Sold by: G2
G2 is the world's largest and most trusted software marketplace. Over 80M people annually - including employees at all Fortune 500 companies - use G2.com to research and compare software to make smarter decisions based on authentic peer reviews. G2's full suite of sales and marketing solutions enable software and services vendors to build their category reputation, drive awareness and demand, and grow their business. Businesses use G2 data to proactively reach and engage with in-market buyers showing purchasing intent on G2, ultimately driving influence, pipeline, and revenue.
Overview
G2 Marketing Solutions enable software and services businesses to build brand presence, drive awareness and demand, and proactively engage with in-market buyers to drive pipeline and revenue. G2 also syndicates reviews and ratings into AWS Marketplace product pages, increasing trust, engagement, and top-line revenue for software vendors selling in Marketplace. An internal analysis by AWS shows that G2 reviews increase Marketplace transactions by up to 13%.
G2 offers three plans to help you meet your sales and marketing objectives:
Essential:
Advanced G2 profile customization to control your brand presence and reputation Add CTAs to your business profile to drive demo requests, schedule prospect meetings, and content downloads Proven review generation strategies and tools to collect more reviews Review promotion features to begin amplifying your customer voice content Advanced analytics to track prospects Unlimited access to demand capture tools to start engaging with in-market buyers
Pro:
Everything in included in Essential, plus:
Create and display Sponsored Content for your brand to highlight your differentiators Leverage Sponsored Content signals to assess who is viewing a competitor's profile Focus on active buyers viewing your brand with buyer intent signals Notification tools to get intent data in the hands of your reps so they can take immediate action on warm prospects Amplify the voice of the customer with advanced review display and distribution tools such as identifying references and utilizing crowd quotes
Power:
Everything included in Pro, plus:
Category-wide buyer intent signal access for a complete view of in-market buyers Competitive comparison signals to enhance your marketing campaigns and arm your reps when they're prospecting, closing, and retaining Insights into market buyers who are not engaging directly with your brand Access comprehensive buyer intent signals including visits to your profile, competitors' profiles, categories, and sub-categories
For custom pricing, please reach out to: cloudoffers@g2.com
Highlights
- Build your reputation, drive high intent traffic to your site, and engage in customer marketing.
- Leverage buyer intent signals to focus marketing and sales efforts on active buyers with your profile.
- Supercharge your pipeline with the most comprehensive buyer intent signals to your profile, your category, sub-categories, and competitive insights to increase market presence and maximize the volume of in-market buyers to engage.
Details
Sold by
Delivery method
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on contract duration. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Dimension | Description | Cost/12 months |
|---|---|---|
Essential | Base platform access, unlimited admins, and review generation support. | $25,000.00 |
Vendor refund policy
There are no refunds available.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Support is available through in-app chat and via email (listed as support contact). Additionally, there are in-app knowledge articles. The support team is available M-F and will respond within one business day. Dedicated Customer Support Manager.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Computer Software
Helpful
Reviewed on Feb 20, 2025
Review provided by G2
What do you like best about the product?
I use it to do things around G2 and marketing
What do you dislike about the product?
I don't use it to do things around G2 and marketing
What problems is the product solving and how is that benefiting you?
It allows us to generate reviews and differentiate ourselves int he market
Leave a comment0 comments
Online Media
G2 is not updating scores
Reviewed on Feb 11, 2025
Review provided by G2
What do you like best about the product?
The idea of getting honest reviews and comparing websites based on their users' experience.
What do you dislike about the product?
In reality the score is incorrectly computed. We've been using G2 for years and more recently upgraded our account. After 12 months (which is the most valued time interval after which reviews start to decay) we found out that our score vs our competitors are incorrect. Our website scores a 4.3, our competitor's is below 3.5 but they are "stuck" at the 4.4 they used to have one year ago. G2 is not refreshing our competitors score for months now. Basically you pay G2 for a service (honesty, real math comparison) and you get nothing of that. Websites rank better than other despite basic math saying they shouldn't. After we've been told many times that reviews decay over time, we found out that in fact they don't. And what is worse, your scores are not updated. When we brought this up our account manager just vanished.
What problems is the product solving and how is that benefiting you?
Comparing websites and improving your services this way.
Computer Software
Good partnership
Reviewed on Feb 10, 2025
Review provided by G2
What do you like best about the product?
The best part of working with G2 Marketing Solutions is having access to a dedicated account manager who can help secure the best outcomes. I have worked with Jade for the past 10 months, and the partnership has been successful. She is insightful, responsive, and understanding of the challenges I face internally to make G2 a company-wide initiative, not just a marketing-led one.
What do you dislike about the product?
Significant internal momentum is required to maximise the benefits of the partnership and chosen package. Without proper buy-in, the partnership may feel stagnant at times due to internal bottlenecks.
What problems is the product solving and how is that benefiting you?
NA
Accounting
Good Software and easy integrations
Reviewed on Jan 31, 2025
Review provided by G2
What do you like best about the product?
Ease of use of the platform, good for brand awareness and excellent customer support!
What do you dislike about the product?
Intent data only relevant for NA region, not really good traffic in EMEA and DACH regions.
What problems is the product solving and how is that benefiting you?
Good brand visibility and review management
Nivas R.
Great solution for buyer intent!
Reviewed on Jan 29, 2025
Review provided by G2
What do you like best about the product?
Love the ability to know which accounts are in market for solutions we offer in different categories. The data is robust and comes enriched into our slack channel as well as Hubspot Marketing Automation.
What do you dislike about the product?
The Slack Channel Integration is very limited and can sometimes be a little confusing. The business-facing product needs a little bit of work.
What problems is the product solving and how is that benefiting you?
Primarily review management and buyer intent data.