Listing Thumbnail

    Qualtrics

     Info
    Deployed on AWS
    Qualtrics (XM) helps brands continually assess the quality of their four core experiences-customers, employees, products, and brands. With Qualtrics XM, organizations can be at every meaningful touchpoint, for every experience, and predict which changes will resonate most with stakeholders.
    4.3

    Overview

    Qualtrics, the leader and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business-customer, employee, product and brand. Over 13,500 organizations around the world use Qualtrics to listen, understand and take action on experience data (X-data™)-the beliefs, emotions and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love and build a brand people are passionate about. To learn more, please visit <www.qualtrics.com >.

    Our product suite helps businesses optimize and exceed expectations:

    • EDGE: Accelerate speed to insights from weeks to minutes through access to verified Consumer, B2B, and synthetic audiences.
    • Customer Experience (CX): Decrease churn, increase customer lifetime value, and reduce cost to serve.
    • Employee Experience (EX): Attract and retain talent, increase engagement, and improve productivity.
    • XM Discover: XM Discover (formerly Clarabridge) is the industry-leading solution for customer-experience-based text analytics. Discover's NLU-backed text analytics provides organizations greater insight into customers' top complaints, sentiment, effort, and emotion.

    For custom pricing, EULA, professional services, or a private contract, buyers must contact dmeyer@qualtrics.com .

    Highlights

    • XiD: With XiD, you can continuously update profiles with experience, operational, and behavioral data across touch points, channels, and time to truly understand preferences and experiences at the individual and aggregate level.
    • Experience Journeys: Pinpoint hotspots and key drivers at critical moments in the journey, in aggregate and in each segment or cohort.
    • Services: Our Qualtrics customer success and services teams, along with the industry's largest partner ecosystem, are dedicated to bringing you technology and thought leadership together into program roadmaps and service offerings designed for you

    Get personalized pricing in minutes - New

    If qualified, an express private offer gets you custom pricing and terms. Finalize your purchase in the AWS Marketplace console.

    Details

    Delivery method

    Deployed on AWS

    Features and programs

    Buyer guide

    Gain valuable insights from real users who purchased this product, powered by PeerSpot.
    Buyer guide

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    36-month contract (1)

     Info
    Dimension
    Description
    Cost/36 months
    Qualtrics
    Qualtrics ExperienceID for XM
    $1,000,000.00

    Vendor refund policy

    All Order Forms are non-cancellable and fees non-refundable.

    Custom pricing options

    Request a private offer to receive a custom quote.

    How can we make this page better?

    Tell us how we can improve this page, or report an issue with this product.
    Tell us how we can improve this page, or report an issue with this product.

    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

     Info

    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Support

    Vendor support

    Qualtrics is committed to your success. Please visit our website or contact us at aws-mp-sales@qualtrics.com  with any questions. Please visit https://www.qualtrics.com/  or contact aws-mp-sales@qualtrics.com  for more information.

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

     Info
    Updated weekly

    Accolades

     Info
    Top
    100
    In Natural Language Processing, Analytic Platforms
    Top
    50
    In Human Resources
    Top
    25
    In Content Management

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Customer Data Integration
    Continuously update individual profiles with experience, operational, and behavioral data across multiple touchpoints, channels, and time periods to enable comprehensive understanding at individual and aggregate levels.
    Journey Analytics
    Identify hotspots and key drivers at critical moments throughout customer journeys, with analysis capabilities at aggregate level and across specific segments or cohorts.
    Natural Language Understanding
    Leverage NLU-backed text analytics to extract insights from customer feedback including top complaints, sentiment analysis, effort metrics, and emotional indicators.
    Multi-Experience Management
    Assess and manage four core business experiences including customer, employee, product, and brand through unified experience data collection and analysis.
    Audience Access
    Access verified consumer, B2B, and synthetic audiences to accelerate insights generation from weeks to minutes.
    Audience Management and Segmentation
    Secure end-to-end audience management with capabilities to recruit, profile, segment, and incentivize verified respondents for research studies.
    Mixed-Method Research Tools
    Support for both quantitative and qualitative research methodologies including surveys, video interviews, focus groups, and unmoderated video collection.
    AI-Powered Analytics and Insights
    AI-driven analytics engine to generate, analyze, and visualize insights with data hierarchy controls and automated sentiment analysis.
    Video Interview and Transcription Capabilities
    In-depth video interview and focus group functionality with automated transcriptions, showreels generation, and sentiment analysis.
    Privacy and Governance Controls
    Enterprise-grade privacy and governance controls with opted-in respondent management and secure data handling across the platform.
    Multi-Channel Customer Engagement
    Support for engagement and service delivery across 30+ digital and social channels from a unified platform
    Proprietary AI Engine
    Advanced proprietary AI engine built for enterprise-scale customer experience management and data interpretation
    Unified Customer Experience Management Platform
    Integrated platform combining Care, Marketing, Research, and Engagement solutions for seamless omnichannel customer experiences
    Unstructured Data Processing
    Capability to process and interpret large-scale unstructured consumer data from multiple digital and social channels
    Digital-First Customer Service Solution
    Digital-first care solution enabling customer engagement across multiple channels with scalable service delivery

    Contract

     Info
    Standard contract
    No
    No

    Customer reviews

    Ratings and reviews

     Info
    4.3
    742 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    63%
    30%
    5%
    1%
    1%
    1 AWS reviews
    |
    741 external reviews
    External reviews are from G2  and PeerSpot .
    CHARLES R.

    Terrible Customer Support and Lacks Simple Functionality

    Reviewed on May 26, 2026
    Review provided by G2
    What do you like best about the product?
    There is nothing to like. They don't help you when you need help and their customer service reps closed two tickets on me without ever even trying to get me connected to someone who might resolve the problem.
    What do you dislike about the product?
    Don't believe what the Google Searches tell you. Qualtrics is absolutely awful. I've been trying to set up automatic downloads of *cumulative* survey data for weeks without success. It'll only allow for weekly interval data.

    When I reached out to customer service, their help amounted to little more than, "here's a link to a page, go figure it out." This was even the response when I asked for my request to be escalated. Their support has *no* expertise whatsoever. Their resources are useless. Find another company that'll let you do something as simple as download all of your data up to this point with automaticity.
    What problems is the product solving and how is that benefiting you?
    They aren't solving anything. I contacted them about something that was raised as an issue by someone else 5 years ago. They aren't solving any problems at all.
    Emorales Morales

    Customer insights have improved decision making but a steep learning curve still limits adoption

    Reviewed on May 14, 2026
    Review from a verified AWS customer

    What is our primary use case?

    My main use case for Qualtrics XM Platform  is for customer satisfaction, employee engagement, and market research.

    A specific example of how I use it for customer satisfaction is after every implementation that we do, we send out surveys to our clients and partners to measure how satisfied they are with our services.

    I use Qualtrics XM Platform  for market research as well. We are also partners for Qualtrics, so we implement the solution for various clients.

    What is most valuable?

    The best features Qualtrics XM Platform offers include advanced survey logic, enterprise-grade analytics, omnichannel feedback collection, and it is starting to develop strong AI capabilities.

    The most valuable feature for my team out of those is the omnichannel feedback collection because it is quite versatile. We can send out our research survey on pretty much every channel available right now, so our customers and our client customers can respond from whatever channel they choose.

    Qualtrics XM Platform has positively impacted my organization by providing a much better understanding of our clients and partners. It gives us insights not only on our performance but also analytics from our competition, or rather, enterprises in the same area as us.

    Regarding those insights, we collected all our data, and analyzing it was very simple. We identified the key areas that we needed to improve to satisfy our clients, so we made the necessary changes to our processes and how we approach our clients. The satisfaction rate improved significantly, and our churn rate decreased considerably.

    What needs improvement?

    To improve Qualtrics XM Platform, the current issue is that it has a steep learning curve; it is a bit complicated to understand at first. Perhaps the whole instance can be simplified, as the processes for embedded data and text analytics and the dashboard configuration can be a bit tricky.

    Regarding needed improvements, the native integrations work fine, but when it needs to be integrated with another platform outside the normal ones, such as Zendesk , it can be a bit tricky.

    For how long have I used the solution?

    I have been using Qualtrics XM Platform for about four months.

    What do I think about the stability of the solution?

    Qualtrics XM Platform is stable.

    What do I think about the scalability of the solution?

    The scalability of Qualtrics XM Platform is good.

    How are customer service and support?

    The customer support for Qualtrics XM Platform has been good so far.

    I would rate the customer support a nine on a scale of one to ten.

    Which solution did I use previously and why did I switch?

    Previously, we used Zendesk  CSAT for customer satisfaction. Sometimes, we use SurveyMonkey  and Google Forms.

    What was our ROI?

    We have seen a return on investment because it has saved us time, definitely. Regarding money, I am not certain, but it has been quite helpful to improve our processes and how we approach our projects.

    Which other solutions did I evaluate?

    Before choosing Qualtrics XM Platform, we evaluated other options, including Delighted.

    What other advice do I have?

    My advice for others looking into using Qualtrics XM Platform is to be ready to pay a steep price and prepare yourself for the learning curve. It can be a bit steep, but overall, the process should be reasonably simple. I would rate this product a seven on a scale of one to ten.

    Which deployment model are you using for this solution?

    Public Cloud

    If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

    Amazon Web Services (AWS)
    David K.

    Flexible Feedback Tool with Customization Challenges

    Reviewed on Apr 28, 2026
    Review provided by G2
    What do you like best about the product?
    I like that Qualtrics Customer Experience allows me to be very specific about what I do without having to use all of their additional features right off the bat. I also appreciate its multiple integrations that let us upload data using their API or SFTP, giving us flexibility in how we import and export data. This helps us get the reporting and feedback we need efficiently.
    What do you dislike about the product?
    It feels a little counterintuitive the way that you would automate sending something out. The system is not able to actually send an evaluation out based on a date under a user; instead, it has to be based on the date that the data was entered. Maybe our setup was incorrect, but this did not feel as intuitive to me as other systems.
    What problems is the product solving and how is that benefiting you?
    I use Qualtrics Customer Experience to send NPS surveys, ensuring our deliverables meet clients' needs. It simplifies creating customizable, branded surveys that are easy to set up and deploy.
    Amy N.

    Flexible Surveys, but Setup Can Be Complex

    Reviewed on Apr 28, 2026
    Review provided by G2
    What do you like best about the product?
    It is relatively easy to use once surveys and data collection have been set up. Surveys can be adapted, edited, and paused as needed.
    What do you dislike about the product?
    Surveys are quite complex to set up and sometimes developer support is needed.
    What problems is the product solving and how is that benefiting you?
    It lets us measure customer satisfaction from a range of channels that our customers use
    Duke K.

    Efficient Data Integration with Room for Growth

    Reviewed on Apr 27, 2026
    Review provided by G2
    What do you like best about the product?
    I love that Qualtrics Customer Experience is so easy to use. It provides a common language for us to speak internally, making it easier to discuss specific dashboards across different departments. People are getting used to referring to and asking about specific details across departments, which helps break down silos. The initial setup was pretty easy, and we had a great implementer.
    What do you dislike about the product?
    There needs to be more established connections to other services and vendors. We have data in several systems and do not want to keep performing custom things to move that data automatically. They have this already set up with some very popular vendors (Salesforce, for example) but that ecosystem needs to be much bigger.
    What problems is the product solving and how is that benefiting you?
    I use Qualtrics Customer Experience to gather data from listening posts, analyze it alongside operational data, and adjust customer experiences accordingly, enhancing overall customer engagement and creating internal efficiencies.
    View all reviews