Sold by: OneSignal
Omni-Channel Customer Engagement Platform
4.7
Overview
OneSignal is the market-leading customer engagement solution, powering customer journeys across push notifications, in-app messaging, SMS, and email. This powerful and easy-to-use omnichannel platform enables over a million businesses to deliver 12 billion messages daily. In just 15 minutes, companies can integrate OneSignal into their app and website to start sending messages through any channel.
OneSignal is a G2 Leader in Marketing Automation Software, with offices and customers globally. See why customers love OneSignal: https://www.g2.com/products/onesignal/reviews
Contact us to learn more about OneSignal and our custom pricing.
Highlights
- Mobile and Web Push Notifications, Email, SMS & In-App Messaging to drive engaged and loyal customers.
- Seamlessly create and automate User Journeys across all channels.
- Display custom app experiences with real-time updates via Live Activities.
Details
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Buyer guide
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Custom | Unlimited Contacts & API Access; 20+ Journeys; Custom MAU, Email, SMS | $12,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
Custom volume-based pricing available for Monthly Active Users | Custom volume-based pricing available for Monthly Active Users | $0.012 |
Custom volume-based pricing available for Email (1000 sends) | Custom volume-based pricing available for Email (1000 sends) | $2.00 |
Custom volume-based pricing available for Push subscribers (1000 subs) | Custom volume-based pricing available for Push subscribers (1000 subs) | $3.00 |
Custom volume-based pricing available for Web subs | Custom volume-based pricing available for Web subs | $0.004 |
Custom volume-based pricing available for Messages (1000 In-App impression) | Custom volume-based pricing available for In-App Messages (1000 In-App impression) | $3.00 |
Custom volume-based pricing available for SMS segment sent | Custom volume-based pricing available for SMS segment sent | $0.03 |
Custom volume-based pricing available for Global SMS segment sent | Custom volume-based pricing available for Global SMS segment sent | $0.20 |
Custom volume-based pricing available for MMS segment sent | Custom volume-based pricing available for MMS segment sent | $0.04 |
Custom volume-based pricing available for Global MMS segment sent | Custom volume-based pricing available for Global MMS segment sent | $0.04 |
Dimensions summary
This contract uses volume-based pricing across separate messaging channels, so you pay per channel based on your usage. Mobile push bills by Monthly Active Users, while web push bills by subscriber count. Email, In-App Messages, SMS, Global SMS, MMS, and Global MMS each bill by their own send or impression volume. The Custom dimension bundles unlimited contacts, API access, 20+ journeys, and custom allotments for the metered channels. Each dimension scales independently with your volume, and pricing is negotiated to fit your projected usage rather than fixed per-unit rates.
Top-of-mind questions for buyers
A Monthly Active User is a mobile subscription record active in your app within the last 30 days, whether or not it opted in for push. Mobile covers Android, iOS, Chrome Extensions, macOS, Windows, Windows Phone, Alexa, and Amazon Fire devices. Web push, email, and SMS are not included in this count.
Each channel bills independently and appears on the same invoice. Mobile push meters Monthly Active Users, and web push meters subscribers. Email, In-App Messages, SMS, Global SMS, MMS, and Global MMS each meter their own send or impression volume. Your channel mix determines which dimension drives the largest share.
A web push subscriber is a device that has opted in to push notifications on your website, including desktop and mobile browsers. Unsubscribed devices are not counted toward your subscriber total. You get unlimited sends to those subscribers regardless of send volume.
onesignal.com
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Vendor refund policy
All fees are non-refundable and non-cancellable except as required by law.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
OneSignal strives to prioritize customer access to support, with a dedicated team devoted to issue resolution, product usage, and setup requests. OneSignal provides first-class technical support through email and chat services that aim to answer every customer request within 24 hours.
https://onesignal.com/contact
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By OneSignal
By GupShup Inc
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Multi-Channel Messaging
Support for push notifications, in-app messaging, SMS, and email across mobile and web platforms
User Journey Automation
Capability to create and automate customer journeys seamlessly across all communication channels
Real-Time Activity Updates
Live Activities feature enabling display of custom app experiences with real-time updates
Cross-Platform Integration
Integration into apps and websites with support for omnichannel message delivery
High-Volume Message Processing
Infrastructure capable of processing and delivering billions of messages at scale
Omni-Channel Communication
Enables customer engagement across web, mobile, and email channels from a unified platform
Customer Behavior Analytics
Provides analysis of customer behavior patterns to inform engagement strategies
AI-Powered Journey Orchestration
Utilizes artificial intelligence to automate and optimize customer journey workflows
Personalization Engine
Delivers personalized communication and experiences based on customer data and insights
Integrated Analytics Dashboard
Combines product analytics, marketing analytics, and customer insights in a single unified interface
Message Delivery and Prioritization
Robust prioritization and fallback system that handles peak loads seamlessly with direct carrier connections across 200+ countries, achieving 95% success rates for OTPs within 10 seconds
Multi-Channel Communication Support
Two-way messaging capabilities across SMS, WhatsApp, RCS, Instagram, Web, and App channels with support for Unicode and regional languages
Campaign Analytics and Reporting
Comprehensive reporting tools and analytics for measuring campaign effectiveness, tracking engagement through trackable URL links, and optimizing performance with real-time delivery reports
Regulatory Compliance Framework
Adherence to regional telecom regulations including TRAI and GDPR with secure data management practices
System Integration Capabilities
Seamless integration with CRMs, ERPs, and other business systems for streamlined messaging workflows
Standard contract
No
Customer reviews
Awesome
Reviewed on Aug 11, 2026
Review provided by G2
What do you like best about the product?
Great service to provide notifications to app users
What do you dislike about the product?
Nothing which i dislike about one signal
What problems is the product solving and how is that benefiting you?
Provides pushing notifications
Compehensive Messaging tool
Reviewed on Aug 07, 2026
Review provided by G2
What do you like best about the product?
Having omni channel capabilisites, means our branding stays consistent everywhere
What do you dislike about the product?
Navigating between the different channels (email, push, SMS) in the UI can sometimes be sluggish
What problems is the product solving and how is that benefiting you?
It unifies our voice across all mediums, making our cross channel campaigns easier to execute
Smooth and efficient workflow
Reviewed on Aug 07, 2026
Review provided by G2
What do you like best about the product?
The abillity to duplicate succeseful campaigns saves us a ton of time every week
What do you dislike about the product?
Tje SMS integration is a bit clunky compared to push notification tool
What problems is the product solving and how is that benefiting you?
It streamlines our daily promotional quests, giving us repeatable and reliable way to reach out to users
Clear interface, complete documentation
Reviewed on Aug 06, 2026
Review provided by G2
What do you like best about the product?
Very comprehensive and clear documentation. Easy-to-use user interface.
What do you dislike about the product?
Nothing to report, it's perfect for my use
What problems is the product solving and how is that benefiting you?
Send push notifications at once for iOS and Android via an API
a superb platform that facilitates the sending of notifications
Reviewed on Aug 02, 2026
Review provided by G2
What do you like best about the product?
instant message sending to all users is fast and I like it
What do you dislike about the product?
in truth I haven't encountered any problems with the integration of AI, everything is perfect
What problems is the product solving and how is that benefiting you?
my application requires me to send a lot of notifications to my users and for that I find that onesignal solves my problem