Sold by: OneSignal
Omni-Channel Customer Engagement Platform
4.7
Overview
OneSignal is the market-leading customer engagement solution, powering customer journeys across push notifications, in-app messaging, SMS, and email. This powerful and easy-to-use omnichannel platform enables over a million businesses to deliver 12 billion messages daily. In just 15 minutes, companies can integrate OneSignal into their app and website to start sending messages through any channel.
OneSignal is a G2 Leader in Marketing Automation Software, with offices and customers globally. See why customers love OneSignal: https://www.g2.com/products/onesignal/reviews
Contact us to learn more about OneSignal and our custom pricing.
Highlights
- Mobile and Web Push Notifications, Email, SMS & In-App Messaging to drive engaged and loyal customers.
- Seamlessly create and automate User Journeys across all channels.
- Display custom app experiences with real-time updates via Live Activities.
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Custom | Unlimited Contacts & API Access; 20+ Journeys; Custom MAU, Email, SMS | $12,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
Custom volume-based pricing available for Monthly Active Users | Custom volume-based pricing available for Monthly Active Users | $0.012 |
Custom volume-based pricing available for Email (1000 sends) | Custom volume-based pricing available for Email (1000 sends) | $2.00 |
Custom volume-based pricing available for Push subscribers (1000 subs) | Custom volume-based pricing available for Push subscribers (1000 subs) | $3.00 |
Custom volume-based pricing available for Web subs | Custom volume-based pricing available for Web subs | $0.004 |
Custom volume-based pricing available for Messages (1000 In-App impression) | Custom volume-based pricing available for In-App Messages (1000 In-App impression) | $3.00 |
Custom volume-based pricing available for SMS segment sent | Custom volume-based pricing available for SMS segment sent | $0.03 |
Custom volume-based pricing available for Global SMS segment sent | Custom volume-based pricing available for Global SMS segment sent | $0.20 |
Custom volume-based pricing available for MMS segment sent | Custom volume-based pricing available for MMS segment sent | $0.04 |
Custom volume-based pricing available for Global MMS segment sent | Custom volume-based pricing available for Global MMS segment sent | $0.04 |
Vendor refund policy
All fees are non-refundable and non-cancellable except as required by law.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
OneSignal strives to prioritize customer access to support, with a dedicated team devoted to issue resolution, product usage, and setup requests. OneSignal provides first-class technical support through email and chat services that aim to answer every customer request within 24 hours.
https://onesignal.com/contact
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By OneSignal
By GupShup Inc
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Multi-Channel Messaging
Support for push notifications, in-app messaging, SMS, and email across mobile and web platforms
User Journey Automation
Capability to create and automate customer journeys seamlessly across all communication channels
Real-Time Activity Updates
Live Activities feature enabling display of custom app experiences with real-time updates
Cross-Platform Integration
Integration into apps and websites with support for omnichannel message delivery
High-Volume Message Processing
Infrastructure capable of processing and delivering billions of messages at scale
Omni-Channel Communication
Enables customer engagement across web, mobile, and email channels from a unified platform
Customer Behavior Analytics
Provides analysis of customer behavior patterns to inform engagement strategies
AI-Powered Journey Orchestration
Utilizes artificial intelligence to automate and optimize customer journey workflows
Personalization Engine
Delivers personalized communication and experiences based on customer data and insights
Integrated Analytics Dashboard
Combines product analytics, marketing analytics, and customer insights in a single unified interface
Message Delivery and Prioritization
Robust prioritization and fallback system that handles peak loads seamlessly with direct carrier connections across 200+ countries, achieving 95% success rates for OTPs within 10 seconds
Multi-Channel Communication Support
Two-way messaging capabilities across SMS, WhatsApp, RCS, Instagram, Web, and App channels with support for Unicode and regional languages
Campaign Analytics and Reporting
Comprehensive reporting tools and analytics for measuring campaign effectiveness, tracking engagement through trackable URL links, and optimizing performance with real-time delivery reports
Regulatory Compliance Framework
Adherence to regional telecom regulations including TRAI and GDPR with secure data management practices
System Integration Capabilities
Seamless integration with CRMs, ERPs, and other business systems for streamlined messaging workflows
Standard contract
No
Customer reviews
Rafit Colman
Direct user messaging has boosted engagement, retention, and brand awareness through targeted campaigns
Reviewed on Feb 12, 2026
Review provided by PeerSpot
What is our primary use case?
OneSignal has been a very cost-effective way for me to have a direct connection with our user base. I have used OneSignal to send push notifications via our website as well as through our mobile apps. The marketing department especially utilizes it to push critical messages that our organization cares about.
The notification allows us to generate significant traffic at an extra affordable rate compared to some of the other alternatives.
A specific example of a campaign that stands out to me using OneSignal is how it is very effective for getting push messages out on a new contact, special offers, and anything that someone visiting our website will generally be interested in.
OneSignal is one of the best and only free push notification services on the market.
What is most valuable?
OneSignal offers excellent features including push notifications, integration, easy installation, and easy scheduling. It connects with WordPress for hands-off notification and provides a simple user interface for composing messages.
Out of those features, the segmentation feature makes the biggest difference for my team, as it is very effective in allowing easy targeting based on various criteria such as geographical area, engagement levels, and specific transactions. This capability enables our business to deliver personalized messages to our audience effectively. Additionally, the efficient push notifications are highly configurable and provide real-time delivery, ensuring timely communication and offering valuable metrics for tracking performance.
I also love the in-app messaging feature, as it enhances user engagement by providing visually appealing and interactive content within the mobile app experience.
OneSignal has positively impacted my organization by increasing user engagement, increasing user retention, and increasing brand awareness by approximately 60 to 70 percent.
What needs improvement?
OneSignal can be improved by developing features faster per user requirement. An inbuilt and easy-to-use segmentation should also be included, and existing users should receive access to a free freemium model for new features.
Regarding needed improvements, I can say that the integration and reporting have been seamless, and I have had no problems with those aspects.
For how long have I used the solution?
I have been using OneSignal for approximately three to four years.
What do I think about the stability of the solution?
OneSignal is indeed stable. I have not noticed any downtime, and it has performed well so far.
What do I think about the scalability of the solution?
OneSignal's scalability is great, as it is very scalable and can handle my organization's growth.
How are customer service and support?
I find OneSignal's customer support to be very proactive and helpful.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
Before OneSignal, I previously used Google Ads .
What was our ROI?
I have seen a return on investment with OneSignal being highly cost-effective for our overall marketing, as it has reduced our cost of customer acquisition and increased our conversion rate.
OneSignal has reduced the customer acquisition cost by 40 percent and increased the conversion rate to 27 percent. We now have an average customer retention rate of 50 percent.
What's my experience with pricing, setup cost, and licensing?
OneSignal is one of the most cost-effective tools available and is very affordable in terms of pricing, setup cost, and licensing.
Which other solutions did I evaluate?
Before choosing OneSignal, I evaluated other options such as Atlassian Jira and Facebook Business Manager.
What other advice do I have?
OneSignal provides fast push notifications that enhance marketing strategies. It is very easy to set up and integrate with third-party services, and it is rich in API for app messaging. It comes with a free plan and easy integration, making it an excellent tool to use. I would rate this product an 8 out of 10.
Good for collecting subscribes and sending push notifications
Reviewed on Feb 10, 2026
Review provided by G2
What do you like best about the product?
Ease of use,conversion capability and user interface.
What do you dislike about the product?
Support could be faster and that would be all.
What problems is the product solving and how is that benefiting you?
One signal helps me to collect new subscribes,engage with existing users and share new offers.
very good service and easy to use platform
Reviewed on Feb 10, 2026
Review provided by G2
What do you like best about the product?
the easy to use platform and integration with mobile apps, also the pricing plans are excellent
What do you dislike about the product?
I honestly didn't find any downsides, OneSignal is offering me all I need
What problems is the product solving and how is that benefiting you?
send mobile push, and scheduling them, with one signal I can send instant mobile pushes effortlessly
Palolom Kingsley
Building an organic push audience has increased traffic and driven more sales engagement
Reviewed on Feb 09, 2026
Review from a verified AWS customer
What is our primary use case?
OneSignal is my main choice for push notifications because I believe it is the best option available. The platform is top-notch for push notifications, offers a fair pricing model, and provides excellent customer support. We have been using OneSignal for many years and are very satisfied. I would strongly recommend it to anyone who wants to build their push subscriber channel.
A specific example of how I use OneSignal at work involves organizing push notifications across our website and mobile apps. For years, we have used OneSignal to manage our push automations and push campaigns. We are very happy with how the platform works, and their pricing model is fair. Currently, we have approximately 4,000 to 5,000 push subscribers, and our campaigns perform exceptionally well with OneSignal.
Day-to-day, I appreciate that OneSignal can send push notifications to all major browsers and devices, which allows us to reach our customers easily.
What is most valuable?
The best features OneSignal offers include lightning-fast performance, very easy setup and integration with third-party services, a rich API for in-app messaging, and a free plan for messaging up to 10,000 subscribers. I love the push notifications, automation, and push campaigns features.
All the features I have mentioned are great and robust, and they help elevate our marketing campaigns through effective push notifications.
OneSignal also has multi-platform support, is very well-documented, and is developer-friendly.
OneSignal has positively impacted our organization by allowing us to grow the number of subscribers in a short time organically. We are able to send our news and offers easily and instantly. We have become able to drive more website traffic and increase our sales engagement and campaigns easily.
Regarding the increase in website traffic and sales engagement, we have been able to reach more customers than with our previous tool. More than 60% of customers have been reached over the past years when we compare it to our previous tool, CleverTap . It is also very cost-effective, targets our market effectively, and is easy to maintain.
What needs improvement?
OneSignal can be improved by addressing the expensive pricing of $309 per month for approximately 100,000 subscribers. SaaS platforms present concerns regarding data privacy and reliability with respect to data protection. I also wish it were easier to create more automation flows.
An interactive dashboard is needed for improvements.
I am uncertain whether OneSignal needs other improvements around analytics or reporting.
For how long have I used the solution?
I have been using OneSignal for about four years.
What do I think about the stability of the solution?
OneSignal is very stable with no downtime or lagging experience. Performance has been excellent.
What do I think about the scalability of the solution?
OneSignal is very scalable and grows with my organization's needs.
How are customer service and support?
Their customer support has been excellent, as they are able to assist with any problem that arises and respond in a very timely manner.
I would rate the customer support a nine out of ten.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I previously used a different solution called CleverTap .
I decided to switch from CleverTap to OneSignal because OneSignal has the most engaging and responsive customer support. It is very easy to use for both us and our clients.
How was the initial setup?
Based on my experience, the pricing, setup cost, and licensing are very effective. Setting it up is straightforward and easy, especially due to the intuitive user interface, which is easy to customize and navigate for new users.
What about the implementation team?
I purchased OneSignal through the AWS Marketplace .
What was our ROI?
We have seen a return on investment.
I can share that we have seen direct purchase conversions on new offers. It does an excellent job of driving traffic to off-site locations such as YouTube for new videos.
What's my experience with pricing, setup cost, and licensing?
Based on my experience, the pricing, setup cost, and licensing are very effective.
Which other solutions did I evaluate?
Before choosing OneSignal, I evaluated other options such as Dropbox Business and Mailchimp.
What other advice do I have?
OneSignal is fantastic for getting push messages out on new content, special offers, and anything that someone visiting your website would generally be interested in. It keeps your contacts engaged, which is a great way to build an organic audience in a world that relies on social media traffic to fuel web traffic. OneSignal has the potential to be overused.
OneSignal is very easy to use and has top-notch customer support, making it a cost-effective way to have a direct connection with your user base. I would rate this product an eight out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Entertainment
Simple, reliable, and does exactly what I need
Reviewed on Feb 08, 2026
Review provided by G2
What do you like best about the product?
I especially like how easy it is to schedule messages and target the right users. Setup was quick, the documentation is clear, and once it’s running, it just works.
What do you dislike about the product?
It’s been very stable for my use case. Nothing so far.
What problems is the product solving and how is that benefiting you?
I can plan notifications ahead of time and stay consistent, which has improved retention.