Sold by: AdaÂ
Ada is an AI-native customer service automation company that makes it easy for businesses to automatically resolve the greatest number of customer service conversations - across channels and languages - with the least amount of effort.
Overview
When companies work with Ada, they hire an AI Agent that can immediately start resolving more than 83% of customer service inquiries, onboarded entirely using existing help center content.
Rather than maintaining scripted answers for every possible customer problem, the AI Agent uses knowledge of your products and data from your business systems to reason through and resolve customers specific questions. The AI Agent leverages generative AI capabilities to understand unique customer inquiries and provide relevant, safe, and accurate resolutions that do not require a human.
Generative AI applications are available throughout the platform for you to measure your AI Agents performance, identify quantifiable opportunities for improvement, and provide feedback to your AI Agent. The AI Agent improves over time and scales automatically as your business grows.
For custom pricing, EULA, professional services, or a private contract, please contact: msa-awsmarketplace@ada.support .
Highlights
- Easy to deploy: resolve complex customer inquiries without IT dependencies, powered by generative AI that reasons based on help center content and customer data.
- Extensible: trigger actions and automations using integrations with your agent platform and other business systems.
- Continuous improvement: onboard, train, and coach your AI Agent with AI-powered reporting tools, recommendations, and guidance.
Details
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Delivery method
Deployed on AWS
Unlock automation with AI agent solutions
Fast-track AI initiatives with agents, tools, and solutions from AWS Partners.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Ada Strategic | includes 60,000 conversations | $33,000.00 |
Vendor refund policy
Please refer to Ada's Terms of Use
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Need support? Reach out to our AWS lead, eric.taucer@ada.support . Need a demo? Visit this link here:
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Ada is an AI-native customer service automation company that makes it easy for businesses to automatically resolve the greatest number of customer service conversations - across channels and languages - with the least amount of effort.
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Customer reviews
0 ratings
0 AWS reviews
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162 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Silvia H.
Powerful Platform and Outstanding Support
Reviewed on Oct 23, 2025
Review provided by G2
What do you like best about the product?
What I like most about Ada is how much we’ve accomplished together through our partnership. Their platform is powerful, reliable, and easy to use, and the collaboration with their team has been excellent. Their team is super reactive, when we needed help or anything we wanted to achieve. They’ve helped us scale automation efficiently, improve our customer experience, and continuously find ways to optimize processes. The product evolves quickly, and their support makes a real difference.
What do you dislike about the product?
While Ada’s platform is powerful and user-friendly, it can feel a bit limited when it comes to building more dynamic workflows or adapting the conversation logic automatically based on user intent. The setup process for flows sometimes requires more manual work and testing than expected, especially when compared to platforms that offer stronger built-in discovery features or self-optimizing flows.
I’d love to see more automation in how the system learns from customer interactions and streamlines conversation building over time , this would make scaling and optimizing use cases even easier.
I’d love to see more automation in how the system learns from customer interactions and streamlines conversation building over time , this would make scaling and optimizing use cases even easier.
What problems is the product solving and how is that benefiting you?
Ada is helping us automate and streamline a large portion of our customer interactions, which reduces ticket volume and improves response times. It enables us to provide instant, consistent answers to common questions while freeing up agents to focus on more complex cases.
The platform also makes it easy to build and adjust flows based on customer behavior and feedback, giving us flexibility and control without depending heavily on engineering. This has led to greater efficiency, better containment rates, and an overall smoother customer experience.
The platform also makes it easy to build and adjust flows based on customer behavior and feedback, giving us flexibility and control without depending heavily on engineering. This has led to greater efficiency, better containment rates, and an overall smoother customer experience.
Gambling & Casinos
Great partner with outstanding hands-on support
Reviewed on Oct 20, 2025
Review provided by G2
What do you like best about the product?
the level of support we receive from the Ada team is amazing, they work closely with us, understand our goals and idiosyncrasies and help us turn ideas into working processes.The product itself is continuously evolving and getting better at handling complex logic.
What do you dislike about the product?
It can take a while to understand how everything fits together. Once you do, though, it’s a great tool to work with.
What problems is the product solving and how is that benefiting you?
Ada handles knowledge-based inquiries and automations, taking care of many time consuming repetitive tasks. This frees up our human agents to focus on high value interactions and provide more personalized service to our top-tier customers.
Kat G.
Elevating Support with Data-Driven Coaching and Customer Focus
Reviewed on Oct 17, 2025
Review provided by G2
What do you like best about the product?
What I like best about Ada is the way it provides coaching and actionable insights directly from customer conversations. It breaks down high-volume interactions into manageable segments, making it easier to identify patterns and areas for improvement. This helps our team continuously refine our support strategy and deliver better experiences. Every Solutions Consultant we've worked with has been fantastic and have been pivotal for our success.
What do you dislike about the product?
The process for deleting conversations in response to Data Privacy Requests feels cumbersome.
What problems is the product solving and how is that benefiting you?
Ada helps us solve the challenge of scaling customer support without sacrificing quality. The ability to break down large volumes of interactions into actionable insights has been a game-changer for continuous improvement and team development.
Retail
Great UI and Customization, but Needs Better Analytics and Support
Reviewed on Oct 16, 2025
Review provided by G2
What do you like best about the product?
I really appreciate the user interface and design, along with the different ways available to handcraft a user experience.
What do you dislike about the product?
I believe metrics and analytics could use some improvement and get more granular. In some cases, some more technical support is needed for some custom integrations.
What problems is the product solving and how is that benefiting you?
Large volumes are difficult to sustain, minimizing bad demand is key to reaching financial goals. If a large percentage of user inquiries can be solved with self service or education via a chatbot, it goes a long way to bring down operating costs.
Veronica F.
Easy to Use, but Integration with Zendesk Is Challenging
Reviewed on Oct 15, 2025
Review provided by G2
What do you like best about the product?
I like the ease of use and the way the product is built.
What do you dislike about the product?
Integrating it with our Zendesk instance has been a challenge. There are a lot of workaround solutions we've had to implement in order to make it work. I'm also not a huge fan of the way Proactive Conversations are set up in the generative bot (compared with the declarative bot).
What problems is the product solving and how is that benefiting you?
I like that we were able to integrate Ada with our contact form, so some of our emails are being answered by AI.