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Sprinklr Unified-CXM Platform
With 31 products across 4 robust product suites and the only unified customer experience management (Unified-CXM) platform, Sprinklr helps the world's biggest companies make customers happier - with the most advanced proprietary AI engine built for enterprise across 30+ digital & social channels.
Reviews (738)
Bhawna P.
Handy CRM with Remarkable New AI Features
Reviewed on Jun 02, 2026
Review provided by G2
What do you like best about the product?
The customer relationship manager is pretty handy and works perfectly. Even the new AI features, like auto disposition and audit, have been remarkable.
What do you dislike about the product?
It gets stuck sometimes, and at times the response rate becomes poor.
What problems is the product solving and how is that benefiting you?
Its currently solving our complete CRM and audits
Kavita S.
Accurate, Reliable Customer Management with Impressive New AI Features
Reviewed on May 26, 2026
Review provided by G2
What do you like best about the product?
Sprinklr has been managing our customer base for a long time, and the best thing I like about it is its accuracy. It has never given us a bad experience. Even its new AI features are really good, and they also audit our customer interactions.
What do you dislike about the product?
The only thing I don’t like about Sprinklr is its multi-level login system. I wish it would let us use it on multiple devices instead of being limited to just one.
What problems is the product solving and how is that benefiting you?
Its solving our customer base, customer interaction and as mentioned previously with the addition of new AI features it manages our audits as well
Gaurav K.
Sprinklr Adds Real CRM Value with Strong New AI Features
Reviewed on May 21, 2026
Review provided by G2
What do you like best about the product?
Sprinklr has been playing an important role in our CRM function. It has added real value by helping us build a more customer-centric operation, and the newly added AI features are also very good. They even allow us to create new dispositions.
What do you dislike about the product?
It should offer multiple login options as well, so it’s more efficient to use.
What problems is the product solving and how is that benefiting you?
It’s helping us manage our CRM relationships and handle audit checksheets more smoothly, especially with the newly integrated AI features.
Abhishek P.
Basic, Intuitive UI with Features Right Where You Need Them
Reviewed on May 15, 2026
Review provided by G2
What do you like best about the product?
The product UI is very basic and easy to understand. All the services and features are placed in the right spots, so you don’t have to go searching around or jump between different sections to find what you need.
What do you dislike about the product?
The only thing I dislike about Sprinklr is its multi-login system. It should allow us to log in from multiple accounts.
What problems is the product solving and how is that benefiting you?
Currently, it’s helping us manage our customer ticket system and even supports our quality parameters.
Gurdeep S.
AI Automation and Built-In Quality Checks That Strengthen Customer Reviews
Reviewed on May 13, 2026
Review provided by G2
What do you like best about the product?
Its newly created AI automation and the new inbuilt quality check sheet are a great addition.
Additionally It helps us to create proper customer base and effective review system
Additionally It helps us to create proper customer base and effective review system
What do you dislike about the product?
You can only log in once, and that’s the only drawback it has. Multiple login should be allowed
What problems is the product solving and how is that benefiting you?
I use it to manage customer tickets and queries, maintain the customer base, and handle the quality check sheet.
Aldo S.
Sprinklr have greatly enhanced our social campaign performance and ROI.
Reviewed on Apr 07, 2026
Review provided by G2
What do you like best about the product?
Sprinklr is indeed a great solution in harmonizing customer experiences on many channels. We are fond of its powerful social listening tools that enable us to monitor brand mentions and sentiment in real-time and get instant information. Its inbuilt social publishing and social interaction tools imply that we can operate all our social media campaigns through a single dashboard, which will schedule our content and efficiently respond to customers. The customer service interactions are also automated, which directs inquiries to the appropriate team immediately.
What do you dislike about the product?
The primary weakness of Sprinklr is that it is too complex which may introduce a high learning curve to new users. There is too much functionality in the platform that the user interface may occasionally become overwhelming and rather cluttered, and locating specific settings becomes difficult in a short amount of time. The cost structure is also at the higher end which may be an obstacle to smaller organizations wishing to get the full range of capabilities it offers.
What problems is the product solving and how is that benefiting you?
Sprinklr has entirely changed our former disjointed customer engagement strategy. Previously, marketing, care, and analytics teams had different and unlinked tools, which resulted in inconsistent messaging and slow reactions. Today, customer interactions are centralized and all are through Sprinklr. This has significantly enhanced our speed of response, brand voice uniformity and given us a holistic customer overview, which increased satisfaction and efficiency in operations.
Broadcast Media
Sprinklr offers a wide range of features, but can often be a bit overwhelming in places.
Reviewed on Apr 06, 2026
Review provided by G2
What do you like best about the product?
Sprinklr offers a wide range of features and combines many different areas into a single tool.
What do you dislike about the product?
Example: A metric has a different name in Data Source A than in Data Source B. Many functions are overloaded and poorly organised. This makes it difficult to keep track of things. The UI is, in some respects, outdated and confusing.
What problems is the product solving and how is that benefiting you?
Sprinklr makes the workflow between marketing and customer service easier. In some cases, monitoring and community management can be handled more effectively via Sprinklr than through the platforms themselves. However, there are limitations, as not all features are available through the tool.
Imanda I.
Sprinklr Service Streamlines End-to-End Support with Powerful Agent Copilot Tools
Reviewed on Apr 02, 2026
Review provided by G2
What do you like best about the product?
Sprinklr Service is where we run our end-to-end support workflows and using the new dialogue tree tool within the Agent Copilot to give my team a step-by-step map for solving technical problems. I also use the Model Context Protocol (MCP) to let our AI Copilots to talk directly to our internal databases so they can fetch real-time shipping or billing data for the agent automatically. furthermore, we also utilize the new supervisor audio transfer that let supervisor to hear agent conversation with customer during the support calls, coaching is much more easier because supervisor can hijack and gives guidance to the agent in real-time and solve customer issues.
What do you dislike about the product?
I think Sprinklr Service need to improves the processing delay within the Copilot tools, it is great that the AI can run its own prompt to find answer, but sometimes it adds a 3 to 5 second delay to the chat which can feel like a long time during a live support session with customer. There are also bugs with the copy and paste tools, I accidently copies the formatting code along with the text when copying answer on the Copilot, which makes the message look messy when I paste it to a customer.
What problems is the product solving and how is that benefiting you?
Sprinklr Service provide a better transition coaching from the supervisor as now they can hear the live conversation between support agents and customer, they can gives a live feedback and feedback on how agents should approach and explain complex issues to the customer.
Jorge M.
Sprinklr Service Removes Language Barriers and Empowers Global Support Teams
Reviewed on Apr 02, 2026
Review provided by G2
What do you like best about the product?
I believe Sprinklr Service is the top customer service management platform because they manage to removes the language barrier for our global team. If a customer writes to us in a language that our support agent doesn't speak, the AI automatically translates our internal help articles into the agent's language. This means any agent can help any customer without needing to use separate translation website or apps, makes the team much more confident.
What do you dislike about the product?
Setting up Sprinklr Service is complex, especially for the call reroutes that is still very hard to learn. I wish there was a simpler drag-and-drop way to change how our calls are routed without needing a technical expert to assist.
What problems is the product solving and how is that benefiting you?
With Sprinklr Service, it is faster to transfer call for idle agents, our customer spend much less time waiting on hold while we try to find someone to take their call.
Michael K.
With Sprinklr, managing influencer campaigns becomes streamlined and far less chaotic
Reviewed on Apr 02, 2026
Review provided by G2
What do you like best about the product?
Sprinklr as renowned for its unified platform for social media management. What I like best is the analytics part, which gives a deep insight into campaign performance that was previously difficult to collate. The content calendar feature is a lifesaver too, as it makes planning and scheduling posts across different channels super easy. It’s a game-changer for teams looking to coordinate social work efficiently.
What do you dislike about the product?
One thing that can be said about Sprinklr is that as powerful as it is, it can also feel pretty overwhelming with all of the features it provides. It has a somewhat steep learning curve at first, and sometimes it can be tricky to find the precise setting you want. The downside is also that I found the pricing to be quite high, which could be a hurdle for smaller businesses.
What problems is the product solving and how is that benefiting you?
In many ways, the feature set is so broad (and powerful) that it can Pretty Overwhelmed feel to Sprinklr when you first arrive. And sometimes all that creates this feeling takes a little While to navigate precisely where you want. Inflection points are also a problem- in this instance the cost of Sprinklr is rather high. This could mean it is out of reach for smaller businesses.