Sold by: Observe.AI
Deployed on AWS
At Observe.AI, we help businesses and their customers unlock extraordinary outcomes by using AI to drive real impact at scale. Our Post-interaction AI suite analyzes 100% of customer interactions in the contact center to surface insights across the enterprise, and drive winning behaviors in the contact center that increase revenue, improve retention, and optimize efficiencies and compliance.
4.6
Overview
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Observe.AI Auto QA
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Observe.AI Manual QA
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Observe.AI Coaching
Get a line of sight into every customer interaction across all channels, and surface key insights and learnings that draw out the best in your agents. By leveraging Observe.AI best-of-class conversation intelligence platform, our Post-Interaction AI suite identifies issues and opportunities present in customer interactions through consistent and objective performance evaluations, leading to more effective agent coaching, greater customer experience, reduced operational costs, and better compliance.
Make QA work for you Fully automate your QA through our AI-powered solution to analyze 100% of all customer conversations across all channels, and easily identify key topics and critical moments that matter so you can reduce scorecard review times by 40%. Achieve unmatched accuracy and QA automation with calibration and evidence, so your analysts can refocus on reviewing questions with greater complexity that require a more human touch, all at scale. Easily surface recurring issues and pain points in the customer journey with advanced analytics, and proactively take steps to drive better business outcomes.
Coach on data, not on hunches Turbocharge your ability to provide effective coaching at scale with the power to analyze all customer conversations. Supervisors can leverage data-driven insights and trends, and turn these learnings to deliver targeted coaching that pinpoint specific areas for improvement with timely feedback. Easily track and monitor individual and team progress, and identify winning behaviors that can be replicated at scale that lead to better performance and accountability by setting teams up for success.
Seamless collaboration between AI and human agents Under our single AI platform, Post-Interaction AI insights can provide dynamic, live guidance to human agents in real time, and can quickly design, test, and deploy AI agents based on the best behaviors and practices of top performing agents. Our ability to impact every touchpoint in the customer journey from end-to-end empowers business leaders to transform contact centers from cost centers to value centers.
Highlights
- Accelerate QA evaluations with high accuracy: Auto QA leverages our AI-powered conversation intelligence platform to record, transcribe, and analyze 100% of customer conversations. Surface key topics and critical moments within interactions to accelerate objective and effective QA efforts. Eliminate the need to complete time-consuming scorecards for routine evaluations with evidence-backed calibration, and use Manual QA to simplify QA workflow management for all teams at scale.
- Bring out the best in every agent: Coaching provides a holistic view of all agent performances, and effectively monitors and tracks the performance, trends, and progress of individuals and teams of agents across all KPIs and relevant metrics. Supervisors can leverage data-driven insights and evaluation scores to deliver timely, personalized coaching based on consistent behaviors, not outliers, to set their teams up for greater success.
- Turn conversation intelligence into actionable insights: Advanced business analytics and powerful reporting tools allow contact center leaders to surface underlying issues, investigate trends, and inform strategic decisions that lead to better outcomes. Take advantage of out-of-the-box and custom dashboards to showcase insights, including GenAI-powered sentiment analysis and contact reasons to quickly take proactive measures that drive better customer experience and real business results.
Details
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Delivery method
Deployed on AWS
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Introducing multi-product solutions
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Number of Agents | Pricing is based on per Agent per month. | $828.00 |
Vendor refund policy
Customer my cancel or amend their contract after the end date of the current term. During the term of an active subscription, no refunds will be provided.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Support
Vendor support
A ticket with the Technical Support team can be created via the Help Center: Visit the Observe.AI Help Center (https://help.observe.ai/hc/en-us ) to create a support ticket.
Once a ticket is created, the respective user can track updates directly via the Help Center.
Our team is available globally, spread across NA, EU, and APAC via different channels i.e. email, phone, and help center. Delivering well-defined operational processes and SLA, and a Customer Satisfaction score of > 94%.
Observe.AI offers comprehensive implementation support to ensure clients maximize the platform benefits beyond onboarding. This entails a dedicated project-team that assists with setup, training, and addressing technical issues, facilitating a smooth transition and ongoing operation. Clients also have access to tutorials, webinars, and documentation to optimize platform utilization. A dedicated Customer Success Manager and Technical Success Manager are assigned to provide assistance centered on technical help - including integrated channel updates and changes, change management, and ROI opportunities.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Elizabeth H.
Turns Customer Conversations into Actionable Coaching Insights
Reviewed on Jan 27, 2026
Review provided by G2
What do you like best about the product?
Observe.AI stands out because it treats customer conversations as a real data asset—turning insights into coaching and performance improvements teams can act on right away, not just dashboards to look at.
What do you dislike about the product?
Some features can feel complex at first, and it takes time to fully learn and configure the platform to get the most value out of it.
What problems is the product solving and how is that benefiting you?
Observe.AI solves the problem of understanding and improving customer conversations at scale. Instead of relying on manual QA or gut feel, it surfaces real insights from every interaction and connects them directly to coaching and quality improvements—helping teams move faster, stay consistent, and improve customer experience without adding manual work.
Samantha L.
Revolutionizes Customer Insights and Agent Support with Powerful AI
Reviewed on Dec 16, 2025
Review provided by G2
What do you like best about the product?
Observe.AI is a resourceful approach that is AI enhanced to conduct a detailed conversation analysis from the engagements made with customers
The tool has brilliant and authentic QA, which captures the insights and sentiments of customers and it saves time
The tool has enhanced the real time agents support, giving clients a powerful guidance concerning their needs
Observe facilitates the process of orienting and coaching agents, to give them content to share with clients
The app streamlines the workflow in a firm, by ensuring that calls and texts are summarized for easy understanding
The tool has brilliant and authentic QA, which captures the insights and sentiments of customers and it saves time
The tool has enhanced the real time agents support, giving clients a powerful guidance concerning their needs
Observe facilitates the process of orienting and coaching agents, to give them content to share with clients
The app streamlines the workflow in a firm, by ensuring that calls and texts are summarized for easy understanding
What do you dislike about the product?
Observe.AI collects inaccurate sentiments and this results to fake or false signals
Implementation of Observe.AI is completely complex and calls for a dedicated support
Implementation of Observe.AI is completely complex and calls for a dedicated support
What problems is the product solving and how is that benefiting you?
Observe helps a company to analyze all the engagement and calls made by customers, to create a robust QA that reduces human interaction and bias
The coaching process for agents is made consistent and accurate and this gives a reliable information to customers
Observe is a seamless approach that helps us in summarizing the entire information that clients have shared with the agents through calls
The use of AI brings a fruitful insights from clients and this makes it effective to tailor make specific engagement to plans
The coaching process for agents is made consistent and accurate and this gives a reliable information to customers
Observe is a seamless approach that helps us in summarizing the entire information that clients have shared with the agents through calls
The use of AI brings a fruitful insights from clients and this makes it effective to tailor make specific engagement to plans
Gerald S.
Boosts Agent Performance and Customer Service/Experience Effortlessly
Reviewed on Nov 10, 2025
Review provided by G2
What do you like best about the product?
I like that Observe.AI offers great contact center features that helps better customer communication/engagement and experience.
With this tool, we have greatly enhanced agent performance which ensures that they serve our customers better.
Thanks to AI and analytics capabilities, it is always easy to analyze customer conversations and we get helpful insights.
With AI features, our agents always know what to do and when thanks to analytics and automation help they get which boosts productivity.
Finally, I like that with Observe.AI, we're able to maintain quality when offering customer service and this is made possible by ease of review customer interactions to measure agent performance.
With this tool, we have greatly enhanced agent performance which ensures that they serve our customers better.
Thanks to AI and analytics capabilities, it is always easy to analyze customer conversations and we get helpful insights.
With AI features, our agents always know what to do and when thanks to analytics and automation help they get which boosts productivity.
Finally, I like that with Observe.AI, we're able to maintain quality when offering customer service and this is made possible by ease of review customer interactions to measure agent performance.
What do you dislike about the product?
It is sufficiently equipped with great features and using it is straightforward. It has met needs and no problems to list.
What problems is the product solving and how is that benefiting you?
We use Observe.AI for enhanced customer service and it works well. It effortlessly automates customer interaction and comes with great conversational intelligence features which helps us pick important insights.
With the tool also, we're able to measure agent performance which helps us maintain quality.
The AI features and capabilities of Observe.AI makes most processes easy.
With the tool also, we're able to measure agent performance which helps us maintain quality.
The AI features and capabilities of Observe.AI makes most processes easy.
Julian M.
Powerful Analysis and Easy Setup, But Struggles with Accents and Sentiment Accuracy
Reviewed on Oct 24, 2025
Review provided by G2
What do you like best about the product?
Observe.AI is a powerful tool that accurately capture and analyzes the interactions we have with customers extensively, from chats, site visits, calls, and the likes
The program has exceptional sentiment analysis, which captures the actual sense of any customer engagement
Observe.AI has a fruitful automated QA, something that evaluates the response that customers get from our support
In matters set p, Observe.AI needs no further help or guidance due to it’s simple nature
We acquire timely guidelines on new policies and practices to keep our customers happy
The program has exceptional sentiment analysis, which captures the actual sense of any customer engagement
Observe.AI has a fruitful automated QA, something that evaluates the response that customers get from our support
In matters set p, Observe.AI needs no further help or guidance due to it’s simple nature
We acquire timely guidelines on new policies and practices to keep our customers happy
What do you dislike about the product?
Observe.AI sometimes captures the wrong sentiments or moments, giving a false impression or signal to others
The program fails to manage heavy accents, which is a disturbing trend
The program fails to manage heavy accents, which is a disturbing trend
What problems is the product solving and how is that benefiting you?
Observe.AI reviews all the conversations or interactions that we have with our clients, creating a solid foundation or understanding about their needs
We have an amazing and powerful QA solution that monitors every engagement made with our clients through the system
Observe.AI helps us build a powerful knowledge base that issues articulate answers and information to business leaders and stakeholders, including customers
The automation of call reviews and other communication channels from our clients brings high operational expenses
We get vibrant and innovative quality assurance, which brings high operational regulations
We have an amazing and powerful QA solution that monitors every engagement made with our clients through the system
Observe.AI helps us build a powerful knowledge base that issues articulate answers and information to business leaders and stakeholders, including customers
The automation of call reviews and other communication channels from our clients brings high operational expenses
We get vibrant and innovative quality assurance, which brings high operational regulations
Ifeoma E.
Powerful Analytics and Global Reach, But Complex Setup Requires Careful Management
Reviewed on Oct 20, 2025
Review provided by G2
What do you like best about the product?
Observe.AI has an impressive customer interactions analytical capabilities, which gives us 100% visibility on efficiency and reliability.
The program has modern capabilities that includes AI Copilot which provides real time agent guides and conversation intelligence for brilliant sentiment analysis
Observe.AI has solid compliance and integration emphasis and this creates solid scalability
The program has a powerful global footprint that includes any country in the world
Observe.AI has a diverse range in supporting multiple industries including technology, healthcare, insurance, and others
The program has modern capabilities that includes AI Copilot which provides real time agent guides and conversation intelligence for brilliant sentiment analysis
Observe.AI has solid compliance and integration emphasis and this creates solid scalability
The program has a powerful global footprint that includes any country in the world
Observe.AI has a diverse range in supporting multiple industries including technology, healthcare, insurance, and others
What do you dislike about the product?
Observe.AI is a powerful tool, but high complexity is experienced and calls for high precision in management
The program has hidden dependencies or prerequisites and this makes it hard to understand it actual value and capabilities
The program has hidden dependencies or prerequisites and this makes it hard to understand it actual value and capabilities
What problems is the product solving and how is that benefiting you?
Observe.AI gives a precise visibility on how we engage and value our customers and it also transcribes all chats and calls for simplicity
The evaluation of our interactions is made efficient and professional through a consistent and automated approach
We get real time performance metrics and any compliance risks and this includes real time calls analysis and monitoring all compliance standards
Observe.AI ensures we improve our calls and the way we handle our interactions through the solid coaching process from the app
Our sales aggressively improved where we ensures our insights are positive and effective
The evaluation of our interactions is made efficient and professional through a consistent and automated approach
We get real time performance metrics and any compliance risks and this includes real time calls analysis and monitoring all compliance standards
Observe.AI ensures we improve our calls and the way we handle our interactions through the solid coaching process from the app
Our sales aggressively improved where we ensures our insights are positive and effective