Sold by: Marketing EvolutionÂ
Deployed on AWS
The Mevo Decision Engine turns structured data into smarter decisions. Built on the Mevo Data Platform, it consumes modeled journey data - already enriched with attribution and incrementality - and, through our conversational UI, unlocks recommendations that move the needle across creative, media, and audience strategies.
Overview
Always-On. Real-Time. Brand-Specific. Unlike static dashboards or ad hoc analysis, the Decision Engine delivers real-time insights and recommendations, continuously refreshed as new data flows in. Every recommendation is tailored to your unique goals, constraints, and performance history, not generic benchmarks or one-size-fits-all rules.
Plan and Measure Across the Full Funnel The Decision Engine supports full-funnel KPIs - from awareness and consideration to conversion and loyalty - enabling smarter investment decisions across both brand and performance objectives.
AI Agents That Work Like Teammates
The Decision Engine is powered by a team of specialized AI agents that support the entire marketing workflow:
- Analyze performance
- Recommend optimizations
- Build smarter briefs
- Discover new audiences
- Simulate media and creative plans
Each agent is designed to collaborate with marketers, unlocked through our conversational UI that enables plain-language questions and answers.
Highlights
- Audience & Market Intelligence Unifies demographic, behavioral, and contextual signals to pinpoint high-value segments and uncover market opportunities. Evaluates channels, tactics, and audience overlaps to reveal synergies that improve both brand and performance KPIs.
- Customer Personalization & Acquisition Connects audience insights, creative performance, and media outcomes to identify efficient channels, messages, and creative combinations that lower CAC and improve lead quality. Delivers tailored recommendations for audiences, creative, and placements, aligned to individual preferences and brand performance history.
- Scenario Planning & Optimization Models the impact of budget shifts across the funnel, exploring trade-offs across tactics, channels, and audiences to maximize growth. Measures messaging and creative resonance to guide rapid optimizations that boost relevance, engagement, and conversion.
Details
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Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Mevo Decision Engine | $65K Base Fee includes 1 KPI, $15K for each additional KPI | $65,000.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Legal
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
Support is offered through our web portal:
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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By Marketing Evolution
Slow, messy marketing data kills momentum: platforms do not align, reports lag, and confidence in the numbers slips away. The Mevo Data Platform turns chaos into clarity by consolidating, standardizing, and enriching fragmented data into a structure built for marketers, maximizing the ROI of your existing tech stack while ensuring full ownership and control of your data infrastructure.
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