Sold by: Ada
Deployed on AWS
Ada is an AI-native customer service automation company that makes it easy for businesses to automatically resolve the greatest number of customer service conversations - across channels and languages - with the least amount of effort.
4.6
Overview
When companies work with Ada, they hire an AI Agent that can immediately start resolving more than 83% of customer service inquiries, onboarded entirely using existing help center content.
Rather than maintaining scripted answers for every possible customer problem, the AI Agent uses knowledge of your products and data from your business systems to reason through and resolve customers specific questions. The AI Agent leverages generative AI capabilities to understand unique customer inquiries and provide relevant, safe, and accurate resolutions that do not require a human.
Generative AI applications are available throughout the platform for you to measure your AI Agents performance, identify quantifiable opportunities for improvement, and provide feedback to your AI Agent. The AI Agent improves over time and scales automatically as your business grows.
For custom pricing, EULA, professional services, or a private contract, please contact: msa-awsmarketplace@ada.support .
Highlights
- Easy to deploy: resolve complex customer inquiries without IT dependencies, powered by generative AI that reasons based on help center content and customer data.
- Extensible: trigger actions and automations using integrations with your agent platform and other business systems.
- Continuous improvement: onboard, train, and coach your AI Agent with AI-powered reporting tools, recommendations, and guidance.
Details
Sold by
Delivery method
Deployed on AWS
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Financing for AWS Marketplace purchases
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Pricing
Custom pricing options
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Need support? Reach out to our team: partnerships@ada.support . Need a demo? Visit this link here:
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Helen P.
Easy Communication and an Amazing ADA Tram
Reviewed on Nov 03, 2026
Review provided by G2
What do you like best about the product?
Communication is easy, and the ADA tram is amazing.
What do you dislike about the product?
The initial set up took some time but we eventually managed
What problems is the product solving and how is that benefiting you?
Hoping that somehow MCP can be properly communicated to our security team so we can set it up with light PCI concerns
Adam .
Flexible Playbooks Scale Service, with Room to Improve Live Chat
Reviewed on Nov 03, 2026
Review provided by G2
What do you like best about the product?
I like the flexibility Ada’s tools give me. The combination of playbooks and tools lets us use a multibranch playbook for several customer journeys, collecting and validating information along the way and ensuring a positive outcome for the customer. Ada also lets us serve parents and schools in a scalable and efficient way while helping them manage their cases. Setup was very easy; we were live in around a week.
What do you dislike about the product?
I’d like more flexibility with live chat, though I think the limitations sit more in our service management tool. I’d like some sort of queue system.
What problems is the product solving and how is that benefiting you?
Ada lets us serve our customers in a scalable and efficient way while helping them manage their cases.
Anonymous
Friendly Chat Automation, but Multi-Bot Reporting Needs Work
Reviewed on Nov 02, 2026
Review provided by G2
What do you like best about the product?
I like Ada’s friendly UI, knowledge base, and continuous improvements. The UI makes it possible to provide the tool to less technical people, and the knowledge articles help people understand it faster. The improvements keep the system up to date in a fast-paced environment.
What do you dislike about the product?
I find metrics and reporting across multiple bots challenging. When I have 10+ bots, I have to copy and paste the metrics for each one unless I use Ada CLI. The initial setup wasn’t that complex, but it was time-consuming, especially changing from declarative to generative and moving from Playbooks v1 to v2.
What problems is the product solving and how is that benefiting you?
I use Ada to cut agent workload and chat queues by keeping the knowledge base updated and providing general information through the bot; complex queries are routed to agents.
Aline G.
Human-Like AI Support That Keeps Getting Better
Reviewed on Oct 30, 2026
Review provided by G2
What do you like best about the product?
I like Ada’s natural tone, which makes interactions feel human-like and gives users a better experience, with better flow and understanding. I’m happy with how Ada works and how it keeps evolving; a lot has changed and improved since we started using it, and they make sure it meets customers’ requirements. Ada’s AI reasoning is what prompted us to switch from Ultimate, and the setup was very easy. I also like the planned AI self-improvement feature that will flag issues in conversations itself, instead of me having to diagnose them.
What do you dislike about the product?
N/A
What problems is the product solving and how is that benefiting you?
I use Ada’s AI to deal with our users and help with customer issues like technical problems and billing.
Anonymous
Evolving AI Automation, Though Topic Editing Took a Step Back
Reviewed on Oct 30, 2026
Review provided by G2
What do you like best about the product?
I like that Ada is constantly evolving and bringing in new features that help our business and customers. The MCPs let us analyze conversations using Claude and ChatGPT instead of doing it manually. I also think the relaunched Playbooks version 2 is amazing. Ada automates more of the work we do with it, so we can focus on analysis and prioritizing instead of manually reviewing conversations one by one. When we moved from scripted Ada to generative Ada, it was very easy to set up.
What do you dislike about the product?
I miss being able to change a conversation’s topic or intent when it was assigned incorrectly. That feature has been removed. It’s not a huge change, but it feels like a loss more than a win.
What problems is the product solving and how is that benefiting you?
We use Ada as our tier 1 AI agent to handle chats and tickets. It helps resolve tier 1 agent ticket and SOP problems, including customer issues with flows in our app, online portal, or devices, and answers questions about our product, coverage, device use, and plans.