Sold by: OneSignal
Omni-Channel Customer Engagement Platform
4.7
Overview
OneSignal is the market-leading customer engagement solution, powering customer journeys across push notifications, in-app messaging, SMS, and email. This powerful and easy-to-use omnichannel platform enables over a million businesses to deliver 12 billion messages daily. In just 15 minutes, companies can integrate OneSignal into their app and website to start sending messages through any channel.
OneSignal is a G2 Leader in Marketing Automation Software, with offices and customers globally. See why customers love OneSignal: https://www.g2.com/products/onesignal/reviews
Contact us to learn more about OneSignal and our custom pricing.
Highlights
- Mobile and Web Push Notifications, Email, SMS & In-App Messaging to drive engaged and loyal customers.
- Seamlessly create and automate User Journeys across all channels.
- Display custom app experiences with real-time updates via Live Activities.
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Custom | Unlimited Contacts & API Access; 20+ Journeys; Custom MAU, Email, SMS | $12,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
Custom volume-based pricing available for Monthly Active Users | Custom volume-based pricing available for Monthly Active Users | $0.012 |
Custom volume-based pricing available for Email (1000 sends) | Custom volume-based pricing available for Email (1000 sends) | $2.00 |
Custom volume-based pricing available for Push subscribers (1000 subs) | Custom volume-based pricing available for Push subscribers (1000 subs) | $3.00 |
Custom volume-based pricing available for Web subs | Custom volume-based pricing available for Web subs | $0.004 |
Custom volume-based pricing available for Messages (1000 In-App impression) | Custom volume-based pricing available for In-App Messages (1000 In-App impression) | $3.00 |
Custom volume-based pricing available for SMS segment sent | Custom volume-based pricing available for SMS segment sent | $0.03 |
Custom volume-based pricing available for Global SMS segment sent | Custom volume-based pricing available for Global SMS segment sent | $0.20 |
Custom volume-based pricing available for MMS segment sent | Custom volume-based pricing available for MMS segment sent | $0.04 |
Custom volume-based pricing available for Global MMS segment sent | Custom volume-based pricing available for Global MMS segment sent | $0.04 |
Vendor refund policy
All fees are non-refundable and non-cancellable except as required by law.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
OneSignal strives to prioritize customer access to support, with a dedicated team devoted to issue resolution, product usage, and setup requests. OneSignal provides first-class technical support through email and chat services that aim to answer every customer request within 24 hours.
https://onesignal.com/contact
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By OneSignal
By GupShup Inc
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Messaging Channels
"Supports multiple communication channels including push notifications, in-app messaging, SMS, and email"
Message Automation
"Enables creation and automation of user journeys across different communication channels"
Real-time Messaging
"Provides live activity updates and real-time custom app experiences"
Integration Speed
"Offers rapid integration capability with minimal setup time of approximately 15 minutes"
Scalability
"Capable of delivering billions of messages daily across multiple platforms and applications"
Customer Analytics
Advanced behavioral analysis and insights generation for customer data
Multi-Channel Engagement
Unified communication across web, mobile, and email platforms
AI-Powered Personalization
Machine learning algorithms for creating tailored customer experiences
Real-Time Data Processing
Instant customer behavior tracking and engagement response mechanisms
Messaging Channels
"Supports multiple messaging channels including SMS, WhatsApp, RCS, Instagram, Web, and App communication"
Carrier Network Coverage
"Direct carrier connections across 200+ countries with 95% OTP delivery success rate within 10 seconds"
Language Support
"Comprehensive support for Unicode and regional language messaging"
Communication Automation
"AI-powered two-way interaction capabilities with industry-trained conversational agents"
Delivery Optimization
"Robust prioritization and fallback system designed to handle peak message loads with high reliability"
Standard contract
No
Customer reviews
Seamless Push Notifications for My Apps
Reviewed on Jan 08, 2026
Review provided by G2
What do you like best about the product?
What I like best about OneSignal is its simple integration with Android apps, powerful segmentation tools, and reliable delivery. It allows me to send multilingual notifications, track user engagement, and manage campaigns without extra complexity.
What do you dislike about the product?
OneSignal is a great tool overall, but sometimes I find the dashboard a bit overwhelming with too many options. Advanced features like segmentation or automation could be more intuitive. Also, the free plan has some limitations that make scaling harder for independent developers.
What problems is the product solving and how is that benefiting you?
OneSignal is solving the problem of keeping my users engaged and informed in real time. Before using it, sending notifications across different languages and managing campaigns was complex. Now I can deliver multilingual updates, promote new features, and re-engage inactive users easily. This benefits me by increasing user retention, improving app ratings, and making communication seamless without building a custom backend.
Information Technology and Services
Helped me bring my app back to life
Reviewed on Jan 06, 2026
Review provided by G2
What do you like best about the product?
The biggest win for me was seeing inactive users come back. A simple reminder notification does more than I expected. The setup was straightforward, and the interface doesn’t get in the way
What do you dislike about the product?
So far, nothing that has slowed me down. Everything I’ve needed has been easy to find.
What problems is the product solving and how is that benefiting you?
Engagement feels much more alive.
Its the ease of making use of Onesignal
Reviewed on Jan 04, 2026
Review provided by G2
What do you like best about the product?
since i started using Onesignal, it has been easy to use and understandable. everything seems to be fast and efficient
What do you dislike about the product?
they should be like a referral system so we can refer friends for a commission. asides that onesignal is alright
What problems is the product solving and how is that benefiting you?
i can easily send messages across my users faster and i still see more use with onesignal that i haven't really explored
Consumer Services
Reliable in day to day use
Reviewed on Jan 04, 2026
Review provided by G2
What do you like best about the product?
Notifications go out when they should, targeting works as expected, and I rarely need to double-check anything. That kind of reliability is underrated.
What do you dislike about the product?
I haven’t run into anything frustrating yet. For my current needs, it does the job well.
What problems is the product solving and how is that benefiting you?
It removes the uncertainty around reaching users. Instead of wondering whether messages are delivered or mistimed, I can focus on what to say rather than how to send it.
Ronnie S.
Best of Both Worlds
Reviewed on Dec 31, 2025
Review provided by G2
What do you like best about the product?
OneSignal's documentation is among the best I have ever encountered. The user experience is elegant, up to date, and vast while remaining easy to find the answers you're looking for. The journey is succinct and logical thus keeping information overload and questions to a minimum. As a developer, the API documentation is by far the best I have ever used. The cohesiveness between user docs, developer docs, and the product itself is seamless.
What do you dislike about the product?
I would like to see more features provided with the free plan, especially in the Message Personalization area. This would make it better to build feature rich working demos for clients.
What problems is the product solving and how is that benefiting you?
My client has a set amount of donors that is decreasing with time, yet their website's traffic does not reflect this. We are in the process of expanding the OneSignal features that we leverage, however, utilizing OneSignal's push notifications and custom programming, we are able to reverse this negative trend.