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    Cloudinary Dynamic Media Platform and Digital Asset Management Solution

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    Sold by: Cloudinary 
    Deployed on AWS
    Cloudinary is used by thousands of customers including iconic brands and the hottest startups, for creating, managing, and delivering visual experiences. Automate the end-to-end image, video, and rich media workflow, accelerating time to market and improving performance. Visit https://cloudinary.com
    4.3

    Overview

    Why Cloudinary?

    Increase development productivity and enable your teams through a simple and robust API-based SaaS - so you can concentrate on your core business logic instead of developing and maintaining image and video management capabilities.

    Dramatically improve the performance of media-heavy pages and apps, leading to higher conversion rates, and revenue.

    Get content to market faster using automation and AI.

    Enable your creative, marketing, and development teams to work together across the entire asset lifecycle -- driving organization-wide adoption.

    Cloudinary customers have:

    • Reported 50-90% time savings in development time for media management.
    • Experienced over 60% reduction in page weight.
    • Released new features with zero engineering effort leveraging Cloudinary.

    For custom packages, please contact AWSSales@cloudinary.com .

    Highlights

    • Automate image and video workflow: from bulk upload to dynamic URL-based manipulation to optimization to delivery over multiple CDNs.
    • Integrate videos easily with real-time transcoding, adaptive bitrate-streaming, and a developer-friendly video player.
    • Dynamic digital asset management includes AI-based content analysis, search and tagging, collaboration with creative and marketing teams, and global distribution with usage analytics.

    Details

    Delivery method

    Deployed on AWS
    New

    Introducing multi-product solutions

    You can now purchase comprehensive solutions tailored to use cases and industries.

    Multi-product solutions

    Features and programs

    Buyer guide

    Gain valuable insights from real users who purchased this product, powered by PeerSpot.
    Buyer guide

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Cloudinary Dynamic Media Platform and Digital Asset Management Solution

     Info
    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    1-month contract (3)

     Info
    Dimension
    Description
    Cost/month
    Plus
    225 Monthly credits, 1 user
    $99.00
    Advanced
    600 Monthly credits, 5 users
    $249.00
    Advanced Extra
    1350 Monthly credits, 5 users
    $549.00

    Additional usage costs (9)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Top up unit (for 1 unit)
    $10,000.00
    Additional seats/month
    $10,000.00
    Additional sub-accounts/month
    $10,000.00
    DAM platform license/month
    $10,000.00
    DAM admin user/month
    $10,000.00
    DAM contributor user/month
    $10,000.00
    DAM viewer user/month
    $10,000.00
    Platform upgrade/month
    $10,000.00
    Additional usage as defined in the contract
    $1.00

    AI Insights

     Info

    Dimensions summary

    You start with one of three base plans billed monthly: Plus (225 credits, 1 user), Advanced (600 credits, 5 users), or Advanced Extra (1350 credits, 5 users). Credits are a shared unit spent on transformations, storage, and delivery bandwidth. From there, you can scale with add-ons. Top up units add more credits when you exceed your monthly allowance. You can buy additional seats and sub-accounts per month. A separate DAM platform license covers admin, contributor, and viewer users, each priced per user per month. Platform upgrade and contract-defined additional usage cover further needs.

    Top-of-mind questions for buyers

    One credit works across services: image and video transformations, managed storage for assets, and delivery bandwidth through the content delivery network. You mix and match up to your monthly credit limit. The system calculates credit use automatically, and you can view the breakdown in your dashboard.
    Your base plan includes a set monthly credit amount. When you go beyond it, you draw on Top up units, which add credits in single-unit increments. This lets you cover extra transformations, storage, or bandwidth without changing your base plan.
    Each DAM user type is billed per user per month under the DAM platform license. Roles reflect access level: admins manage settings and permissions, contributors add and edit assets, and viewers access assets to review or download. You pay separately for each role you assign.
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    Helpful?

    Vendor refund policy

    Please visit https://cloudinary.com/tos  for our terms of service.

    Custom pricing options

    Request a private offer to receive a custom quote.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    You can visit https://support.cloudinary.com  to participate in our community forums, access knowledge base articles, tips & tricks, and best practices for your dynamic digital media needs. Our Customer Success team provides the technical and operational expertise to help you plan, implement, deploy, and manage Cloudinary as your solution evolves. You can open a support ticket using https://support.cloudinary.com/hc/en-us/requests/new , or you can email us at support@cloudinary.com .

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Updated weekly

    Accolades

     Info
    Top
    10
    In Content Creation, Media & Entertainment, eCommerce
    Top
    100
    In eLearning

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    0 reviews
    Insufficient data
    Insufficient data
    Insufficient data
    Insufficient data
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Image and Video Workflow Automation
    Bulk upload, dynamic URL-based manipulation, optimization, and delivery across multiple CDNs for images and videos
    Video Processing and Streaming
    Real-time transcoding, adaptive bitrate streaming, and developer-friendly video player integration
    AI-Powered Digital Asset Management
    AI-based content analysis, automated search and tagging, and asset organization capabilities
    API-Based SaaS Platform
    Simple and robust API-based architecture for programmatic integration and media management operations
    Global Content Distribution
    Multi-CDN delivery with global distribution network and usage analytics for media assets
    Multi-Format Media Support
    Handles video, images, audio, documents, presentations, PDFs, and 3D objects across the entire media lifecycle
    Comprehensive API Services
    Provides APIs for media ingestion, VOD and Live transcoding, video conferencing, recording, scheduling, metadata enrichment, media delivery, analytics, accessibility, monetization, access control, search, recommendation, and multi-tenant management
    Video Delivery and Playback
    Includes video player components, media delivery infrastructure, and playback capabilities with integration to AWS CloudFront CDN
    Live and Real-Time Video Processing
    Supports Live transcoding, real-time video conferencing, recording, and scheduling capabilities for live streaming workflows
    AWS Native Integration
    Tightly integrated with AWS storage services and CloudFront content delivery network for seamless cloud deployment
    Image and Video Optimization
    Automatic compression and format conversion to next-gen formats including AVIF, WebP, HLS, and MP4 with on-the-fly rendering capabilities
    Content Delivery Network
    Global CDN infrastructure serving billions of images per day across millions of web pages with 99.99% success rate
    Programmatic Rendering APIs
    Over 150+ programmatic rendering APIs for automated transformations, bulk operations, and real-time optimization
    Responsive Design Automation
    Automatic responsive design and optimal resolution delivery across all devices and browsers
    AI-Powered Content Generation
    Generative AI suite and AI-driven tools for automated creative content enhancement and optimization

    Contract

     Info
    Standard contract
    No
    No
    No

    Customer reviews

    Ratings and reviews

     Info
    4.3
    238 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    58%
    36%
    4%
    1%
    1%
    3 AWS reviews
    |
    235 external reviews
    External reviews are from G2  and PeerSpot .
    Abhishek R.

    Cloudinary Simplifies Media Management with Fast Delivery and Easy Integration

    Reviewed on Nov 09, 2026
    Review provided by G2
    What do you like best about the product?
    I like how Cloudinary makes image and video management simple and efficient. The automatic optimization, fast delivery, and straightforward integration help improve website performance while also saving development time.
    What do you dislike about the product?
    As my usage grows, the pricing can start to feel a bit expensive, and some of the more advanced features take time to fully understand. I also think the dashboard could be more beginner-friendly, with clearer navigation and an overall layout that’s easier to find your way around.
    What problems is the product solving and how is that benefiting you?
    Cloudinary solves the challenge of storing, managing, and optimizing images and videos. It automatically compresses media and delivers it in the right format, which helps improve website loading speed, reduces manual work, and supports a better overall user experience.
    Meet B.

    Generous Free Tier and Easy SDK Integration Make Cloudinary a Developer Favorite

    Reviewed on Nov 04, 2026
    Review provided by G2
    What do you like best about the product?
    The thing I like most about Cloudinary is that it offers a generous free plan with a good amount of storage. I believe it provides around 25 GB of storage on its free tier, which is quite useful for developers. It allows me to upload, store, and retrieve media files directly through my application with minimal effort.

    As a developer, I find Cloudinary extremely useful because I often build applications that require media storage, such as images and other files. It also provides SDKs that make integration with applications much easier. Because of its generous free tier, developer-friendly tools, and ease of integration, Cloudinary is my go-to free solution for media storage.
    What do you dislike about the product?
    The thing I dislike most about Cloudinary is its web interface. Although the services and features it provides are excellent, I feel that its web UI does not offer the same level of experience. In particular, the way it displays folder structures and uploaded media could be improved. Managing and navigating through folders and finding uploaded files could be more intuitive and user-friendly. Overall, I think Cloudinary has great potential, but its web interface still has room for improvement.
    What problems is the product solving and how is that benefiting you?
    The main problem Cloudinary solves for me is providing reliable cloud storage for the media files used in my web applications. For example, I once built an interview-mocking platform where I used Cloudinary to store session recordings so that users could access them later. Cloudinary provides an SDK that I could directly integrate into my application, making the process of uploading and retrieving recordings through Cloudinary URLs very simple and convenient. It also provides secure media storage, which is important when handling user-generated content. Its free storage allowance makes it an especially useful solution for developers like me.

    Another feature I find extremely useful is its image optimization capability. Cloudinary allows me to optimize images directly through URL transformation parameters. For example, I can reduce an image's quality or adjust its dimensions according to the size at which it will be displayed on my website. This reduces the amount of data that needs to be fetched, improves image-loading speed, and can contribute to better website performance and SEO.

    Overall, Cloudinary helps me manage media storage, simplify file uploads and retrieval, and optimize images without having to build these functionalities from scratch.
    Om G.

    Fast API media uploads and URL transformations, with clear 30-day credit tracking

    Reviewed on Oct 31, 2026
    Review provided by G2
    What do you like best about the product?
    What I like best about Cloudinary is how effortlessly it handles media uploads, storage, and on-the-fly URL image transformations for my web and mobile chat application. Integrating the API keys with a React frontend and a C#/.NET backend took very little setup, and the Dynamic folders mode makes organizing user-uploaded chat media and profile avatars super clean without complex backend file-handling code. I also really appreciate the main dashboard's real-time Usage Overview—being able to clearly monitor our 30-day image impressions, transformations, bandwidth in megabytes, and total storage against our 25-credit monthly allowance at a single glance makes tracking resource consumption completely transparent. Automatic format optimization like WebP and AVIF delivery keeps media loading fast on mobile browsers too.
    What do you dislike about the product?
    What can be a bit confusing at first with Cloudinary is understanding how the unified credit system calculates usage across different metrics—since transformations, net storage, and monthly bandwidth all draw from the same 25-credit pool, a sudden spike in high-resolution image transformations or video processing can burn through credits faster than expected if you do not configure strict eager transformation rules upfront. Also, navigating between the classic Media Library settings, Product Environment tabs, and the newer MediaFlows interface can feel slightly cluttered when you just want to quickly adjust upload presets, webhook notifications, or folder security permissions. Finally, the jump in pricing from the base 25-credit tier to the next paid plan is quite steep for smaller independent web applications.
    What problems is the product solving and how is that benefiting you?
    Cloudinary completely eliminates the headache of building and maintaining our own custom media storage, image resizing pipeline, and CDN delivery infrastructure for our real-time web and mobile chat application. Before integrating Cloudinary's API with our C#/.NET backend and React frontend, storing user-uploaded photos and profile avatars directly on our database server slowed down page loads and consumed too much database storage. Now, images are uploaded directly to our Cloudinary product environment into dynamic folders, automatically compressed, converted into lightweight formats, and resized on the fly via simple URL transformation parameters. This keeps our chat interface responsive on mobile networks while letting me easily track our 30-day transformations, image impressions, and megabytes of bandwidth and storage right from the dashboard.
    Retail

    Seamless Adobe Commerce CDN Integration, but UI and Training Need Work

    Reviewed on Oct 30, 2026
    Review provided by G2
    What do you like best about the product?
    Image management/CDN for our Adobe Commerce site is relatively seamless once the integration bugs were worked out. Having a pre-built integration available from the marketplace was helpful.
    What do you dislike about the product?
    Training for design and marketing staff was a slow process. Cloudinary image management from the UI could be more intuitive for end-user staff.
    What problems is the product solving and how is that benefiting you?
    We use it as the CDN for our product images and digital assets such as banner images for our website.
    Sumit M.

    Powerful, Flexible Image & Video Transformations with Easy API Integration

    Reviewed on Oct 28, 2026
    Review provided by G2
    What do you like best about the product?
    I like its powerful and flexible image and video transformation capabilities. The API is incredibly easy to integrate and the ability to dynamically optimize improves user experience.
    What do you dislike about the product?
    The pricing structure is expensive as your media library and transformation usage grow, and the sheer number of advanced features and settings can make it a bit difficult for beginners.
    What problems is the product solving and how is that benefiting you?
    Before, I was struggling with slow page load times and inconsistent image quality across different devices. Cloudinary solves this by automating media optimization and delivering assets. This improves our development team hours of manual image editing work.
    View all reviews