Sold by: Alida
Deployed on AWS
Alida helps leading brands create highly engaged research communities to gather feedback that informs better user experiences and product innovation.
4.4
Overview
The Alida Research Platform provides direct access to core audiences, the broadest set of mixed-method research tools to gather feedback at scale, and powerful analysis and reporting capabilities to extract insights that matter.
Streamlined Audience Management: Get always-on access to verified respondents to inform your most critical business decisions. Quickly recruit, profile, segment, and incentivize with secure end-to-end audience management.
Modern Research Tools: Conduct mixed-method research to obtain rapid quantitative and qualitative feedback.
AI-Powered Analytics: Generate and analyze insights to inform your strategy and empower confident decision-making.
Best-in-Class Technology: A single platform designed for effortless administration, seamless integration, and the highest level of privacy and governance controls.
Highlights
- Community: An Alida research community provides always-on access to opted-in customers. Confidently profile and segment, conduct mixed method research with higher response rates than ad hoc studies, analyze responses, and realize faster speed-to-insight - all within a single platform.
- Video Interviews and Focus Groups: Gain deeper understanding of behaviors, attitudes, and motivations with in-depth video interviews and focus groups and unmoderated video. Collect richer qualitative feedback faster with streamlined segmentation, scheduling, transcriptions, showreels, sentiment and more.
- Analytics: Generate and analyze insights to inform your strategy. Visualizations, reports, and data hierarchy controls make it easy to build compelling narratives and share with relevant stakeholders and respondents.
Details
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Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Alida | Alida Enterprise Edition- 5000 members/unlimited users | $150,000.00 |
Vendor refund policy
N/A
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Technical support 8AM to 6PM in all Time Zones, Monday to Friday.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
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Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Audience Management and Segmentation
Secure end-to-end audience management with capabilities to recruit, profile, segment, and incentivize verified respondents for research studies.
Mixed-Method Research Tools
Support for both quantitative and qualitative research methodologies including surveys, video interviews, focus groups, and unmoderated video collection.
AI-Powered Analytics and Insights
AI-driven analytics engine to generate, analyze, and visualize insights with data hierarchy controls and automated sentiment analysis.
Video Interview and Transcription Capabilities
In-depth video interview and focus group functionality with automated transcriptions, showreels generation, and sentiment analysis.
Privacy and Governance Controls
Enterprise-grade privacy and governance controls with opted-in respondent management and secure data handling across the platform.
Customer Data Integration
Continuously update individual profiles with experience, operational, and behavioral data across multiple touchpoints, channels, and time periods to enable comprehensive understanding at individual and aggregate levels.
Journey Analytics
Identify hotspots and key drivers at critical moments throughout customer journeys, with analysis capabilities at aggregate level and across specific segments or cohorts.
Natural Language Understanding
Leverage NLU-backed text analytics to extract insights from customer feedback including top complaints, sentiment analysis, effort metrics, and emotional indicators.
Multi-Experience Management
Assess and manage four core business experiences including customer, employee, product, and brand through unified experience data collection and analysis.
Audience Access
Access verified consumer, B2B, and synthetic audiences to accelerate insights generation from weeks to minutes.
Multi-Channel Customer Engagement
Support for engagement and service delivery across 30+ digital and social channels from a unified platform
Proprietary AI Engine
Advanced proprietary AI engine built for enterprise-scale customer experience management and data interpretation
Unified Customer Experience Management Platform
Integrated platform combining Care, Marketing, Research, and Engagement solutions for seamless omnichannel customer experiences
Unstructured Data Processing
Capability to process and interpret large-scale unstructured consumer data from multiple digital and social channels
Digital-First Customer Service Solution
Digital-first care solution enabling customer engagement across multiple channels with scalable service delivery
Standard contract
No
No
Customer reviews
Anita M.
Functional Survey Platform with Potential for Improvement
Reviewed on Feb 10, 2026
Review provided by G2
What do you like best about the product?
I like the capability of the unique links that tie back to community members, so we can identify long-term engagement opportunities. The feature for managing community profiles was a significant attraction for using Alida.
What do you dislike about the product?
I think the UI could be a little bit more intuitive. The onboarding to use the platform could be more intuitive as well. I'd also like a program and best practices to help achieve our unique goals as a company. It wasn't that easy to set up initially, and using Alida's resources for survey programming felt more involved than it should be. Programming my own survey was a lot easier.
What problems is the product solving and how is that benefiting you?
I use Alida as a survey platform to create research insights. I like its capability to create unique links, which help identify long-term member engagement opportunities. Alida's community profile management was also an attractive feature for us.
Muki D.
Easy Survey Building, Instant Visual Reports, and Helpful AI Analysis
Reviewed on Feb 04, 2026
Review provided by G2
What do you like best about the product?
I like that I can easily build a survey on Alida by utilizing all different functions, and I can instantly pull up a visualized report for a survey, and I really appreciate the AI features for analyzing the open-ended questions.
I also like that Alida provides amazing customer service to help with us conducting professional surveys.
I also like that Alida provides amazing customer service to help with us conducting professional surveys.
What do you dislike about the product?
I dislike that it allows edits after publishing a survey, and that it doesn’t let you undo actions. I also wish some functions were more straightforward, because the learning curve with Alida takes time. For example, it would be helpful if closing surveys could be done directly from the activity view with a single button.
What problems is the product solving and how is that benefiting you?
Alida is helping me to understand our customer insights, such as customers' opinions on our loyalty programs, book covers, and marketing methods, to support us with better decision makings.
Daniel C.
Effortless Community Engagement and Survey Management
Reviewed on Feb 03, 2026
Review provided by G2
What do you like best about the product?
I use Alida for managing our community panel and administering surveys, and I like the ability to stay connected and the ease of use of the tool. Alida allows us to interact with our audience in meaningful ways and handles the survey programming for our projects. It also offers the opportunity to have quick turnaround reporting on customer perceptions. The ease of use allows for speedy development of projects for these needs.
What do you dislike about the product?
I haven't had an immense amount of exposure to the project, so I have not yet discovered anything that doesn't work well.
What problems is the product solving and how is that benefiting you?
I use Alida for managing our community panel and administering surveys. It allows us to interact meaningfully with our audience and quickly report on customer perceptions. The ease of use supports speedy project development.
reviewer2785125
Interview workflows have been streamlined and insights are now generated much faster
Reviewed on Dec 06, 2025
Review from a verified AWS customer
What is our primary use case?
My team is using Alida for customer interviews in order to collect feedback and quickly analyze the outcomes and get insights from them.
We start calling the customer, asking them the standardized questions that are suggested by Alida , and we then collect the feedback integrated with Bedrock and use generative AI in order to get insights from them.
What is most valuable?
Probably the best features Alida offers are the possibility to calculate, to analyze feedback, and calculate insights.
The possibility to create an automatically dashboard stands out to me when I mention analyzing feedback and calculating insights.
Alida is well integrated with the AWS ecosystem, in particular with Bedrock, which makes it easier to use.
Alida has impacted my organization positively so far; it is really easy to conduct interviews and it allows us to save a lot of time.
I think we can save more than 50% of time for each interview using Alida.
What needs improvement?
I have no information so far on how Alida can be improved because we have been using it as early adopters.
I would appreciate it if it were even easier to define questions that can be provided to the customers.
For how long have I used the solution?
I have been working in my current field for nine years.
What do I think about the stability of the solution?
Alida seems to be stable.
What do I think about the scalability of the solution?
Alida seems to be working fine with our volumes of data, indicating good scalability.
How are customer service and support?
We did not use customer support for Alida.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
We did not use a different solution before Alida.
What was our ROI?
So far we have seen a return on investment with a lot of time saved, more than 20% for each interview.
What's my experience with pricing, setup cost, and licensing?
The experience with pricing, setup cost, and licensing is easy to understand.
Which other solutions did I evaluate?
We did not evaluate other options before choosing Alida.
What other advice do I have?
I would advise others looking into using Alida that it is really useful, so try it. I am giving this review a rating of 8.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Eliza J.
User-Friendly Platform with Continuous Updates, Needs Better Survey Feedback Options
Reviewed on Nov 04, 2025
Review provided by G2
What do you like best about the product?
Easy to use platform. Always adding new features. Makes panel management easy. Alida's tech support is also outstanding.
What do you dislike about the product?
I would appreciate it if they could enhance the platform by adding more robust options for providing survey feedback directly within the platform.
What problems is the product solving and how is that benefiting you?
Helps us conduct research among educators in the Unite States.