Sold by: Treasure AI
Deployed on AWS
Treasure Data CDP is the composable, AI-native customer data platform that unifies data, applies intelligence, and powers autonomous marketing execution at enterprise scale. Built on an always-on, evolving understanding of each customer identity, behavior, consent, and journey state - it enables real-time segmentation, journey orchestration, and cross-channel activation. Unlike legacy CDPs that bolt on AI, Treasure Data CDP is built natively for autonomous execution with governed AI agents, keeping humans in the loop. Trusted by 80+ Global 2000 brands managing 2B+ profiles worldwide.
4.5
Overview
Most AI initiatives fail not because of the models - but because of fragmented data, slow workflows, and a lack of operational context. Treasure Data CDP solves this with a composable, AI-native architecture that integrates into your existing data ecosystem - working alongside your data warehouse, channels, and tools rather than replacing them - while turning siloed data into always-on customer intelligence AI agents can act on.
Unify batch and real-time data processing from any source into a single, governed platform. Go beyond traditional identity resolution with a persistent, contextual understanding of each customer that updates in milliseconds so every decision and action is grounded in a complete, real-time customer view.
With built-in governance, enterprise-grade security, and compliance including SOC 2, GDPR, and CCPA, teams deploy AI with confidence. Treasure AI also holds CSA STAR for AI Level 1 certification and TRUSTe Responsible AI Certification - validating governed, trustworthy AI in production.
Customers see 40-50% lower total cost, 3x faster campaigns, and 2.5x conversion lift.
Highlights
- AI-Native Customer Intelligence, Not Bolt-On Features - Treasure Data CDP is built from the ground up with AI embedded across segmentation, journey orchestration, and predictive modeling. A unified, always-current customer profile powers AI agents that continuously act on real-time signals - compressing signal-to-action from days to minutes, 24/7.
- Enterprise Governance with Responsible AI Certification - Deploy AI agents with lifecycle governance, hallucination prevention, and compliance built in - not bolted on. Security, privacy controls, and tamper-evident audit trails are native to the platform. Certified CSA STAR for AI Level 1 and TRUSTe Responsible AI, with SOC 2, GDPR, and CCPA compliance. Composable architecture works across your existing ecosystem rather than replacing it.
- Proven ROI at Global Scale - Trusted by 80+ Global 2000 enterprises including PMI, Nordstrom, ABInBev, and Shiseido. Customers achieve 40-50% lower total cost versus fragmented martech stacks, 3x faster campaign execution, and 2.5x conversion lift. Predictable pricing based on profiles and events - not compute or queries - so costs scale with value, not usage.
Details
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Deployed on AWS
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Dimension | Description | Cost/month |
|---|---|---|
Treasure Data CDP | Includes Profiles, Behaviors, and Advanced Support | $8,825.00 |
Dimension | Cost/unit |
|---|---|
Additional Usage and Overage as defined on the Order Form | $1.00 |
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Support
Vendor support
Treasure AI support resources are available via the email below: support@treasure.ai
AWS infrastructure support
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AI generated from product descriptions
Real-Time Identity Resolution
Persistent, contextual understanding of each customer that updates in milliseconds, enabling complete real-time customer view across all touchpoints.
Unified Batch and Real-Time Data Processing
Integration of batch and real-time data processing from any source into a single governed platform, working alongside existing data warehouses and tools.
AI-Native Segmentation and Journey Orchestration
Built-in AI capabilities for real-time segmentation, journey orchestration, and predictive modeling embedded natively across the platform.
Enterprise Governance and Compliance Framework
Native security, privacy controls, tamper-evident audit trails, SOC 2, GDPR, and CCPA compliance with CSA STAR for AI Level 1 and TRUSTe Responsible AI certifications.
Governed AI Agents with Lifecycle Management
Autonomous AI agents with lifecycle governance, hallucination prevention, and human-in-the-loop controls for continuous real-time decision-making and cross-channel activation.
Unified Customer Profile Creation
Comprehensive customer profiles built from all first-party data sources including historic, real-time, and predicted data collected from every user interaction across anonymous and identifiable users.
Real-time Profile Updates
Dynamic profile updates that occur continuously with every customer interaction across multiple devices and touchpoints.
Cross-Device User Unification
Capability to unify known and anonymous users across multiple devices into single customer identities.
AI-Powered Personalization Engine
Automated marketing personalization and targeting powered by artificial intelligence to optimize message delivery and campaign performance.
High-Volume Message Processing
Infrastructure capable of processing billions of emails and millions of personalized messages per hour at scale.
Tag Management System
Manages and deploys tags across web, mobile, offline, and IoT devices for customer data collection
Customer Data Platform with Machine Learning
Unifies and enriches customer data from multiple sources using machine learning capabilities
API Hub
Provides API-based integration capabilities for connecting customer data across systems
AWS Service Integrations
Supports direct integrations with AWS services including EventBridge, Firehose, Redshift, SQS, and S3
Multi-Source Data Collection
Collects and consolidates customer data from offline and online sources in real time
Standard contract
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Customer reviews
Information Technology and Services
Seamless Multi-Channel Data Integration with Real-Time 360° Profiles
Reviewed on Jan 29, 2026
Review provided by G2
What do you like best about the product?
Integrates data from multiple channels seamlessly, almost realtime for web activities. Provides activation and segmentation flows makes marketing operations job easy while giving 360 view of the profiles.
What do you dislike about the product?
Journey builder needs some maturity to make it easy to use for general users.
What problems is the product solving and how is that benefiting you?
Combine account data from Salesforce instances B2B and B2C and provide unified view and enrich it further with web activity for realtime segments and activation.
Consumer Goods
Great CDP for Unified Data and Analytics
Reviewed on Jan 16, 2026
Review provided by G2
What do you like best about the product?
Strong analytics capabilities and flexible integration ecosystem.
What do you dislike about the product?
Not as user-friendly unless you have technical expertise.
What problems is the product solving and how is that benefiting you?
Helping to unify customer profiles and segment activation across channels.
Information Technology and Services
Unified Customer Profiles Made Easy, But SQL Skills Needed
Reviewed on Jan 12, 2026
Review provided by G2
What do you like best about the product?
Treasure Data excels at bringing data together from many sources, websites, apps, CRM, support systems, mobile, IoT, etc., into one unified customer profile without requiring a massive engineering team.
What do you dislike about the product?
SQL knowledge is essential for advanced segmentation, transformations, and queries.
What problems is the product solving and how is that benefiting you?
Unifying customer data in one coustomer profile.
Brenda M.
Data Unification for Better Personalization
Reviewed on Jan 11, 2026
Review provided by G2
What do you like best about the product?
I like how Treasure Data Customer Data Platform unifies my customers' data in one place. This allows me to easily view each customer's history and helps to segment audiences and personalize experiences in real time. I find this ability to unify data valuable, as it enhances personalization.
What do you dislike about the product?
It could be simpler for beginners and have a more intuitive interface. At first, it was a bit difficult to set up.
What problems is the product solving and how is that benefiting you?
Unify customer data, allow audience segmentation, and personalize experiences in real-time, solving data issues and improving personalization.
Luca V.
Unified Customer Data and Powerful Insights for Teams
Reviewed on Jan 06, 2026
Review provided by G2
What do you like best about the product?
What I like best about Treasure Data CDP is how it brings all customer data together in one place and makes it usable across teams. The platform is very flexible, handles large volumes of data well, and integrates easily with other tools. It helps turn raw data into actionable insights, enabling better personalization and more informed business decisions.
What do you dislike about the product?
What I dislike is that the platform can feel complex at first and has a steep learning curve, especially for non-technical users. Some advanced features require technical expertise to fully leverage, and the user interface could be more intuitive in certain areas.
What problems is the product solving and how is that benefiting you?
Treasure Data CDP solves the problem of fragmented customer data by bringing all data sources into a single platform. This allows us to have a unified view of our customers, improve personalization, and make faster, data-driven decisions. As a result, our marketing and analytics teams work more efficiently and deliver better customer experiences.