Sold by: OneSignal
Omni-Channel Customer Engagement Platform
4.7
Overview
OneSignal is the market-leading customer engagement solution, powering customer journeys across push notifications, in-app messaging, SMS, and email. This powerful and easy-to-use omnichannel platform enables over a million businesses to deliver 12 billion messages daily. In just 15 minutes, companies can integrate OneSignal into their app and website to start sending messages through any channel.
OneSignal is a G2 Leader in Marketing Automation Software, with offices and customers globally. See why customers love OneSignal: https://www.g2.com/products/onesignal/reviews
Contact us to learn more about OneSignal and our custom pricing.
Highlights
- Mobile and Web Push Notifications, Email, SMS & In-App Messaging to drive engaged and loyal customers.
- Seamlessly create and automate User Journeys across all channels.
- Display custom app experiences with real-time updates via Live Activities.
Details
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Features and programs
Buyer guide
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Custom | Unlimited Contacts & API Access; 20+ Journeys; Custom MAU, Email, SMS | $12,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
Custom volume-based pricing available for Monthly Active Users | Custom volume-based pricing available for Monthly Active Users | $0.012 |
Custom volume-based pricing available for Email (1000 sends) | Custom volume-based pricing available for Email (1000 sends) | $2.00 |
Custom volume-based pricing available for Push subscribers (1000 subs) | Custom volume-based pricing available for Push subscribers (1000 subs) | $3.00 |
Custom volume-based pricing available for Web subs | Custom volume-based pricing available for Web subs | $0.004 |
Custom volume-based pricing available for Messages (1000 In-App impression) | Custom volume-based pricing available for In-App Messages (1000 In-App impression) | $3.00 |
Custom volume-based pricing available for SMS segment sent | Custom volume-based pricing available for SMS segment sent | $0.03 |
Custom volume-based pricing available for Global SMS segment sent | Custom volume-based pricing available for Global SMS segment sent | $0.20 |
Custom volume-based pricing available for MMS segment sent | Custom volume-based pricing available for MMS segment sent | $0.04 |
Custom volume-based pricing available for Global MMS segment sent | Custom volume-based pricing available for Global MMS segment sent | $0.04 |
Vendor refund policy
All fees are non-refundable and non-cancellable except as required by law.
Legal
Vendor terms and conditions
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
OneSignal strives to prioritize customer access to support, with a dedicated team devoted to issue resolution, product usage, and setup requests. OneSignal provides first-class technical support through email and chat services that aim to answer every customer request within 24 hours.
https://onesignal.com/contact
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By OneSignal
By GupShup Inc
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Multi-Channel Messaging
Support for push notifications, in-app messaging, SMS, and email across mobile and web platforms
User Journey Automation
Capability to create and automate customer journeys seamlessly across all communication channels
Real-Time Activity Updates
Live Activities feature enabling display of custom app experiences with real-time updates
Cross-Platform Integration
Integration into apps and websites with support for omnichannel message delivery
High-Volume Message Processing
Infrastructure capable of processing and delivering billions of messages at scale
Omni-Channel Communication
Enables customer engagement across web, mobile, and email channels from a unified platform
Customer Behavior Analytics
Provides analysis of customer behavior patterns to inform engagement strategies
AI-Powered Journey Orchestration
Utilizes artificial intelligence to automate and optimize customer journey workflows
Personalization Engine
Delivers personalized communication and experiences based on customer data and insights
Integrated Analytics Dashboard
Combines product analytics, marketing analytics, and customer insights in a single unified interface
Message Delivery and Prioritization
Robust prioritization and fallback system that handles peak loads seamlessly with direct carrier connections across 200+ countries, achieving 95% success rates for OTPs within 10 seconds
Multi-Channel Communication Support
Two-way messaging capabilities across SMS, WhatsApp, RCS, Instagram, Web, and App channels with support for Unicode and regional languages
Campaign Analytics and Reporting
Comprehensive reporting tools and analytics for measuring campaign effectiveness, tracking engagement through trackable URL links, and optimizing performance with real-time delivery reports
Regulatory Compliance Framework
Adherence to regional telecom regulations including TRAI and GDPR with secure data management practices
System Integration Capabilities
Seamless integration with CRMs, ERPs, and other business systems for streamlined messaging workflows
Standard contract
No
Customer reviews
Finally a push notification service that doesn't overcomplicate everything
Reviewed on May 09, 2026
Review provided by G2
What do you like best about the product?
The free tier is genuinely useful, most competitors lock basic segmentation behind paid plans but OneSignal gives you enough to run real campaigns without paying anything. The dashboard is clean, setup took maybe 20 minutes for our first integration, and the delivery rates have been consistent. API documentation is actually readable which is rare.
What do you dislike about the product?
Analytics could go deeper, you get open rates and click rates but attribution gets murky if you're running multiple campaigns simultaneously. The free tier email limit feels a bit arbitrary compared to what they give you on push. Customer support response time is slow unless you're on a paid plan.
What problems is the product solving and how is that benefiting you?
Needed a reliable way to re-engage users who visit once and leave. OneSignal handles the entire push notification layer so we're not building that infrastructure ourselves. Conversion on reactivation campaigns went up noticeably after the first month. For a small operation it removes a whole technical problem without adding a significant cost.
Such a good tool, for such a price
Reviewed on May 01, 2026
Review provided by G2
What do you like best about the product?
The free plan is insane, offers everything you could ever need.
What do you dislike about the product?
Nothing, nothing to dislike honestly. The free plan is insane, the paid is maybe a lot better, but i have not tried it yet.
What problems is the product solving and how is that benefiting you?
It took a while to start campaigning with other tools. Not with onesignal.
Comprehensive Push Notification Solution with Effective Audience Targeting
Reviewed on May 01, 2026
Review provided by G2
What do you like best about the product?
The segmentation engine allows precise audience targeting based on behavioral and demographic data. The dashboard provides clear visibility into campaign performance metrics. API integration is straightforward and well-documented. Multi-channel support simplifies campaign management across push, email, and SMS.
What do you dislike about the product?
The pricing structure becomes less favorable at higher volume tiers. Some advanced features require navigating multiple menu layers. Analytics reporting could offer more customization options for specific use cases.
What problems is the product solving and how is that benefiting you?
Eliminates the need for managing separate notification platforms. Provides unified audience insights across all communication channels, enabling more effective targeting and consistent messaging strategies.
Enterprise-Grade Multi-Channel Messaging Platform with Strong Delivery Performance
Reviewed on May 01, 2026
Review provided by G2
What do you like best about the product?
Comprehensive audience segmentation capabilities enable precise targeting across user demographics and behavioral patterns. The unified dashboard streamlines management of push notifications, email, and SMS channels. API documentation is well-structured and integration is straightforward for development teams.
What do you dislike about the product?
User interface could benefit from modernization. Advanced workflow automation requires significant setup time. Analytics granularity is limited compared to enterprise competitors in the space.
What problems is the product solving and how is that benefiting you?
Consolidating multiple notification platforms into a single solution reduces operational overhead and improves message consistency. Centralized audience management ensures cohesive customer communication strategies across all channels.
Great for team communication, clunky integrations
Reviewed on May 01, 2026
Review provided by G2
What do you like best about the product?
Fast, reliable, and the interface is clean. Search actually works. Thread organization keeps conversations readable.
What do you dislike about the product?
Expensive for larger teams. Too many notifications by default. Third-party integrations are hit or miss.
What problems is the product solving and how is that benefiting you?
Centralizes team communication so you're not jumping between 5 different apps. Reduces email overload. Works.