalability
    Fully-managed and automated notification infrastructure platform designed to handle development, scaling, and management of notifications with reduced resource requirements.

    Contract

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    Standard contract
    No
    No

    Customer reviews

    Ratings and reviews

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    4
    353 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    59%
    24%
    6%
    2%
    9%
    8 AWS reviews
    |
    345 external reviews
    External reviews are from G2  and PeerSpot .
    reviewer2802087

    Email workflows have become reliable and insightful for handling forms and templated messages

    Reviewed on Feb 10, 2026
    Review provided by PeerSpot

    What is our primary use case?

    Our main use case is integrating SendGrid  with Sentinel , and we use the .NET API.

    For SendGrid  with the .NET API, any use case can work. We can accomplish anything, but for example, contact forms with some Lambda functions. We are using it for more simple sites.

    When a user submits a form, it is a perfect use case because when you create an account, there are very well-defined instructions on how to integrate with the API using your specific language that you have a project in. When a user submits the form, it uses the SendGrid client and secret token. It sends a request to SendGrid backend, and there the magic happens.

    I do not have anything specific to add about my main use case or anything unique about how my team uses SendGrid.

    What is most valuable?

    In my experience, the best features SendGrid offers include the dashboard, which is very nice to review if emails were delivered or if something was wrong. For example, I did not know that they have templates, but we made our own. We used to send full HTML through our API. We just input the user message into the template, and then it looks beautiful when the email arrives.

    I find the dashboard useful because it is very extensible. You can slice and dice data. You can have a quick peek at the latest information, so you can use it for quick checks but also for deeper investigations if you want to gain more insights.

    SendGrid has positively impacted my organization as we moved to it from our own email servers, though it also gives us less control over everything.

    What needs improvement?

    I think SendGrid is great already as it is. If they keep developing it, that would be beneficial. If I were a power user, then I would probably have some ideas, but it is perfect for my use case.

    SendGrid can be improved with better user interface design. By default, there is a white, hard-for-the-eyes background. A dark mode by default would be nice. I have not visited the dashboard in quite a while, but I think they do not follow the system color preference. That would be a nice addition. Otherwise, I think they are pretty good, and they are popular for a reason.

    I do not have more to add about needed improvements. If there was something significant, I would create a ticket, so my use case appears to be covered.

    For how long have I used the solution?

    I have been working in my current field for almost four years.

    What do I think about the stability of the solution?

    In my experience, SendGrid is stable. I do not recall any issues with it.

    What do I think about the scalability of the solution?

    I am sure SendGrid's scalability is good; however, we did not need this feature. Of course, I would imagine any large email service is able to handle that. It should be, of course. SendGrid is designed for both small businesses and large ones, so I cannot provide feedback, but I imagine it is covered.

    How are customer service and support?

    I never had to contact SendGrid's customer support. There is nice documentation that answers a lot of questions, as well as frequently asked questions and a lot of examples outside of the documentation. Usually, everything is covered.

    How would you rate customer service and support?

    Which solution did I use previously and why did I switch?

    I used an on-premises solution before SendGrid.

    What was our ROI?

    I cannot speak to the return on investment from using SendGrid because I am not involved in that. It is also very hard to see the effect of implementing it. SendGrid gives us some business opportunities sometimes if someone reaches out to us through emails sent through SendGrid. It is really hard to estimate.

    Which other solutions did I evaluate?

    I was not the person choosing the tech stack, but at least to me, SendGrid is the option I would choose. There are also others, such as Twilio . In our company, we search for multiple options and spend some days to evaluate which one is better for our team and which covers our needs the most.

    What other advice do I have?

    My advice to others looking into using SendGrid is to think about whether you actually need to use it or if you can use something different. Spend time researching other options. Then, if you are sure you need SendGrid, spend time designing the code architecture so that it is easy to send emails from anywhere in the code and it is not hard-coded. Consider integrating with templates, as they are available. Make  sure that everything is configured correctly. Spend time reading the documentation and learning the tool properly before attempting to do something, because it can cost you money and time later to refactor.

    I think SendGrid is also useful for solo developers or people who want to learn web development and need a tool to allow them to send emails without setting up their own server, which can be difficult and also be spam-filtered. There is also a free tier for people like that, so it is great to learn it. I would be happy if another company that I join in the future will be using it. I give this product a rating of nine out of ten.

    reviewer2801337

    Automated emails have saved time and now improve communication with reliable delivery

    Reviewed on Feb 06, 2026
    Review provided by PeerSpot

    What is our primary use case?

    I use SendGrid  for transactional emails and marketing. I have used SendGrid  in different projects, mostly to send automated emails like account confirmations, password resets, and notifications.

    What is most valuable?

    SendGrid is very reliable and has good email deliverability. It integrates easily with applications and other platforms. The best features SendGrid offers are the deliverability and how it integrates with other systems.

    The features I appreciate most include the email API, email templates, and basic analytics to track delivery and open rates.

    SendGrid saves a lot of time for my organization. It saves time by automating email sending. Once everything is set up, emails are sent automatically without manual work.

    What needs improvement?

    SendGrid could improve pricing flexibility and offer more detailed analytics without extra cost.

    For how long have I used the solution?

    I have been using SendGrid for the last year.

    What do I think about the stability of the solution?

    SendGrid has proved stable in my use.

    What do I think about the scalability of the solution?

    For the moment, SendGrid's scalability is perfect for my company.

    How are customer service and support?

    I have never had to contact SendGrid's customer support except maybe once because there was a problem with the name of the company on the paperwork. Someone else had to contact support, but it was not me, so I cannot really provide details about that experience.

    How would you rate customer service and support?

    Negative

    Which solution did I use previously and why did I switch?

    I do not remember evaluating other options. SendGrid was already being used in the company, and I was told about it when I joined.

    How was the initial setup?

    I would recommend starting with a small setup and testing email deliverability before scaling with SendGrid.

    What was our ROI?

    I have seen a return on investment with SendGrid, mainly through improved email deliverability and reduced manual work. Fewer failed emails and less maintenance helped justify the cost.

    What's my experience with pricing, setup cost, and licensing?

    The pricing experience was reasonable at the beginning, but it increased as my email volume grew.

    What other advice do I have?

    SendGrid is very useful overall. It saves a lot of time and integrates very well. I would say it is best for developers, startups, and companies that send large volumes of automated emails. I am very happy with SendGrid as a stable and reliable email delivery platform. It saves time by automating transactional emails and integrates easily into applications. Costs are reasonable at first, but they increase with higher volumes. Overall, it provides a good return on investment through reliability, time savings, and improved communication. I would rate this review an 8 out of 10.

    Bukunmi Bukunmi

    Reliable email workflows have streamlined onboarding and support critical transactional messages

    Reviewed on Jan 06, 2026
    Review from a verified AWS customer

    What is our primary use case?

    My main use case for SendGrid  is sending transactional emails. A quick specific example of a transactional email I send with SendGrid  is a welcome email to an application, as well as passwords, login, OTP, and reset passwords. I send emails through the application, mostly around onboarding. I also try to send job alerts with SendGrid, which I would classify as transactional emails. Additionally, I send a bit of marketing emails.

    What is most valuable?

    SendGrid offers features that stand out for me, including that it is very easy to use, especially for a developer. The APIs are straightforward, and the documentation is excellent, making it one of the easiest solutions available for sending transactional emails.

    The APIs and documentation stand out for me because the Python API is mostly what I have used, and it is quite interesting and easy to work with. The webhook for event tracking has also been something I have used extensively, and it was simple to use because it helped other stakeholders in the company view events regarding emails that we send company-wide.

    SendGrid has positively impacted my organization because it is the primary tool I use for sending emails, including transactional emails and some marketing emails. It has been easy to use; I basically set up the SMTP client with SendGrid, which is straightforward. I have functions I recall every time for sending emails, which makes the process simple. The documentation is great, and this has impacted the organization positively because new developers have little to no friction when onboarding—the workflow is straightforward for them. Even developers with very low experience using SendGrid are able to easily get into the code and start working with it. That has been helpful. Other teams have also been able to view email events, which is very important because the company uses emails heavily. Being able to see email events and know what next steps to take has been very impactful to the organization as a whole.

    What needs improvement?

    For my use case, SendGrid is very good. The cost could potentially be improved, though I am not very familiar with pricing details. Additionally, some integrations with AI that I am not aware of would be beneficial.

    I would rate SendGrid an eight out of ten. I rated it an eight because it could have better integrations with AI. I have seen some email tools use AI, and I believe that would be valuable. I would also appreciate a better workflow between SendGrid and other automation tools.

    For how long have I used the solution?

    I have been working in my current field for more than six years.

    What do I think about the stability of the solution?

    SendGrid is stable.

    What do I think about the scalability of the solution?

    SendGrid's scalability is smooth.

    How are customer service and support?

    The customer support for SendGrid is quite helpful. I would rate the customer support a ten because I have not had any issues with them.

    How would you rate customer service and support?

    Positive

    Which solution did I use previously and why did I switch?

    I previously used Mailgun , and I switched because of the limits and some issues with deliverability. The documentation was not as comprehensive compared to SendGrid. I have also used Brevo  before, but I did not directly switch from Brevo  to SendGrid.

    How was the initial setup?

    My experience with pricing, setup cost, and licensing has been smooth. I did not handle that directly, but I believe so far it has been smooth.

    What was our ROI?

    I can speak to the time saved, which has been good. I have also experienced faster onboarding where new developers get onboarded quickly with little to no friction, especially for developers unfamiliar with SendGrid.

    What's my experience with pricing, setup cost, and licensing?

    My experience with pricing, setup cost, and licensing has been smooth. I did not handle that directly, but I believe so far it has been smooth.

    Which other solutions did I evaluate?

    Before choosing SendGrid, I evaluated other options, including AWS  SES.

    What other advice do I have?

    My advice for others considering SendGrid is that it is very stable and the documentation is excellent. If you implement SendGrid, you will save developer time. I would recommend that people switch to SendGrid, but also encourage them to read the documentation carefully. The documentation is similar to Twilio  documentation, so if you are familiar with Twilio , you would easily be able to set up SendGrid. If not, you should read the documentation thoroughly to understand what you need and what you need to set up. I would rate SendGrid an eight out of ten overall.

    Which deployment model are you using for this solution?

    Private Cloud

    If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

    Amazon Web Services (AWS)
    Pramod Kumar

    Automated bulk emails have improved delivery speed and reliability for customer communications

    Reviewed on Dec 29, 2025
    Review provided by PeerSpot

    What is our primary use case?

    My main use case for SendGrid  is sending emails using SendGrid . I also design some templates to send to customers, and from time to time, according to the schedule, we send the templates.

    My client has taken a paid SendGrid account, and we go into the account section and design some emails. In our code, we use the token key, and based on the token key, we receive the sender information, receiver information, the email body, and subject, and then we send the email.

    Regarding my main use case with SendGrid, there are a couple of ways to send the email. One way is that I need to send the certificate details to the students as part of my software. After completing their certification, we send the certificate detail over the email using SendGrid, and the email body is dynamically updated using the code so the student receives the certificate.

    What is most valuable?

    The best features that SendGrid offers are email sending and the customization of the UI that you will receive at the recipient's.

    This is a great feature in SendGrid because it is easy to customize, it is faster, and we can easily track the delivery report and all the delivery emails.

    SendGrid's impact is very good because previously I was using SMTP email that is server-based, which was not a successful way, as the email was getting failed with no delivery report. Using SendGrid, the emails deliver faster, and they do not go to spam but are directly received in the recipient's inbox.

    Since switching to SendGrid, I have seen that time is saved. The trust of the portals like Gmail and Outlook ensures the emails are received quickly with minimum failure, which increases the business.

    What needs improvement?

    SendGrid is already nice, but it could be improved by providing the company ID when sending the email. I was sending emails to my customers in a tenant-based project, where I need to maintain the company ID for each email to determine which emails belong to which company. When checking the delivery report, I need to filter with the company ID, which currently cannot be done.

    For how long have I used the solution?

    I have been working in my current field for the last fourteen years.

    What do I think about the stability of the solution?

    SendGrid is stable.

    What do I think about the scalability of the solution?

    The scalability of SendGrid is great.

    How are customer service and support?

    Customer support is also nice.

    How would you rate customer service and support?

    Negative

    Which solution did I use previously and why did I switch?

    Previously, I have used SMTP, which was very slow and resulted in frequent failures, which is why I switched to SendGrid.

    How was the initial setup?

    I do not have any challenges with deploying SendGrid on Azure  compared to my previous setup.

    What about the implementation team?

    I have not evaluated any other option before choosing SendGrid. I directly started with it.

    What was our ROI?

    Since using SendGrid, I save money, and it is a good investment. The time is also saved, as it is really hard to send emails one by one to multiple people. Using SendGrid makes it easy.

    What's my experience with pricing, setup cost, and licensing?

    The pricing is good, the cost is good, and I have no issues with licensing.

    What other advice do I have?

    I definitely recommend others to look into using SendGrid. I would rate this product a ten out of ten.

    Haylee O.

    Easy Dynamic Templates, But Needs Better Organization

    Reviewed on Dec 09, 2025
    Review provided by G2
    What do you like best about the product?
    easy to make dynamic email template. code takes well and no scrubbing.
    What do you dislike about the product?
    organization of templates -- wish we could group them by project.
    What problems is the product solving and how is that benefiting you?
    sendgrid allows us to send emails from salesforce by a trigger of a field change opposed to a button. it merges information as well
    View all reviews