Sold by: G2Â
Deployed on AWS
G2 Launchpad helps small businesses with 1-50 employees elevate their brand and drive demand on the world's largest B2B marketplace through profiles, reviews, and buyer engagement.
Overview
G2 Launchpad helps small businesses with 1-50 employees grow and thrive on G2, the world's largest B2B software marketplace. With a suite of powerful tools, vendors can brand their profile, generate authentic user reviews, and connect with buyers through targeted pay-per-click (PPC) ads.
Build trust and reputation: Elevate your brand with videos, demos, and compelling content. Gain valuable market insights with G2 Profile analytics and leverage G2 Badges to promote your achievements and customer satisfaction.
Make the shortlist: Collect authentic customer feedback to boost credibility. Run automated review campaigns, use the in-app review collection, or integrate with review generation tools to help gather customer voice, product insights, and user experience.
Drive pipeline: Convert buyers into customers with G2 Clicks PPC advertising, driving targeted traffic to your profile. Use G2 Deals to attract price-conscious buyers and leverage your personalized AI Agent to capture leads effortlessly.
Highlights
- G2 is the world's largest software marketplace, with over 100 million visitors each year.
- G2 syndicates reviews and ratings into AWS Marketplace product pages, increasing trust and engagement. An internal analysis by AWS shows that G2 reviews increase Marketplace transactions by up to 13%.
- On average, upgraded G2 profiles see 17x more buyer traffic, 2000% monthly time on profile, and 4x more customer reviews.
Details
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Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
G2 Launchpad for 1-50 FTE Companies | Upgraded profile, unlimited admins, and review generation. | $299.00 |
Vendor refund policy
G2 Launchpad does not offer refunds post-purchase. However, G2 Launchpad plans purchased with month-to-month pricing may be cancelled at any time. Annual purchases require a one year commitment.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
G2 Launchpad offers scaled support from our team, as well as automated support from AI Support Monty in my.G2.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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G2 is the world's largest and most trusted software marketplace. Over 80M people annually - including employees at all Fortune 500 companies - use G2.com to research and compare software to make smarter decisions based on authentic peer reviews. G2's full suite of sales and marketing solutions enable software and services vendors to build their category reputation, drive awareness and demand, and grow their business. Businesses use G2 data to proactively reach and engage with in-market buyers showing purchasing intent on G2, ultimately driving influence, pipeline, and revenue.
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Customer reviews
0 ratings
0 AWS reviews
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1122 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Computer Software
Good intent insights for ABM, limited by integration gaps
Reviewed on Oct 05, 2025
Review provided by G2
What do you like best about the product?
It broadens the pool of in-market accounts we can engage in our ABM and outbound efforts. The intent data gives clear signals on which companies are actively researching similar products, helping us prioritize outreach and focus resources where there’s buying interest.
What do you dislike about the product?
The shortcomings of the integrations. The 6sense integration has been disappointing, especially since it was one of the main reasons we purchased G2 Marketing Solutions. For example, the 6sense integration does not provide the location of where the prospect is who was doing the research, which is critical information for having any chance of outbounding to the correct person. The Slack integration could also be improved to specify the type of intent signal, so we don’t have to create separate channels for each intent type.
What problems is the product solving and how is that benefiting you?
It helps us identify more in-market accounts to include in our ABM and outbound programs. By surfacing companies showing intent around our key categories, it gives both marketing and sales a clearer picture of where to focus. The main benefit is efficiency — we’re able to prioritize outreach and campaigns toward accounts that are more likely to engage, instead of casting a wide net.
Abhishek S.
Efficient Marketing Partner with Room for Improvement
Reviewed on Oct 01, 2025
Review provided by G2
What do you like best about the product?
G2 Marketing Solution has been a reliable partner in driving targeted campaigns. Their analytics dashboard is intuitive and provides clear insights into campaign performance. The team is proactive, responsive, and quick to adapt strategies based on data. Lead quality has improved noticeably, and their creative approach to digital campaigns makes them stand out compared to generic agencies.
What do you dislike about the product?
While the platform delivers results, the onboarding process could be more structured. At times, reporting lacks deeper segmentation, which makes it challenging to measure ROI for specific channels. Pricing is on the higher side for small to mid-sized businesses, and customizations often require extra negotiation.
What problems is the product solving and how is that benefiting you?
1. Lead Generation Challenges – Helps businesses attract qualified leads through targeted digital campaigns.
2. Lack of Data-Driven Insights – Provides analytics dashboards to track performance, optimize campaigns, and make informed decisions.
3. Inefficient Marketing Spend – Ensures better ROI by focusing on the right audience instead of wasting budget on broad or irrelevant reach.
4. Difficulty in Scaling Campaigns – Offers scalable marketing strategies that can grow with the business.
2. Lack of Data-Driven Insights – Provides analytics dashboards to track performance, optimize campaigns, and make informed decisions.
3. Inefficient Marketing Spend – Ensures better ROI by focusing on the right audience instead of wasting budget on broad or irrelevant reach.
4. Difficulty in Scaling Campaigns – Offers scalable marketing strategies that can grow with the business.
mehak m.
One Stop Solution for Software Needs
Reviewed on Sep 30, 2025
Review provided by G2
What do you like best about the product?
Its so easy to use and most of the time you get offers and discounts on the software making them much more affordable. Easy to integrate all the relevent softwares
What do you dislike about the product?
Need more software added to G2, as sometimes its difficult to find exactly the one which you need but most of the time they have alternatives
What problems is the product solving and how is that benefiting you?
Getting the softwares at much lower prices than the market offers.
Jonathan I.
Easy to use platform with a simple format!
Reviewed on Sep 26, 2025
Review provided by G2
What do you like best about the product?
What is most helpful about G2.com is the ease of use and integration of external links. Having the ability to easily fill-in your pertinent contact information truly helps those with personal brands, small businesses, and leaders across the community when establishing connections with others.
What do you dislike about the product?
There are no downsides about the service. I do think it can be enhanced or developed to become even better if tools / options to customize the background color and/or text become available in the future. It helps those with a brand (like me) to further highlight the theme of the endeavor or work they desire to promote.
What problems is the product solving and how is that benefiting you?
I love the ability to share my digital contact card in a professional manner. The QR code is especially a nice touch!
ISSAOUI B.
Efficient and reliable marketing solution for business growth
Reviewed on Sep 25, 2025
Review provided by G2
What do you like best about the product?
G2 Marketing Solutions offers a user-friendly interface and a wide range of marketing tools that simplify campaign management. I particularly appreciate the detailed analytics, which provide clear insights into campaign performance, allowing data-driven decision-making. Their customer support team is also very responsive and helpful whenever I have questions.
What do you dislike about the product?
While the platform is powerful, some advanced features require a learning curve, and the initial setup can be a bit time-consuming for new users. Additionally, integration with certain third-party applications could be smoother, as occasional syncing delays may occur.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions helps centralize all of our marketing activities in one platform, which saves time and reduces the complexity of managing multiple tools. It solves the problem of tracking campaign performance across different channels by providing clear, real-time analytics. This has allowed me to optimize strategies faster, reach the right audience more effectively, and ultimately improve ROI. The automation features also minimize manual tasks, making our marketing operations more efficient and scalable.