Boost Revenue with UST’s Smart Shelf & Retail Analytics Solution

UST Smart Shelf and Retail Analytics Solution: Transforming In-Store Retail with Data-Driven Insights

While digital shopping has surged, 90% of consumers still prefer shopping in physical stores. Traditional data collection methods in physical retail provide limited insights, often based on anecdotal evidence or single-store observations. UST’s Smart Shelf and Retail Analytics Solution bridges this gap by capturing in-store shopper behavior at scale with advanced AI, computer vision, and real-time analytics. This solution enables retailers to gain deep insights into customer preferences, optimize store layouts, and drive targeted advertising in-store, turning physical store data into actionable insights and new revenue opportunities. UST’s solution combines Smart Shelf Digital Displays and comprehensive Retail Shopper Analytics to deliver an engaging, efficient, and highly responsive retail experience. Retailers can now harness real-time data to boost engagement, enhance operational efficiency, and monetize in-store behavior data just as they do with digital data.

UST’s Smart Shelf and Retail Analytics Solution is Powered by:

• Advanced AI-driven computer vision
• Multi-sensor data fusion
• Natural language processing
• Time-series forecasting models
• Microservices architecture

Features

• Smart Shelf Digital Displays: Transform static shelves into interactive advertising platforms that adapt based on customer behavior. These displays use AI-driven computer vision to track key metrics like dwell time, foot traffic, and customer intent, tailoring content for maximum engagement.
• Comprehensive Shopper Analytics: Leverage multi-sensor integration and Wi-Fi triangulation to track shopper movement patterns, footfall, and demographics, enabling targeted marketing and improved store layout decisions.
• Interactive Campaign Dashboards: Access real-time insights on shopper engagement, dwell times, and conversion metrics through interactive dashboards, helping brands and retailers monitor and optimize ad performance in-store.
• Hyper-Localized Targeting: Provide contextually relevant ads tailored to specific demographics and store locations, achieved through advanced geospatial analytics and AI-powered ad platforms.
• Operational Optimization Tools: Use predictive analytics and time-series forecasting to streamline inventory management, optimize employee productivity, and refine store layouts to boost efficiency.
• Robust Data Privacy and Security: UST’s solution integrates advanced encryption and anonymization techniques to protect shopper data while maintaining compliance with GDPR, CCPA, and other data protection regulations.

Benefits

• Enhanced Customer Engagement: By delivering hyper-personalized content on smart shelf displays, UST’s solution captures customer attention, driving impulse purchases and increasing conversion rates in-store.
• Optimized Store Operations: In-depth shopper analytics provide insights into foot traffic, dwell times, and popular store areas, allowing retailers to make data-driven decisions on inventory, staffing, and layout.
• New Revenue Streams: Retailers can monetize in-store shopper data by offering targeted ad space to brands, transforming physical shopper behavior into valuable advertising opportunities for CPG and FMCG brands.
• Improved Advertising Campaigns: Real-time campaign monitoring and data insights enable brands to refine strategies on the fly, increasing campaign ROI and driving effective in-store marketing efforts.
• Data Privacy Compliance: Securely manage first-party shopper data with UST’s robust data privacy framework, which adheres to industry regulations, ensuring both customer trust and regulatory compliance.
• Scalability and Flexibility: UST’s solution adapts to various retail formats and can scale across multiple locations, supporting retailers of all sizes in enhancing their in-store environments.

Customer Segments The UST Smart Shelf and Retail Analytics Solution serves a wide range of retail environments:

• Supermarkets
• Hypermarkets
• Convenience Stores
• Drug and Cosmetic Stores

Each segment benefits from tailored insights and capabilities that address specific retail challenges in shopper engagement and operational efficiency.