Sold by: AlidaÂ
Deployed on AWS
Alida helps leading brands create highly engaged research communities to gather feedback that informs better user experiences and product innovation.
4.4
Overview
The Alida Research Platform provides direct access to core audiences, the broadest set of mixed-method research tools to gather feedback at scale, and powerful analysis and reporting capabilities to extract insights that matter.
Streamlined Audience Management: Get always-on access to verified respondents to inform your most critical business decisions. Quickly recruit, profile, segment, and incentivize with secure end-to-end audience management.
Modern Research Tools: Conduct mixed-method research to obtain rapid quantitative and qualitative feedback.
AI-Powered Analytics: Generate and analyze insights to inform your strategy and empower confident decision-making.
Best-in-Class Technology: A single platform designed for effortless administration, seamless integration, and the highest level of privacy and governance controls.
Highlights
- Community: An Alida research community provides always-on access to opted-in customers. Confidently profile and segment, conduct mixed method research with higher response rates than ad hoc studies, analyze responses, and realize faster speed-to-insight - all within a single platform.
- Video Interviews and Focus Groups: Gain deeper understanding of behaviors, attitudes, and motivations with in-depth video interviews and focus groups and unmoderated video. Collect richer qualitative feedback faster with streamlined segmentation, scheduling, transcriptions, showreels, sentiment and more.
- Analytics: Generate and analyze insights to inform your strategy. Visualizations, reports, and data hierarchy controls make it easy to build compelling narratives and share with relevant stakeholders and respondents.
Details
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Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Alida | Alida Enterprise Edition- 5000 members/unlimited users | $150,000.00 |
Vendor refund policy
N/A
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Technical support 8AM to 6PM in all Time Zones, Monday to Friday.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
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Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Audience Management
Secure end-to-end platform for recruiting, profiling, segmenting, and incentivizing verified respondents
Research Methodology
Mixed-method research tools supporting both quantitative and qualitative feedback collection
Video Research Capabilities
In-depth video interview and focus group tools with advanced features like transcription, sentiment analysis, and scheduling
AI-Powered Insights
Automated analytics generation with visualization, reporting, and data hierarchy controls for strategic decision-making
Integration Framework
Single platform designed for seamless integration with robust privacy and governance controls
Data Collection and Profiling
Advanced individual and aggregate data collection system that continuously updates profiles with experience, operational, and behavioral data across multiple touchpoints
Text Analytics Engine
Natural Language Understanding (NLU) powered text analytics solution for analyzing customer sentiment, complaints, effort, and emotional insights
Experience Journey Mapping
Capability to identify critical journey hotspots and key performance drivers across different customer segments and cohorts
Multi-Experience Management
Comprehensive platform for managing four core business experiences: customer, employee, product, and brand experiences
Audience Intelligence
Access to verified consumer, B2B, and synthetic audiences with accelerated insights generation from weeks to minutes
Artificial Intelligence Engine
Advanced proprietary AI engine built for enterprise across multiple digital and social channels
Multi-Channel Support
Comprehensive customer engagement platform supporting over 30 digital and social communication channels
Customer Experience Management
Unified platform enabling customer interaction, research, marketing, sales, and engagement from a single interface
Data Interpretation
Capability to interpret large volumes of unstructured consumer data and identify strategic opportunities
Enterprise-Grade Platform
Purpose-built solution designed to handle complex customer interaction and communication requirements across different business functions
Standard contract
No
No
Customer reviews
reviewer2785125
Interview workflows have been streamlined and insights are now generated much faster
Reviewed on Dec 06, 2025
Review from a verified AWS customer
What is our primary use case?
My team is using Alida for customer interviews in order to collect feedback and quickly analyze the outcomes and get insights from them.
We start calling the customer, asking them the standardized questions that are suggested by Alida , and we then collect the feedback integrated with Bedrock and use generative AI in order to get insights from them.
What is most valuable?
Probably the best features Alida offers are the possibility to calculate, to analyze feedback, and calculate insights.
The possibility to create an automatically dashboard stands out to me when I mention analyzing feedback and calculating insights.
Alida is well integrated with the AWSÂ ecosystem, in particular with Bedrock, which makes it easier to use.
Alida has impacted my organization positively so far; it is really easy to conduct interviews and it allows us to save a lot of time.
I think we can save more than 50% of time for each interview using Alida.
What needs improvement?
I have no information so far on how Alida can be improved because we have been using it as early adopters.
I would appreciate it if it were even easier to define questions that can be provided to the customers.
For how long have I used the solution?
I have been working in my current field for nine years.
What do I think about the stability of the solution?
Alida seems to be stable.
What do I think about the scalability of the solution?
Alida seems to be working fine with our volumes of data, indicating good scalability.
How are customer service and support?
We did not use customer support for Alida.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
We did not use a different solution before Alida.
What was our ROI?
So far we have seen a return on investment with a lot of time saved, more than 20% for each interview.
What's my experience with pricing, setup cost, and licensing?
The experience with pricing, setup cost, and licensing is easy to understand.
Which other solutions did I evaluate?
We did not evaluate other options before choosing Alida.
What other advice do I have?
I would advise others looking into using Alida that it is really useful, so try it. I am giving this review a rating of 8.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Eliza J.
User-Friendly Platform with Continuous Updates, Needs Better Survey Feedback Options
Reviewed on Nov 04, 2025
Review provided by G2
What do you like best about the product?
Easy to use platform. Always adding new features. Makes panel management easy. Alida's tech support is also outstanding.
What do you dislike about the product?
I would appreciate it if they could enhance the platform by adding more robust options for providing survey feedback directly within the platform.
What problems is the product solving and how is that benefiting you?
Helps us conduct research among educators in the Unite States.
Food & Beverages
Robust Community Engagement Platform
Reviewed on Aug 07, 2025
Review provided by G2
What do you like best about the product?
Alida offers strong capabilities for managing panels and community members. The platform makes it easy to segment audiences, deploy surveys, and analyze feedback in a centralized way.
What do you dislike about the product?
Some aspects of panel management--like updating profile variables and navigating nuanced workflows can be challenging and unclear unless you've spent a while troubleshooting. The learning curve is pretty steep but the documentation is often super helpful--it's just a lot. For the premium price point, I'd expect more intuitive UX and expanded support resources.
What problems is the product solving and how is that benefiting you?
Alida provides our panel management and survey authoring platform.
Min C.
Alida use for a researcher
Reviewed on Aug 05, 2025
Review provided by G2
What do you like best about the product?
Video call function such as an observer room is convenient for stakeholders.
What do you dislike about the product?
Filtering reporting data can be better. Linking member information and survey respondents is complicated.
What problems is the product solving and how is that benefiting you?
Panel management and recruitment platform
Jajwalya S.
Great functionality with reliable support
Reviewed on Jul 31, 2025
Review provided by G2
What do you like best about the product?
Alida has made it incredibly simple for our team to gather and act on customer feedback. The interface is intuitive, even for non-technical users, and we use it almost daily to stay connected to our audience. The integration with our CRM was painless, and the onboarding support was excellent. I also appreciate how customizable the surveys are — it helps us target specific customer segments effectively
What do you dislike about the product?
The initial setup took longer than expected, and the UI could be a bit more modern in some areas. However, those are minor issues compared to the overall value we’re getting from the platform
What problems is the product solving and how is that benefiting you?
We needed a more effective way to engage with our customer base and gather actionable insights. Alida has solved that by making it easy to launch targeted surveys and track sentiment over time. This has improved our decision-making and allowed us to build stronger relationships with our users.