Sold by: G2Â
Deployed on AWS
G2 is the world's largest and most trusted software marketplace. Over 80M people annually - including employees at all Fortune 500 companies - use G2.com to research and compare software to make smarter decisions based on authentic peer reviews. G2's full suite of sales and marketing solutions enable software and services vendors to build their category reputation, drive awareness and demand, and grow their business. Businesses use G2 data to proactively reach and engage with in-market buyers showing purchasing intent on G2, ultimately driving influence, pipeline, and revenue.
Overview
G2 Marketing Solutions enable software and services businesses to build brand presence, drive awareness and demand, and proactively engage with in-market buyers to drive pipeline and revenue. G2 also syndicates reviews and ratings into AWS Marketplace product pages, increasing trust, engagement, and top-line revenue for software vendors selling in Marketplace. An internal analysis by AWS shows that G2 reviews increase Marketplace transactions by up to 13%.
G2 offers three plans to help you meet your sales and marketing objectives:
Essential:
Advanced G2 profile customization to control your brand presence and reputation Add CTAs to your business profile to drive demo requests, schedule prospect meetings, and content downloads Proven review generation strategies and tools to collect more reviews Review promotion features to begin amplifying your customer voice content Advanced analytics to track prospects Unlimited access to demand capture tools to start engaging with in-market buyers
Pro:
Everything in included in Essential, plus:
Create and display Sponsored Content for your brand to highlight your differentiators Leverage Sponsored Content signals to assess who is viewing a competitor's profile Focus on active buyers viewing your brand with buyer intent signals Notification tools to get intent data in the hands of your reps so they can take immediate action on warm prospects Amplify the voice of the customer with advanced review display and distribution tools such as identifying references and utilizing crowd quotes
Power:
Everything included in Pro, plus:
Category-wide buyer intent signal access for a complete view of in-market buyers Competitive comparison signals to enhance your marketing campaigns and arm your reps when they're prospecting, closing, and retaining Insights into market buyers who are not engaging directly with your brand Access comprehensive buyer intent signals including visits to your profile, competitors' profiles, categories, and sub-categories
For custom pricing, please reach out to: cloudoffers@g2.comÂ
Highlights
- Build your reputation, drive high intent traffic to your site, and engage in customer marketing.
- Leverage buyer intent signals to focus marketing and sales efforts on active buyers with your profile.
- Supercharge your pipeline with the most comprehensive buyer intent signals to your profile, your category, sub-categories, and competitive insights to increase market presence and maximize the volume of in-market buyers to engage.
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Essential | Base platform access, unlimited admins, and review generation support. | $25,000.00 |
Dimensions summary
The Essential dimension in G2's AWS Marketplace listing represents their entry-level package for software vendors to establish and manage their presence on the G2 platform. This pricing tier includes fundamental features such as unlimited administrator access to the G2 vendor portal, tools to generate and manage customer reviews, and basic platform functionality for showcasing software products. The dimension is structured as a base platform access fee, providing essential tools for vendors to build their software's credibility through authentic user reviews and ratings.
Top-of-mind questions for buyers like you
What is included in the Essential base platform access through AWS Marketplace?
The Essential package includes core functionality like unlimited admin users, customer review generation capabilities, and access to G2's platform for managing your software presence. This tier allows companies to start building their presence on G2's marketplace and collect authentic customer reviews.
How does the AWS Marketplace pricing model align with G2's direct pricing tiers?
The AWS Marketplace listing represents G2's entry-level Essential package, while additional features and capabilities are available through G2's higher tiers (Professional and Enterprise) when purchased directly. Customers can start with the Essential tier through AWS and upgrade directly with G2 as their needs grow.
Are there any usage limits or restrictions with the AWS Marketplace pricing?
The Essential tier pricing includes unlimited admin users and basic review generation features without usage caps. However, advanced features like competitor comparison tools, analytics dashboard, and intent data require upgrading to higher tiers through G2 directly.
Vendor refund policy
There are no refunds available.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Support is available through in-app chat and via email (listed as support contact). Additionally, there are in-app knowledge articles. The support team is available M-F and will respond within one business day. Dedicated Customer Support Manager.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Software Marketplace Platform
Largest software marketplace with over 80M annual users including Fortune 500 employees for software research and comparison
Buyer Intent Tracking
Advanced analytics and signals to track potential buyers across profiles, categories, and competitive landscapes
Review Generation Tools
Comprehensive strategies and features for collecting, promoting, and displaying customer reviews and references
Content Marketing Capabilities
Ability to create and display sponsored content highlighting brand differentiators and competitive insights
Market Intelligence System
Comprehensive buyer intent signal access providing insights into market buyers, competitive comparisons, and engagement metrics
Data Intelligence
Comprehensive platform combining company, contact, and signal data with AI-powered insights
Integration Capabilities
Seamless connection with existing tech stacks and CRM systems using first and third-party data sources
Intent Signal Detection
Advanced identification of high-value accounts through real-time intent signals like funding events and competitive research
Automation Framework
Automated segmentation, deduplication, and account planning with AI-ready intelligent automation capabilities
Data Privacy Compliance
Industry-leading data security with GDPR and CCPA compliance and multiple privacy certifications
Predictive Intelligence
Machine Learning and Natural Language Processing engine to predict buyer intent and account readiness
AI-Powered Workflow Automation
Automated processes for routing audiences, data enrichment, and multi-channel campaign orchestration
Intent Data Analysis
Advanced analytics to uncover hidden demand and understand anonymous buying signals across digital channels
Contact Intelligence
AI-driven platform for acquiring and enriching buying team contact data with precise targeting capabilities
Conversational AI Engagement
AI-generated email agents capable of personalized, automated communication at scale
Standard contract
No
No
Customer reviews
0 ratings
0 AWS reviews
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1117 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Breanna B.
Strengthens Brand Authority with User-Friendly Setup
Reviewed on Aug 12, 2025
Review provided by G2
What do you like best about the product?
I appreciate the straightforward setup process of G2 Marketing Solutions, thanks to clear onboarding and the support of an onboarding specialist. I find it valuable that the platform helps us gather client reviews to enhance our brand authority in the managed services space. The ability to showcase reviews through custom widgets on our website is particularly useful. The credibility from real client reviews and high search rankings for our industry also adds significant value. Additionally, I value the knowledgeable support from our account manager who keeps us informed about new features.
What do you dislike about the product?
I find the review process somewhat cumbersome due to the number of questions users need to answer, which can act as a barrier. Simplifying this process could greatly enhance the experience. Additionally, I would like to see more integration options available, which could improve functionality and connectivity with other platforms.
What problems is the product solving and how is that benefiting you?
I use G2 Marketing Solutions to gather unbiased customer reviews, enhancing brand authority and awareness in managed services. It improves online citations, boosts SEO with AI and LLMs, and provides credibility through real client reviews.
Francisca M.
Complete Platform with Outstanding Automation
Reviewed on Aug 11, 2025
Review provided by G2
What do you like best about the product?
I love how easy it is to use the platform, especially regarding marketing automation. I also highly value the quality of the reports and customer service. The integration capability, for example, with our CRM, is essential and I love how it allows me to personalize campaigns according to the behavior of the target audience.
What do you dislike about the product?
I believe that one aspect for improvement is undoubtedly the speed in some modules. Also, having more template options for campaigns would speed up content creation a bit more. But without a doubt, the loading speed is the main aspect I would improve.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions helps to centralize campaign management, automate lead follow-ups, measure results in real-time, and improve the quality of prospects, saving time and manual work while optimizing the budget.
Claire D.
Relevant Real World Data Filtered for Your Business Needs
Reviewed on Aug 08, 2025
Review provided by G2
What do you like best about the product?
Relevant feature comparisons for similar products that allow cross analysis and finding the best fit for an individual business's needs
What do you dislike about the product?
Some bias from only certain software reviews being incentivized Leading to imbalance in volume and quality of review data available when comparing products
What problems is the product solving and how is that benefiting you?
Finding best fit for prospective software based on my business' unique priorities and needs
Jacob D.
Straightforward Setup and Powerful ABM Features
Reviewed on Aug 08, 2025
Review provided by G2
What do you like best about the product?
I find G2 Marketing Solutions incredibly user-friendly, which is perfect for someone like me who isn't very tech-savvy. The straightforward setup made it easy to get started. I also love the content-driven demand generation and the ABM expertise, which are very beneficial for my sales role. Moreover, the ability to develop a custom go-to-market strategy is crucial for my work at a startup.
What do you dislike about the product?
I think it should be free to use.
What problems is the product solving and how is that benefiting you?
I use G2 Marketing Solutions for prospecting research and finding crucial business information. Its user-friendly interface makes it easy even for non tech-savvy users like me. The content-driven demand generation and ABM expertise significantly benefit my sales work and custom strategy development is vital for my startup.
Bart T.
Boosted Lead Generation but Needs Admin Overhaul
Reviewed on Aug 06, 2025
Review provided by G2
What do you like best about the product?
I appreciate G2 Marketing Solutions for generating more leads and enhancing brand awareness through recognition and validation via badges. The insights from customer reviews have significantly impacted our strategy, allowing us to refine our product market fit and tailor our messaging to target the most valuable leads. The profile feature serves effectively as a business card, helping us collect reviews, generate organic search traffic, and target potential customers within our competitors' space. Integrating seamlessly with HubSpot has been beneficial too. Continued participation with G2 in the B2B software space is a clear choice for us.
What do you dislike about the product?
I find the admin panel to be suboptimal in terms of user experience. Managing review campaigns is quite cumbersome, with many features hidden in submenus and subpages, making navigation difficult. The analytics related to reviews and review collection aren't up to par either. I wish for more straightforward ways to create new landing pages or campaigns to better manage different sources of reviews, such as emails, in-app prompts, or ad-hoc campaigns.
What problems is the product solving and how is that benefiting you?
I use G2 Marketing Solutions to increase brand awareness and gather customer insights. It helps us collect reviews, generate leads through organic search, and gain product market fit understanding, enabling us to target valuable leads effectively.