Zip Propensity Data is derived from Prosper's US Monthly Consumer survey. The survey data is modeled to Zip Code level. Source data was collected in July 2020, during the Covid-19 Coronavirus Pandemic, capturing behavior changes and preferences of over 7,800 adults during the National Emergency.

Data file lists the answer to the survey question: “When your State Governor allows, which of the following activities do you feel comfortable engaging in/going to. (Check all that apply)”. The data file lists the Percentage Propensity by Zip for the answer "Comfortable Going to Theme Parks."

Prosper's US Monthly Consumer survey is conducted once a month for over 18 years. The survey monitors how consumers are feeling about the economy, shopping behavior, future purchase intentions, public policies and more. Prosper’s Zip Propensity Data allows end-users to drill down into specific geographic segments as well as creating proprietary aggregate areas and consumer personas with those geographic codes. Prosper data is anonymous. Zero PII. CCPA and HIPAA Compliant.

Uses of this data include:

• Geographic Analysis: Create consumer personas based on geographic areas
• Propensity Models: Estimate consumer psychographic variables for any list that contains zip code or larger geo attribute; targeting applications
• Enhance other Datasets: Provides a method for merging Prosper data with other data sets that have zip codes