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Strengthens Brand Authority with User-Friendly Setup
What do you like best about the product?
I appreciate the straightforward setup process of G2 Marketing Solutions, thanks to clear onboarding and the support of an onboarding specialist. I find it valuable that the platform helps us gather client reviews to enhance our brand authority in the managed services space. The ability to showcase reviews through custom widgets on our website is particularly useful. The credibility from real client reviews and high search rankings for our industry also adds significant value. Additionally, I value the knowledgeable support from our account manager who keeps us informed about new features.
What do you dislike about the product?
I find the review process somewhat cumbersome due to the number of questions users need to answer, which can act as a barrier. Simplifying this process could greatly enhance the experience. Additionally, I would like to see more integration options available, which could improve functionality and connectivity with other platforms.
What problems is the product solving and how is that benefiting you?
I use G2 Marketing Solutions to gather unbiased customer reviews, enhancing brand authority and awareness in managed services. It improves online citations, boosts SEO with AI and LLMs, and provides credibility through real client reviews.
Complete Platform with Outstanding Automation
What do you like best about the product?
I love how easy it is to use the platform, especially regarding marketing automation. I also highly value the quality of the reports and customer service. The integration capability, for example, with our CRM, is essential and I love how it allows me to personalize campaigns according to the behavior of the target audience.
What do you dislike about the product?
I believe that one aspect for improvement is undoubtedly the speed in some modules. Also, having more template options for campaigns would speed up content creation a bit more. But without a doubt, the loading speed is the main aspect I would improve.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions helps to centralize campaign management, automate lead follow-ups, measure results in real-time, and improve the quality of prospects, saving time and manual work while optimizing the budget.
Relevant Real World Data Filtered for Your Business Needs
What do you like best about the product?
Relevant feature comparisons for similar products that allow cross analysis and finding the best fit for an individual business's needs
What do you dislike about the product?
Some bias from only certain software reviews being incentivized Leading to imbalance in volume and quality of review data available when comparing products
What problems is the product solving and how is that benefiting you?
Finding best fit for prospective software based on my business' unique priorities and needs
Straightforward Setup and Powerful ABM Features
What do you like best about the product?
I find G2 Marketing Solutions incredibly user-friendly, which is perfect for someone like me who isn't very tech-savvy. The straightforward setup made it easy to get started. I also love the content-driven demand generation and the ABM expertise, which are very beneficial for my sales role. Moreover, the ability to develop a custom go-to-market strategy is crucial for my work at a startup.
What do you dislike about the product?
I think it should be free to use.
What problems is the product solving and how is that benefiting you?
I use G2 Marketing Solutions for prospecting research and finding crucial business information. Its user-friendly interface makes it easy even for non tech-savvy users like me. The content-driven demand generation and ABM expertise significantly benefit my sales work and custom strategy development is vital for my startup.
Boosted Lead Generation but Needs Admin Overhaul
What do you like best about the product?
I appreciate G2 Marketing Solutions for generating more leads and enhancing brand awareness through recognition and validation via badges. The insights from customer reviews have significantly impacted our strategy, allowing us to refine our product market fit and tailor our messaging to target the most valuable leads. The profile feature serves effectively as a business card, helping us collect reviews, generate organic search traffic, and target potential customers within our competitors' space. Integrating seamlessly with HubSpot has been beneficial too. Continued participation with G2 in the B2B software space is a clear choice for us.
What do you dislike about the product?
I find the admin panel to be suboptimal in terms of user experience. Managing review campaigns is quite cumbersome, with many features hidden in submenus and subpages, making navigation difficult. The analytics related to reviews and review collection aren't up to par either. I wish for more straightforward ways to create new landing pages or campaigns to better manage different sources of reviews, such as emails, in-app prompts, or ad-hoc campaigns.
What problems is the product solving and how is that benefiting you?
I use G2 Marketing Solutions to increase brand awareness and gather customer insights. It helps us collect reviews, generate leads through organic search, and gain product market fit understanding, enabling us to target valuable leads effectively.
Insightful Analytics, Essential for Marketing Success
What do you like best about the product?
I appreciate the credibility and visibility of G2 Marketing Solutions in the software tech market, making it a preferred vendor. The real-time review feature integrated into Slack and Snowflake provides constant updates and allows us to create insightful reports and charts. It helps us understand customer preferences and competitive positioning, enabling targeted communication. Access to data and buying intent is crucial for our needs, facilitating better decision-making and strategic messaging.
What do you dislike about the product?
I wish that G2 would allow the customer, when they rate our product, to automatically be counted in multiple categories of our product instead of making the customer select them.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions provides insights into customer preferences and market presence, optimizing communications. It allows real-time review visibility and data analysis through Slack and Snowflake, benefiting product teams and competitive analysis.
Robust Support, Valuable Buyer Intent Insights
What do you like best about the product?
I appreciate the support from the account and implementation managers who are incredibly responsive and helpful, making setup and ongoing use straightforward. I love the ease of integrating buyer intent notifications with Slack and the ability to effortlessly manage campaigns and client outreach, allowing for efficient gathering of customer reviews. The platform's buyer intent feature has been instrumental in identifying who is researching our site and who our competitors are, aiding our sales strategy significantly. I find the ZoomInfo integration especially valuable for streamlining our team’s outreach process. Overall, it's the ease of use and exceptional support that stand out for me.
What do you dislike about the product?
I find that sometimes the buyer intent data isn't the most accurate in terms of company locations and employee size. This inaccuracy often disrupts our SDRs' workflow, as they might focus on incorrect or less important accounts due to this faulty data. Specifically, it makes it hard for SDRs to rely on the tool when the data suggests a company might have fewer employees than it actually does, leading to missed opportunities. We currently cross-check this data with ZoomInfo to verify, but this requires manual intervention, which is time-consuming.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions enhances our sales by providing buyer intent signals and streamlining customer reviews, aiding in product feedback and competitive positioning. Integrations like Slack boost efficiency by notifying SDRs of potential leads. Overall, it supports inbound and outbound strategies effectively.
Essential Tool for Competitive Insights
What do you like best about the product?
I love how intuitive and simple it is to update profiles and navigate G2. The grid reports are incredibly useful in leveraging marketing initiatives, allowing us to see where we lead and keep track of competitive intel. It's beneficial how G2 facilitates handling tasks like the allocation of Amazon gift cards, relieving some workload. The way the platform fosters a community where companies learn from each other and customers is fantastic. I find it valuable for strategic decision-making and staying competitive.
What do you dislike about the product?
The manual incentivization of updated reviews is a bit of a hassle, as I have to reach out to get incentivized reviews updated. It appears this process might change, but the last time I checked, it was still an issue. Additionally, while I understand the shift towards automation and the use of chatbots, I still value in human interaction. I believe it is crucial to maintain the human aspect, like having access to a customer success manager or account manager, rather than solely relying on support centers. The human interaction ensures that our issues feel as important as they are and helps strengthen existing relationships.
What problems is the product solving and how is that benefiting you?
G2 helps us easily gather customer feedback and competitive intel, steering our strategic decisions and marketing initiatives. It simplifies understanding our market position and fosters customer engagement, notably through initiatives like Amazon gift card handling.
Empowers Our Marketing with Self-Service and AI
What do you like best about the product?
I appreciate the easy setup process with G2 Marketing Solutions, as their team supported us throughout onboarding and campaign creation. I find the templated campaigns and out-of-the-box ideas very helpful in getting started efficiently. The self-service tools allow me to request or create campaigns at my convenience, enhancing productivity and flexibility. Additionally, I am impressed with the new AI capabilities that trial voice reviews and automatically generate reviews from customer meetings, which are then sent to customers for approval.
What do you dislike about the product?
I wish that the support was a little bit more timely and responsive or at least understanding what typical turnaround times should be expected.
What problems is the product solving and how is that benefiting you?
I use the product to generate reviews, drive campaigns, and enhance recognition among buyers researching solutions.
Seamless Setup and Priceless Customer Insight
What do you like best about the product?
I find G2 Marketing Solutions incredibly straightforward and easy to navigate, especially given the assistance from a customer success manager who supports me monthly. The AI-assisted review commenting feature is invaluable, as it allows me to respond to every review efficiently and add personalized touches. I also appreciate the seamless integration with HubSpot, yielding significant insights. The automated review link for gift cards simplifies sending out for reviews, making it a noteworthy part of my client engagement strategy. Overall, the experience with G2 Marketing Solutions is comprehensive and beneficial, particularly with personalized support and its ability to enhance interaction with potential prospects through insightful analytics.
What do you dislike about the product?
I think the price point, I know that with the total package when it comes to, I think another I a huge part of the packaging is having g two do the do the review outreach. I think for a smaller fish company like mine where we're really, like, trying to gather our bearings and, like, just get some get get on the g two grid and, like, get to that 10 review mark. I do think that for companies like ours that are a little bit smaller, maybe, like, knocking down the price point If we're not going to use g two to collect reviews, that would be my only suggestion.
What problems is the product solving and how is that benefiting you?
I use G2 Marketing Solutions for insightful prospect analysis and gathering reviews, enhancing our product visibility and decision-making. The AI-assisted features and seamless integration with HubSpot streamline reviews and insights, while the customer success manager optimizes our platform usage.
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