Your competitors are advertising on ChatGPT. Are you watching? OpenAI's reporting shows you your impressions. It doesn't show you who else is there, which prompts they're winning, or how your share of search is shifting week on week. Adthena does.
ChatGPT now reaches 900 million weekly active users. Brands are advertising into AI-generated answers. The competitive landscape on AI search is forming right now, and the advertisers who get visibility first set the terms of the channel. The four questions OpenAI's reporting won't tell you today:
How visible are my ads in ChatGPT?
Who am I competing against, and which competitors are growing?
Which prompts are my competittors winning that I'm not?
Which prompts are available where no one is bidding yet?
ChatGPT Ads Intelligence shows your competitve landscape, at a glance. Monitor your ad presence rate and how often your ads appear in tracked prompt placements. Track prompts where your ads have been detected. View your competitors detected on every unique brand competing on your tracked prompts. Become the top competitor and see the brand domindating the share of presence in your space.
Connect your ChatGPT Ads account to Adthena with your API Key, we configure your initial 200 prompts and begin indexing. After 72 hours of collecting the data, the Adthena app surfaces the search intelligence you can then action.
Highlights
Ad presence rate - See how often your brand appears in ChatGPT placements, vs the previous 30 days.
Prompts with ads - Monitor the count of your tracked prompts, where ads have appeared.
Market leaders and greenfield opportunities - Track the brands currently dominating your share of ChatGPT search. Spot the prompts where neither you nor your competitors are currently advertising.
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This listing has one pricing dimension: ChatGPT Ads Intelligence, billed by units through a contract. You contact the vendor for custom pricing rather than selecting from set tiers. The dimension covers platform access for monitoring competitor ads in ChatGPT across your chosen categories. Because pricing is arranged directly with the vendor, the final cost depends on your specific needs and configuration. There are no separate add-ons or scaling tiers to select on Marketplace. All access is delivered under this single dimension.
Top-of-mind questions for buyers
What counts as one unit for ChatGPT Ads Intelligence billing?
A unit represents platform access for monitoring ChatGPT ads across your priority categories. At signup you provide 10 categories of interest, and the vendor generates tracking prompts for you. Billing covers access to the tracking dashboard, competitor tracking, and AI analysis for those categories.
Does my cost change if I add more tracking categories or prompts?
Custom pricing is arranged directly with the vendor, so cost reflects your specific configuration. Factors include the search universe size, the number of geographies, reporting needs, and your annual PPC spend. There are no set overage tiers on Marketplace; changes are handled through your vendor arrangement.
What is included in ChatGPT Ads Intelligence versus the vendor's broader platform?
This dimension covers focused ChatGPT ad visibility: live advertiser tracking, share of AI voice, prompt-level trigger intelligence, category benchmarks, and AI analysis across your chosen categories. It does not include the vendor's broader market coverage across paid, organic, and AI Overview search, which is a separate offering.
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