Sold by: OneSignal
Omni-Channel Customer Engagement Platform
4.7
Overview
OneSignal is the market-leading customer engagement solution, powering customer journeys across push notifications, in-app messaging, SMS, and email. This powerful and easy-to-use omnichannel platform enables over a million businesses to deliver 12 billion messages daily. In just 15 minutes, companies can integrate OneSignal into their app and website to start sending messages through any channel.
OneSignal is a G2 Leader in Marketing Automation Software, with offices and customers globally. See why customers love OneSignal: https://www.g2.com/products/onesignal/reviews
Contact us to learn more about OneSignal and our custom pricing.
Highlights
- Mobile and Web Push Notifications, Email, SMS & In-App Messaging to drive engaged and loyal customers.
- Seamlessly create and automate User Journeys across all channels.
- Display custom app experiences with real-time updates via Live Activities.
Details
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Features and programs
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AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Custom | Unlimited Contacts & API Access; 20+ Journeys; Custom MAU, Email, SMS | $12,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
Custom volume-based pricing available for Monthly Active Users | Custom volume-based pricing available for Monthly Active Users | $0.012 |
Custom volume-based pricing available for Email (1000 sends) | Custom volume-based pricing available for Email (1000 sends) | $2.00 |
Custom volume-based pricing available for Push subscribers (1000 subs) | Custom volume-based pricing available for Push subscribers (1000 subs) | $3.00 |
Custom volume-based pricing available for Web subs | Custom volume-based pricing available for Web subs | $0.004 |
Custom volume-based pricing available for Messages (1000 In-App impression) | Custom volume-based pricing available for In-App Messages (1000 In-App impression) | $3.00 |
Custom volume-based pricing available for SMS segment sent | Custom volume-based pricing available for SMS segment sent | $0.03 |
Custom volume-based pricing available for Global SMS segment sent | Custom volume-based pricing available for Global SMS segment sent | $0.20 |
Custom volume-based pricing available for MMS segment sent | Custom volume-based pricing available for MMS segment sent | $0.04 |
Custom volume-based pricing available for Global MMS segment sent | Custom volume-based pricing available for Global MMS segment sent | $0.04 |
Vendor refund policy
All fees are non-refundable and non-cancellable except as required by law.
Legal
Vendor terms and conditions
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
OneSignal strives to prioritize customer access to support, with a dedicated team devoted to issue resolution, product usage, and setup requests. OneSignal provides first-class technical support through email and chat services that aim to answer every customer request within 24 hours.
https://onesignal.com/contact
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By OneSignal
By GupShup Inc
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Multi-Channel Messaging
Support for push notifications, in-app messaging, SMS, and email across mobile and web platforms
User Journey Automation
Capability to create and automate customer journeys seamlessly across all communication channels
Real-Time Activity Updates
Live Activities feature enabling display of custom app experiences with real-time updates
Cross-Platform Integration
Integration into apps and websites with support for omnichannel message delivery
High-Volume Message Processing
Infrastructure capable of processing and delivering billions of messages at scale
Omni-Channel Communication
Enables customer engagement across web, mobile, and email channels from a unified platform
Customer Behavior Analytics
Provides analysis of customer behavior patterns to inform engagement strategies
AI-Powered Journey Orchestration
Utilizes artificial intelligence to automate and optimize customer journey workflows
Personalization Engine
Delivers personalized communication and experiences based on customer data and insights
Integrated Analytics Dashboard
Combines product analytics, marketing analytics, and customer insights in a single unified interface
Message Delivery and Prioritization
Robust prioritization and fallback system that handles peak loads seamlessly with direct carrier connections across 200+ countries, achieving 95% success rates for OTPs within 10 seconds
Multi-Channel Communication Support
Two-way messaging capabilities across SMS, WhatsApp, RCS, Instagram, Web, and App channels with support for Unicode and regional languages
Campaign Analytics and Reporting
Comprehensive reporting tools and analytics for measuring campaign effectiveness, tracking engagement through trackable URL links, and optimizing performance with real-time delivery reports
Regulatory Compliance Framework
Adherence to regional telecom regulations including TRAI and GDPR with secure data management practices
System Integration Capabilities
Seamless integration with CRMs, ERPs, and other business systems for streamlined messaging workflows
Standard contract
No
Customer reviews
Very nice
Reviewed on Jun 18, 2026
Review provided by G2
What do you like best about the product?
OneSignal is a powerful customer engagement platform that helps businesses send push notifications, in-app messages, emails, and SMS. It enables real-time communication, user retention, audience segmentation, automation, and personalized messaging across web and mobile applications.
What do you dislike about the product?
While OneSignal offers powerful notification features, some users find advanced functions complex to configure. Delivery analytics can sometimes be limited compared to enterprise solutions, and pricing may become expensive as subscriber counts grow and messaging volume increases.
What problems is the product solving and how is that benefiting you?
Re-engage users who stop opening the app.
Notify users about new ebooks, books, and novels instantly.
Increase daily active users and retention.
Promote premium subscriptions and special offers.
Send personalized recommendations based on user interests.
Recover users who installed but never became active readers.
Announce app updates, bug fixes, and new features.
Schedule automatic notifications without building your own notification server.
In one sentence:
OneSignal helps you increase user engagement, retention, ebook discovery, and subscription conversions through targeted push notifications and messaging.
Notify users about new ebooks, books, and novels instantly.
Increase daily active users and retention.
Promote premium subscriptions and special offers.
Send personalized recommendations based on user interests.
Recover users who installed but never became active readers.
Announce app updates, bug fixes, and new features.
Schedule automatic notifications without building your own notification server.
In one sentence:
OneSignal helps you increase user engagement, retention, ebook discovery, and subscription conversions through targeted push notifications and messaging.
Best Push service ever
Reviewed on Jun 14, 2026
Review provided by G2
What do you like best about the product?
just almost no limit at web and no limit at push sending in the app
What do you dislike about the product?
nothing maybe that limit is 10K but even it not a big problem
What problems is the product solving and how is that benefiting you?
Push Sending in my social network at web
Luciana S.
All-in-One Messaging with Strong Segmentation and Real-Time Analytics
Reviewed on Jun 12, 2026
Review provided by G2
What do you like best about the product?
OneSignal has significantly supported us in managing emails, SMS, push notifications among others and they all work in a single app
The implementation of OneSignal has been efficient, with well documented APIs and SDKs
OneSignal operates in multiple gadgets, including Android, IOS, web and desktop applications
The program has versatile audience segmentation and this helps us to have targeted content for specific campaigns
OneSignal offers reliable and timely driver notifications, snd this even handles many users at scale
The dashboard is simplified, allowing us to create marketing content and deliver it to the specific audience
The app captures customer journey, where it helps us improve on how we run our engagement
OneSignal runs real time analytics on the interaction that our content has with the customers
The implementation of OneSignal has been efficient, with well documented APIs and SDKs
OneSignal operates in multiple gadgets, including Android, IOS, web and desktop applications
The program has versatile audience segmentation and this helps us to have targeted content for specific campaigns
OneSignal offers reliable and timely driver notifications, snd this even handles many users at scale
The dashboard is simplified, allowing us to create marketing content and deliver it to the specific audience
The app captures customer journey, where it helps us improve on how we run our engagement
OneSignal runs real time analytics on the interaction that our content has with the customers
What do you dislike about the product?
Mastering advanced automation and segmentation features for OneSignal is a complex task that needs time
The interface for this application feels overwhelming and crowded and this needs some serious attention
The dashboard lacks flexibility that can helps us get personalized reports
The interface for this application feels overwhelming and crowded and this needs some serious attention
The dashboard lacks flexibility that can helps us get personalized reports
What problems is the product solving and how is that benefiting you?
OneSignal has largely helped us to send push push notifications seamlessly, in multiple places from a single point
The program has consistently improved the level of engagement we have with our clients and it even allows personalized chats or communication
We establish re-engagement campaigns from this app, where dormant conversations are resumed
OneSignal offers a centralized platform that ensures emails, push notifications and SMS are handled appropriately
We create and distribute targeted communications to our customers and this happens based on audience segmentation and user behavior
We use OneSignal to measure the campaigns effectiveness and this includes a brilliant analytical approach
The program has consistently improved the level of engagement we have with our clients and it even allows personalized chats or communication
We establish re-engagement campaigns from this app, where dormant conversations are resumed
OneSignal offers a centralized platform that ensures emails, push notifications and SMS are handled appropriately
We create and distribute targeted communications to our customers and this happens based on audience segmentation and user behavior
We use OneSignal to measure the campaigns effectiveness and this includes a brilliant analytical approach
OneSingal brought me more subscribers woldwide and I have more constant readers.
Reviewed on Jun 11, 2026
Review provided by G2
What do you like best about the product?
Functionality, speed, pop-up design and simplicity.
What do you dislike about the product?
Nothing momentously, during this month that I have installed it.
What problems is the product solving and how is that benefiting you?
I needed more people to read me not via social media, but directly from my web site, OneSignal made this possible.
Stefan J.
Astonishing basic plan
Reviewed on Jun 10, 2026
Review provided by G2
What do you like best about the product?
Super generous free plan, scalability, easy setup and superb reliability.
What do you dislike about the product?
There is nothing to dislike as everything works perfectly
What problems is the product solving and how is that benefiting you?
Before using OneSignal, and after setting it up it's really noticeable how major difference there is when you use a reliable push notification tool