Sold by: G2Â
Deployed on AWS
G2 is the world's largest and most trusted software marketplace. Over 80M people annually - including employees at all Fortune 500 companies - use G2.com to research and compare software to make smarter decisions based on authentic peer reviews. G2's full suite of sales and marketing solutions enable software and services vendors to build their category reputation, drive awareness and demand, and grow their business. Businesses use G2 data to proactively reach and engage with in-market buyers showing purchasing intent on G2, ultimately driving influence, pipeline, and revenue.
Overview
G2 Marketing Solutions enable software and services businesses to build brand presence, drive awareness and demand, and proactively engage with in-market buyers to drive pipeline and revenue. G2 also syndicates reviews and ratings into AWS Marketplace product pages, increasing trust, engagement, and top-line revenue for software vendors selling in Marketplace. An internal analysis by AWS shows that G2 reviews increase Marketplace transactions by up to 13%.
G2 offers three plans to help you meet your sales and marketing objectives:
Essential:
Advanced G2 profile customization to control your brand presence and reputation Add CTAs to your business profile to drive demo requests, schedule prospect meetings, and content downloads Proven review generation strategies and tools to collect more reviews Review promotion features to begin amplifying your customer voice content Advanced analytics to track prospects Unlimited access to demand capture tools to start engaging with in-market buyers
Pro:
Everything in included in Essential, plus:
Create and display Sponsored Content for your brand to highlight your differentiators Leverage Sponsored Content signals to assess who is viewing a competitor's profile Focus on active buyers viewing your brand with buyer intent signals Notification tools to get intent data in the hands of your reps so they can take immediate action on warm prospects Amplify the voice of the customer with advanced review display and distribution tools such as identifying references and utilizing crowd quotes
Power:
Everything included in Pro, plus:
Category-wide buyer intent signal access for a complete view of in-market buyers Competitive comparison signals to enhance your marketing campaigns and arm your reps when they're prospecting, closing, and retaining Insights into market buyers who are not engaging directly with your brand Access comprehensive buyer intent signals including visits to your profile, competitors' profiles, categories, and sub-categories
For custom pricing, please reach out to: cloudoffers@g2.comÂ
Highlights
- Build your reputation, drive high intent traffic to your site, and engage in customer marketing.
- Leverage buyer intent signals to focus marketing and sales efforts on active buyers with your profile.
- Supercharge your pipeline with the most comprehensive buyer intent signals to your profile, your category, sub-categories, and competitive insights to increase market presence and maximize the volume of in-market buyers to engage.
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Essential | Base platform access, unlimited admins, and review generation support. | $25,000.00 |
Dimensions summary
The Essential dimension in G2's AWS Marketplace listing represents their entry-level package for software vendors to establish and manage their presence on the G2 platform. This pricing tier includes fundamental features such as unlimited administrator access to the G2 vendor portal, tools to generate and manage customer reviews, and basic platform functionality for showcasing software products. The dimension is structured as a base platform access fee, providing essential tools for vendors to build their software's credibility through authentic user reviews and ratings.
Top-of-mind questions for buyers like you
What is included in the Essential base platform access through AWS Marketplace?
The Essential package includes core functionality like unlimited admin users, customer review generation capabilities, and access to G2's platform for managing your software presence. This tier allows companies to start building their presence on G2's marketplace and collect authentic customer reviews.
How does the AWS Marketplace pricing model align with G2's direct pricing tiers?
The AWS Marketplace listing represents G2's entry-level Essential package, while additional features and capabilities are available through G2's higher tiers (Professional and Enterprise) when purchased directly. Customers can start with the Essential tier through AWS and upgrade directly with G2 as their needs grow.
Are there any usage limits or restrictions with the AWS Marketplace pricing?
The Essential tier pricing includes unlimited admin users and basic review generation features without usage caps. However, advanced features like competitor comparison tools, analytics dashboard, and intent data require upgrading to higher tiers through G2 directly.
Vendor refund policy
There are no refunds available.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Support is available through in-app chat and via email (listed as support contact). Additionally, there are in-app knowledge articles. The support team is available M-F and will respond within one business day. Dedicated Customer Support Manager.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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In Business Intelligence & Advanced Analytics, Collaboration & Productivity
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In Data Integration, Collaboration & Productivity
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Software Marketplace Platform
Largest software marketplace with over 80M annual users including Fortune 500 employees for software research and comparison
Buyer Intent Tracking
Advanced analytics and signals to track potential buyers across profiles, categories, and competitive landscapes
Review Generation Tools
Comprehensive strategies and features for collecting, promoting, and displaying customer reviews and references
Content Marketing Capabilities
Ability to create and display sponsored content highlighting brand differentiators and competitive insights
Market Intelligence System
Comprehensive buyer intent signal access providing insights into market buyers, competitive comparisons, and engagement metrics
Data Intelligence
Comprehensive platform combining company, contact, and signal data with AI-powered insights
Integration Capabilities
Seamless connection with existing tech stacks and CRM systems using first and third-party data sources
Intent Signal Detection
Advanced identification of high-value accounts through real-time intent signals like funding events and competitive research
Automation Framework
Automated segmentation, deduplication, and account planning with AI-ready intelligent automation capabilities
Data Privacy Compliance
Industry-leading data security with GDPR and CCPA compliance and multiple privacy certifications
Predictive Intelligence
Machine Learning and Natural Language Processing engine to predict buyer intent and account readiness
AI-Powered Workflow Automation
Automated processes for routing audiences, data enrichment, and multi-channel campaign orchestration
Intent Data Analysis
Advanced analytics to uncover hidden demand and understand anonymous buying signals across digital channels
Contact Intelligence
AI-driven platform for acquiring and enriching buying team contact data with precise targeting capabilities
Conversational AI Engagement
AI-generated email agents capable of personalized, automated communication at scale
Standard contract
No
No
Customer reviews
0 ratings
0 AWS reviews
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1127 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Computer Software
Valuable Insights and Intent Data for Smarter Positioning
Reviewed on Oct 17, 2025
Review provided by G2
What do you like best about the product?
Insights from reviews to impact our thinking on positioning and messaging. Intent data and what prospects are searching for solutions.
What do you dislike about the product?
G2 is great, the challenge is to get clients to review us in a timely fashion.
What problems is the product solving and how is that benefiting you?
Comparison to our main competitors so that buyers can make the right choice.
Heri S.
Challenging Setup, but Powerful End-to-End Tracking
Reviewed on Oct 16, 2025
Review provided by G2
What do you like best about the product?
I really appreciate G2 Marketing Solutions' capability in tracking the end-to-end user journey and displaying KPIs or ROI on a single dashboard, which makes it easy to present to the senior team. Additionally, the user journey mapping feature is incredibly useful.
What do you dislike about the product?
I find the setup process for G2 Marketing Solutions to be quite challenging, which can be a significant hurdle when first starting to use the platform. It requires more effort than expected to get everything up and running. Additionally, I would prefer if G2 Marketing Solutions offered an end-to-end solution that eliminates the need for additional integrations, simplifying the overall user experience.
What problems is the product solving and how is that benefiting you?
I use G2 to track the end-to-end user journey, enabling me to show KPIs or ROI in one dashboard to the senior team.
Chennah K.
Supportive, Creative Team with Clear Communication
Reviewed on Oct 15, 2025
Review provided by G2
What do you like best about the product?
They take the time to understand your goals. I always felt supported and in good hands. The team is very creative and offered great solutions based on my needs.
What do you dislike about the product?
Sometimes things took a little longer than planned when things got busy, but they’ve always been transparent and kept communication clear.
What problems is the product solving and how is that benefiting you?
They’ve helped simplify and strengthen my digital marketing across the board. Before working with G2, I was juggling too many channels with inconsistent results. Now, my campaigns are more focused, my leads are higher quality, and I actually understand what’s driving performance. It’s been a huge time saver and confidence boost.
Computer Software
Good intent insights for ABM, limited by integration gaps
Reviewed on Oct 05, 2025
Review provided by G2
What do you like best about the product?
It broadens the pool of in-market accounts we can engage in our ABM and outbound efforts. The intent data gives clear signals on which companies are actively researching similar products, helping us prioritize outreach and focus resources where there’s buying interest.
What do you dislike about the product?
The shortcomings of the integrations. The 6sense integration has been disappointing, especially since it was one of the main reasons we purchased G2 Marketing Solutions. For example, the 6sense integration does not provide the location of where the prospect is who was doing the research, which is critical information for having any chance of outbounding to the correct person. The Slack integration could also be improved to specify the type of intent signal, so we don’t have to create separate channels for each intent type.
What problems is the product solving and how is that benefiting you?
It helps us identify more in-market accounts to include in our ABM and outbound programs. By surfacing companies showing intent around our key categories, it gives both marketing and sales a clearer picture of where to focus. The main benefit is efficiency — we’re able to prioritize outreach and campaigns toward accounts that are more likely to engage, instead of casting a wide net.
Abhishek S.
Efficient Marketing Partner with Room for Improvement
Reviewed on Oct 01, 2025
Review provided by G2
What do you like best about the product?
G2 Marketing Solution has been a reliable partner in driving targeted campaigns. Their analytics dashboard is intuitive and provides clear insights into campaign performance. The team is proactive, responsive, and quick to adapt strategies based on data. Lead quality has improved noticeably, and their creative approach to digital campaigns makes them stand out compared to generic agencies.
What do you dislike about the product?
While the platform delivers results, the onboarding process could be more structured. At times, reporting lacks deeper segmentation, which makes it challenging to measure ROI for specific channels. Pricing is on the higher side for small to mid-sized businesses, and customizations often require extra negotiation.
What problems is the product solving and how is that benefiting you?
1. Lead Generation Challenges – Helps businesses attract qualified leads through targeted digital campaigns.
2. Lack of Data-Driven Insights – Provides analytics dashboards to track performance, optimize campaigns, and make informed decisions.
3. Inefficient Marketing Spend – Ensures better ROI by focusing on the right audience instead of wasting budget on broad or irrelevant reach.
4. Difficulty in Scaling Campaigns – Offers scalable marketing strategies that can grow with the business.
2. Lack of Data-Driven Insights – Provides analytics dashboards to track performance, optimize campaigns, and make informed decisions.
3. Inefficient Marketing Spend – Ensures better ROI by focusing on the right audience instead of wasting budget on broad or irrelevant reach.
4. Difficulty in Scaling Campaigns – Offers scalable marketing strategies that can grow with the business.