Sold by: G2
Deployed on AWS
G2 is the world's largest and most trusted software marketplace. Over 80M people annually - including employees at all Fortune 500 companies - use G2.com to research and compare software to make smarter decisions based on authentic peer reviews. G2's full suite of sales and marketing solutions enable software and services vendors to build their category reputation, drive awareness and demand, and grow their business. Businesses use G2 data to proactively reach and engage with in-market buyers showing purchasing intent on G2, ultimately driving influence, pipeline, and revenue.
4.6
Overview
G2 Marketing Solutions enable software and services businesses to build brand presence, drive awareness and demand, and proactively engage with in-market buyers to drive pipeline and revenue. G2 also syndicates reviews and ratings into AWS Marketplace product pages, increasing trust, engagement, and top-line revenue for software vendors selling in Marketplace. An internal analysis by AWS shows that G2 reviews increase Marketplace transactions by up to 13%.
G2 offers three plans to help you meet your sales and marketing objectives:
Essential:
Advanced G2 profile customization to control your brand presence and reputation Add CTAs to your business profile to drive demo requests, schedule prospect meetings, and content downloads Proven review generation strategies and tools to collect more reviews Review promotion features to begin amplifying your customer voice content Advanced analytics to track prospects Unlimited access to demand capture tools to start engaging with in-market buyers
Pro:
Everything in included in Essential, plus:
Create and display Sponsored Content for your brand to highlight your differentiators Leverage Sponsored Content signals to assess who is viewing a competitor's profile Focus on active buyers viewing your brand with buyer intent signals Notification tools to get intent data in the hands of your reps so they can take immediate action on warm prospects Amplify the voice of the customer with advanced review display and distribution tools such as identifying references and utilizing crowd quotes
Power:
Everything included in Pro, plus:
Category-wide buyer intent signal access for a complete view of in-market buyers Competitive comparison signals to enhance your marketing campaigns and arm your reps when they're prospecting, closing, and retaining Insights into market buyers who are not engaging directly with your brand Access comprehensive buyer intent signals including visits to your profile, competitors' profiles, categories, and sub-categories
For custom pricing, please reach out to: cloudoffers@g2.com
Highlights
- Build your reputation, drive high intent traffic to your site, and engage in customer marketing.
- Leverage buyer intent signals to focus marketing and sales efforts on active buyers with your profile.
- Supercharge your pipeline with the most comprehensive buyer intent signals to your profile, your category, sub-categories, and competitive insights to increase market presence and maximize the volume of in-market buyers to engage.
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Essential | Base platform access, unlimited admins, and review generation support. | $25,000.00 |
Dimensions summary
The Essential dimension in G2's AWS Marketplace listing represents their entry-level package for software vendors to establish and manage their presence on the G2 platform. This pricing tier includes fundamental features such as unlimited administrator access to the G2 vendor portal, tools to generate and manage customer reviews, and basic platform functionality for showcasing software products. The dimension is structured as a base platform access fee, providing essential tools for vendors to build their software's credibility through authentic user reviews and ratings.
Top-of-mind questions for buyers like you
What is included in the Essential base platform access through AWS Marketplace?
The Essential package includes core functionality like unlimited admin users, customer review generation capabilities, and access to G2's platform for managing your software presence. This tier allows companies to start building their presence on G2's marketplace and collect authentic customer reviews.
How does the AWS Marketplace pricing model align with G2's direct pricing tiers?
The AWS Marketplace listing represents G2's entry-level Essential package, while additional features and capabilities are available through G2's higher tiers (Professional and Enterprise) when purchased directly. Customers can start with the Essential tier through AWS and upgrade directly with G2 as their needs grow.
Are there any usage limits or restrictions with the AWS Marketplace pricing?
The Essential tier pricing includes unlimited admin users and basic review generation features without usage caps. However, advanced features like competitor comparison tools, analytics dashboard, and intent data require upgrading to higher tiers through G2 directly.
Vendor refund policy
There are no refunds available.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Support is available through in-app chat and via email (listed as support contact). Additionally, there are in-app knowledge articles. The support team is available M-F and will respond within one business day. Dedicated Customer Support Manager.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
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In Business Intelligence & Advanced Analytics, Collaboration & Productivity
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In Data Integration, Collaboration & Productivity
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Buyer Intent Signal Analysis
Access comprehensive buyer intent signals including visits to product profile, competitors' profiles, categories, and sub-categories to identify and engage active in-market buyers
Review Generation and Syndication
Collect and syndicate customer reviews and ratings into marketplace product pages with proven review generation strategies and advanced display distribution tools
Competitive Intelligence Tracking
Monitor competitive comparison signals and track buyer engagement with competitor profiles to enhance marketing campaigns and sales prospecting efforts
Profile Customization and Content Management
Customize brand presence with advanced profile configuration, add call-to-action elements for demo requests and content downloads, and create sponsored content to highlight product differentiators
Real-time Sales Engagement Tools
Utilize notification systems and demand capture tools to deliver intent data to sales representatives for immediate action on warm prospects and in-market buyers
Comprehensive Data Integration
Combines company, contact, and signal data from multiple sources, integrating first and third-party data, signals, and AI insights into a unified platform that connects with existing tech stacks.
Intent Signal Detection
Identifies high-value accounts and buying signals including funding events, competitive research activity, and organizational changes to determine buyer readiness and optimal engagement timing.
Automated Data Management
Provides automated segmentation, deduplication, and account planning capabilities to streamline operations and reduce manual data maintenance tasks.
Data Privacy and Compliance
Implements industry-leading GDPR and CCPA compliance with multiple data security and privacy certifications to ensure regulatory adherence.
AI-Ready Architecture
Designed with automation capabilities that enable AI agents and systems to layer on top of the platform while maintaining data quality and accuracy for intelligent decision-making.
Predictive Buying Stage Analysis
Machine Learning and Natural Language Processing engine that predicts customer buying stages and fit accuracy to identify accounts most likely to purchase.
Intent Data Intelligence
World-class intent data collection and analysis that uncovers anonymous buying signals and hidden demand within target accounts.
AI-Powered Workflow Automation
Automated workflow orchestration using AI-driven insights to route audiences, enrich data, and execute campaigns across multiple channels.
Dynamic Audience Segmentation
Dynamic segment creation based on intent signals, company attributes, and people data to enable targeted engagement strategies.
Conversational AI Engagement
Generative AI-powered email agents that personalize conversations at scale and automatically respond to buyer interactions.
Standard contract
No
No
Customer reviews
Information Technology and Services
Great platform and client care
Reviewed on Jul 31, 2026
Review provided by G2
What do you like best about the product?
The customer support has been excellent. Our account team is responsive, proactive, and genuinely invested in helping us get value from the platform, not just checking in when it's renewal time. The reporting and analytics are also a big plus; we get clear visibility into performance and can easily pull the data we need to show impact internally.
What do you dislike about the product?
Honestly, there's nothing we dislike. The platform, support, and reporting have all met our expectations, and we haven't run into any pain points so far.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions helps us stay visible to buyers who are actively researching solutions like ours, which used to be hard to track and act on. The reporting makes it easy to see what's working and tie our efforts back to real outcomes, so we can make quicker, more informed decisions instead of guessing.
Demi H.
A great partner!
Reviewed on Jul 31, 2026
Review provided by G2
What do you like best about the product?
The reviews themselves are the most valuable part. We use them to see how customers actually talk about the product, catch gaps in our messaging, and surface features people love that we haven't marketed well enough. That feeds directly into our newsletters and other customer content. Being a continuous leader in our category on G2 also gives prospects an independent signal of trust that's hard to replicate with our own marketing.
What do you dislike about the product?
The biggest issue is the weighting algorithm. A meaningful chunk of our review history comes from users who've since left their companies or whose accounts have gone inactive, and those reviews have almost no chance of getting refreshed. Because the algorithm weights recency so heavily, that older history drags down how our current rating reflects the product today, and there's nothing we can do about it since we can't force a former user to log back in and update a review.
We miss the old model, where every review counted equally regardless of age. A review is a review. The fact that it's a few years old doesn't make the experience it describes less real or less valid. Weighting it down just because the reviewer isn't active anymore penalizes us for something entirely outside our control, and it doesn't actually reflect whether the product still delivers on what that review described.
We miss the old model, where every review counted equally regardless of age. A review is a review. The fact that it's a few years old doesn't make the experience it describes less real or less valid. Weighting it down just because the reviewer isn't active anymore penalizes us for something entirely outside our control, and it doesn't actually reflect whether the product still delivers on what that review described.
What problems is the product solving and how is that benefiting you?
G2 helps us build credibility with prospects through an independent, third-party source rather than relying only on our own claims. Reading through reviews also shows us how customers actually describe the product in their own words, which surfaces messaging gaps and features people value that we haven't promoted well. That directly shapes what we write in customer newsletters and other marketing content.
Riya N.
The best review management platform
Reviewed on Jul 31, 2026
Review provided by G2
What do you like best about the product?
What I like most about G2 is how comprehensive the dashboard is. It offers plenty of options and gives you everything you need to manage your presence effectively in one place.
The representative assigned to us has also been very active and supportive. They regularly share helpful suggestions and bring good ideas to the table.
Overall, the page is well designed and easy to manage. G2 also attracts a lot of traffic, which helps bring more visibility and attention to our platform.
The representative assigned to us has also been very active and supportive. They regularly share helpful suggestions and bring good ideas to the table.
Overall, the page is well designed and easy to manage. G2 also attracts a lot of traffic, which helps bring more visibility and attention to our platform.
What do you dislike about the product?
There isn’t much I dislike about G2 Marketing Solutions, as I’m satisfied with most of its features and overall experience. The only drawback is that the pricing feels a little steep.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions helps us manage our presence, reviews, and visibility in one place. It also gives us access to a large audience of potential buyers who are actively researching software.
This has helped bring more attention to our platform, improve our credibility, and make it easier for interested customers to discover and evaluate us. The support and suggestions from our G2 representative have also helped us make better use of the platform.
This has helped bring more attention to our platform, improve our credibility, and make it easier for interested customers to discover and evaluate us. The support and suggestions from our G2 representative have also helped us make better use of the platform.
Marketing and Advertising
Easy to use, lots of insights
Reviewed on Jul 30, 2026
Review provided by G2
What do you like best about the product?
Lots of insights to your customer and target ICP. Easy to attribute back to your CRM and see real impact
What do you dislike about the product?
Learning Curve, sometimes it takes a bit of messing around and tutorials while learning.
What problems is the product solving and how is that benefiting you?
Helping me solve where our company stands against our competitors.
Ashish M.
I keep discovering new features that are so helpful for marketing
Reviewed on Jul 30, 2026
Review provided by G2
What do you like best about the product?
The platform makes it easy to track buyer intent and see which companies are actively researching solutions like ours, which helps our sales team prioritize outreach. The review management tools are also strong — collecting and showcasing customer reviews has genuinely improved our credibility with prospects. Integration with our CRM was straightforward, and the reporting dashboards give a clear picture of how our G2 presence is influencing pipeline. Customer support has also been responsive whenever we've had setup or troubleshooting questions.
What do you dislike about the product?
The learning curve can be steep for new team members, especially around the more advanced intent-data filters and campaign targeting options. Pricing feels a bit high compared to some competitors, particularly for smaller marketing teams. Some of the reporting exports are limited in customization, so we sometimes have to pull data out manually to build the specific views our leadership wants. Occasional lag when loading larger dashboards has also been a minor annoyance.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions is helping us solve the challenge of standing out in a crowded market where buyers do most of their research before ever talking to sales. By surfacing intent data, we can identify which accounts are actively evaluating solutions like ours and reach out at the right moment instead of relying on cold outreach. It's also solving our credibility problem — having verified customer reviews front and center gives prospects third-party validation that our own marketing materials can't provide. On top of that, it's helped align our marketing and sales teams around a shared view of buyer intent, so handoffs are smoother and less time is wasted on unqualified leads. The overall benefit has been a shorter sales cycle and better quality conversations with prospects who are already further along in their decision-making process.