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What do you like best about the product?

Setting up Labra was super easy. The team was very approachable and helped us in every step. We're just starting to use the platform, and excited to see how Labra helps us in automating co-selling with AWS.

What do you dislike about the product?

There aren't any real downsides, though we did encounter a few hiccups while testing the platform. However, the team was extremely supportive and helped us resolve the issue right away.

What problems is the product solving and how is that benefiting you?

Labra made our AWS Marketplace expansion effortless with their expertise, automation, and seamless CRM integration. They will be helping us efficiently manage co-sell opportunities. A great partner for cloud GTM growth.

What do you like best about the product?

The ease with which your platform is managed. The communication and attention of the team.

What do you dislike about the product?

Repetitive limitations and sometimes a rush to deliver the integration.

What problems is the product solving and how is that benefiting you?

Transfer information from AWS APN to HubSpot and from HubSpot to AWS APN

What do you like best about the product?

Setting up Labra was super easy, and it makes co-selling with AWS seamless. We’ve been using Labra for over four years now to power our AWS Partnership, and there is a stark difference in the way we operate, moving away from tedious manual work to automated workflows. The Labra team has also been accessible and able to customize the product to cater to our needs.

Labra also helps us manage resale authorization with our partners. We have reduced our Sales Ops workflows by 50% and 10x increased visibility with AWS and our account team. With the added visibility from AWS, AWS-originated deals have increased by 200%, with 85% of our pipeline now generated from AWS. This helped us make the case for a dedicated partner development manager and further improve our synergies with AWS, enabling better opportunities and high-value business prospects.

What do you dislike about the product?

We haven’t had any real concerns with Labra, just new feature requests. Labra has been amazing at listening to our use cases and enabling us to perform more and more actions on an ongoing basis. Kudos to the customer success team at Labra for helping us make 100% use of the platform and adopt the latest AI features.

What problems is the product solving and how is that benefiting you?

Our team is a proponent of AWS and AWS Marketplace. As an advanced consulting partner, we list our services and transact with our customers via the AWS Marketplace using private offers. Labra and their platform have been a godsend in this regard, helping us unite our APN Customer Engagement (ACE) portal and our CRM tooling to publish and update our listings on the AWS Marketplace, create opportunities and share them upstream with AWS, and overall manage the customer procurement process with the rollout of private offers to our customers.

What do you like best about the product?

I really enjoy how labra enables our team to work with cloud marketplaces and co-sell initiatives without ever leaving our CRM. They have API-based integrations that are easy to set up, secure by design, and meet our compliance standards. End-to-end integration was quick and didn’t cause any downtime in our Cloud sales operations. This was key for us since we have been using the PTB daily to get a handle on who out there is most likely to have a conversation with us.

We’re overall very happy with the platform and service provided by the Labra team. Their platform has scaled our hyperscaler partnership without the manual work that comes along with it. We’ve had great success leveraging their latest AI and Marketing capabilities. This goes to show how much they understand hyperscaler partnerships and are constantly innovating to help their customers stay ahead.

What do you dislike about the product?

This does not happen often but i sometimes need to trigger a manual sync to fetch the latest co-sell opportunities — but that’s often due to pipeline issues on the hyperscaler’s side. When we do run into issues, Labra’s support team is always quick to respond and help resolve them.

What problems is the product solving and how is that benefiting you?

Labra has automated our Marketplace offers and cloud co-sell process for the sales team — all within our CRM — saving us hours each week.
Being able to integrate this fully into our existing stack without dedicating technical resources and having to handle complexities from our end is a huge win.
They fit in well with our current and future hyperscaler GTM goals, and we’re seeing positive revenue growth month over month and year over year.

What do you like best about the product?

Labra keeps us automatically aligned with AWS team and field sellers. They understand AWS GTM motions inside and out, and both their team and product are easy to work with .

It's simple to stay compliant with the latest AWS policies, Marketplace rules, and co-sell requirements. Labra offers plenty of bult-in automation and a central dashboard that brings everything together across co-sell, CPPO and Marketplace

If you're in a mature stage of your Cloud GTM journey and looking to consolidate and scale efficiently, we highly recommend Labra.

What do you dislike about the product?

Labra works like a charm, even at scale. Feels like we still haven't pushed it to its limits.

What problems is the product solving and how is that benefiting you?

Labra helps us improve visibility and traction within our AWS partnership.


Their automation and centralized dashboard make managing AWS GTM simple and effective.