Sold by: G2Â
Deployed on AWS
G2 Launchpad helps small businesses with 1-50 employees elevate their brand and drive demand on the world's largest B2B marketplace through profiles, reviews, and buyer engagement.
Overview
G2 Launchpad helps small businesses with 1-50 employees grow and thrive on G2, the world's largest B2B software marketplace. With a suite of powerful tools, vendors can brand their profile, generate authentic user reviews, and connect with buyers through targeted pay-per-click (PPC) ads.
Build trust and reputation: Elevate your brand with videos, demos, and compelling content. Gain valuable market insights with G2 Profile analytics and leverage G2 Badges to promote your achievements and customer satisfaction.
Make the shortlist: Collect authentic customer feedback to boost credibility. Run automated review campaigns, use the in-app review collection, or integrate with review generation tools to help gather customer voice, product insights, and user experience.
Drive pipeline: Convert buyers into customers with G2 Clicks PPC advertising, driving targeted traffic to your profile. Use G2 Deals to attract price-conscious buyers and leverage your personalized AI Agent to capture leads effortlessly.
Highlights
- G2 is the world's largest software marketplace, with over 100 million visitors each year.
- G2 syndicates reviews and ratings into AWS Marketplace product pages, increasing trust and engagement. An internal analysis by AWS shows that G2 reviews increase Marketplace transactions by up to 13%.
- On average, upgraded G2 profiles see 17x more buyer traffic, 2000% monthly time on profile, and 4x more customer reviews.
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
G2 Launchpad for 1-50 FTE Companies | Upgraded profile, unlimited admins, and review generation. | $299.00 |
Vendor refund policy
G2 Launchpad does not offer refunds post-purchase. However, G2 Launchpad plans purchased with month-to-month pricing may be cancelled at any time. Annual purchases require a one year commitment.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
G2 Launchpad offers scaled support from our team, as well as automated support from AI Support Monty in my.G2.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Similar products
G2 is the world's largest and most trusted software marketplace. Over 80M people annually - including employees at all Fortune 500 companies - use G2.com to research and compare software to make smarter decisions based on authentic peer reviews. G2's full suite of sales and marketing solutions enable software and services vendors to build their category reputation, drive awareness and demand, and grow their business. Businesses use G2 data to proactively reach and engage with in-market buyers showing purchasing intent on G2, ultimately driving influence, pipeline, and revenue.
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Customer reviews
0 ratings
0 AWS reviews
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1128 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
VIVEK S.
Effective for Blog SEO, Needs More Convincing Features
Reviewed on Oct 30, 2025
Review provided by G2
What do you like best about the product?
I appreciate that G2 Marketing Solutions has made ranking my blogs on my WordPress website through search engines much easier. I have been using it primarily for marketing purposes, and the integration with my blog significantly enhances my digital marketing efforts. The platform's ability to assist with search engine optimization helps ensure that my content is visible and effective, supporting my goals as a marketer. This feature is particularly beneficial as it streamlines my workflow and allows me to achieve desired outcomes without the complexities typically associated with SEO efforts.
What do you dislike about the product?
I find the lack of specific features or compelling aspects disappointing since nothing stands out as particularly making me want to purchase G2 Marketing Solutions again. There's an absence of distinct appealing elements or enhancements that would incentivize me to continue using the service. Additionally, the motivation to write a review seemed to be influenced by an incentive rather than genuine satisfaction, highlighting potential areas of improvement in user engagement and experience.
What problems is the product solving and how is that benefiting you?
I use G2 Marketing Solutions to rank my blogs on my WordPress website easily via search engines, benefiting from their blog writing capabilities.
Computer Software
Valuable Insights and Intent Data for Smarter Positioning
Reviewed on Oct 17, 2025
Review provided by G2
What do you like best about the product?
Insights from reviews to impact our thinking on positioning and messaging. Intent data and what prospects are searching for solutions.
What do you dislike about the product?
G2 is great, the challenge is to get clients to review us in a timely fashion.
What problems is the product solving and how is that benefiting you?
Comparison to our main competitors so that buyers can make the right choice.
Heri S.
Challenging Setup, but Powerful End-to-End Tracking
Reviewed on Oct 16, 2025
Review provided by G2
What do you like best about the product?
I really appreciate G2 Marketing Solutions' capability in tracking the end-to-end user journey and displaying KPIs or ROI on a single dashboard, which makes it easy to present to the senior team. Additionally, the user journey mapping feature is incredibly useful.
What do you dislike about the product?
I find the setup process for G2 Marketing Solutions to be quite challenging, which can be a significant hurdle when first starting to use the platform. It requires more effort than expected to get everything up and running. Additionally, I would prefer if G2 Marketing Solutions offered an end-to-end solution that eliminates the need for additional integrations, simplifying the overall user experience.
What problems is the product solving and how is that benefiting you?
I use G2 to track the end-to-end user journey, enabling me to show KPIs or ROI in one dashboard to the senior team.
Chennah K.
Supportive, Creative Team with Clear Communication
Reviewed on Oct 15, 2025
Review provided by G2
What do you like best about the product?
They take the time to understand your goals. I always felt supported and in good hands. The team is very creative and offered great solutions based on my needs.
What do you dislike about the product?
Sometimes things took a little longer than planned when things got busy, but they’ve always been transparent and kept communication clear.
What problems is the product solving and how is that benefiting you?
They’ve helped simplify and strengthen my digital marketing across the board. Before working with G2, I was juggling too many channels with inconsistent results. Now, my campaigns are more focused, my leads are higher quality, and I actually understand what’s driving performance. It’s been a huge time saver and confidence boost.
Computer Software
Good intent insights for ABM, limited by integration gaps
Reviewed on Oct 05, 2025
Review provided by G2
What do you like best about the product?
It broadens the pool of in-market accounts we can engage in our ABM and outbound efforts. The intent data gives clear signals on which companies are actively researching similar products, helping us prioritize outreach and focus resources where there’s buying interest.
What do you dislike about the product?
The shortcomings of the integrations. The 6sense integration has been disappointing, especially since it was one of the main reasons we purchased G2 Marketing Solutions. For example, the 6sense integration does not provide the location of where the prospect is who was doing the research, which is critical information for having any chance of outbounding to the correct person. The Slack integration could also be improved to specify the type of intent signal, so we don’t have to create separate channels for each intent type.
What problems is the product solving and how is that benefiting you?
It helps us identify more in-market accounts to include in our ABM and outbound programs. By surfacing companies showing intent around our key categories, it gives both marketing and sales a clearer picture of where to focus. The main benefit is efficiency — we’re able to prioritize outreach and campaigns toward accounts that are more likely to engage, instead of casting a wide net.