G2 Marketing Solutions

What do you like best about the product?

A large proportion of our users visit G2 as part of their buyer journey. I like that the PPC ads are easy to use and good value for money

What do you dislike about the product?

The B2B cyber categorization needs work.

What problems is the product solving and how is that benefiting you?

Awareness in the buyer journey and third party validation

What do you like best about the product?

I see a lot of potential with G2 intent signals for my SDR org, but internally we have not been able to implement them in an automated workflow. Truly the best part about it is our CSM Colton. He's been incredibly hands on trying to get our team set up for success and is also very fun to work with and has gone out of his way to introduce me to other internal G2 people to try to get us up and running.

What do you dislike about the product?

Can't really say a dislike as we haven't utilized G2 to its full extent.

What problems is the product solving and how is that benefiting you?

The one difficult thing about building an OB SDR motion is calling the right people at the right time, so it's really helpful to have signals pointing us in a warm direction.

What do you like best about the product?

I like how easy it is to work with our account manager. She always is sending us information on how we can make our profile better and she is willing to meet with us to assist with changes.

What do you dislike about the product?

The platform has a lot of information and can be a bit confusing. I wish there were some training videos to assist so I didn't have to always reach out to our account manager.

What problems is the product solving and how is that benefiting you?

They are helping us with our review campaigns as well as seeing where we stand with competitors.

What do you like best about the product?

It's the ability to help increase the product visibility and build credibility thorugh authentic customer reviews.

What do you dislike about the product?

The platform works very well overall, however the simple interface would be more useful

What problems is the product solving and how is that benefiting you?

It helps improve the brand awareness by showcasing genuine customer feedback which helps me reach the right audeinec

What do you like best about the product?

G2 is a brand primarily recognized in the US. It allows for the comparison of multiple solutions based on criteria and categories. The badge system to unlock encourages the regular collection of reviews. The intent data offering is a lead generation lever to explore. The G2 documentation is practical for effectively using the platform.

What do you dislike about the product?

The interface is disastrous. It is quite complicated to navigate the user interface. The product sheet, for example, is difficult to grasp. It is not clear what can be updated or not. Too much text makes the interface unreadable. The dashboard seems to be accessible only through a product page, whereas one would expect to have access via its ID at the top right.

What problems is the product solving and how is that benefiting you?

Increase awareness and credibility in your industry. Bring potential leads for the sales teams.

What do you like best about the product?

The best thing is probably the honest reviews from real users so that business get noticed and benefited because of authentic reviews and this brings strong trust factor between company and buyers

What do you dislike about the product?

No direct contact information, meaning sales reps still have to guess and hunt down the exact buyers info

What problems is the product solving and how is that benefiting you?

Problem could be missing out of competitors. This can help to target rival customers with better offers .

What do you like best about the product?

G2 Marketing Solutions helps us connect with buyers who are actively researching software and technology solutions. The platform provides valuable intent data, verified user reviews, and market insights that help improve lead generation and support more targeted marketing campaigns. I also appreciate the credibility that customer reviews bring to our brand and the visibility it provides among prospective customers evaluating different vendors.

What do you dislike about the product?

While G2 Marketing Solutions is a valuable platform, some features can be complex for new users and may require time to fully understand and maximize. The cost can also be a consideration for smaller organizations, and not all intent signals translate directly into qualified opportunities. Additionally, competition within popular software categories can make it challenging to stand out without continuous review generation and profile optimization.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions helps us identify potential customers who are actively researching solutions like ours. The buyer intent data and review insights improve lead qualification, strengthen our marketing efforts, and help us reach prospects more effectively, resulting in better conversion opportunities.

What do you like best about the product?

The customer support has been excellent. Our account team is responsive, proactive, and genuinely invested in helping us get value from the platform, not just checking in when it's renewal time. The reporting and analytics are also a big plus; we get clear visibility into performance and can easily pull the data we need to show impact internally.

What do you dislike about the product?

Honestly, there's nothing we dislike. The platform, support, and reporting have all met our expectations, and we haven't run into any pain points so far.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions helps us stay visible to buyers who are actively researching solutions like ours, which used to be hard to track and act on. The reporting makes it easy to see what's working and tie our efforts back to real outcomes, so we can make quicker, more informed decisions instead of guessing.

What do you like best about the product?

The reviews themselves are the most valuable part. We use them to see how customers actually talk about the product, catch gaps in our messaging, and surface features people love that we haven't marketed well enough. That feeds directly into our newsletters and other customer content. Being a continuous leader in our category on G2 also gives prospects an independent signal of trust that's hard to replicate with our own marketing.

What do you dislike about the product?

The biggest issue is the weighting algorithm. A meaningful chunk of our review history comes from users who've since left their companies or whose accounts have gone inactive, and those reviews have almost no chance of getting refreshed. Because the algorithm weights recency so heavily, that older history drags down how our current rating reflects the product today, and there's nothing we can do about it since we can't force a former user to log back in and update a review.

We miss the old model, where every review counted equally regardless of age. A review is a review. The fact that it's a few years old doesn't make the experience it describes less real or less valid. Weighting it down just because the reviewer isn't active anymore penalizes us for something entirely outside our control, and it doesn't actually reflect whether the product still delivers on what that review described.

What problems is the product solving and how is that benefiting you?

G2 helps us build credibility with prospects through an independent, third-party source rather than relying only on our own claims. Reading through reviews also shows us how customers actually describe the product in their own words, which surfaces messaging gaps and features people value that we haven't promoted well. That directly shapes what we write in customer newsletters and other marketing content.

What do you like best about the product?

Ease of use. Really liked the interface as well

What do you dislike about the product?

None that I can think of. The only downside is it is slightly cramped

What problems is the product solving and how is that benefiting you?

All in one dashboard for our marketing