Sold by: Future Anthem
Deployed on AWS
Amplifier AI is Future Anthem's platform that leverages advanced AI and machine learning to optimize player experiences and business outcomes. Amplifier AI delivers content personalization, real-time experiences, and dynamic audiences, helping operators in the gaming and betting industries boost player engagement, retention, and responsible play. Amplifier AI works seamlessly across sports, casino, and lottery and integrates with existing systems, providing real-time data analysis and actionable insights.
Overview
Amplifier AI Powers Three Modules to Personalise Every Step of the Player Journey
- Dynamic Audiences | Create Personalised Audiences in Real Time
Amplifier AI enables real time audience creation across sports, casino, jackpots, live sporting events, and marketing. It has been proven to generate a 20% increase in retention for the UKs leading sportsbook during events like Cheltenham and has measurably increased total stakes across Blueprint Gamings jackpot games by 30%.
- Real Time Experiences | Interact with Players in the Moments That Matter
Amplifier AI enhances player retention and lifetime value by delivering bonuses at key moments across sports, casino, crash games, and bingo. It also supports sustainable play and provides in depth binge play analysis. This has led to an 10% increase in NGR for a leading platform provider in Malta, a 25% uplift in retention for Polands top sportsbook, and a 40% reduced risk with personalised interventions.
- Content Recommendations | Engage Every Player with 1 to 1 Personalisation
Powered by proprietary metadata and trained on over 200 billion bets, Amplifier AI delivers personalised content recommendations through direct CMS integration. It has driven a 30% increase in engagement for a Canadian government run gaming corporation and an 8% increase in NGR for a leading UK bingo operator.
Amplifier AI empowers operators to drive engagement, retention, and revenue through real time personalisation at every stage of the player journey.
Highlights
- Trigger real time player communications based on Amplifier AIs recommendations, covering player retention, player rewards, and safer play.
- Activate real time campaigns using dynamic, event driven audiences from Amplifier AI, such as jackpot audiences when a pot reaches a threshold, or sports bet audiences reacting to live events.
- Enhanced player profiles with industry specific attributes from Amplifier AI, including favourite game & team, engagement score, next bet recommendation, and expected next bet.
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Tier 1 | Up to 100,000 monthly active users | $120,000.00 |
Tier 2 | Up to 500,000 monthly active users | $210,000.00 |
Tier 3 | Up to 1M monthly active users | $393,000.00 |
Tier 4 | Up to 1.5M monthly active users | $516,000.00 |
Dimensions summary
Amplifier AI uses a contract pricing model with four tiers based on your monthly active user volume. You pick the tier that fits your player base. Tier 1 covers up to 100,000 monthly active users. Tier 2 covers up to 500,000. Tier 3 covers up to 1 million. Tier 4 covers up to 1.5 million. As your user count grows, you move to a higher tier. This structure lets operators of different sizes match their cost to the volume of players they serve.
Top-of-mind questions for buyers
A monthly active user is a player whose betting or gaming activity Amplifier AI processes during the month. The system ingests transactional data such as bets, stakes, and settlements per player. Your tier is set by the volume of these active players, so counting reflects real player engagement, not registered accounts.
Each tier sets a ceiling on monthly active users. If your player base grows past your tier's limit, you move to a higher tier that covers the larger volume. Pricing is tiered by data volume, so operators of all sizes can start at a fitting level and scale up as they grow.
Your tier covers your total monthly active user count up to its ceiling. Tier 1 covers up to 100,000 users, Tier 2 up to 500,000, Tier 3 up to 1 million, and Tier 4 up to 1.5 million. You select the single tier that contains your whole player volume.
www.futureanthem.com
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Delivery details
Software as a Service (SaaS)
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Support
Vendor support
Buyers can expect a dedicated Customer Success Manager and Project Manager, along with technical support for the duration of the contract.
AWS infrastructure support
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