Kitman Labs' Coaching & Development platform unifies player pathway, coaching, and performance data to help academies and pro teams develop athletes with consistency and precision.
The Kitman Labs Coaching & Development Solution gives sporting organizations - whether pro teams, academies, or leagues - the clarity, structure, and connected data they need to develop talent consistently and at scale. It is the only end-to-end solution that centralizes athlete development, performance, and coaching data into one intelligent platform built on the iP: Intelligence Platform.
Who It's For
Professional clubs managing first-team and academy squads
Academies and youth development programs tracking hundreds of players across age groups
Leagues and federations seeking standardized development frameworks across member organizations
Multi-sport organizations requiring a configurable platform that adapts to their unique methodology
Core Capabilities
Configurable Player Pathway Framework - Design and operationalize your unique development model with full visibility into every phase of an athlete's journey, from grassroots to professional level
Growth and Maturation Tracking - Monitor biological development alongside performance data to make age-appropriate training and progression decisions
Role-Specific KPIs and Benchmarking - Objectively measure progress against positional standards and peer cohorts across key competencies
Individualized Development Plans - Create personalized plans tied to specific objectives that evolve as the athlete progresses
Centralized Session Planning - Plan training sessions linked directly to development objectives, ensuring every session has purpose and measurable outcomes
Real-Time Collaboration Tools - Keep coaches, performance staff, and leadership aligned across age groups and roles with a shared source of truth
Evidence-Based Decision Support - Make informed decisions around promotions, training adjustments, and talent identification using unified data
How It Works
The platform unifies coaching data, performance metrics, wellness information, and testing data into one secure ecosystem. Staff across the organization work from a single connected view - eliminating silos and guesswork. Whether planning weekly objectives or making long-term progression decisions, everything stays connected, consistent, and data-driven.
Sporting and academy directors gain visibility into how development is progressing across the entire organization, while coaches retain the tools they need for day-to-day planning and athlete support.
Getting Started
To evaluate the Coaching & Development Solution for your organization:
Request a demo - Contact Kitman Labs to schedule a personalized walkthrough of the platform
Discovery and scoping - Work with our solutions team to map your development model and identify configuration requirements
Configuration and data import - Our team configures the platform to your methodology and migrates existing data
Staff training - Role-specific training ensures coaches, analysts, and directors are confident from day one
Go-live and ongoing optimization - Launch with dedicated support and regular performance reviews
Integrations
The platform is designed to connect with the tools organizations already use. It supports data unification from GPS tracking systems, testing platforms, and other performance data sources into a single analytics environment. The iP: Intelligence Platform provides dashboards, analytics, and integrations for better decision-making and operations.
Proven in Elite Football Ecosystems
Kitman Labs has proven success in some of the world's most advanced football ecosystems, including deployment with MLS and its development programs. The platform empowers clubs to build consistent methodologies, improve coaching impact, and accelerate player readiness for the next level.
Pricing Model
The Coaching & Development Solution is subscription-based. Contact Kitman Labs to request a quote tailored to your organization's size, number of athletes, and scope of deployment.
To book a discovery call or request a demo, reach out to the Kitman Labs team through AWS Marketplace or visit kitmanlabs.com.
Highlights
Replace siloed spreadsheets and disconnected tools with a single configurable player pathway framework.
Centralize session planning, development objectives, and real-time collaboration in one platform purpose-built for coaching workflows. Where generic tools force staff to switch between apps and manually reconcile information, Kitman Labs ties every training session directly to athlete development goals - keeping coaches aligned across age groups and roles while giving sporting directors instant visibility into how development is progressing organization-wide.
Deploy across a single squad or an entire league without changing platforms. Fully configurable to match any development methodology, the Coaching & Development Solution scales from grassroots academies to multi-team professional clubs and federation-wide programs like MLS development pathways - adapting structure, KPIs, and reporting to each level while maintaining consistency in coaching philosophy and data standards across the organization.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This listing offers one pricing option: an annual contract billed in units for the base standard package. You commit for a year and pay for the quantity you need. Pricing is not fixed on the marketplace, so you contact the vendor for a customized offer based on your setup. The package covers athlete development capabilities like development plans, curriculum management, assessments, session and game planning, and reporting. You can extend it with add-ons and integrated modules, which the vendor prices separately outside this dimension.
Top-of-mind questions for buyers
What does a single unit represent in this annual contract?
The contract bills in units for the base standard package. The marketplace listing does not define the specific unit, such as athletes, coaches, teams, or squads. Because pricing is customized, you contact the vendor to confirm what one unit maps to for your setup.
Does the base standard package include integrations or API access?
The base standard covers core capabilities like development plans, curriculum management, assessments, session and game planning, and reporting. API access for extracting coaching and development data is offered as a feature add-on, priced separately outside this dimension. Integrated modules such as operations and pathway management also extend the package separately.
How does cost change if I add more squads, teams, or locations?
The platform is built to scale across squads, levels, and locations. Because you pay per unit under an annual contract, adding more of whatever the unit measures raises your committed quantity. Since pricing is customized, you contact the vendor to size the contract for your organization.
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Email Support: Contact support@kitmanlabs.com for technical issues, product questions, or refund requests
In-App Assistance: Access contextual help directly within the platform at any time
Onboarding and Customer Success
From day one, you will experience a guided onboarding process led by experienced customer success and solutions teams. Your rollout includes workflow optimization, platform configuration to your development methodology, and role-specific staff training to ensure confidence from launch.
Tiered Support Model
Kitman Labs scales support to match your partnership size and complexity:
Clubs and academies receive regular performance reviews, product optimization sessions, and continuous education
Larger partnerships (leagues, federations, national programs) benefit from a high-touch model including centralized configuration, strategic planning, and long-term enablement across teams
Advanced engagements may include access to sport-specific medical and performance experts, technical account managers, and dedicated data science resources
Ongoing Partnership
All customers receive regular product optimization sessions and continuous education to stay ahead. Kitman Labs is designed to be a true partner - support is aligned to your goals, responsive to your challenges, and evolves as your needs grow.
For any issues including platform usage, troubleshooting, or refund requests, contact support@kitmanlabs.com or visit the Help Center.
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AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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