Sold by: G2
Deployed on AWS
G2 is the world's largest and most trusted software marketplace. Over 80M people annually - including employees at all Fortune 500 companies - use G2.com to research and compare software to make smarter decisions based on authentic peer reviews. G2's full suite of sales and marketing solutions enable software and services vendors to build their category reputation, drive awareness and demand, and grow their business. Businesses use G2 data to proactively reach and engage with in-market buyers showing purchasing intent on G2, ultimately driving influence, pipeline, and revenue.
4.5
Overview
G2 Marketing Solutions enable software and services businesses to build brand presence, drive awareness and demand, and proactively engage with in-market buyers to drive pipeline and revenue. G2 also syndicates reviews and ratings into AWS Marketplace product pages, increasing trust, engagement, and top-line revenue for software vendors selling in Marketplace. An internal analysis by AWS shows that G2 reviews increase Marketplace transactions by up to 13%.
G2 offers three plans to help you meet your sales and marketing objectives:
Essential:
Advanced G2 profile customization to control your brand presence and reputation Add CTAs to your business profile to drive demo requests, schedule prospect meetings, and content downloads Proven review generation strategies and tools to collect more reviews Review promotion features to begin amplifying your customer voice content Advanced analytics to track prospects Unlimited access to demand capture tools to start engaging with in-market buyers
Pro:
Everything in included in Essential, plus:
Create and display Sponsored Content for your brand to highlight your differentiators Leverage Sponsored Content signals to assess who is viewing a competitor's profile Focus on active buyers viewing your brand with buyer intent signals Notification tools to get intent data in the hands of your reps so they can take immediate action on warm prospects Amplify the voice of the customer with advanced review display and distribution tools such as identifying references and utilizing crowd quotes
Power:
Everything included in Pro, plus:
Category-wide buyer intent signal access for a complete view of in-market buyers Competitive comparison signals to enhance your marketing campaigns and arm your reps when they're prospecting, closing, and retaining Insights into market buyers who are not engaging directly with your brand Access comprehensive buyer intent signals including visits to your profile, competitors' profiles, categories, and sub-categories
For custom pricing, please reach out to: cloudoffers@g2.com
Highlights
- Build your reputation, drive high intent traffic to your site, and engage in customer marketing.
- Leverage buyer intent signals to focus marketing and sales efforts on active buyers with your profile.
- Supercharge your pipeline with the most comprehensive buyer intent signals to your profile, your category, sub-categories, and competitive insights to increase market presence and maximize the volume of in-market buyers to engage.
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Essential | Base platform access, unlimited admins, and review generation support. | $25,000.00 |
Dimensions summary
The Essential dimension in G2's AWS Marketplace listing represents their entry-level package for software vendors to establish and manage their presence on the G2 platform. This pricing tier includes fundamental features such as unlimited administrator access to the G2 vendor portal, tools to generate and manage customer reviews, and basic platform functionality for showcasing software products. The dimension is structured as a base platform access fee, providing essential tools for vendors to build their software's credibility through authentic user reviews and ratings.
Top-of-mind questions for buyers like you
What is included in the Essential base platform access through AWS Marketplace?
The Essential package includes core functionality like unlimited admin users, customer review generation capabilities, and access to G2's platform for managing your software presence. This tier allows companies to start building their presence on G2's marketplace and collect authentic customer reviews.
How does the AWS Marketplace pricing model align with G2's direct pricing tiers?
The AWS Marketplace listing represents G2's entry-level Essential package, while additional features and capabilities are available through G2's higher tiers (Professional and Enterprise) when purchased directly. Customers can start with the Essential tier through AWS and upgrade directly with G2 as their needs grow.
Are there any usage limits or restrictions with the AWS Marketplace pricing?
The Essential tier pricing includes unlimited admin users and basic review generation features without usage caps. However, advanced features like competitor comparison tools, analytics dashboard, and intent data require upgrading to higher tiers through G2 directly.
Vendor refund policy
There are no refunds available.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Support is available through in-app chat and via email (listed as support contact). Additionally, there are in-app knowledge articles. The support team is available M-F and will respond within one business day. Dedicated Customer Support Manager.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Top
25
In Business Intelligence & Advanced Analytics, Collaboration & Productivity
Top
10
In Data Integration, Collaboration & Productivity
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Buyer Intent Signal Analysis
Access comprehensive buyer intent signals including visits to product profile, competitors' profiles, categories, and sub-categories to identify and engage active in-market buyers
Review Generation and Syndication
Collect and syndicate customer reviews and ratings into marketplace product pages with proven review generation strategies and advanced display distribution tools
Competitive Intelligence Tracking
Monitor competitive comparison signals and track buyer engagement with competitor profiles to enhance marketing campaigns and sales prospecting efforts
Profile Customization and Content Management
Customize brand presence with advanced profile configuration, add call-to-action elements for demo requests and content downloads, and create sponsored content to highlight product differentiators
Real-time Sales Engagement Tools
Utilize notification systems and demand capture tools to deliver intent data to sales representatives for immediate action on warm prospects and in-market buyers
Comprehensive Data Integration
Combines company, contact, and signal data from multiple sources, integrating first and third-party data, signals, and AI insights into a unified platform that connects with existing tech stacks.
Intent Signal Detection
Identifies high-value accounts and buying signals including funding events, competitive research activity, and organizational changes to determine buyer readiness and optimal engagement timing.
Automated Data Management
Provides automated segmentation, deduplication, and account planning capabilities to streamline operations and reduce manual data maintenance tasks.
Real-time Account Intelligence
Delivers dynamic, real-time views of accounts including key contacts, compelling events, and organizational changes to inform engagement strategies.
Data Privacy and Compliance
Maintains industry-leading GDPR and CCPA compliance with multiple data security and privacy certifications.
Predictive Buying Stage Analysis
Machine Learning and Natural Language Processing engine that predicts customer buying stages and fit accuracy to identify accounts most likely to purchase.
Intent Data Intelligence
World-class intent data collection and analysis that uncovers anonymous buying signals and hidden demand within target accounts.
AI-Powered Workflow Automation
Automated workflow orchestration using AI-driven insights to route audiences, enrich data, and execute campaigns across multiple channels.
Dynamic Audience Segmentation
Dynamic segment creation based on intent signals, company attributes, and people data to enable targeted engagement strategies.
Conversational AI Engagement
Generative AI-powered email agents that personalize conversations at scale and automatically respond to buyer interactions.
Standard contract
No
No
Customer reviews
Information Services
Works great
Reviewed on Mar 03, 2026
Review provided by G2
What do you like best about the product?
It shows which companies are interested in our services, which gives me a great opportunity to research them further and send more targeted, appropriate outreach.
What do you dislike about the product?
I wish it provided more detail about who was showing intent, such as which part of the world they’re located in. That kind of information would be extremely helpful for narrowing down which offices to research, especially when the company is large.
What problems is the product solving and how is that benefiting you?
Sometimes people research our services, but we don’t always know they’re doing it. G2 Buyer Intent shows us which company has been researching us, so we can follow up and reach out to them.
Gabe O.
Another Intent Solution That May or May Not Work
Reviewed on Feb 24, 2026
Review provided by G2
What do you like best about the product?
G2 Buyer Intent is convenient, easy to understand, and integrates with many platforms. It offers a straightforward user experience that makes piping intent data into campaigns, painless.
What do you dislike about the product?
Like other intent data providers, it is hard to know how well G2 Intent works, especially if your company doesn't have a mature attribution system. G2 Intent is great in the sense that it's convenient and easy to use, but the actual performance of the data is both hard to verify and hard to deny.
What problems is the product solving and how is that benefiting you?
It offers us insight into which customer are researching our product and our competitors on G2.
Tom S.
Glimpse into who is an interested buyer
Reviewed on Feb 19, 2026
Review provided by G2
What do you like best about the product?
I like that I can see which companies are checking out my product or competitors.
What do you dislike about the product?
I dislike that the company name doesn't include more granular information, so without data enrichment, it is not very useful.
What problems is the product solving and how is that benefiting you?
Buyer intent is useful for identifying if current sales opps are evaluating us against competitors.
Rubab Z.
Great Support
Reviewed on Feb 19, 2026
Review provided by G2
What do you like best about the product?
It actively gives us insights on prospects' firmographics and competition involved.
What do you dislike about the product?
There's no way to contact the prospect to continue outbound marketing.
What problems is the product solving and how is that benefiting you?
It has been enriching our ICP intelligence.
Miles B.
Noisy signals - Needs a lot of manual work to make useful.
Reviewed on Feb 17, 2026
Review provided by G2
What do you like best about the product?
Very messy schema - Difficult to parse. Given G2's approach to thousands of overlapping and duplicate categories unfortunately making the data useful is a massive undertaking, otherwise you're drowning in noise. Additionally doesn't handle Enterprises well given the massive # of false positives - Again they give the raw data but there's a massive transform and organize on your end that needs to be undertake. We tried to connect them directly w/ DemandBase and both service teams dragged their feet to get anything usable going.
What do you dislike about the product?
See above - Overall signals are too messy given G2's category strategy. Support was somewhat light to get going, and as such I think we're vastly underutilizing the capabilities we pay for.
What problems is the product solving and how is that benefiting you?
An additional signal into a complex lead scoring model