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    Sprinklr Unified-CXM Platform

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    Sold by: Sprinklr 
    Deployed on AWS
    With 31 products across 4 robust product suites and the only unified customer experience management (Unified-CXM) platform, Sprinklr helps the world's biggest companies make customers happier - with the most advanced proprietary AI engine built for enterprise across 30+ digital & social channels.
    4.3

    Overview

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    The only Unified-CXM platform powered by industry-leading AI.

    As the first platform purpose-built for unified customer experience management (Unified-CXM) and trusted by the enterprise, Sprinklr's industry-leading AI and powerful Care, Marketing, Research, and Engagement solutions enable the world's top brands to learn about their customers, understand the marketplace, and reach, engage, and serve customers on all channels to drive business growth.

    Sprinklr Modern Care is the only digital-first solution powered by a Unified-CXM platform, helping you engage with customers earlier across 30+ channels and scale service with a human touch.

    Sprinklr Modern Research is how leading brands become customer-centric -- by interpreting customer data at scale, identifying opportunities, and building smarter strategies.

    With Sprinklr Modern Sales & Engagement, you can deliver a positive experience that's true to your brand -- no matter where your customers are digitally -- from a single, unified platform.

    74% of consumers follow brands on social media. Sprinklr Modern Marketing & Advertising makes it easy to use these channels to build relationships -- and track your ROI every step of the way.

    Please contact Aaron.VanWart@sprinklr.com  to be connected with a product specialist for a demo and pricing details. Sprinklr utilizes AWS Private Offers to extend deal terms once agreed upon.

    Highlights

    • The way the world communicates has changed. The rise of modern digital and social channels has transformed the customer journey -- creating a more interactive, immediate, and personalized path.
    • Customer data has grown exponentially. Traditional systems can't keep up. 2.5 quintillion bytes of unstructured consumer data are created each day on channels that brands don't own. Point solutions can't support seamless customer experiences.
    • Customers are now connected. And their expectations have changed. Consumers now expect a brand experience that flows seamlessly from one channel to the next. One that understands their connections, and delivers instant, personalized attention.

    Details

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    Deployed on AWS
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    Pricing

    Sprinklr Unified-CXM Platform

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    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

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    Dimension
    Description
    Cost/12 months
    Unified CXM Platform
    Starting at $15k USD. Please contact your representative for pricing.
    $15,000.00

    Additional usage costs (1)

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    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    For additional mid contract seats. Please contact your representative.
    $3,600.00

    Vendor refund policy

    Refer to EULA

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    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

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    Support

    Vendor support

    Technical Support available 24x7x365 leveraging Sprinklr Modern Care channels. Platinum support is also available: Reach your goals faster with 24/7 priority support, one-on-one coaching and proactive expert guidance to realize the value from your Sprinklr Unified Front Office Platform. support@sprinklr.com 

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Customer reviews

    Ratings and reviews

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    4.3
    748 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    62%
    29%
    7%
    1%
    1%
    0 AWS reviews
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    748 external reviews
    External reviews are from G2 .
    Asrul R.

    Customizable Rules Engine and Regex Detection for Proactive Outage Alerts

    Reviewed on Jul 09, 2026
    Review provided by G2
    What do you like best about the product?
    It offers a fully customizable rules engine that precisely delivers my required business outcomes. The ability to implement custom fields and custom macros opens up opportunities to analyze our data through an extremely specific lens. The most impactful discovery has been leveraging message-level regex keyword detection. This capability allows us to detect early outages and system issues automatically, long before a case even lands with a live agent for verification.
    What do you dislike about the product?
    While Sprinklr Service is highly capable, its pricing model is a significant drawback. The platform carries a high total cost of ownership, and the complex add-on licensing structure makes it difficult to scale cost-effectively.
    What problems is the product solving and how is that benefiting you?
    Sprinklr Service addresses manual triage delays and rigid queuing systems by introducing a highly adaptive, rule-based operational workflow. The platform solves manual misrouting through precise routing configurations dictated by specific conditions, ensuring complex issues instantly reach specialized agents without human intervention. During unpredictable high-volume spikes, the rule engine seamlessly implements a buffer to overwrite an agent's maximum concurrency, keeping critical queues moving smoothly without overwhelming the frontline staff. Additionally, it addresses structural queue bottlenecks by using dynamic workqueues to overwrite standard queue logic, giving us the agility to bypass normal routing sequences and fast-track priority items. Finally, the platform mitigates inbound channel noise by leveraging automated rules to auto-hide and auto-close irrelevant interactions, effectively cleaning up the workspace so our agents can focus entirely on high-value, actionable customer cases.
    Pooja P.

    Sprinklr Service: Enhancing CRM and Competitor Analysis

    Reviewed on Jul 03, 2026
    Review provided by G2
    What do you like best about the product?
    I use Sprinklr Service for managing customer support and it's a CRM tool that enhances customer insights and assists with trend analysis and development. I appreciate its capability for proactive listening across multiple channels like Twitter, Facebook, Instagram, and LinkedIn. I also like its benchmarking, engagement-to-marketing features, and the competitor analysis feature that helps keep a tab on competitors. Additionally, the setup was very easy and I found the support service to be great.
    What do you dislike about the product?
    nothing
    What problems is the product solving and how is that benefiting you?
    I use Sprinklr Service for managing customer support and enhancing CRM insights. It helps with proactive listening across multiple channels and keeping tabs on competitors with competitor analysis.
    Lukas B.

    Fast & Trustworthy Service That Solves Problems in Our Way

    Reviewed on Jul 02, 2026
    Review provided by G2
    What do you like best about the product?
    The Sprinklr Service is pretty fast & tries to solve our problems in "our" way.
    What do you dislike about the product?
    Maybe that the AI feature can not be used perfectly to categorize social media posts into a trustworthy sentiment analysis.
    What problems is the product solving and how is that benefiting you?
    The problem of creating specific widgets to report our social media performance.
    Vicky K.

    Clear Scope of Work and Purpose-Driven APIs

    Reviewed on Jul 02, 2026
    Review provided by G2
    What do you like best about the product?
    Clear Scope of Work Defined example the Costing is for what purpose.
    IT related API`s would be exactly for what reason
    What do you dislike about the product?
    Issues occurred on real time SPOC is not available, however via Service Ticket it gets resolved
    What problems is the product solving and how is that benefiting you?
    API integration and Social Platform inclusion seamless process
    Financial Services

    Sprinklr Was Easy to Use, but I Can’t Speak to Its Current Capabilities

    Reviewed on Jul 02, 2026
    Review provided by G2
    What do you like best about the product?
    From my experience, the most valuable aspect of Sprinklr was its ability to manage social media activity in one place. It made planning, publishing and monitoring content straightforward, and integrated well with our existing systems, making it easy to use day to day. I haven't used the platform for some time since moving into a different role, so I can't comment on its current capabilities, but my experience with the service was positive.
    What do you dislike about the product?
    No comment at this stage - as I haven't used the service in some time.
    What problems is the product solving and how is that benefiting you?
    The biggest benefit of Sprinklr was having everything in one place. Being able to manage social media activity, and publish content from a single platform made the process much more efficient and provided a stronger governance framework. While there were some integrations that were a little clunky at the time, having one central place to manage everything made day-to-day work much more seamless. I haven't used the platform for some time since moving into a different role, so I can't comment on its current capabilities, but my experience with the service overall was positive.
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