Sold by: Prosper Insights & Analytics
Deployed on AWS
US consumer survey data modeled to Zip Code level. Data file lists the percentage answers for the question “Do you have an Amazon Prime Membership?” Answer options are Yes and No.
Overview
US consumer survey data modeled to Zip Code level. Data file lists the percentage answers for the question “Do you have an Amazon Prime Membership?” Answer options are Yes and No.
Prosper Zip Propensity Data is derived from Prosper's US Monthly Consumer survey. Conducted once a month for over 18 years, the survey monitors how consumers are feeling about the economy, shopping behavior, future purchase intentions, public policies and more. Prosper’s Zip Propensity Data allows end-users to drill down into specific geographic segments as well as creating proprietary aggregate areas and consumer personas with those geographic codes. Uses of this data include
- Geographic Analysis: Create consumer personas based on geographic areas
- Propensity Models: Estimate consumer psychographic variables for any list that contains zip code or larger geo attribute; targeting applications
- Enhance other Datasets: Provides a method for merging Prosper data with other data sets that have zip codes
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Deployed on AWS
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Dimension | Description | Cost/12 months |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $2,500.00 |
Dimensions summary
This listing uses a single pricing dimension called Product Access (Units). You buy units that grant access to the product under a contract term. Pricing scales with the number of units you subscribe to, rather than through separate tiers or feature levels. The predictive model delivers a propensity signal for Amazon Prime membership, drawn from consumer intent data. There is one access dimension, so you select the unit quantity that fits your needs.
Top-of-mind questions for buyers
A unit grants subscriber access to the product under the contract. Units meter your level of access to the predictive propensity model rather than a physical device or user seat. You choose the unit quantity that matches your needed access level.
Cost scales with the number of Product Access units you subscribe to. There are no separate tiers or feature levels. To increase access, you add units. Your bill rises in step with the unit quantity you hold under the contract.
The model turns monthly consumer intentions, behaviors, emotions, and media signals into a machine-readable propensity signal for Amazon Prime membership. It draws on privacy-compliant zero-party consumer data collected over more than two decades to forecast likely consumer action.
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Zip Propensity - Amazon Prime Membership | All historical revisions | All future revisions | Not included | Not included |
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US consumer survey data modeled to Zip Code level. Data file lists the percentage answers for the question “On a scale from 1-5, (with "1" being "Strongly Disagree" and "5" being "Strongly Agree"), please indicate to what extent you agree or disagree with the following statements: Existing U.S. immigration laws should be enforced.
Zip Propensity Data is derived from Prosper's US Monthly Consumer survey. The survey data is modeled to Zip Code level. Source data was collected in July 2020, during the Covid-19 Coronavirus Pandemic, capturing behavior changes and preferences of over 7,800 adults during the National Emergency. Zero PII. CCPA and HIPAA Compliant. Data file lists the Percentage Propensity by Zip for the answer "Comfortable Going to Concerts."
Zip Propensity Data is derived from Prosper's US Monthly Consumer survey. The survey data is modeled to Zip Code level. Source data was collected in July 2020, during the Covid-19 Coronavirus Pandemic, capturing behavior changes and preferences of over 7,800 adults during the National Emergency. Zero PII. CCPA and HIPAA Compliant. Data file lists the Percentage Propensity by Zip for the answer "Comfortable Shopping in Stores."
Zip Propensity Data is derived from Prosper's US Monthly Consumer survey. The survey data is modeled to Zip Code level. Source data was collected in July 2020, during the Covid-19 Coronavirus Pandemic, capturing behavior changes and preferences of over 7,800 adults during the National Emergency. Zero PII. CCPA and HIPAA Compliant. Data file lists the Percentage Propensity by Zip for the answer "Comfortable Going to the Gym."