Overview
Price Genius is a solution for fully automated pricing strategy management for Publishers' entire Open Market inventory. It is about managing Unified Pricing Rules on ad unit level and constantly monitoring the resulting revenue uplifts.
The optimal prices are calculated by Price Genius algorithms which were designed by the dedicated data science team using Machine Learning and Big Data analysis. All the calculations are re-done daily to ensure maximum possible results. The performance analysis is based on constant A/B testing - we measure Price Genius' performance vs. the performance of any pricing structure used by the Publisher in a fully transparent manner - all uplift measurement analysis can be easily redone by the Publisher.
The whole process is fully automated with Publisher's involvement limited only to granting access to GAM and one-time pasting short js code to the website head.
Highlights
- http://yieldbird.com/
Details
Features and programs
Financing for AWS Marketplace purchases
Pricing
Dimension | Description | Cost/month |
|---|---|---|
Uplift revenue | Cost of $1 of additionally generated revenue | $0.003 |
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