Sold by: Cloudinary
Deployed on AWS
Cloudinary is used by thousands of customers including iconic brands and the hottest startups, for creating, managing, and delivering visual experiences. Automate the end-to-end image, video, and rich media workflow, accelerating time to market and improving performance. Visit https://cloudinary.com
4.3
Overview
Why Cloudinary?
Increase development productivity and enable your teams through a simple and robust API-based SaaS - so you can concentrate on your core business logic instead of developing and maintaining image and video management capabilities.
Dramatically improve the performance of media-heavy pages and apps, leading to higher conversion rates, and revenue.
Get content to market faster using automation and AI.
Enable your creative, marketing, and development teams to work together across the entire asset lifecycle -- driving organization-wide adoption.
Cloudinary customers have:
- Reported 50-90% time savings in development time for media management.
- Experienced over 60% reduction in page weight.
- Released new features with zero engineering effort leveraging Cloudinary.
For custom packages, please contact AWSSales@cloudinary.com .
Highlights
- Automate image and video workflow: from bulk upload to dynamic URL-based manipulation to optimization to delivery over multiple CDNs.
- Integrate videos easily with real-time transcoding, adaptive bitrate-streaming, and a developer-friendly video player.
- Dynamic digital asset management includes AI-based content analysis, search and tagging, collaboration with creative and marketing teams, and global distribution with usage analytics.
Details
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Delivery method
Deployed on AWS
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Features and programs
Buyer guide
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
Plus | 225 Monthly credits, 1 user | $99.00 |
Advanced | 600 Monthly credits, 5 users | $249.00 |
Advanced Extra | 1350 Monthly credits, 5 users | $549.00 |
Dimension | Cost/unit |
|---|---|
Top up unit (for 1 unit) | $10,000.00 |
Additional seats/month | $10,000.00 |
Additional sub-accounts/month | $10,000.00 |
DAM platform license/month | $10,000.00 |
DAM admin user/month | $10,000.00 |
DAM contributor user/month | $10,000.00 |
DAM viewer user/month | $10,000.00 |
Platform upgrade/month | $10,000.00 |
Additional usage as defined in the contract | $1.00 |
Vendor refund policy
Please visit https://cloudinary.com/tos for our terms of service.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
You can visit https://support.cloudinary.com to participate in our community forums, access knowledge base articles, tips & tricks, and best practices for your dynamic digital media needs. Our Customer Success team provides the technical and operational expertise to help you plan, implement, deploy, and manage Cloudinary as your solution evolves. You can open a support ticket using https://support.cloudinary.com/hc/en-us/requests/new , or you can email us at support@cloudinary.com .
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Image and Video Workflow Automation
Bulk upload, dynamic URL-based manipulation, optimization, and delivery across multiple CDNs for images and videos
Video Processing and Streaming
Real-time transcoding, adaptive bitrate streaming, and developer-friendly video player integration
AI-Powered Digital Asset Management
AI-based content analysis, automated search and tagging, and asset organization capabilities
API-Based SaaS Platform
Simple and robust API-based architecture for programmatic media management and integration
Global Content Distribution
Multi-CDN delivery with global distribution network and usage analytics for media assets
Multi-Format Media Support
Handles video, images, audio, documents, presentations, PDFs and 3D objects as rich-media assets
Comprehensive Video Lifecycle Management
Covers media ingestion, transcoding, metadata enrichment, delivery, playback, distribution, analytics, accessibility, monetization, access control, search and recommendation across the entire video lifecycle
Multiple Video Delivery Modes
Supports VOD (Video-on-Demand), Live streaming, and Real-time video workflows
AWS Native Integration
Tightly integrated with AWS storage services and CloudFront CDN for media delivery
Extensive API and SDK Ecosystem
Provides APIs for transcoding, video conferencing, recording, scheduling, image transformation, interactivity and multi-account management, along with native SDKs for video player, conferencing application, media galleries, broadcast application, video editor and large file upload
Content Delivery Network
Global CDN infrastructure for fast worldwide delivery of visual media with 99.99% success rate
Automated Image Optimization
Automatic optimization with bulk transformations, responsive design, and real-time rendering capabilities
Next-Generation Format Support
Automatic conversion to modern formats including AVIF, WebP, and HLS with on-the-fly rendering
Programmatic Media APIs
Over 150+ programmatic rendering APIs for image and video manipulation with generative AI capabilities
Standard contract
No
No
No
Customer reviews
Marketing and Advertising
High-Quality Resizing with Handy Pre-Defined Formats
Reviewed on Jul 08, 2026
Review provided by G2
What do you like best about the product?
The capabilities to resize in different pre-defined formats without losing quality
What do you dislike about the product?
I don't like that it doesn't recognize a file that has already been uploaded. It does not even show in related assets
What problems is the product solving and how is that benefiting you?
store images in one place that is not impacted by other teams migrations
Food & Beverages
Intuitive and efficient, images are quickly brought into the appropriate format
Reviewed on Jul 08, 2026
Review provided by G2
What do you like best about the product?
I mainly use Cloudinary for product images that I need to upload, and I find it easier to find the images because they are already available in the appropriate format. I like the interface and I am very satisfied with the Visual Search function. Additionally, the initial setup of Cloudinary was very easy and intuitive.
What do you dislike about the product?
There are many functions that I actually don't use at all. You have to read up and get into it first, because it seems a bit complicated at the beginning and can therefore be rather off-putting.
What problems is the product solving and how is that benefiting you?
I find that Cloudinary makes uploading product images easier because the images are already in the correct format, allowing me to use them more quickly.
Anonymous
Reliable Performance with Excellent Support
Reviewed on Jul 07, 2026
Review provided by G2
What do you like best about the product?
I primarily use Cloudinary for image transformation and optimization, and have also used it for some video. It handles asset management and provides a simple API for image transformation. The performance is good, which is crucial for displaying images quickly on our site and app to convert customers. I've used it in the past and am familiar with the interface. Since we provide our own CDN and storage layer, the cost is solid. The support has generally been excellent; they're responsive, thorough, and technically proficient.
What do you dislike about the product?
Auto upload mapping is confusing; it's easy to make a mistake and could use better guidance and documentation.
What problems is the product solving and how is that benefiting you?
Cloudinary handles asset management and provides an easy API for image transformation and optimization. It performs great for displaying images, which is critical for converting customers.
Consumer Goods
Easy to Use for Ecommerce, But Bulk Image Uploads Can Be Buggy
Reviewed on Jul 07, 2026
Review provided by G2
What do you like best about the product?
It's very easy to use and has all the features I need for my ecommerce tasks
What do you dislike about the product?
Sometimes, when uploading images in bulk, Cloudinary just imports one of them instead of the whole set of images. I believe it's a bug but it has already happened several times.
What problems is the product solving and how is that benefiting you?
I'm able to tag images so they automatically appear where I want in the website. Before using this option, I had to upload the images into different sections. I'm saving a lot of time and resources.
Apparel & Fashion
Smooth, User-Friendly Asset Management with Helpful AI Features
Reviewed on Jul 07, 2026
Review provided by G2
What do you like best about the product?
I find Cloudinary's user-friendly interface extremely helpful when attempting to find and organize a SKU. It allows my organization to neatly organize files in a structure that makes sense. I don't handle accounts for my business and therefore don't deal with pricing, so I cannot speak on the subject. Cloudinary integrates perfectly into my organizations workflow, letting us easily add images to the website. I was onboarded by my organization, but Cloudinary was easy to pick up and understand. I have experienced nothing but smooth performance and accurate search results. Cloudinary's AI features are also helpful for workflow.
What do you dislike about the product?
I have not experienced many issues other than slight search accuracy problems, but this is due to a SKU not being available in my organizations specific cloudinary structure.
What problems is the product solving and how is that benefiting you?
Cloudinary allows easy, seamless uploads of Ecommerce content to my organization's website.