With 31 products across 4 robust product suites and the only unified customer experience management (Unified-CXM) platform, Sprinklr helps the world's biggest companies make customers happier - with the most advanced proprietary AI engine built for enterprise across 30+ digital & social channels.
The only Unified-CXM platform powered by industry-leading AI.
As the first platform purpose-built for unified customer experience management (Unified-CXM) and trusted by the enterprise, Sprinklr's industry-leading AI and powerful Care, Marketing, Research, and Engagement solutions enable the world's top brands to learn about their customers, understand the marketplace, and reach, engage, and serve customers on all channels to drive business growth.
Sprinklr Modern Care is the only digital-first solution powered by a Unified-CXM platform, helping you engage with customers earlier across 30+ channels and scale service with a human touch.
Sprinklr Modern Research is how leading brands become customer-centric -- by interpreting customer data at scale, identifying opportunities, and building smarter strategies.
With Sprinklr Modern Sales & Engagement, you can deliver a positive experience that's true to your brand -- no matter where your customers are digitally -- from a single, unified platform.
74% of consumers follow brands on social media. Sprinklr Modern Marketing & Advertising makes it easy to use these channels to build relationships -- and track your ROI every step of the way.
Please contact Aaron.VanWart@sprinklr.com to be connected with a product specialist for a demo and pricing details. Sprinklr utilizes AWS Private Offers to extend deal terms once agreed upon.
Highlights
The way the world communicates has changed. The rise of modern digital and social channels has transformed the customer journey -- creating a more interactive, immediate, and personalized path.
Customer data has grown exponentially. Traditional systems can't keep up. 2.5 quintillion bytes of unstructured consumer data are created each day on channels that brands don't own. Point solutions can't support seamless customer experiences.
Customers are now connected. And their expectations have changed. Consumers now expect a brand experience that flows seamlessly from one channel to the next. One that understands their connections, and delivers instant, personalized attention.
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AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
You buy this platform through a contract with two pricing dimensions. The Unified CXM Platform dimension is your main purchase, priced per unit and starting at a set minimum. Actual pricing is not fixed here; you contact a Sprinklr representative to confirm your quote. The second dimension covers extra seats added partway through your contract term. You use it to expand user access without waiting for renewal, again by contacting your representative. Both dimensions are quoted rather than self-service, so final costs depend on your agreed scope and seat count.
Top-of-mind questions for buyers
What does one unit of the Unified CXM Platform dimension represent?
The marketplace table does not define a fixed unit count for this dimension. It is quoted per your agreed scope, starting at a set minimum. Contact your Sprinklr representative to confirm what your unit covers, including included seats, channels, and modules for your deployment.
How does the mid-contract seats dimension combine with my main platform purchase on the bill?
The two dimensions bill separately. Your Unified CXM Platform purchase sets your base contract. The mid-contract seats dimension adds user access partway through the term without waiting for renewal. Both require a quote from your representative, so combined cost depends on your base scope plus added seats.
Does the platform connect to software we already use, and is that included?
The platform offers standard out-of-the-box connectors for many external tools and lets you build custom integrations through REST APIs. The marketplace table does not itemize integration pricing separately. Confirm which connectors your quote includes with your Sprinklr representative.
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SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Technical Support available 24x7x365 leveraging Sprinklr Modern Care channels. Platinum support is also available: Reach your goals faster with 24/7 priority support, one-on-one coaching and proactive expert guidance to realize the value from your Sprinklr Unified Front Office Platform. support@sprinklr.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer Experience Management (CXM) is a combination of business strategies and technologies that focus on delivering customer satisfaction and engagement through valuable experiences. We believe that delivering great experiences to customers that are consistent and connected across channels and touchpoints will drive customer satisfaction and loyalty. This will be very effective at differentiating your brand from the competition and helping grow revenue and profitability.
Managing the interactions between the customer and the organisation throughout the customer lifecycle requires the correct business processes, organising and leveraging the data collected at each interaction, and using it to ensure the appropriate content and service is delivered at the right time and by the best method.
What I like most is how it helps us simplify our processes across all platforms. The analytics also support us a lot when it comes to making strategic decisions.
What do you dislike about the product?
At first, it can be difficult to understand where the information is and everything you can do with the platform.
What problems is the product solving and how is that benefiting you?
The connection and the overall experience across our attention channels have been solid. It has also improved communication within the team and made it easier to supervise our agents.
Krista C.
Powerful Omnichannel Hub, but a Steep Learning Curve and Support Gaps
Reviewed on Oct 13, 2026
Review provided by G2
What do you like best about the product?
Sprinklr Service provides a centralized place to manage customer interactions across multiple digital channels. I like having conversations, case information, and customer history in one view, which helps teams respond more consistently. Its routing, collaboration, automation, and reporting capabilities also make it easier to manage a high volume of requests.
What do you dislike about the product?
The platform can have a steep learning curve because of its broad range of capabilities and configuration options. Users often need training and continued support to take full advantage of the platform. At times, the response is not tailored to the specific question or need at hand.
What problems is the product solving and how is that benefiting you?
Sprinklr Service helps solve the challenge of managing customer inquiries across disconnected channels and systems.
madison r.
Go to community management platform
Reviewed on Oct 13, 2026
Review provided by G2
What do you like best about the product?
Sprinklr is an excellent platform for social media community management. It makes it easy to respond to customers, track your replies, and follow ongoing conversations. I also like that you can view past conversations and access analytics, which helps keep everything organized and informed.
What do you dislike about the product?
Sometimes the dashboards can be a bit finicky, and the AI doesn’t always correctly identify the right response for a customer.
What problems is the product solving and how is that benefiting you?
This helps us respond to customers in a timely manner and escalate issues to the right outlet, so customers can get the help and support they need when they need it.
Julia R.
Appreciate Sprinklr's breadth of capabilities
Reviewed on Oct 08, 2026
Review provided by G2
What do you like best about the product?
Overall, I find Sprinklr to be a powerful platform for managing social media, customer care, and customer engagement at scale. I particularly like its ability to unify interactions from multiple channels into one workspace, support structured workflows and case management, and provide strong routing, monitoring, reporting, and AI-powered capabilities. As of late, I appreciate the performance analytics and reporting dashboards. What I like most about the platform is the support we get from the team. They are always quick to respond, share new trends and developments, and a pleasure to work with.
What do you dislike about the product?
Sprinklr can sometimes feel overly complex, and simple tasks require navigating multiple workflows, queues, or settings before you can get where you need to go. Learning curve can be steep, and the cost of the service is high.
What problems is the product solving and how is that benefiting you?
Before Sprinklr, customer conversations and cases could be spread across different channels and teams. Having everything in one place makes it much easier to stay organized, track issues, and ensure nothing falls through the cracks.
Alfonsina D.
A really powerful tool that helps you keep track of of your costumers on one place
Reviewed on Oct 07, 2026
Review provided by G2
What do you like best about the product?
For me, as a community specialist, the most valuable thing is being able to have all community interactions, engagement, mentions, and messages, in one place. As a community specialist, it’s difficult to keep track of what the community is doing and interacting with on each social platform. With Sprinklr service and the Care Console, I’m able to provide fast attention and act across all our social media accounts and, on top of that, keep track of user sentiment, see their history with us, and maintain a solid relationship with our customers. I also like the reporting section, since it can be molded to view and analyze exactly what I need. Overall, it’s a really powerful platform when it comes to customer service, sentiment tracking, and analysis.
What do you dislike about the product?
One thing I dislike about Sprinklr Service is that it isn’t very easy to understand and is complex. It’s not very intuitive, and sometimes finding the right button can be difficult. I understand the platform now, how it works and how to use the tool correctly, but it took me a while to get there. There are many features that aren’t easy to digest, and that can feel a bit overwhelming at times. Another thing I don’t like about Service is that it doesn’t have Sprinklr Copilot, so there’s no AI assistant. I think that could be really useful.
What problems is the product solving and how is that benefiting you?
In my previous roles as a community manager or specialist, I often had to jump from platform to platform just to engage across different social media accounts. What helps the most is being able to see all interactions in one place, along with a level of analysis that many platforms don’t offer. Sprinklr is highly focused on customer experience and customer care, and I think that’s really valuable. Thanks to these features, I can better understand the audience, track how sentiment is evolving over time, and, of course, save a lot of time.