Sold by: G2
Deployed on AWS
G2 Launchpad helps small businesses with 1-50 employees elevate their brand and drive demand on the world's largest B2B marketplace through profiles, reviews, and buyer engagement.
4.5
Overview
G2 Launchpad helps small businesses with 1-50 employees grow and thrive on G2, the world's largest B2B software marketplace. With a suite of powerful tools, vendors can brand their profile, generate authentic user reviews, and connect with buyers through targeted pay-per-click (PPC) ads.
Build trust and reputation: Elevate your brand with videos, demos, and compelling content. Gain valuable market insights with G2 Profile analytics and leverage G2 Badges to promote your achievements and customer satisfaction.
Make the shortlist: Collect authentic customer feedback to boost credibility. Run automated review campaigns, use the in-app review collection, or integrate with review generation tools to help gather customer voice, product insights, and user experience.
Drive pipeline: Convert buyers into customers with G2 Clicks PPC advertising, driving targeted traffic to your profile. Use G2 Deals to attract price-conscious buyers and leverage your personalized AI Agent to capture leads effortlessly.
Highlights
- G2 is the world's largest software marketplace, with over 100 million visitors each year.
- G2 syndicates reviews and ratings into AWS Marketplace product pages, increasing trust and engagement. An internal analysis by AWS shows that G2 reviews increase Marketplace transactions by up to 13%.
- On average, upgraded G2 profiles see 17x more buyer traffic, 2000% monthly time on profile, and 4x more customer reviews.
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
G2 Launchpad for 1-50 FTE Companies | Upgraded profile, unlimited admins, and review generation. | $299.00 |
Vendor refund policy
G2 Launchpad does not offer refunds post-purchase. However, G2 Launchpad plans purchased with month-to-month pricing may be cancelled at any time. Annual purchases require a one year commitment.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
G2 Launchpad offers scaled support from our team, as well as automated support from AI Support Monty in my.G2.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Similar products
G2 is the world's largest and most trusted software marketplace. Over 80M people annually - including employees at all Fortune 500 companies - use G2.com to research and compare software to make smarter decisions based on authentic peer reviews. G2's full suite of sales and marketing solutions enable software and services vendors to build their category reputation, drive awareness and demand, and grow their business. Businesses use G2 data to proactively reach and engage with in-market buyers showing purchasing intent on G2, ultimately driving influence, pipeline, and revenue.
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Customer reviews
Accounting
Account based isn't for us
Reviewed on Mar 05, 2026
Review provided by G2
What do you like best about the product?
Data syncing options worked will with our internal systems
What do you dislike about the product?
Lots of clean up to do. Account based leads often include leads that aren't a good fit for us or are not the primary buyers.
What problems is the product solving and how is that benefiting you?
We tried for two years to get some value out of it but never really saw success with it.
Information Services
Works great
Reviewed on Mar 03, 2026
Review provided by G2
What do you like best about the product?
It shows which companies are interested in our services, which gives me a great opportunity to research them further and send more targeted, appropriate outreach.
What do you dislike about the product?
I wish it provided more detail about who was showing intent, such as which part of the world they’re located in. That kind of information would be extremely helpful for narrowing down which offices to research, especially when the company is large.
What problems is the product solving and how is that benefiting you?
Sometimes people research our services, but we don’t always know they’re doing it. G2 Buyer Intent shows us which company has been researching us, so we can follow up and reach out to them.
Gabe O.
Another Intent Solution That May or May Not Work
Reviewed on Feb 24, 2026
Review provided by G2
What do you like best about the product?
G2 Buyer Intent is convenient, easy to understand, and integrates with many platforms. It offers a straightforward user experience that makes piping intent data into campaigns, painless.
What do you dislike about the product?
Like other intent data providers, it is hard to know how well G2 Intent works, especially if your company doesn't have a mature attribution system. G2 Intent is great in the sense that it's convenient and easy to use, but the actual performance of the data is both hard to verify and hard to deny.
What problems is the product solving and how is that benefiting you?
It offers us insight into which customer are researching our product and our competitors on G2.
Tom S.
Glimpse into who is an interested buyer
Reviewed on Feb 19, 2026
Review provided by G2
What do you like best about the product?
I like that I can see which companies are checking out my product or competitors.
What do you dislike about the product?
I dislike that the company name doesn't include more granular information, so without data enrichment, it is not very useful.
What problems is the product solving and how is that benefiting you?
Buyer intent is useful for identifying if current sales opps are evaluating us against competitors.
Rubab Z.
Great Support
Reviewed on Feb 19, 2026
Review provided by G2
What do you like best about the product?
It actively gives us insights on prospects' firmographics and competition involved.
What do you dislike about the product?
There's no way to contact the prospect to continue outbound marketing.
What problems is the product solving and how is that benefiting you?
It has been enriching our ICP intelligence.