Business Data

Data Axle’s Business Database is widely recognized as the highest quality, most comprehensive, and accurate data solution available for businesses. In fact, Forrester has evaluated 12 companies in this space, and Data Axle's business data emerged as a leader. This is thanks to our significant research and validation investments, which ensure the precision and accuracy of our data. Our ability to integrate personal and professional buyer identities enables us to provide even deeper personalization and more precise targeting. Our strong support of sales use cases with direct in-tool engagement functionality sets us apart from the competition.

We also offer a wide range of complementary data science and modeling, lead generation and qualification, and a full suite of technologies and services that cover data, data processing, multi-channel database management, digital marketing, direct marketing, and agency services.

With Data Axle's business data, you can connect with millions of businesses on a daily basis. Our data powers the top search engines, provides points of interest data to the majority of in-vehicle navigation systems, and services businesses of all sizes, from Fortune 100 companies to mom-and-pop shops across the country.

Continuous Compilation & Verification: Data Axle has honed a sophisticated data sourcing, compilation, and aggregation process that draws on decades of experience and an intimate knowledge of raw sources. The Business Database, which covers both the US and Canada, is continuously compiled and updated as frequently as real-time to reflect the dynamic nature of business formations, closures, and changes. As a proprietary compiler and owner of the data, Data Axle believes in a multi-source approach to ensure the highest quality information. We blend data from over 4,000 sources, aggregating more data from more disparate sources than any other business information provider. Our team carefully selects the best content providers and collects all relevant information. We then blend and normalize many data streams into one consistent, consumable asset.

By leveraging our extensive knowledge and comprehensive approach, Data Axle is able to provide businesses with a rich and accurate source of business data, unmatched by any other provider.

Address Hygiene & Standardization: Data Axle is dedicated to ensuring that our clients have the most accurate and up-to-date addresses for their business needs. To that end, we offer a full range of USPS address hygiene products and services, supplemented by our own proprietary products. As a full-service provider, we provide Address Standardization, LACS, ZIP+4, DPV, Suite Link, and are a full NCOA licensee (48-month file) and DSF2 licensee.

For Canadian geography, Data Axle processes Canadian records through Address Doctor, a software that corrects international addresses on a monthly basis.

Telephone Verification: At Data Axle, we take pride in our unique approach to telephone verification as a critical component of our verification process. Our 150+ dedicated data specialists conduct daily phone interviews to validate hard-to-verify businesses that may not appear in sources or may not be successfully monitored through web monitoring. These specialists make approximately 60,000 calls daily to verify core information about the business (including name, address, and phone), averaging 25MM calls annually.

Our in-house call center boasts an average tenure of 9 years, ensuring that our team has the experience and expertise necessary to accurately and efficiently verify business data. To further enhance our tele-research capabilities, we leverage a proprietary machine learning technology called “Smart-Calling.” This technology identifies signals that may indicate a change in a business or a missing piece of data, analyzing key attributes such as business size and growth trends, and other elements that may indicate the importance and urgency level of that business to Data Axle, our clients, and our B2B data accuracy. Smart-Calling then prioritizes the calls for our team.

This prioritization makes our team the most productive at scale, resulting in industry-leading accuracy and depth levels. During these phone calls, we add necessary business information such as business contact names, employment size, and primary line of business. Most importantly, our engagement with the business during the call allows us to immediately validate that they are still in operation, ensuring the lowest disconnection rate in the industry.

Use Cases

Here are just a few ways that you can leverage Data Axle’s Business Database

Targeting

Enrichment

Intelligence

Product Integration

Demographic Enhancement

Data Quality

We understand the importance of reliable and accurate data for your business's growth. That's why Data Axle invests over $20 million annually and employs more than 300 full-time researchers to ensure that our records are up-to-date and accurate.

To maintain high levels of accuracy, we follow strict processes for the selection of our human resources, professional training, rewards for quality, and rigorous quality control. We also use thousands of proprietary software programs to operate our compilation, enhancement, and quality assurance processes. Our employees are incentivized to achieve accuracy above 99%, and financial bonuses are awarded to those who meet or exceed this standard.

Our compilation management team performs quality checks on up to 7% of our daily output, and we have a dedicated daily checking unit that reviews the work produced by our compilers and tele-verification agents. Our goal is to continually improve our procedures and training, identify quality work for financial bonuses, and address any inconsistencies.

Data Axle also maintains a business audit staff that conducts monthly and quarterly audits and occasionally designs special audits. These special audits ensure the accuracy and detailed integrity of larger businesses that employ 100 or more people. We also determine the largest public and private American companies, subsidiaries, and branches. Finally, we participate in independent third-party data studies to further verify and validate our data quality.

*See our Consumer Data and B2C Link listings for more information