Gupshup RCS empowers businesses to deliver rich, interactive messages directly in the native SMS or RCS inbox. With support for images, videos, carousels, quick replies, verified sender profiles, and SMS fallback, brands can create engaging two-way conversations that build trust. Backed by secure messaging, deep analytics, and seamless bot integrations, it's ideal for promotions, alerts, support, and commerce with higher engagement and conversion rates.
Highlights
Engaging, media-rich messaging with verified sender trust.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This listing uses a single pricing dimension. You pay per RCS message sent through the service. Charges scale with the number of messages you deliver, so your cost rises or falls with your messaging volume. There are no separate tiers or instance sizes to choose between. RCS messages carry rich features like images, videos, and interactive buttons. When a device cannot receive an RCS message, the service falls back to SMS, so your message still reaches the customer. Billing is usage-based and tied directly to message count.
Top-of-mind questions for buyers
What counts as one RCS message for billing purposes?
You are charged per RCS message you send through the service. Each message can carry rich features like images, videos, carousels, and interactive buttons, and still counts as a single billable message. The charge applies to the message sent, not to each media element within it.
What happens to my cost if a message falls back to SMS because the device cannot receive RCS?
When a device cannot receive an RCS message, the service falls back to SMS so your message still reaches the customer. This Marketplace dimension charges per RCS message. It does not list a separate SMS fallback charge, so confirm fallback billing details with the vendor.
Does my cost scale with the volume of messages I send?
Yes. Charges apply per RCS message, so your total cost rises as you send more messages and falls as you send fewer. There are no tiers or instance sizes to select. You pay only for the message count you deliver during the billing period.
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