ADP Real Demographics Data (Sample)

ADP manages payroll for companies that pay nearly 1 of 5 private sector employees in the United States. Our data is based on trusted, validated sources of employee and employer information. We provide aggregated and anonymized data that can drive your model and analytic forecasts to help you…

• See how the U.S. employment workforce is trending across various geographies

• Understand the elasticity of demand or purchasing power to for targeted key demographics

• Evaluate, monitor, and optimize business needs and decisions that are highly correlated to the labor market

Data Overview (full files)

• Aggregated and anonymized data sets based on real pay stubs

• Monthly extracts with available history as back to 2017

• Over 120 pay metrics

• Over 60 demographic metrics

Demand Forecasting

Where do consumers within my target market live? Where do they work?

Using geography, income, and other workforce demographics, identify locations of target audiences and gain a better understanding of where resources should be allocated and why.

Labor Analytics

What is competitive compensation for selected job titles in a specific geography?

To attract top talent and retain top performers, organizations require access to data to understand if their compensation strategy is competitive in comparison to their geography as well as their peers.

Site Selection

How has the workforce and income changed in a particular geography over a specific period?

Invest in areas that are up and coming and limit risk in areas that are on the decline with visibility into workforce migration patterns to determine which geographies members of a particular audience are moving to and which geographies they are moving away from.

The following are examples of data set specifications that you can include if applicable:

The data sets are based on a home address, and attributes are aggregated on a geo level. Provider processes opt-outs on a monthly basis and remove records from future files. Custom data cuts are available if desired.

For any pricing inquiries, please email ramsay.cole@adp.com 

ADP is a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration, and a leader in business outsourcing services, analytics and compliance expertise. Our unmatched experience, deep insights and cutting-edge technology have transformed human resources from a back-office administrative function to a strategic business advantage. (https://www.adp.com/about-adp.aspx )