Sold by: G2
Deployed on AWS
G2 Launchpad helps small businesses with 1-50 employees elevate their brand and drive demand on the world's largest B2B marketplace through profiles, reviews, and buyer engagement.
4.5
Overview
G2 Launchpad helps small businesses with 1-50 employees grow and thrive on G2, the world's largest B2B software marketplace. With a suite of powerful tools, vendors can brand their profile, generate authentic user reviews, and connect with buyers through targeted pay-per-click (PPC) ads.
Build trust and reputation: Elevate your brand with videos, demos, and compelling content. Gain valuable market insights with G2 Profile analytics and leverage G2 Badges to promote your achievements and customer satisfaction.
Make the shortlist: Collect authentic customer feedback to boost credibility. Run automated review campaigns, use the in-app review collection, or integrate with review generation tools to help gather customer voice, product insights, and user experience.
Drive pipeline: Convert buyers into customers with G2 Clicks PPC advertising, driving targeted traffic to your profile. Use G2 Deals to attract price-conscious buyers and leverage your personalized AI Agent to capture leads effortlessly.
Highlights
- G2 is the world's largest software marketplace, with over 100 million visitors each year.
- G2 syndicates reviews and ratings into AWS Marketplace product pages, increasing trust and engagement. An internal analysis by AWS shows that G2 reviews increase Marketplace transactions by up to 13%.
- On average, upgraded G2 profiles see 17x more buyer traffic, 2000% monthly time on profile, and 4x more customer reviews.
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
G2 Launchpad for 1-50 FTE Companies | Upgraded profile, unlimited admins, and review generation. | $299.00 |
Vendor refund policy
G2 Launchpad does not offer refunds post-purchase. However, G2 Launchpad plans purchased with month-to-month pricing may be cancelled at any time. Annual purchases require a one year commitment.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
G2 Launchpad offers scaled support from our team, as well as automated support from AI Support Monty in my.G2.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Similar products
G2 is the world's largest and most trusted software marketplace. Over 80M people annually - including employees at all Fortune 500 companies - use G2.com to research and compare software to make smarter decisions based on authentic peer reviews. G2's full suite of sales and marketing solutions enable software and services vendors to build their category reputation, drive awareness and demand, and grow their business. Businesses use G2 data to proactively reach and engage with in-market buyers showing purchasing intent on G2, ultimately driving influence, pipeline, and revenue.
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Customer reviews
Miles B.
Noisy signals - Needs a lot of manual work to make useful.
Reviewed on Feb 17, 2026
Review provided by G2
What do you like best about the product?
Very messy schema - Difficult to parse. Given G2's approach to thousands of overlapping and duplicate categories unfortunately making the data useful is a massive undertaking, otherwise you're drowning in noise. Additionally doesn't handle Enterprises well given the massive # of false positives - Again they give the raw data but there's a massive transform and organize on your end that needs to be undertake. We tried to connect them directly w/ DemandBase and both service teams dragged their feet to get anything usable going.
What do you dislike about the product?
See above - Overall signals are too messy given G2's category strategy. Support was somewhat light to get going, and as such I think we're vastly underutilizing the capabilities we pay for.
What problems is the product solving and how is that benefiting you?
An additional signal into a complex lead scoring model
Alexandra T.
A Great Way to Share Feedback Across Platforms
Reviewed on Feb 17, 2026
Review provided by G2
What do you like best about the product?
We can give our opinions of each platform we use
What do you dislike about the product?
There's nothing I dislike from G2 Buyer Intent
What problems is the product solving and how is that benefiting you?
I have not experienced any problems yet
riddhy m.
Insightful Tool with Minor Self-Service Limitations
Reviewed on Jan 27, 2026
Review provided by G2
What do you like best about the product?
I love the grid that G2 Marketing Solutions has for each category. It's very, very insightful. I also love that they have AI-assisted reviews.
What do you dislike about the product?
I think intent, you know, I have not been able to make good use of intent so far. And then the other part is that there is no direct way to find out what reviews are decaying, even though the customer success team shares the list pretty easily and quickly. But it would be good to have a little more self-service than what it is right now.
What problems is the product solving and how is that benefiting you?
I use G2 Marketing Solutions to see user ratings, compare with competitors, and understand market trends. It helps identify areas for improvement and accelerates the sales cycle by using G2 reviews to show to prospects.
Blazej A.
Helpful for Profile Building, But Pricey
Reviewed on Jan 12, 2026
Review provided by G2
What do you like best about the product?
I like the attractive form of profiles in G2 Marketing Solutions that are rich in different media. I also find the tracking helpful as it allows me to know exactly how many users sign up for my service. I can build an outstanding profile if I use all available formats. The initial setup was easy.
What do you dislike about the product?
The tracking is super simple. It's quite expensive compared to results and review of reviews, sometimes taking too much time, or it's hard to understand why the review wasn't accepted.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions helps my potential customers compare Landingi with other solutions, making it easy for them to decide to switch. I can build an outstanding profile with different media and track how many users sign up for my service.
Ishita J.
One-Stop Marketing Solution That's Easy to Use
Reviewed on Dec 29, 2025
Review provided by G2
What do you like best about the product?
I like G2 Marketing Solutions because it's accessible to everyone and very easy to use. It serves as a one-stop place for all my marketing needs. I also find all the tools easy to use, with so many options available that are very useful for my marketing solutions.
What do you dislike about the product?
I think it can be a faster process. Also, I found it a little tricky to use initially, but then I got used to it.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions solves the problem of needing a single platform for all my marketing needs and options. It's accessible to everyone and easy to use, serving as a one-stop place for all my marketing solutions.