
Overview
Overview
Belgium Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze consumers and markets, providing valuable insights for database marketing, customer segmentation and network planning.
Based on key demographic and socio-economic characteristics, Belgium Consumer Segmentation data classifies households into categories and groups. The market specific segmentation consists of 23 categories organized into 7 groups. The international segmentation is grouped into 5 income types and further divided into 25 standard life stage categories for consistent classification when comparing across countries. Additional analysis variables relate to presence of children, presence of adults 50 or older, marital status, household size, and average income in local currency.
Data complies with local privacy laws and is based on census, government and commercial data.
Client Credentialing
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
- Company Name
- Full Business Address
- State of Incorporation
- Company Contact Name
- Company Contact Email Address
- Company Contact Phone Number
- Intended Use Case
QUICK FACTS
Belgium Consumer Segmentation:
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Is ideal for neighborhood-level analysis and trending.
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Provides two segmentation systems with groups and categories as well as key variables for each geography.
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Is available at a small geographical level of ‘statistical sector’.
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Easily integrates into most systems for mapping and analysis.
Geographic Level of Aggregation
Data has been anonymized to the statistical sector, representing no fewer than 100 individuals per geography aggregated. File contains data for 19,793 statistical sectors.
Update Frequency
Belgium Segmentation data files are updated annually.
Permitted Uses
See Acxiom’s Data Use Agreement.
Formats
This product is delivered as a database file (.dbf) with associated map files
Details
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Features and programs
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Pricing
Dimension | Description | Cost/12 months |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $11,050.00 |
Vendor refund policy
This product is not refundable.
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Belgium Consumer Segmentation – Statistical Sector | All historical revisions | All future revisions | Not included | Not included |
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