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    OneSignal

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    Omni-Channel Customer Engagement Platform

    Ratings and reviews

    4.7
    1192 ratings
    7 AWS reviews
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    1185 external reviews
    External reviews are from G2  and PeerSpot .

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    Reviews (1192)

    Gets the job done, some friction

    Reviewed on Jun 02, 2026
    Review provided by G2
    What do you like best about the product?
    Notifications go out reliably, the analytics dashboard shows useful data once you find it
    What do you dislike about the product?
    The onboarding is confusing for someone new to SaaS tools, had to look up documentation for basic setup
    What problems is the product solving and how is that benefiting you?
    Automated client updates for our IT consulting workflows, saves time on manual outreach

    Solid tool, room for improvement

    Reviewed on Jun 02, 2026
    Review provided by G2
    What do you like best about the product?
    Push notifications actually land in real time, the segmentation is powerful once you learn it
    What do you dislike about the product?
    The UI feels cluttered, some features are buried too deep in the menu
    What problems is the product solving and how is that benefiting you?
    Keeping clients informed about infrastructure updates and system changes automatically

    Great platform, some things to improve

    Reviewed on Jun 02, 2026
    Review provided by G2
    What do you like best about the product?
    The push notification delivery is reliable and the dashboard gives a solid overview once you get used to it
    What do you dislike about the product?
    The setup process for a SaaS product was more technical than expected, took longer than it should. The UI is a bit clunky too
    What problems is the product solving and how is that benefiting you?
    Keeping our clients updated about new features and product announcements automatically

    Solid for client communication, steep lerning curve

    Reviewed on Jun 01, 2026
    Review provided by G2
    What do you like best about the product?
    Delivery rates are good, clients actualy recieve the notifications which wasnt always the case with our previous solution
    What do you dislike about the product?
    Took our team a while to figure out, some features are burried in the menu
    What problems is the product solving and how is that benefiting you?
    Notifying clients about new property listings and viewing appointments

    Reliable but takes time to learn.

    Reviewed on Jun 01, 2026
    Review provided by G2
    What do you like best about the product?
    Push notification delivery is consistent, the segmentation tools are powerful once you understand them.
    What do you dislike about the product?
    The dashboard UI is overwhelming for new users, documentation could be clearer.
    What problems is the product solving and how is that benefiting you?
    Keeping our restaurant equipment clients updated on order status and promotio.
    Claudia Bo

    Automated email campaigns have streamlined education workflows but now need AI personalization

    Reviewed on May 31, 2026
    Review provided by PeerSpot

    What is our primary use case?

    My team has been using OneSignal as a trial a few months ago.

    We are trying OneSignal because we have some education programs with one of our partners, so we were thinking about maintaining a mail list. When we have new content created, we automatically send information to them. That's where we were trying to explore such products in the market, and this is when we met OneSignal.

    Whenever we create something, we build a notification pipeline, and for a registered email list, we can send the message to them.

    I tried the email list features of OneSignal; that was the thing that attracted us.

    We were trying to trigger the automated message to the user's email by some integration with OneSignal. For example, in our education campaign, when the user submits a survey after they finish a course, we would expect that some message would automatically be triggered and sent to their email.

    What is most valuable?

    We were trying a few solutions in the market to see which one would assist us, and this is a very useful feature. Especially, the email content and template are supposed to be managed by the product designer rather than the engineers. We want to reduce the work effort for their integration effort.

    If we adapt to it, this is definitely a very useful tool because we can save at least two to three weeks of engineer effort in designing such features, such as the automated email. It also provides the dashboard for the product owners to design the message templates. That would be super helpful.

    What needs improvement?

    For the product itself, I would say it's well-structured, but eventually, we didn't go for it because the engineering team suggested that we can use AI to automatically create such features. Even as a product designer, I was not too much engaged in that process anymore because they used an AI-generated message to send to the mail list, and the feature was also assisted. So that's why eventually we went with in-house solutions rather than adopting OneSignal.

    To be honest, our company would not consider using a third party for this feature anymore. But when it specifically comes to OneSignal, I would suggest adding some AI-assisted message generation features. I'm not sure if recently they have such features or not. The point is that we don't want to always stick with static messages sent to different users. We are expecting that sometimes, if you want to engage users more, the message sent to a specific user would be hooked up with the context of their history, their condition, their profile, and highly dynamic and optimized by their personal information. All these things can be assembled together, possibly assisted by AI, to make it even better and more vivid.

    Because I haven't found any special features from this platform, as there are other similar platforms online for such features. The gap from making it even better is what I just mentioned. Maybe we can have an AI-drafted message to adapt more to the user's specific case rather than a general message.

    I haven't found any AI-related features from this platform, but maybe I'm wrong and they added it recently; however, I didn't find it.

    For how long have I used the solution?

    I've been working as a Product Owner and UI Designer for almost ten years.

    What do I think about the stability of the solution?

    When I was using OneSignal, I didn't find any problem. But I have no idea about the situation when scaling it out, because when we were using it, we were in the POC phase. I can't comment on scale-out situations.

    During the POC, if there's not too much concurrency, I would say the service itself is stable. But I can't comment on the case of scaling out.

    What do I think about the scalability of the solution?

    When I was using OneSignal, I didn't find any problem. But I have no idea about the situation when scaling it out, because when we were using it, we were in the POC phase. I can't comment on scale-out situations.

    During the POC, if there's not too much concurrency, I would say the service itself is stable. But I can't comment on the case of scaling out.

    How are customer service and support?

    I haven't had the experience of contacting OneSignal's support team. We were just reading the documents as engineers.

    Which solution did I use previously and why did I switch?

    Our engineering team was trying to directly use AWS SNS service to build a solution by themselves.

    As I mentioned, AWS SNS was the previous solution we considered.

    What other advice do I have?

    If your organization does not have a quick solution for managing a mail list or push notifications, this service is definitely worth a try. It can save you engineering effort. I would rate this product a seven out of ten.

    So far so good. The best I have seen

    Reviewed on May 29, 2026
    Review provided by G2
    What do you like best about the product?
    I like the speed, and the preview, the user interface and basically the send now or later. It's really helpful
    What do you dislike about the product?
    I wished the sms feature had a free trial, I would love to try . Although it's still the best
    What problems is the product solving and how is that benefiting you?
    Prompt Notifications and Awareness
    Miriam Wairegi

    Daily campaigns have driven global user return while notification workflows have improved engagement

    Reviewed on May 29, 2026
    Review from a verified AWS customer

    What is our primary use case?

    OneSignal is a highly cost-effective and reliable push notification service in our organization. We needed a robust system to send multiple notifications at a time. We have been using OneSignal on a daily basis for about 5 years now to send over 50 push notifications a day without any issues, and it caters to all the countries around the globe in all major languages.

    How has it helped my organization?

    It's a tough task maintaining the attention of subscribers and bringing them back in a cost-effective way. OneSignal is highly cost-effective for our overall marketing. It is bringing users to our websites, which is a great thing.

    What is most valuable?

    I can send instant notifications without any delay. It provides all the necessary features for testing. It is highly cost-effective and has great customer service and support.

    What needs improvement?

    I would appreciate a faster and easier way to create more automations and flows.

    For how long have I used the solution?

    I have been using it for 5 years.

    Which solution did I use previously and why did I switch?

    We previously used the Ping Identity Platform. OneSignal is much more robust and user-friendly, free to use, and integrates with many more services. It offers easy localization of the push, and A/B tests and templates work great.

    What's my experience with pricing, setup cost, and licensing?

    OneSignal is a very cost-effective and highly affordable tool.

    Which other solutions did I evaluate?

    We considered Slack and WordPress.

    What other advice do I have?

    It is a great tool for users who don't need comprehensive setups to send push notifications. It took just 5 minutes to get everything integrated and up and running.

    Mia .

    Onesignal has super intuitive dashboard.

    Reviewed on May 27, 2026
    Review provided by G2
    What do you like best about the product?
    Onesignal has the most intuitive dashboard out of all the tools for push notifications and email marketing. It helps a lot.
    What do you dislike about the product?
    The learning curve is a little bit steep. But once you get the hang of it, it becomes easy.
    What problems is the product solving and how is that benefiting you?
    For our website, it is quite super important to have reliable 'partner' in user collecting and that is where onesignal matters the most.
    stylonna s.

    Onesignal is really useful tool, reliable and super intuitive

    Reviewed on May 27, 2026
    Review provided by G2
    What do you like best about the product?
    If you ever comapred any other push notification tool with onesignal, it is quite obvious that onesignal is one step ahead
    What do you dislike about the product?
    Nothing at the time of this review, if anything come up, it will be reported.
    What problems is the product solving and how is that benefiting you?
    Primarily onesignal does a great job in terms of collecting each and every visitor on our website, but also helps make marketing works better.