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    IBM Cognos Analytics for IBM Cloud Pak for Data

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    Deployed on AWS
    Cognos Analytics provides self-service analytics, infused with AI and machine learning, so you can create stunning visualizations and share your findings through dashboards and reports.
    4.1

    Overview

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    Intelligent insights through a single view. Cognos Analytics is a solution that can do it all:

    • Clean and connect your data
    • Create stunning visualizations
    • Show you where your business is today while helping predict what will happen tomorrow

    With the new Cognos mobile app, you can get insights at-a-glance in real time, straight to your phone.

    For more information or customized pricing, please email us: cpd_on_aws@wwpdl.vnet.ibm.com 

    Highlights

    • Automated data preparation: Use built in AI to accelerate and improve blending data. Find the optimal tables for your model.
    • Automate data exploration: AI helps uncover hidden trends and drivers. Get the facts behind your data. Deliver insights in real time.
    • Visualize and report on data: Create powerful visualizations. Tell the story of your data. Share insights via email, Slack, or the mobile app.

    Details

    Delivery method

    Deployed on AWS
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    Buyer guide

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    Pricing

    IBM Cognos Analytics for IBM Cloud Pak for Data

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    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

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    Dimension
    Description
    Cost/12 months
    Cognos Analytics for Cloud Pak
    Cognos Analytics Cloud Pak for Data on AWS, 11 VPC
    $1,333,200.00

    Vendor refund policy

    Please contact your rep for any questions.

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    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Support

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Accolades

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    Top
    100
    In Analytics
    Top
    10
    In Analytic Platforms, Data Analytics, Business Intelligence & Advanced Analytics

    Customer reviews

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    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Automated Data Preparation
    Built-in AI capabilities to accelerate and improve data blending with optimal table selection for models
    AI-Powered Data Exploration
    Automated discovery of hidden trends and drivers within datasets with real-time insight delivery
    Data Visualization and Reporting
    Creation of powerful visualizations with multi-channel sharing capabilities including email, Slack, and mobile applications
    Machine Learning Integration
    Machine learning infused analytics for predictive insights and business forecasting
    Mobile Analytics Application
    Native mobile app providing real-time at-a-glance insights and analytics access on mobile devices
    AI-Powered Analytics Agent
    Agentic analytics experience with dedicated AI analyst capabilities for automated research and analysis
    Multi-Cloud Data Platform Compatibility
    Support for multiple cloud data warehouses including Amazon Redshift, Snowflake, Databricks, Google BigQuery, and Azure Synapse
    Automated Insight Generation
    Next-generation dashboards with automatic detection, summarization, and personalized insight delivery capabilities
    Self-Service Analytics
    Self-service analytics platform with unlimited permission groups and users for enterprise-scale deployments
    Cross-Platform Integration
    Integration capabilities to embed actionable insights across business applications and mobile platforms
    API-First Architecture
    Platform designed with API-first approach enabling seamless integration of analytics capabilities within applications
    Embedded Analytics
    In-context analytics integration within applications to deliver action-oriented insights
    AI-Powered Analytics
    AI-driven analytics capabilities for generating insights and enhancing decision intelligence
    Custom Data Integration
    Seamless integration of analytics across business systems and data sources
    Insight Generation Engine
    Analytics engine designed to produce actionable insights for decision-making

    Contract

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    Standard contract
    No
    No

    Customer reviews

    Ratings and reviews

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    4.1
    434 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    50%
    39%
    8%
    2%
    1%
    3 AWS reviews
    |
    431 external reviews
    External reviews are from G2  and PeerSpot .
    reviewer2787339

    Improved fraud detection and customer analytics have guided faster, data-driven decisions

    Reviewed on Feb 15, 2026
    Review from a verified AWS customer

    What is our primary use case?

    My main use case for IBM Cognos  is building report authoring, scheduling, and bursting to multiple recipients with parameterized outputs. IBM Cognos  has a use case around risk and fraud analytics, especially being a bank, where we need to check and measure against different kinds of frauds that should not exceed certain thresholds. Additionally, I utilize it for customer and product analytics regarding profitability dashboards and real-time dashboards to analyze how our customers interact with newly released features and marketing offers.

    A specific example of how I use IBM Cognos for risk and fraud analytics is in the financial services sector, where recently there has been a rise in frauds and scams. Our customers often receive calls from fraudulent individuals asking for their one-time passwords or passwords, particularly targeting older folks who are not tech-savvy, leading to the draining of their retirement and pension savings. There have also been e-commerce-oriented frauds lately, and we have a dedicated team on fraud analytics that uses IBM Cognos to tackle these issues.

    What is most valuable?

    IBM Cognos helps audit database records for user activity and report runs while tracking how certain fields change over time. It allows me to monitor specific types of fraud to determine if the incidence percentage has increased recently or if new fraud types are emerging in specific geographic areas. These audits and oversight functionalities are extremely useful for us.

    IBM Cognos offers very high security for sensitive customer data, including features like query vaults and dynamic RLS. It provides several macros and security filters for governance purposes, which are beneficial. Additionally, it facilitates the distribution of generated reports across wider forums within the company, not just limited to a specific business unit or team. The flexibility to be hosted as either a SaaS setup, an on-premise setup, or on cloud platforms like AWS  or Azure  is another unique capability of the product.

    IBM Cognos's security features, including query walls and dynamic RLS, help my team by preventing exposure of our queries to hackers and malicious parties. Our dedicated cybersecurity team ensures that sensitive data does not become public, making it crucial that data stored in IBM Cognos remains secure throughout the entire data cycle, which is where these enterprise-grade security measures prove invaluable.

    IBM Cognos offers very responsive and highly interactive dashboards, allowing effective reporting capabilities. The Excel packs generated can be drilled through and filtered efficiently, reducing the need for deeper Excel expertise. Data aggregation and segregation are effectively managed through IBM Cognos.

    The positive impact of IBM Cognos on my organization is notable; previously, the reports we were using did not meet the expectations of our managers and heads of departments, often leading to criticism. Now, we experience far fewer complaints from management, who are generally satisfied with the details of both high-level summaries and technical breakdowns when needed, enhancing our management efficiency.

    Management efficiency has improved significantly as decision-making has become much faster. Management now has clarity in deciding which products to continue, which to scrap, or where to invest more resources, with enhanced visibility facilitating these decisions.

    What needs improvement?

    IBM Cognos could improve by introducing different role types, such as viewer roles, user roles, and admin roles, along with assigning minor modules to specific individuals. Additionally, hybrid deployments, bursting workloads, and licensing guidelines are areas that could be better refined in their cloud version. Furthermore, considering the trend towards AI in many recent software solutions, an AI assistant that aids in accomplishing tasks could be a valuable addition.

    For how long have I used the solution?

    I have been using IBM Cognos for three years.

    What do I think about the stability of the solution?

    IBM Cognos is very stable overall.

    What do I think about the scalability of the solution?

    The scalability of IBM Cognos is satisfactory. Around 30 people in my team are using it, but I do not have more detailed data on scalability metrics.

    Which solution did I use previously and why did I switch?

    We previously used Microsoft Power BI  as part of the Microsoft suite before migrating to IBM Cognos.

    What was our ROI?

    While there were not any tangible savings, the streamlined decision-making process for management was a significant positive impact. Management can now drill down and view executive summaries for new products and fraud analytics quickly, resulting in less red tape during the decision-making process.

    What's my experience with pricing, setup cost, and licensing?

    I believe the pricing structure I recall was around $11 per user per month for the standard cloud version of IBM Cognos. However, our central team negotiated a different price because multiple teams within our organization use IBM Cognos, bringing the price down to around $10 to $11 per user per month.

    Which other solutions did I evaluate?

    Before choosing IBM Cognos, we evaluated Tableau, but its higher pricing structure led to its consideration being dropped.

    What other advice do I have?

    My advice for others considering IBM Cognos is to weigh their specific organizational needs against available tools such as Microsoft Power BI , Tableau, and Qlik Sense . If there are more complex or organization-specific requirements, switching to IBM Cognos can be beneficial. I rate this product an 8 out of 10.

    Which deployment model are you using for this solution?

    Private Cloud

    If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

    Rawen Lawrence

    Data insights have transformed reporting speed and support faster, informed decisions

    Reviewed on Feb 10, 2026
    Review from a verified AWS customer

    What is our primary use case?

    My main use case for IBM Cognos  is that this software has great benefits, especially for the BI and data mining aspects, all focused on the decision-making aspect within our organization.

    In my organization, we use IBM Cognos Analytics  for decision-making, particularly for data reporting, tracking personnel, supply chain, timeline, and many more.

    How has it helped my organization?

    IBM Cognos Analytics has positively impacted my organization by reducing report formulation time by 60%, especially for templated recurring reports such as the monthly sales report. The improved decision-making speed has been enhanced with IBM Cognos self-service dashboard and AI-driven data exploration, while automated distribution and uptime, scheduled report delivery, and bursting have eliminated various manual emailing and delays.

    The improved decision-making speed allows us to know if our business is doing well and how our customers are relating to our products. This enables us to determine which products are moving better and which are not performing as well, allowing us to focus more energy and resources on improving the products for better market value.

    What is most valuable?

    IBM Cognos makes it simple to create visually appealing products, and we are able to run about 1,000 reports on a daily basis while another 1,000 are run through the scheduler built into IBM Cognos Analytics. It offers triggering through the scheduler, which we use to confirm the completion of other processes needed to be available before the job is scheduled to run, allowing us to make data-driven decisions easily.

    Some of the best features that IBM Cognos offers are enterprise reporting, which enables us to create, customize, and run reports on sales trends, consumer sentiment, and many more; dashboard creation; and data exploration and analysis. We are able to use the drag and drop feature to create ad-hoc visualizations. Additionally, I find the AI-powered natural language query feature for data analysis and dashboard input to be very useful for a non-technical person to put queries around the spreadsheets data to get a quick answer. Building insights for accurate decision-making has been great. Moreover, we can package reports with data-backed insights for stakeholders in PDF and Excel format to support business ad-hoc cases, forecasting, and strategic recommendations on relevant tasks.

    Of all those features, the visual graphs, predictive analytics, and data cleansing feature makes the biggest difference for my team.

    IBM Cognos is deployed in my organization using a hybrid cloud setup with Amazon Web Services  as our cloud provider.

    What needs improvement?

    I believe IBM Cognos can be improved by addressing its limited real-time data connectivity, as well as enhancing the endpoint experience and mobility, which currently is not satisfactory due to limited data blending.

    Although IBM Cognos supports mobile functionality, the experience can be improved, as the app is not fully responsive or fluid. Features such as interactive filtering and dashboard creation are not user-friendly on a small screen. It would be beneficial if the mobile user experience were improved with better touch-friendly controls and offline viewing options.

    For how long have I used the solution?

    I have been using IBM Cognos for the past 10 years.

    What do I think about the stability of the solution?

    In my experience, IBM Cognos is stable, as I have not experienced any downtime or lagging issues.

    What do I think about the scalability of the solution?

    IBM Cognos can handle my organization's growth and increasing data needs efficiently.

    How are customer service and support?

    The customer support has been proactive, solution-oriented, and helpful whenever I have needed to reach out.

    How would you rate customer service and support?

    Which solution did I use previously and why did I switch?

    I previously used Microsoft Power BI  before switching to IBM Cognos.

    I switched from Microsoft Power BI  to IBM Cognos primarily because IBM Cognos Analytics is robust in terms of reporting, governance, and scheduling, while Power BI excels in use, interactivity, and visuals. IBM Cognos Analytics has an edge over Power BI for enterprise-grade structured reporting needs, which is why we made the switch.

    What was our ROI?

    I have seen a return on investment through improved decision making, as automated distribution and uptime, along with scheduled report delivery and bursting, have eliminated various manual emailing and delays, thereby saving time and cost.

    What's my experience with pricing, setup cost, and licensing?

    My experience with pricing, setup cost, and licensing is positive, as the price is relatively competitive and affordable. Although there may be some complexity during setup, the support is always available to ensure everything runs smoothly.

    Which other solutions did I evaluate?

    Before choosing IBM Cognos, I evaluated other options, including SAP Business Objects  Business Intelligence .

    What other advice do I have?

    IBM Cognos is well suited for financial reporting, handling complex, pixel-perfect, multi-page reports with scheduled delivery to stakeholders, such as sales reports by region on a quarterly basis. It can operationally create dashboards across departments and combine multiple data sources such as ERP , CRM , Excel, and many more, with filters and embedded AI insights to enable organizations to make data-driven decisions easily.

    I appreciate IBM Cognos for its inbuilt AI feature, which helps uncover data patterns and forecasts, providing useful quick data-supported recommendations without heavy analysis. I would rate this product a 9 out of 10.

    Christine Wanjiru

    Reporting workflows have become faster and data-driven decisions are made confidently

    Reviewed on Jan 31, 2026
    Review from a verified AWS customer

    What is our primary use case?

    My main use case for IBM Cognos  is to support metrics reporting, dashboarding, and general end-user reporting requirements, and my team and I usually receive many ad-hoc requests for statistics and metrics from executive leadership. I use IBM Cognos Analytics  to deliver that reporting in a quick, efficient, and trusted manner.

    In addition to my main use case, I use IBM Cognos day-to-day for reports where multiple reports are run on a daily basis as well as run through the scheduler built into IBM Cognos Analytics. It offers triggering through the scheduler which we use to confirm the completion of other processes completing the data collection needed to be available before the job is scheduled to run.

    What is most valuable?

    The best features IBM Cognos offers include seamless data integration, AI-powered insights, and user-friendly dashboards that really make my job easier.

    The AI-powered insights help me automatically identify patterns and insights where they enhance analysis depth effortlessly, and this feature has been very instrumental in uncovering variable insights that might have otherwise gone unnoticed. When it comes to seamless data integration, I love the seamless and efficient data integration capability of IBM Cognos Analytics, where it allows us easy merging of data from various sources such as customer feedback and sales figures. The smooth integration process streamlines workflow efficiency and enhances overall data management practice. I also really love the user-friendly and intuitive dashboards where IBM Cognos Analytics enables quick creation of custom dashboards and an easy understanding of visual data presentation, allowing us to identify trends at a glance and enhance our analytical capabilities.

    IBM Cognos has positively impacted my organization since implementing this tool, as it has been very helpful with a particularly strong data analysis capability that helps us in business planning. Its strong data analysis capability helps us for business planning, and the great reporting capacity helps update all the leadership management about the business in one report. Auto-scheduling and report generation is a good feature that saves a significant amount of time.

    Specific outcomes that show how IBM Cognos has helped my organization include saving time, as we have been able to save forty to fifty percent of our time with its auto-scheduling and report generation functionality.

    What needs improvement?

    One area where IBM Cognos can be improved is that customer service sometimes is not very responsive, and I would love to see the user interface improved, especially to look somehow updated.

    In addition to this, I notice that the LDAP logins give errors multiple times, although not always, and integration with Azure  login makes trouble.

    For how long have I used the solution?

    I have been using IBM Cognos for nine years.

    What do I think about the stability of the solution?

    IBM Cognos is very stable.

    What do I think about the scalability of the solution?

    The scalability of IBM Cognos is very good, as it has continued growing with my organization's needs, allowing us to analyze and store a significant amount of data and handle our organization's growth efficiently.

    How are customer service and support?

    The customer support sometimes is not quick to respond to our queries, so I would love them to be proactive and responsive twenty-four hours a day, seven days a week.

    How would you rate customer service and support?

    Which solution did I use previously and why did I switch?

    Previously, I used Microsoft Power BI .

    How was the initial setup?

    The setup was quite straightforward, with no challenges or hiccups.

    What was our ROI?

    I have seen a return on investment, as I mentioned earlier about time saving and productivity gains, with a consistent governed data model that reduces the risk of errors. Reporting  ensures store managers and regional leaders and executives each receive tailored reports automatically where they are able to make data-driven decisions easily.

    Which other solutions did I evaluate?

    Before choosing IBM Cognos, I evaluated Sigma  Computing among other options.

    What other advice do I have?

    My advice to others looking into using IBM Cognos is that it is way easier and more convenient for data visualization and integration, and the dashboard sharing function has improved our collaboration with my colleagues and my team members. I would definitely recommend IBM Cognos for its practical features and ease of use.

    I have additional thoughts about IBM Cognos before we wrap up, as its speed simplifies my everyday work through data analysis and reporting, enabling me to make data-driven decisions easily. I give this product a rating of eight out of ten.

    Gonzalo S.

    A Business Beast That Delivers Inspirations.

    Reviewed on Jan 14, 2026
    Review provided by G2
    What do you like best about the product?
    Dramatic force in a shell of heritage. It lacks the bling of newer BI products, but where size matters and large quantities of data are required to be processed, it is a beast. Stable, heavy, and industrial grade, although, at times, it seems heavier than it needs to be. The pixel-perfect and governance is unparalleled. Bursting is supported with row-level security to thousands of users and is better addressed here than anywhere. It also honors data hierarchy, which is not negotiable to us.
    What do you dislike about the product?
    The mobile experience is poor. Responsive dashboarding has too much manual tweaking to be attractive on tablets relative to indigenous mobile BI applications. The desktop-to-mobile translation is seldom a 1:1 translation without meddling.
    What problems is the product solving and how is that benefiting you?
    Four regions consolidated quarterly sales forecasting. The capability of the ability to create disparate data sources into one trusted module enabled us to determine a 15% difference in product categorizing that the missing capability of Excel had hidden over the years.
    Anil P.

    Excellent for Creating Dashboards and Reports

    Reviewed on Jan 11, 2026
    Review provided by G2
    What do you like best about the product?
    The best about IBM cognos analytics is to create dashboards and reports for analysis data.
    What do you dislike about the product?
    Till now there is nothing dislike about IBM cognos analytics
    What problems is the product solving and how is that benefiting you?
    It becomes very beneficial for me in terms of my general business also for report generation and advance analysis
    View all reviews