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    Measurement data, marketing analytics and engagement tools

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    Deployed on AWS
    The AppsFlyer marketing measurement data and analytics platform provides full visibility into the performance of mobile marketing campaigns across every channel, platform, and device. It provides the suite of tools, products and services that deliver the most robust, accurate data and actionable insights brands need to make better marketing decisions, faster and reach their business goals.

    Overview

    AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy preserving technologies.

    With a strong focus on holistic measurement in the age of privacy, AppsFlyer enables customers to leverage the most accurate attribution, richest data and actionable insights to optimize their marketing campaigns performance across all channels, devices and platforms.

    To get in touch with AppsFlyer and explore exclusive offers tailored to your needs on the AWS Marketplace, please complete the form below.

    AppsFlyer can help you:

    • Gain full visibility into your user acquisition and remarketing campaigns across all your channels (paid, owned, offline) and devices (mobile, web, consoles, and CTV).

    • Identify which of your channels deliver the most profitable app users with the highest lifetime value, and optimize your campaign ROI using the most complete, accurate, and up-to-date cost and revenue data.

    • Segment your users based on behaviors and send the right message to the right audience every time.

    • Create seamless and engaging customer journeys that convert, and provide excellent user experiences that drive user acquisition and retention using deep linking.

    • Protect your budget from mobile ad fraud, ensuring your investment goes to the right channels without measuring and paying for fraudulent actions.

    Highlights

    • With the largest scale, most partner integrations, and most comprehensive measurement suite, AppsFlyer offers unmatched accuracy across marketing channels from a 100% independent, unbiased company.
    • Integrated with the broadest range of media partners in the industry via one SDK, including Meta, Google Ads, Snap, Apple Search Ads, Twitter, TikTok, and technology partners across different categories: customer engagement platforms, Email service providers, customer data platforms, product analytics platforms, marketing clouds, CTV & OTT attribution, campaign management platforms and more.
    • Extensive accreditation and certification by international regulations to assure our customers and partners that we are meeting the highest standards of security and data privacy. These include: SOC 2, ePrivacyseal, ISO 27001, 27017, 27018, 27032 and 27701, as well as compliance with regional and local laws to the highest degree.

    Details

    Delivery method

    Deployed on AWS
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    Multi-product solutions

    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Measurement data, marketing analytics and engagement tools

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    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

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    Dimension
    Description
    Cost/12 months
    Marketplace Welcome Package - 20K Conversions
    Contact us for a private offer
    $100,000.00

    Vendor refund policy

    N/A

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    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Support

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Accolades

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    Top
    100
    In Analytic Platforms
    Top
    50
    In Data Analytics
    Top
    10
    In Application Performance and UX Monitoring

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    Overview

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    AI generated from product descriptions
    Multi-Channel Attribution and Measurement
    Provides attribution tracking and measurement across all marketing channels including paid, owned, and offline channels, as well as multiple devices such as mobile, web, consoles, and CTV.
    Fraud Detection and Prevention
    Includes mobile ad fraud protection capabilities to identify and prevent fraudulent actions, ensuring marketing budget allocation to legitimate channels.
    Deep Linking Technology
    Supports deep linking functionality to create seamless customer journeys and enable personalized user experiences across applications.
    Broad Partner Integration
    Integrates with a comprehensive range of media partners and technology platforms including Meta, Google Ads, Snap, Apple Search Ads, Twitter, TikTok, customer engagement platforms, email service providers, customer data platforms, and product analytics platforms through a single SDK.
    Security and Privacy Compliance
    Maintains certifications including SOC 2, ePrivacyseal, ISO 27001, 27017, 27018, 27032, and 27701, with compliance to regional and local data protection regulations.
    Cross-Platform Deep Linking
    Seamless integration of app links across mobile web, email, ads, and app channels with intelligent linking capabilities
    Attribution and Measurement
    Predictive modeling capabilities that match in-app events to channels and campaigns that drove them with multi-touch attribution reporting
    Data Aggregation and Harmonization
    Centralized cloud-based infrastructure that aggregates and harmonizes campaign data from all marketing channels into a single database
    Offline and Online Integration
    Bridge between offline communications and app engagement to extend customer lifecycle across touch-less engagement moments
    Third-Party Ecosystem Integration
    Connection of Branch data to partner platforms in the ecosystem for campaign measurement and optimization
    Automatic Data Capture Architecture
    Tagless data capture mechanism that automatically collects 100% of user interactions across web and mobile applications without requiring manual tagging or configuration.
    Deployment Flexibility
    Support for hybrid, single-tenant, and multi-tenant deployment environments to accommodate enterprise-grade compliance and operational requirements.
    Cross-Platform Application Support
    Comprehensive support for web applications, mobile apps, single-page applications, React Native, and Flutter frameworks to capture user behavior across all digital touchpoints.
    Data Privacy and Masking
    Automatic masking of sensitive data including PII, PCI, PHI, and NPI to ensure security and regulatory compliance standards.
    Real-Time Anomaly Detection and Analysis
    Real-time identification and analysis of digital friction, anomalies, and fraud patterns with root cause analysis capabilities across customer journeys.

    Contract

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    Standard contract
    No
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    No

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