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    OneSignal

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    Sold by: OneSignal 
    Omni-Channel Customer Engagement Platform
    4.7

    Overview

    OneSignal is the market-leading customer engagement solution, powering customer journeys across push notifications, in-app messaging, SMS, and email. This powerful and easy-to-use omnichannel platform enables over a million businesses to deliver 12 billion messages daily. In just 15 minutes, companies can integrate OneSignal into their app and website to start sending messages through any channel.

    OneSignal is a G2 Leader in Marketing Automation Software, with offices and customers globally. See why customers love OneSignal: https://www.g2.com/products/onesignal/reviews 

    Contact us to learn more about OneSignal and our custom pricing.

    Highlights

    • Mobile and Web Push Notifications, Email, SMS & In-App Messaging to drive engaged and loyal customers.
    • Seamlessly create and automate User Journeys across all channels.
    • Display custom app experiences with real-time updates via Live Activities.

    Details

    Delivery method

    Deployed on AWS
    New

    Introducing multi-product solutions

    You can now purchase comprehensive solutions tailored to use cases and industries.

    Multi-product solutions

    Features and programs

    Buyer guide

    Gain valuable insights from real users who purchased this product, powered by PeerSpot.
    Buyer guide

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

     Info
    Dimension
    Description
    Cost/12 months
    Custom
    Unlimited Contacts & API Access; 20+ Journeys; Custom MAU, Email, SMS
    $12,000.00

    Additional usage costs (9)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Description
    Cost/unit
    Custom volume-based pricing available for Monthly Active Users
    Custom volume-based pricing available for Monthly Active Users
    $0.012
    Custom volume-based pricing available for Email (1000 sends)
    Custom volume-based pricing available for Email (1000 sends)
    $2.00
    Custom volume-based pricing available for Push subscribers (1000 subs)
    Custom volume-based pricing available for Push subscribers (1000 subs)
    $3.00
    Custom volume-based pricing available for Web subs
    Custom volume-based pricing available for Web subs
    $0.004
    Custom volume-based pricing available for Messages (1000 In-App impression)
    Custom volume-based pricing available for In-App Messages (1000 In-App impression)
    $3.00
    Custom volume-based pricing available for SMS segment sent
    Custom volume-based pricing available for SMS segment sent
    $0.03
    Custom volume-based pricing available for Global SMS segment sent
    Custom volume-based pricing available for Global SMS segment sent
    $0.20
    Custom volume-based pricing available for MMS segment sent
    Custom volume-based pricing available for MMS segment sent
    $0.04
    Custom volume-based pricing available for Global MMS segment sent
    Custom volume-based pricing available for Global MMS segment sent
    $0.04

    Vendor refund policy

    All fees are non-refundable and non-cancellable except as required by law.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Support

    Vendor support

    OneSignal strives to prioritize customer access to support, with a dedicated team devoted to issue resolution, product usage, and setup requests. OneSignal provides first-class technical support through email and chat services that aim to answer every customer request within 24 hours.
    https://onesignal.com/contact 

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Updated weekly

    Accolades

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    Top
    25
    In CRM
    Top
    10
    In Text, Sales & Marketing, Contact Center

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    0 reviews
    Insufficient data
    Insufficient data
    Insufficient data
    Insufficient data
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Multi-Channel Messaging
    Support for push notifications, in-app messaging, SMS, and email across mobile and web platforms
    User Journey Automation
    Capability to create and automate customer journeys seamlessly across all communication channels
    Real-Time Activity Updates
    Live Activities feature enabling display of custom app experiences with real-time updates
    Cross-Platform Integration
    Integration into apps and websites with support for omnichannel message delivery
    High-Volume Message Processing
    Infrastructure capable of processing and delivering billions of messages at scale
    Omni-Channel Communication
    Enables customer engagement across web, mobile, and email channels from a unified platform
    Customer Behavior Analytics
    Provides analysis of customer behavior patterns to inform engagement strategies
    AI-Powered Journey Orchestration
    Utilizes artificial intelligence to automate and optimize customer journey workflows
    Personalization Engine
    Delivers personalized communication and experiences based on customer data and insights
    Integrated Analytics Dashboard
    Combines product analytics, marketing analytics, and customer insights in a single unified interface
    Message Delivery and Prioritization
    Robust prioritization and fallback system that handles peak loads seamlessly with direct carrier connections across 200+ countries, achieving 95% success rates for OTPs within 10 seconds
    Multi-Channel Communication Support
    Two-way messaging capabilities across SMS, WhatsApp, RCS, Instagram, Web, and App channels with support for Unicode and regional languages
    Campaign Analytics and Reporting
    Comprehensive reporting tools and analytics for measuring campaign effectiveness, tracking engagement through trackable URL links, and optimizing performance with real-time delivery reports
    Regulatory Compliance Framework
    Adherence to regional telecom regulations including TRAI and GDPR with secure data management practices
    System Integration Capabilities
    Seamless integration with CRMs, ERPs, and other business systems for streamlined messaging workflows

    Contract

     Info
    Standard contract
    No

    Customer reviews

    Ratings and reviews

     Info
    4.7
    1185 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    84%
    14%
    1%
    0%
    0%
    7 AWS reviews
    |
    1178 external reviews
    External reviews are from G2  and PeerSpot .
    Claudia Bo

    Automated email campaigns have streamlined education workflows but now need AI personalization

    Reviewed on May 31, 2026
    Review provided by PeerSpot

    What is our primary use case?

    My team has been using OneSignal  as a trial a few months ago.

    We are trying OneSignal  because we have some education programs with one of our partners, so we were thinking about maintaining a mail list. When we have new content created, we automatically send information to them. That's where we were trying to explore such products in the market, and this is when we met OneSignal.

    Whenever we create something, we build a notification pipeline, and for a registered email list, we can send the message to them.

    I tried the email list features of OneSignal; that was the thing that attracted us.

    We were trying to trigger the automated message to the user's email by some integration with OneSignal. For example, in our education campaign, when the user submits a survey after they finish a course, we would expect that some message would automatically be triggered and sent to their email.

    What is most valuable?

    We were trying a few solutions in the market to see which one would assist us, and this is a very useful feature. Especially, the email content and template are supposed to be managed by the product designer rather than the engineers. We want to reduce the work effort for their integration effort.

    If we adapt to it, this is definitely a very useful tool because we can save at least two to three weeks of engineer effort in designing such features, such as the automated email. It also provides the dashboard for the product owners to design the message templates. That would be super helpful.

    What needs improvement?

    For the product itself, I would say it's well-structured, but eventually, we didn't go for it because the engineering team suggested that we can use AI to automatically create such features. Even as a product designer, I was not too much engaged in that process anymore because they used an AI-generated message to send to the mail list, and the feature was also assisted. So that's why eventually we went with in-house solutions rather than adopting OneSignal.

    To be honest, our company would not consider using a third party for this feature anymore. But when it specifically comes to OneSignal, I would suggest adding some AI-assisted message generation features. I'm not sure if recently they have such features or not. The point is that we don't want to always stick with static messages sent to different users. We are expecting that sometimes, if you want to engage users more, the message sent to a specific user would be hooked up with the context of their history, their condition, their profile, and highly dynamic and optimized by their personal information. All these things can be assembled together, possibly assisted by AI, to make it even better and more vivid.

    Because I haven't found any special features from this platform, as there are other similar platforms online for such features. The gap from making it even better is what I just mentioned. Maybe we can have an AI-drafted message to adapt more to the user's specific case rather than a general message.

    I haven't found any AI-related features from this platform, but maybe I'm wrong and they added it recently; however, I didn't find it.

    For how long have I used the solution?

    I've been working as a Product Owner and UI Designer for almost ten years.

    What do I think about the stability of the solution?

    When I was using OneSignal, I didn't find any problem. But I have no idea about the situation when scaling it out, because when we were using it, we were in the POC phase. I can't comment on scale-out situations.

    During the POC, if there's not too much concurrency, I would say the service itself is stable. But I can't comment on the case of scaling out.

    What do I think about the scalability of the solution?

    When I was using OneSignal, I didn't find any problem. But I have no idea about the situation when scaling it out, because when we were using it, we were in the POC phase. I can't comment on scale-out situations.

    During the POC, if there's not too much concurrency, I would say the service itself is stable. But I can't comment on the case of scaling out.

    How are customer service and support?

    I haven't had the experience of contacting OneSignal's support team. We were just reading the documents as engineers.

    Which solution did I use previously and why did I switch?

    Our engineering team was trying to directly use AWS  SNS service to build a solution by themselves.

    As I mentioned, AWS  SNS was the previous solution we considered.

    What other advice do I have?

    If your organization does not have a quick solution for managing a mail list or push notifications, this service is definitely worth a try. It can save you engineering effort. I would rate this product a seven out of ten.

    Miriam Wairegi

    Daily campaigns have driven global user return while notification workflows have improved engagement

    Reviewed on May 29, 2026
    Review from a verified AWS customer

    What is our primary use case?

    OneSignal  is a highly cost-effective and reliable push notification service in our organization. We needed a robust system to send multiple notifications at a time. We have been using OneSignal  on a daily basis for about 5 years now to send over 50 push notifications a day without any issues, and it caters to all the countries around the globe in all major languages.

    How has it helped my organization?

    It's a tough task maintaining the attention of subscribers and bringing them back in a cost-effective way. OneSignal is highly cost-effective for our overall marketing. It is bringing users to our websites, which is a great thing.

    What is most valuable?

    I can send instant notifications without any delay. It provides all the necessary features for testing. It is highly cost-effective and has great customer service and support.

    What needs improvement?

    I would appreciate a faster and easier way to create more automations and flows.

    For how long have I used the solution?

    I have been using it for 5 years.

    Which solution did I use previously and why did I switch?

    We previously used the Ping Identity Platform . OneSignal is much more robust and user-friendly, free to use, and integrates with many more services. It offers easy localization of the push, and A/B tests and templates work great.

    What's my experience with pricing, setup cost, and licensing?

    OneSignal is a very cost-effective and highly affordable tool.

    Which other solutions did I evaluate?

    We considered Slack and WordPress.

    What other advice do I have?

    It is a great tool for users who don't need comprehensive setups to send push notifications. It took just 5 minutes to get everything integrated and up and running.

    Mia .

    Onesignal has super intuitive dashboard.

    Reviewed on May 27, 2026
    Review provided by G2
    What do you like best about the product?
    Onesignal has the most intuitive dashboard out of all the tools for push notifications and email marketing. It helps a lot.
    What do you dislike about the product?
    The learning curve is a little bit steep. But once you get the hang of it, it becomes easy.
    What problems is the product solving and how is that benefiting you?
    For our website, it is quite super important to have reliable 'partner' in user collecting and that is where onesignal matters the most.
    Christopher Milner

    Daily messaging campaigns have boosted global engagement and improved user retention

    Reviewed on May 26, 2026
    Review from a verified AWS customer

    What is our primary use case?

    We needed to send push notifications to our mobile applications, and OneSignal  is a wonderful solution for that. After our initial demonstration and integrations, we realized we could use it for much more, so we started using it for in-app messaging functions, as well as doing some A/B testing on user communications.

    We needed a robust system to send multiple notifications at a time, and we use OneSignal  on a daily basis to send over 40 push notifications a day and 365 days a year without any issues and cater to all countries around the globe in all major languages.

    What is most valuable?

    A/B testing, push notifications, and in-app messaging are the best features OneSignal offers. They are very robust, and the segmentation feature along with efficient push notifications are all great.

    I appreciate the segmentation features for their efficiency in allowing us to easily target based on various criteria such as geographical area, engagement level, and specific transactions. This capability enables our business to deliver personalized messages to our audience effectively.

    I also value the intuitive and user-friendly interface of OneSignal, which makes it very easy to use for non-technical users, and technical users find it very easy to navigate, making the learning curve very smooth.

    OneSignal has positively impacted our organization by increasing user engagement, increasing user retention, and increasing our brand awareness.

    What needs improvement?

    I would appreciate more design choices for in-apps, and I also think that more analytics would be beneficial.

    I think OneSignal should have in-built and easy-to-use segmentation. If OneSignal develops in-built and easy-to-use segmentation, I would rate it a 10 out of 10.

    For how long have I used the solution?

    I have been using OneSignal for about eight years, even in my previous organization.

    What do I think about the stability of the solution?

    In my experience, I have not experienced prolonged downtime with OneSignal.

    What do I think about the scalability of the solution?

    OneSignal's scalability grows with the needs of my organization, so it is very scalable and expands with the growth of my organization and needs.

    How are customer service and support?

    For the few times that I have had to reach out to OneSignal's customer support, they have been very proactive and responsive.

    What other advice do I have?

    OneSignal has been an all-around better platform for our needs.

    I believe OneSignal is the best option when it comes to push notifications. Their platform is top-notch for push notifications, their pricing model is fair, and their customer support is great. We have been using it for quite many years and are very happy, and I would recommend it to anyone who wants to build their push subscriber channel.

    Slavica M.

    So much functionality, in just one tool.

    Reviewed on May 26, 2026
    Review provided by G2
    What do you like best about the product?
    The fact that it's free, ease of use once you get the hang of it.
    What do you dislike about the product?
    It's kind of harder to get it setup, but once you do it's perfect.
    What problems is the product solving and how is that benefiting you?
    I used to have multiple tools to manage my campaigns, onesignal doss all that now.
    View all reviews