Sold by: AdaÂ
Multi-product
Ada & Swarm enable enterprises to design and deploy intelligent customer engagement systems across digita and voice channels. Customized for use cases like retail, airlines, and financial services, it uses Ada's AI agents to automate support, personalize interactions, and improve resolution times at scale. The solution accelerates the adoption of agentic AI for customer experience, reducing operational overhead while enhancing satisfaction and loyalty across every touchpoint.
Overview
This joint Ada + Swarm solution on AWS delivers intelligent, end-to-end automation for customer experience across industries — combining Ada’s AI Agent, Swarm’s pre-built industry accelerators, and AWS’s scalable AI and data infrastructure. Together, they help organizations reduce cost-to-serve, enhance personalization, and accelerate resolution times across digital, messaging, and contact center channels.
This unified solution enables enterprises to automate complex service workflows across retail, travel, and financial services with speed and security. In retail and eCommerce, it streamlines order inquiries, returns, and fulfillment tracking through a unified Order 360 data layer — improving loyalty and deflecting high-volume WISMO questions. In travel and transportation, it automates disruption management, rebooking, and voucher issuance using real-time integrations and a Re-Accommodation Rules Engine, reducing agent workload and improving passenger satisfaction. In financial services, it powers authenticated self-service for balances, disputes, and KYC updates through a Secure Messaging & Case Gateway — ensuring data protection, compliance, and fraud prevention at scale.
Each deployment includes pre-built Ada agentic AI Playbooks (order tracking, rebook, disputes, etc.), Swarm-built microservices for data normalization and compliance, and AWS-native integrations with services such as Amazon Connect, Bedrock, Kendra, Comprehend, EventBridge, and Fraud Detector for orchestration and intelligence. Together, they create AI agents that are proactive, context-aware, and enterprise-ready.
The result is a measurable impact across industries — higher deflection and self-service rates, lower handle times, improved accuracy, and stronger compliance adherence. With modular packaging, reference architectures, and quick-start accelerators, the Ada + Swarm + AWS solution offers a fast, secure, and scalable path to AI-powered customer engagement.
Use cases
Omnichannel Customer Support
AI Agent for FSI: Deliver compliant, trusted banking CX with an AI Agent that automates ID verification, disputes, account updates and much more. Ada handles authenticated flows (balances, card controls, disputes). AWS (Cognito, Bedrock + Guardrails, Comprehend PII, Fraud Detector) secures processing. Swarm’s Secure Messaging & Case Gateway enforces policy. Result: higher self-service, fewer false positives, faster resolutions.
Agent Productivity and Empowerment
AI Agent for Travel & Hostpitality: Elevate travel with an AI Agent that handles disruptions, rebooking, vouchers, and live flight info. Ada automates itinerary and baggage workflows; Swarm’s Re-Accommodation Rules Engine applies fare rules and inventory logic. AWS Bedrock, Connect, and EventBridge power real-time, personalized comms. Result: faster reaccommodation, multilingual support, and higher satisfaction during IROPS.
Contact Center
AI Agent for Retail — Personalized Shopping Assistant: Empower shoppers with personalized, automated support for inquiries, orders, and returns across any fulfillment system. Powered by AWS (Connect, Bedrock) and Swarm’s Order 360, it normalizes data across order, shipment, and return sources. Shoppers get real-time updates and one-click reordering; retailers reduce SLA breaches, improve loyalty, and deflect WISMO and returns contacts.
Details
Sold by
Deployed on AWS
1 of 2 products deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Products included
Deployed on AWS
3
(1)
Ada is an AI-native customer service automation company that makes it easy for businesses to automatically resolve the greatest number of customer service conversations - across channels and languages - with the least amount of effort.
Swarm provides AI Consulting services that help organizations evaluate and plan their adoption of artificial intelligence and machine learning technologies on AWS. Our offering is designed for enterprise clients seeking clarity, feasibility assessment, and strategic planning support before investing in development or deployment. We work closely with clients to assess AI readiness, identify use cases with measurable business value, and recommend scalable AWS-aligned architectures.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Custom pricing options
Pricing is based on your specific requirements and eligibility. Request a private offer to receive a custom quote.
Integration guide
Using AWS Services such as Connect, Lambda, API Gateway, DB and Step Functions, Ada's AI Agent is easily integrated to other customer systems including but not limited to ERPs, CRMs and contact centers.
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