Sold by: Adstra Marketing Data
Deployed on AWS
Master Digital Consumers change brands for variety, love the latest in product advances and tend to prefer brands that support social causes. These heavy online shoppers price compare online to satisfy their desire for quality products at the best value. Master Digital Consumers are heavy online shoppers for everything in their household, including baby items, games/toys, and sporting goods. All data is de-identified and cannot be used to identify individual consumers.
Overview
Master Digital Consumers - US
Master Digital Consumers are the Audience Marketers Need for Consumers That Enjoy the Latest and Greatest
Overview
Master Digital Consumers change brands for variety, love the latest in product advances and tend to prefer brands that support social causes. These heavy online shoppers price compare online to satisfy their desire for quality products at the best value. Master Digital Consumers are heavy online shoppers for everything in their household, including baby items, games/toys, and sporting goods. All data is de-identified and cannot be used to identify individual consumers.
Product Pricing
The licensing of this product allows each subscribing company to have unlimited employee users.
Trial Data
Obtain a free 30-day trial of this data product here.
Formats
This product is delivered in the following format: Pipe Delimited File
Additional Product Information
Master Digital Consumers favor specialty brands that offer the latest in product advances and prefer brands that support social causes.
Master Digital Consumers manage their busy lifestyle by relying on their mobile device and 24/7 connection. They use the internet for research, communication, shopping, social access, news and entertainment. Active social media consumers, they often post ratings and reviews for their networks.
They support their preferred brands!
Their preferred television consumption is via services that provide access to older episodes and enable them to view programming when and where they want. Master Digital Consumers enjoy an impressive lifestyle, seek out measured risks and work hard to reach the top of their chosen profession. ***These consumers are highly likely to experience big life events in the upcoming year such as a new home, change of job, travel or size of household (birth of a child and/or a child leaving the nest) ***.
Key Features
- Curated from multiple, unique first-party data sources.
- ALC has carefully modeled Master Digital Consumers against the U.S. population. For additional modeling options, please contact AmazonSupport@alc.com .
- High-quality, individual level data.
- Includes a persistent synthetic ID which supports full data portability.
- Can be combined with other attribute data sets, including ALC Data Essentials.
- Includes United States consumers.
Benefits
- Customized data applications for marketing
- Omni-channel usage
- Updated frequently to ensure the most current consumer data
- Consistent format for easy integration
Permitted Uses
- Analytics and Modeling audiences
- Targeting and activation version is available – requires additional license
- Each record includes a synthetic key which can be used for onboarding with your on boarder of choice.
- Measurement and attribution version available – requires additional license
Additional Information & Support
- For online information, please visit: https://www.alc.com
- For questions or support, email AmazonSupport@alc.com
Details
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Delivery method
Deployed on AWS
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Dimension | Description | Cost/month |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $1,000.00 |
Dimensions summary
This listing uses a contract pricing model with one dimension: Product Access (Units). You buy units that grant access to the product for subscribers. Pricing scales with the number of units you purchase, rather than through separate tiers or plans. This gives you audience data on U.S.-based individuals for analytics and targeting. Because there is a single dimension, your cost depends only on the unit quantity you commit to under the contract term.
Top-of-mind questions for buyers
A unit grants access to the audience data product for subscribers. Your total cost depends on how many units you purchase under the contract. The marketplace listing defines units as the access grant, not a per-record or per-individual charge. Contact the vendor to confirm how units map to your specific data volume needs.
You get audience data covering U.S.-based individuals, including demographics, interest and lifestyle attributes, purchase history segments, and daily in-market shopping interest. The data is built for analytics and targeting. This access comes through the single Product Access dimension you purchase under the contract.
No. This listing uses one dimension, Product Access (Units), with no usage-based metering or separate tiers. Your cost is set by the number of units you commit to under the contract term. There are no overage charges or automatic tier upgrades tied to usage volume.
adstradata.com
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No refunds. Please utilize trial version prior to purchase.
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
ALC Segment M | All historical revisions | All future revisions | Not included | Not included | ||
Data Dictionary - Personas | All historical revisions | All future revisions | Not included | Not included | ||
Orbits Data Collateral | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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