Sold by: Marketing EvolutionÂ
Deployed on AWS
The Mevo Decision Engine turns structured data into smarter decisions. Built on the Mevo Data Platform, it consumes modeled journey data - already enriched with attribution and incrementality - and, through our conversational UI, unlocks recommendations that move the needle across creative, media, and audience strategies.
Overview
Always-On. Real-Time. Brand-Specific. Unlike static dashboards or ad hoc analysis, the Decision Engine delivers real-time insights and recommendations, continuously refreshed as new data flows in. Every recommendation is tailored to your unique goals, constraints, and performance history, not generic benchmarks or one-size-fits-all rules.
Plan and Measure Across the Full Funnel The Decision Engine supports full-funnel KPIs - from awareness and consideration to conversion and loyalty - enabling smarter investment decisions across both brand and performance objectives.
AI Agents That Work Like Teammates
The Decision Engine is powered by a team of specialized AI agents that support the entire marketing workflow:
- Analyze performance
- Recommend optimizations
- Build smarter briefs
- Discover new audiences
- Simulate media and creative plans
Each agent is designed to collaborate with marketers, unlocked through our conversational UI that enables plain-language questions and answers.
Highlights
- Audience & Market Intelligence Unifies demographic, behavioral, and contextual signals to pinpoint high-value segments and uncover market opportunities. Evaluates channels, tactics, and audience overlaps to reveal synergies that improve both brand and performance KPIs.
- Customer Personalization & Acquisition Connects audience insights, creative performance, and media outcomes to identify efficient channels, messages, and creative combinations that lower CAC and improve lead quality. Delivers tailored recommendations for audiences, creative, and placements, aligned to individual preferences and brand performance history.
- Scenario Planning & Optimization Models the impact of budget shifts across the funnel, exploring trade-offs across tactics, channels, and audiences to maximize growth. Measures messaging and creative resonance to guide rapid optimizations that boost relevance, engagement, and conversion.
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Mevo Decision Engine | $65K Base Fee includes 1 KPI, $15K for each additional KPI | $65,000.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Legal
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
Support is offered through our web portal:
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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By Marketing Evolution
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Customer reviews
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3 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Telecommunications
ME Feedback
Reviewed on Feb 08, 2022
Review provided by G2
What do you like best about the product?
The Scenario Planner capability is one of the best features as it helps us plan our media efficiently.
What do you dislike about the product?
A little more work is required in the 'middle touch' are in the customer journey piece. Currently its too broad !
What problems is the product solving and how is that benefiting you?
Efficient marketing ROI. A holistic view and efficiency of our online and offline media activities.
Offline has been an industry challenge for a while now so its good to see that there finally is a solution
Offline has been an industry challenge for a while now so its good to see that there finally is a solution
Automotive
Intelligent Software that Provides Optimal Media Guidance
Reviewed on Jan 28, 2022
Review provided by G2
What do you like best about the product?
The ME software integrates easily into our planning process. We are able to allocate our spending across channel/touchpoint/tier based on our marketing objective. It is highly intuitive and the reporting is easy to understand and implement.
Most other solutions use antiquated Bayesian algorithms that are particularly poor at picking up lower spending levels. They are typically backward looking. ME utilizes consumer-based attribution models that can examine recent spending and inform future results at required granular levels.
We are incredibly pleased with our partnership with Marketing Evolution. Their technology is state-of-the-art and continuously evolving and improving. Highly recommended!
Most other solutions use antiquated Bayesian algorithms that are particularly poor at picking up lower spending levels. They are typically backward looking. ME utilizes consumer-based attribution models that can examine recent spending and inform future results at required granular levels.
We are incredibly pleased with our partnership with Marketing Evolution. Their technology is state-of-the-art and continuously evolving and improving. Highly recommended!
What do you dislike about the product?
There are no real cons. We just look forward to continuing to improve upon media data onboarding & model build times. (which are incredibly fast today)
What problems is the product solving and how is that benefiting you?
We are determining how to most efficiently place media dollars for our clients leveraging our client's KPIs, such as sales and web actions. We can do this at the brand or campaign levels.
Larry G.
Right Time Marketing Decisions that Drive Real World Results
Reviewed on Dec 13, 2017
Review provided by G2
What do you like best about the product?
Marketing Evolution and the ROI Brain help answer questions such as the optimal reach and frequency within and between channels, and which messages are best for which audiences. They deliver more granular insights in terms of message sequencing, and next-best message decisions based on different audiences and different stages of the consumer journey. The platform includes external and environmental factors such as weather, traffic patterns and more. What’s more, the insights are delivered while campaigns are still live to drive massive performance improvements, rather than waiting for weeks or months to see results.
What do you dislike about the product?
There's always a fair amount of work getting up on a platform, but we were getting insights from the ROI Brain within the first 60 days - Far better than others were able to promise.
What problems is the product solving and how is that benefiting you?
Marketing Evolution and the ROI Brain deliver right-time decisions to optimize the entire marketing mix. The platform gives insight into what's working, what's not working, and what might be hindering marketing efforts. There's a measurable upside to using the platform in our case a 42% improvement in marketing ROI in the first six months.
Recommendations to others considering the product:
It's important to get executive buy-in and agency cooperation if you're going to have a successful attribution solution. I suggest doing a thorough analysis of potential upsides and clearly identify the business outcomes you seek to achieve.