Sold by: Adstra Marketing Data
Deployed on AWS
Social Consumers like to shop around before purchasing and will pay more for high quality items. They are heavy online shoppers across all categories. Concerned about the health of their family and the environment, they prefer all-natural products. Social Consumers are extremely brand loyal. All data is de-identified and cannot be used to identify individual consumers.
Overview
Social Consumers - US
Social Consumers is the Audience for Marketers Seeking Consumers Willing to Pay for Quality
Overview
Social Consumers like to shop around before purchasing and will pay more for high quality items. They are heavy online shoppers across all categories. Concerned about the health of their family and the environment, they prefer all-natural products. Social Consumers are extremely brand loyal. All data is de-identified and cannot be used to identify individual consumers.
Product Pricing
The licensing of this product allows each subscribing company to have unlimited employee users.
Trial Data
Obtain a free 30-day trial of this data product here.
Formats
This product is delivered in the following format: Pipe Delimited File
Additional Product Information
Social Consumers always stay connected. They rely on the internet as a trusted source of information, an outlet for engaging content and a great way to shop. They always seek out ratings and reviews by actual consumers.
Social Consumers prefer all-natural products for the safety of their family and the environment and will pay more for high quality items.
Social Consumers value their mobile device beyond the voice feature. They rely on their device for access to entertainment and the convenience of text messaging. They maintain an active social profile to keep up with family and friends.
Social Consumers are active with local organizations and involved with their children’s schools. They participate in fund raising and always exercise their right to vote.
Key Features
- Curated from multiple, unique first-party data sources.
- Adstra has carefully modeled Social Consumers against the U.S. population. For additional modeling options, please contact AmazonSupport@adstradata.com .
- High-quality, individual level data.
- Includes a persistent synthetic ID which supports full data portability.
- Can be combined with other attribute data sets, including Adstra Data Essentials.
- Includes United States voters.
Benefits
- Customized data applications for marketing
- Omni-channel usage
- Updated frequently to ensure the most current voter data
- Consistent format for easy integration
Permitted Uses
- Modeling audiences
- Targeting and activation
- Each record includes a synthetic key which can be used for onboarding with your on boarder of choice
- Measurement and attribution
- Each license is valid only for a single end user client.
Additional Information & Support
- For online information, please visit: http://www.adstradata.com/
- For questions or support, email amazonsupport@adstradata.com
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Description | Cost/month |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $25,000.00 |
Dimensions summary
This listing uses a single pricing dimension called Product Access (Units). You buy access to the product through units under a contract term. There are no separate tiers, instance sizes, or add-ons to choose from. Pricing scales with the number of units you commit to. This structure gives you one straightforward way to license the Social Consumers audience data for the U.S. market.
Top-of-mind questions for buyers
A unit grants subscriber access to the U.S. Social Consumers audience data under your contract. This audience combines behavioral data with deterministic demographic data on individuals. The contract meters access rather than per-record downloads, so units define your licensed access level to the data set.
This is a contract-based license, not pay-as-you-go metering. You commit to a set number of Product Access units for the contract term. Charges are fixed by that commitment rather than fluctuating with daily activity. This suits continuous access to the audience data over the term.
This license covers U.S.-based individuals in the Social Consumers audience, blending behavioral signals with demographic data. It does not include other Adstra audiences like registered voters, travel, auto, or health segments. Those are separate offerings. Contact the vendor to confirm the exact segment coverage for your use case.
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No refunds. Please refer to free trial version before purchase.
Legal
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
ALC Segment O (TEST) | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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Social Consumers like to shop around before purchasing and will pay more for high quality items. They are heavy online shoppers across all categories. Concerned about the health of their family and the environment, they prefer all-natural products. Social Consumers are extremely brand loyal. All data is de-identified and cannot be used to identify individual consumers.
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