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G2 Marketing Solutions
G2 is the world's largest and most trusted software marketplace. Over 80M people annually - including employees at all Fortune 500 companies - use G2.com to research and compare software to make smarter decisions based on authentic peer reviews. G2's full suite of sales and marketing solutions enable software and services vendors to build their category reputation, drive awareness and demand, and grow their business. Businesses use G2 data to proactively reach and engage with in-market buyers showing purchasing intent on G2, ultimately driving influence, pipeline, and revenue.
Reviews (5426)
Elisa P.
Intuitive UI and real-time review insights that make trends easy to spot
Reviewed on Jun 02, 2026
Review provided by G2
What do you like best about the product?
The UI is intuitive and I was able to find the explanations I needed to navigate the dashboards. The insights from user reviews can be analyzed to spot trends, and I like that there are live notifications whenever a new review comes in. The badge system is also useful, since it helps us see what stands out for our reviewers from quarter to quarter.
What do you dislike about the product?
Nothing really stands out. I’ve been using G2 for about a year, with support from the G2 team.
What problems is the product solving and how is that benefiting you?
It offers our users another channel to share their perspective.
Peter G.
G2’s Genuine Reviews Make Software Decisions Easy.
Reviewed on May 28, 2026
Review provided by G2
What do you like best about the product?
G2 provides genuine reviews. Whenever we plan to buy new software/platform we looks its review on G2 and Capterra.
What do you dislike about the product?
Nothing as for now that I dislike about G2.
What problems is the product solving and how is that benefiting you?
We rely on G2 reviews whenever we plan to buy new software/platform and in 90% cases we land-up with a good platform/software. Earlier finding a good software/platform was a key challenge for our company.
Krishna E.
Best Marketing Platform for Great Results
Reviewed on May 27, 2026
Review provided by G2
What do you like best about the product?
G2 is widely recognized in B2B software reviews, which helps companies build trust with buyers.
What do you dislike about the product?
expensive for startups or smaller businesses, especially paid plans.
What problems is the product solving and how is that benefiting you?
Pricing should be revised and all the vendors must receive equality of responses
Marketing and Advertising
Easy-to-Use Platform with Helpful Review Insights and Insightful Dashboard
Reviewed on May 25, 2026
Review provided by G2
What do you like best about the product?
G2 Marketing Solutions has been a valuable platform for our team at Netcore. It gives us easy access to customer reviews, competitor insights, and market feedback in one place, helping us make better marketing and business decisions.
The platform is simple to use, the dashboards are clear, and the insights are actionable. We’ve found the data especially useful for improving our messaging and for understanding customer expectations more effectively.
We also appreciate G2's continuous improvements and innovations, especially features like AI integrations and In-App Reviews, which make the review collection process much more seamless and efficient.
The integrations with LinkedIn and Salesforce work smoothly with our existing workflows, making it easy to use G2 data across teams.
What stands out the most, though, is the support from their Account Executives. They are proactive, knowledgeable, and genuinely helpful. It feels like working with a true partner who is invested in helping us get the most value from the platform.
The platform is simple to use, the dashboards are clear, and the insights are actionable. We’ve found the data especially useful for improving our messaging and for understanding customer expectations more effectively.
We also appreciate G2's continuous improvements and innovations, especially features like AI integrations and In-App Reviews, which make the review collection process much more seamless and efficient.
The integrations with LinkedIn and Salesforce work smoothly with our existing workflows, making it easy to use G2 data across teams.
What stands out the most, though, is the support from their Account Executives. They are proactive, knowledgeable, and genuinely helpful. It feels like working with a true partner who is invested in helping us get the most value from the platform.
What do you dislike about the product?
Overall, our experience with G2 Marketing Solutions has been very positive, and there’s very little to dislike about the platform. The information is accurate, the interface is easy to use, and the reviews and insights are very helpful.
One area where G2 could improve is offering more customization in reporting and filtering, especially when working with larger data sets.
Support communication could also be a little faster and clearer at times. For example, when a review is submitted, it would be helpful to receive better updates or feedback if a review is not approved. A monthly report for disqualified reviews would also help.
These are small improvements and do not take away from the overall value and reliability of the platform.
One area where G2 could improve is offering more customization in reporting and filtering, especially when working with larger data sets.
Support communication could also be a little faster and clearer at times. For example, when a review is submitted, it would be helpful to receive better updates or feedback if a review is not approved. A monthly report for disqualified reviews would also help.
These are small improvements and do not take away from the overall value and reliability of the platform.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions helps us reach new buyers and increase our brand visibility through real customer reviews and feedback. It helps position us as a trusted option for potential customers.
The platform also makes it easy to compare software solutions and understand real user experiences, which helps us make better decisions and improve our marketing approach.
Overall, G2 helps us build trust, improve visibility, and connect with the right audience more effectively. Sometimes we still do additional research for deeper insights, but G2 gives us a very strong starting point for any Sales/SDRs teams.
The platform also makes it easy to compare software solutions and understand real user experiences, which helps us make better decisions and improve our marketing approach.
Overall, G2 helps us build trust, improve visibility, and connect with the right audience more effectively. Sometimes we still do additional research for deeper insights, but G2 gives us a very strong starting point for any Sales/SDRs teams.
Yogesh N.
G2’s Authentic Reviews and Well-Categorized UI Made RevOps Research Easy
Reviewed on May 21, 2026
Review provided by G2
What do you like best about the product?
I searched Out many Websites for Software Research but Found G2 as the best One. Our Company required List of Top RevOps Softwares so I just surfed g2 Website and got Genuine and Authentic Reviews which helped me a Lot to Submit the List on time. Its Best Feature is that You can Yourself Add Reviews for Products you want. Also G2's UI has Sofware Categorized in an Effective way so I just have to select the cateagory and read the Detailed and Balanced Review. Also G2 Provides us Various deals that are Going On under a Specific section of "Deals" which gives us discount on A Lot of Softwares.
What do you dislike about the product?
G2 About Software has No Problems but According to me G2's Review Moderation Process is Very Strict due to which some Users Can't Contribute Much to G2.com much smoothly and easily.
What problems is the product solving and how is that benefiting you?
G2 solves the Problem of Taking Risk for Free. Whenever We think to purchase any software, I turn to G2 and Analyze the reviews of that software which give me the idea about whether to buy it or not which helps in Preventing Loss on buying Useless products That Are not much effective. Also G2 Support works 24x7 to solve Our Query At the Latest.
G2 is best as Anyone can Setup Their Company Products at G2 for free of cost and Get Reviews through Campaigns.
G2 is best as Anyone can Setup Their Company Products at G2 for free of cost and Get Reviews through Campaigns.
Lina S.
G2 Marketing Solutions Makes Discovering Powerful Workflow Tools Easy
Reviewed on May 20, 2026
Review provided by G2
What do you like best about the product?
G2 Marketing Solutions has helped our organization find and discover new and powerful software to improve our internal and external workflows reliably
What do you dislike about the product?
I would improve the mobile UX for comfier input boxes and the discovery experience, not many people know about G2 and definitely should discover them to improve usability across sectors.
What problems is the product solving and how is that benefiting you?
Software & vendor validation is a key problem G2 is solving for us, having a reliable software assessment partner is key in our day to day
Sydney P.
Easy Portal Reporting Navigation
Reviewed on May 19, 2026
Review provided by G2
What do you like best about the product?
Easy reporting navigation within the portal
What do you dislike about the product?
Hard to tell where we're doing well at vs where we are needing extra support.
What problems is the product solving and how is that benefiting you?
Review sourcing, brand amplification and award opportunities.
Timothy L.
User-Friendly Platform with Potential for Growth in AU
Reviewed on May 19, 2026
Review provided by G2
What do you like best about the product?
I like that G2.com is a relatively simple platform to use with a great feature set, although I feel the manual nature on G2s to set up some aspects is overly lengthy and slightly not needed. The account managers are helpful and always willing to assist us to try and meet our goals. It allows us to target market decision makers and people looking for solutions, as G2.com is a platform where people seek guidance and information around solutions. Additionally, the initial setup was easy with no problems.
What do you dislike about the product?
I think, potentially, in Australia, the market is a little bit early in its adoption phase. And leaning upon G2.com, the volume might be an issue.
What problems is the product solving and how is that benefiting you?
G2.com helps potential customers understand us and what reviewers think, providing unbiased opinions. We use it for targeting markets, advertising, and uncovering leads using intent data. It's simple to use, with helpful account managers assisting us in meeting our goals.
So good that we don't use our HRIS because we prefer this platform
Reviewed on May 18, 2026
Review provided by G2
What do you like best about the product?
Ease of use, the way it looks, the cost compared to our HRIS
What do you dislike about the product?
Sometimes the Admin settings are confusing/hard to get to
What problems is the product solving and how is that benefiting you?
Our training! For the price, you can't beat it. All of our employees use this platform for their onboarding training and beyond. We even use it for our ethics/HR related trainings.
Aman C.
Great Customer Insights and Increased Brand Visibility with G2
Reviewed on May 15, 2026
Review provided by G2
What do you like best about the product?
The level of insight we get from our end users and customers is excellent. We’ve been using G2 for a long time to gather feedback, and it’s been a reliable way to understand what our customers think and need.
It also helps us increase our brand visibility in the market.
It also helps us increase our brand visibility in the market.
What do you dislike about the product?
Nothing to report as of now—everything’s been good so far :) If we could have some kind of bot, that would be amazing.
What problems is the product solving and how is that benefiting you?
It helps us gather insights and feedback on what’s working and what isn’t for customers and end users across our products, such as NX, Teamcenter, etc.
It also helps clarify what actions we should take next and supports us in building brand value against our competition.
It also helps clarify what actions we should take next and supports us in building brand value against our competition.